Achieving Ad Mastery: From $5K Spend to $100M Scale | EU 133 with Mike Heiser
Experts Unleashed with Joel Erway
Release Date: 03/13/2025
The MAD Method: Transforming Digital Ad Strategies | EU 136 with Vini Domingues
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I sit down with Vini Domingues to talk about his MAD Method advertising system. Vinnie shares his extensive experience managing ad accounts and spending millions on ads. We dive into Facebook advertising strategies — from understanding ‘the who’ to balancing surface-level and deep-dive ad evaluations. Vinnie also breaks down creative strategies, the power of diversification, and his testing methods. Plus, he shares insights on using static images, AI B-roll videos, and real-world examples of scaling ad spend effectively. We also touch on his latest...
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Beyond the Niche: How to Expand Your Ad Reach | EU 135 with Benjamin Simkin
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I chat with Ben Simkin, a leading expert in Facebook ads and paid marketing. Ben shares his extensive experience and dives deep into strategies for growing and scaling ad campaigns. We talk about the importance of knowing your end goal—whether to go niche or broad—and how to leverage AI in ad management. Ben also shares practical steps for those hitting the $5,000 per month ad spend mark to scale further, highlighting the value of accurate tracking and strategic scaling. Plus, he reveals his unique approach to using conversion API over traditional...
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Unlocking Success: Expert Ad Strategies for Maximum ROI | EU 134 with Brandon Pugsley
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I sit down with Brandon Pugsley from BrandonPugsley.com to dive into advanced ad management and scaling strategies. We talk about how to turn data-driven decisions into successful ad campaigns, the nuances of scaling ad spend beyond $5,000 per month, and why using market language and native images is crucial for high engagement and ROI. I also share insights on maintaining campaign longevity and how top-of-funnel, low-budget content can help attract new audiences. Plus, we discuss the balance between creative and copy changes to keep campaigns profitable....
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Achieving Ad Mastery: From $5K Spend to $100M Scale | EU 133 with Mike Heiser
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to...
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Mastering YouTube Ads: Growth Strategies for Success | EU 132 with Oz Konar
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I sit down with Oz Konar from Business Lending Blueprints to dive into his experience managing high-budget YouTube ad campaigns. Oz shares the strategies, challenges, and wins he's encountered while scaling his ads, from mastering audience intent to tackling Facebook ad fatigue. He also breaks down the scientific method he uses to fine-tune his marketing funnels. Plus, this episode is sponsored by GetInspired, your go-to marketing assistant app. 💡 YOU’LL DISCOVER ➡️ Oz Kornar's Advertising Journey [02:07] ➡️ Challenges and...
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Mastering Digital Sales: The Power of Ads & Retargeting | EU 130 with Adam Dukes
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I had the chance to sit down with Adam Dukes from to dive deep into his strategies for selling digital products through advertising. Adam shared his unique approach to bundling PDFs, his journey with ad spend, and why Instagram Reels has become a game-changer for driving traffic. We also got into the nitty-gritty of tracking ad performance, scaling budgets effectively, and how beginners can get started with retargeting ads. One of the biggest takeaways? Simplicity sells. Adam broke down why easily consumable products like PDFs often outperform complex,...
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Paid Ads Unleashed: Proven Strategies for Growth | EU 131 with Joe Stolte
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses. We talk about the power of retargeting, optimizing ad creatives, and using AI tools like Ideogram for image generation. Joe also highlights the value of partnering with social media creators to amplify results. Throughout our conversation, Joe emphasizes one key takeaway:...
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Cracking the SLO Code: Scaling with Simplicity | EU 128 with Rhonda Melogy
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templates to help entrepreneurs declutter their digital chaos. One of the most fascinating parts of our conversation was how she scaled her ad spend from $5,000 to $15,000 per month. She broke down her winning Facebook ad strategies, including the...
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Facebook Ad Mastery: Scaling Beyond $5K with the BPM Method | EU 129 with Depesh Mandalia
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I sit down with Depesh Mandalia, founder of the BPM Method, to dive deep into Facebook advertising. We break down how to grow ad spend beyond $5K/month, master audience targeting, optimize campaigns, and leverage AI for maximum ROI. Depesh shares his proven strategies for budget management, buying data, and refining funnels to scale smarter. If you’re looking to take your Facebook ads to the next level, this episode is packed with actionable insights! 💡 YOU’LL DISCOVER ➡️ The State of Facebook Ads in 2025 [03:12] ➡️ ...
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Low-Ticket Ads, Big Results | EU 127 with Jeff Miller
Experts Unleashed with Joel Erway
In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging. Key takeaways include the power of curiosity-driven headlines, why simple, direct offers outperform long-form sales pages, and the importance of generating customers over just leads. Join us as we explore modern marketing tactics designed to help...
info_outlineIn this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms static images, and how to leverage AI features for better results. We also talk about the importance of geo-targeting and effective testing methods for different stages of ad spend. If you're looking to scale your ads profitably, you won't want to miss this episode!
💡 YOU’LL DISCOVER
➡️ Advertising Strategies and Platforms [02:14]
➡️ Scaling Ad Spend: From $5K to $10K [04:08]
➡️ Creative Testing and Lookalike Audiences [06:08]
➡️ Video Ads vs. Static Creatives [07:19]
➡️ Campaign Structure and Optimization [13:27]
…And much more!
🏆 HELPFUL RESOURCES
✅ Visit Mike’s LinkedIn – linkedin.com/in/mikejheiser/
✅ Get AI-Powered Marketing Ideas – Test drive Inspired as your personalized marketing butler with a 14-day free trial at getinspired.app.
✅ For a full transcript of this episode, visit our blog.
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