#19 A CEO's Journey with Yannis Macheras, CEO of Harmoni Towers
Release Date: 06/20/2025
#21 Entrepreneurs Journey - Frank DeGrassi - Mamma Onesta's
CEO Bros - After Hours
info_outline
#20 Evolution of a podcast - CEO Bros QBR (pt1)
CEO Bros - After Hours
Evolution of a Podcast (Part 1) This episode of ‘CEO Bros - after hours’ details the inception, development, and operational aspects of the "CEO Bros After Hours" podcast, highlighting key strategic decisions and the team's vision for its future. 1. Introduction to the Podcast and its Hosts The "CEO Bros After Hours" podcast features three main personalities: Brian Balduf: Co-founder of VHT Studios, recently "retired" or, as he prefers, undergoing a "reset." This "reset" has allowed him more time to dedicate to the podcast. He was recently gifted a signed Harley Benton guitar by original...
info_outline
#19 A CEO's Journey with Yannis Macheras, CEO of Harmoni Towers
CEO Bros - After Hours
This ‘CEO Bros - after hours’ podcast, episode 19, marks a significant milestone as it features the first guest, Yannis Macheras, CEO of Harmoni Towers. The podcast aims to "explore the journey to becoming a CEO, lessons learned along the way, challenges overcome, people who helped, stepping stones, etc." Yannis Macheras's professional journey is characterized by a significant transition from law to business, marked by a series of increasingly responsible leadership roles in the telecommunications infrastructure sector. Yanni Macheras: A Career Defined by Evolution and Leadership A. Early...
info_outline
#18 Sales - The art and science of sales success
CEO Bros - After Hours
Introduction to Sales: Beyond the Transaction Brian Balduf and Brad Balduf, in the absence of their usual host Matt Croak, dive deep into the world of sales, emphasizing its fundamental importance for any business. They highlight that sales is not merely a transaction but a complex process requiring specific skills, discipline, and a deep understanding of customer needs. Key takeaway: Sales is the lifeblood of any business, providing the necessary revenue and customer validation. II. The Uncelebrated Wins and the Enduring Lessons of Early Sales Both hosts reflect on their early...
info_outline
#17 Managing Employees - The 4 bucket approach
CEO Bros - After Hours
The "CEO Bros Podcast After Hours" is a casual, conversational podcast featuring brothers Brian Balduf and Brad Balduf as well as host Matt Croke, discussing business topics, experiences, and offering advice. This particular episode focuses on employee management and time management, with Brad presenting tactical approaches he has developed and used throughout his career. The planned host, Matt Croak, is unexpectedly absent, leading Brian and Brad to improvise the hosting duties. Main Themes and Key Ideas: Unexpected Absence of Host: The episode opens with the realization that the planned...
info_outline
#16 Marketing your business pt2
CEO Bros - After Hours
Episode 16 is a continuation of episode 15 in which the guys discuss marketing. The conversation picks up with the Five Ps of Marketing: The hosts revisit and confirm the core elements of a marketing strategy, starting with a slightly adjusted version of the traditional four Ps and adding a fifth, people. People: Product: . Place: Price: Promotion: This is where the discussion primarily continues from the previous episode Three Main Categories of Marketing: Brand and Awareness Building: Direct Marketing: ...
info_outline
#15 Marketing your business
CEO Bros - After Hours
The discussion in Episode 15 of CEO Bros - after hours initially focuses on podcast viewership statistics, highlighting a significant audience in Australia, and then transitions into a detailed review of essential marketing concepts, particularly the "Five Ps" of marketing, aimed at business owners and aspiring entrepreneurs. Key Themes & Important Ideas: Australian Viewer Engagement: Key Australian Facts Discussed: The Importance of Marketing for New Businesses: The "Five Ps" of Marketing: People (Demographic/Persona): Product (Value Proposition): Price (Positioning): Place (Distribution...
