Entrepreneur's Journey - Rory Rubin, CEO of S.I. Container Builds
CEO Bros - After Hours
Social worker turns 26 million stranded shipping containers into housing. Rory's husband offered a solution to her midlife crisis: "Just buy a sports car." She started a manufacturing company instead. Seven years later, she's built a two-story structure on Lake Michigan. This is episode 41. When the easier path isn't the right one. *YOU'LL DISCOVER* • Why 26 million shipping containers sit in US graveyards • How a clinical social worker became a manufacturing CEO • The Navy Pier project that made Chicago history • Why containers weren't legal for housing until 2018 *WHAT ACTUALLY...
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Productive Friction
CEO Bros - After Hours
Sales vs. Legal. Operations vs. Compliance. You vs. your Co-founder at 2am. Brad encourages friction. Brian lets it run longer than most CEOs. They both know something most entrepreneurs miss: the uncomfortable tension between departments isn't killing your business. Avoiding it is. Sales wants to close the deal. Legal wants to protect the company. Operations needs flexibility. Compliance needs rules. Most CEOs try to eliminate the friction. Brad and Brian? They promote it. This is episode 40: Let’s Get Ready To Rumbbbbbbbble! *YOU'LL DISCOVER* • Why "copacetic" environments produce lazy...
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Pros and Cons of Remote Work ep 39
CEO Bros - After Hours
Remote work introduced problems offices never had. Dogs barking. Contractors arriving. Kids at the door. Cameras off or multitasking? Working in PJs or logging extra hours? Brad thinks remote work kills his 550-employee culture. Brian cleaned out VHT's fridge in March 2020 and never came back for two years. COVID forced the experiment. Some companies stayed remote. Others are dragging people back. AT&T doesn't have enough parking spaces. Microsoft's thriving. Brad can't imagine meetings with cameras off. This is episode 39. Remote versus in-office, and why nobody's figured it out. You'll...
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Intuitive vs Analytic decision making ep 38
CEO Bros - After Hours
Making decisions fast? Making them careful? Or just frozen between the two? Brian spent three months analyzing a new product line nobody in the industry had ever done. Endless scenarios that led nowhere. He finally said screw it and pulled the trigger anyway. Now people ask him how he decided to do something nobody else can replicate. