The Psychology of starting a new business

The podcast features brothers Brian and Brad Balduf, both successful CEOs, and their host, Matt Croke, an international entertainer. The inaugural episode focuses on the psychology and practicalities of starting a business, drawing on their personal experiences and insights.

The overarching theme revolves around the idea that while many have ideas for businesses, a distinct mindset and series of key considerations are necessary to successfully transition from idea to action.

Key Themes and Ideas:

The Podcast's Purpose: The brothers, Brian and Brad, have habitually discussed business challenges and successes over the past 25-30 years. They decided to share these stories and lessons with a broader audience through this podcast, aiming to provide value to aspiring and current entrepreneurs. The podcast is positioned as a platform to share “stories lessons about business” and will delve into all aspects of running a company.

• Idea vs. Action:
• The Entrepreneurial Mindset:
• The Importance of Sharing Ideas:
• Check Mark Boxes for a Viable Business:
• Being ALL-IN:

 

• Specific Examples and Stories:
• Brian's "video home tours.com": Brian recounts his journey of creating VHT Studios, a company that provided video home tours when that was a completely novel concept. He emphasizes the convergence of market timing, technological advancements, and his personal desire to improve the home-buying experience.
• Brad's "By Your Side Autism Therapy Services": Brad explains how he identified a market need for autism therapy due to rising diagnoses and limited supply of therapists, which led him to create his business. He highlights the importance of understanding both demand and supply dynamics.

 

• Conclusion: The first episode of "CEO Bros -- After Hours" sets the stage for a podcast focused on the realities of entrepreneurship. It highlights the need to move beyond the "idea" stage and consider market dynamics, personal preparedness, and the all-in mindset necessary for a successful startup. The hosts also underscore the value of testing ideas, carefully planning, and timing before making the leap into creating a company. The episode establishes a narrative that the hosts will continue in subsequent episodes, including stories of specific challenges of starting a business.