info_outline
#14 Professional Service Partners - Getting the most from your accountants and attorneys
CEO Bros - After Hours
Navigating professional service partners for entrepreneurs and growing businesses. Episode 14 of the CEO Bros podcast, featuring co-founders Brian Balduf (BHT Studios) and Brad Balduf (By Your Side Autism Therapy Services) with host Matt Croak, delves into the critical, yet often underestimated, roles of professional service providers for entrepreneurs. The discussion focuses primarily on accountants (CPAs) and attorneys. The hosts emphasize the love-hate relationship many entrepreneurs have with these partners, highlighting their necessity from the very beginning of a business journey,...
info_outline
#13 Leadership - Keys to success in leading your business
CEO Bros - After Hours
This episode of ‘CEO Bros - after hours’ is a discussion about leadership, exploring different styles and the importance of adaptability based on the situation. Brian and Brad share contrasting views on leadership, with one emphasizing developing employees and the other focusing on setting a vision and letting experts execute. They discuss the significance of decisiveness and confidence in a leader, particularly during challenging times, and the value of allowing team members to make decisions and learn from mistakes. Key Topics: The Nature of Leadership: ...
info_outline
#12 Hiring for your business - How to create the best role description and find the ideal team members
CEO Bros - After Hours
The hosts, Brian Balduf (VHT Studios), Brad Balduf (By Your Side Autism Therapy Services), and Matt Croak (host), discuss the nuances of effective hiring, emphasizing the importance of clearly defining roles, identifying desired traits beyond basic skills, conducting in-depth interviews, and the often-overlooked value of references and the onboarding process. A recurring theme is the necessity of paying attention to details at every stage of hiring to ensure success. Key Themes and Important Ideas/Facts: Hiring as a Critical Component of Business Success: Importance of Clearly...
info_outlineThis ‘CEO Bros - after hours’ podcast, episode 19, marks a significant milestone as it features the first guest, Yannis Macheras, CEO of Harmoni Towers. The podcast aims to "explore the journey to becoming a CEO, lessons learned along the way, challenges overcome, people who helped, stepping stones, etc." Yannis Macheras's professional journey is characterized by a significant transition from law to business, marked by a series of increasingly responsible leadership roles in the telecommunications infrastructure sector.
Yanni Macheras: A Career Defined by Evolution and Leadership
A. Early Career and Transition from Law Legal Aspirations and Reality: Financial Disillusionment: Shift to Business: Missing the Theatrics of Law:
B. Professional Progression in Telecommunications Infrastructure Macheras's career at American Tower Corporation and subsequent ventures showcase a steady rise through the ranks:
American Tower Corporation (1999-2013):
Joined American Tower, one of the "largest publicly traded tower company in the world." 2005: Instrumental in the integration when American Tower merged with SpectraSite. 2006:
Assumed "full P&L responsibilities as a regional VP." 2013:
Became VP of Latin America. Parallel Infrastructure (2013-2020):
"Started another tower company from scratch," becoming CEO in 2013.
Served as SVP a General Manager at Lendlease after Lendlease acquired Parallel Infrastructure. Returned to CEO of Parallel Infrastructure in 2020.
Harmoni Towers (2025 - Present):
Currently serves as CEO of Harmoni Towers, continuing his impactful career in the industry.
C. Learning and Skill Development in Business Finance as a Key Learning:
Academic vs. Practical Learning:
Communications Towers:
Business Model and Operations
Macheras provides a detailed overview of Harmoni Towers, highlighting its unique approach within the tower industry. Scale and Strategy: Cost and Value:
Organizational Structure: Core Customers:
Business Model - "Annuity" from Rent: Neutral Host Provider: Stealth Structures and Community Engagement:
Leadership Insights and Personal Philosophy Macheras shares profound insights into his leadership style, challenges, and personal values.
A. The Role of a CEO Shift from "Work Work" to Leadership: "Sin Eater" Mentality: Empowering the Team:
B. Overcoming Challenges and Managing Anxiety Thematic Struggle with Existential Threats: "Cautiously Paranoid": Acceptance of Unpredictability:
C. Influences and Admiration Mentor: Admiration for Communication Carriers:
D. Pet Peeves and Communication Philosophy Lack of Communication and Responsiveness: Respect through Responsiveness:
E. Advice for Aspiring Entrepreneurs Assertiveness Balanced with Respect and Kindness: Key Traits for Success: