Why are automakers using OTA updates to improve consumer experience?
Release Date: 07/22/2020
Personalizing the Digital Cabin Experience with Anthony Landamia
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, Chief Comercial Officer of and Co-Director of the Experiences Per Mile Advisory Council, is your host to today’s episode and he is accompanied by who is the Product Management Executive at Xperi. Anthony has an outstanding track record of delivering new experiences to automotive customers who deployment of leading connected vehicle technologies. With over 35 years of automotive and mobile product management experience across leading automotor suppliers such as Subaru, Mercedes Benz, and BMW, Anthony is a leading expert in matching consumers’ wants and needs with disruptive...
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info_outlineHost Karen Piurkowski welcomes Mark Boyadjis, the Global Technology Lead for Automotive Advisory Services at IHS Markit, to this episode. Mark is a globally-recognized expert in automotive technology markets, strategies, and foresight as well as a career analyst and consultant thanks to his rich variety of expertise in technology forecasting, technology management, and strategic advisory topics.
In this episode, Mark shares different strategies for OTA (Over-the-Air) deployment, describes some of the challenges in bringing it successfully to market and comments on how OTA is benefiting consumer experiences all around the world.
Key Takeaways:
[1:16] Mark provides an overview of IHS Markit
[1:58] An explanation of OTA updates in the Auto Industry
[2:52] Key challenges in bringing successful OTA functionality to market
[5:04] Different strategies for OTA deployment today
[7:54] Consumer insights
[11:40] Why more OEMs are deploying OTA updates
[13:50] Trends that will impact OTA updates, and how OEMs leverage them as part of a connected vehicle platform
[16:38] How automakers scale OTA updates
Sponsors
Brought to you by HARMAN
Mentioned in this episode:
Automotive OTA Deployment Strategies: The Build, Buy or Partner Equation
Tweetables:
“From a top line perspective, IHS Markit expects more than 250 million vehicles to have some sort of OTA by 2025, whereas today, the industry is only at about 50 million.” #OTA #ExperiencesPerMile #automotive
In a recent IHS Markit survey, more than half of consumers who answered the survey expressed they’d choose to have OTA (Over-the-Air) updates on their vehicles. #HARMANConnectsMe #technology #OTA
Download the IHS white paper discussed in this episode at info.car.harman.com/IHSwhitepaper. #OTA #HARMANConnectsMe #whitepaper #ExperiencesPerMile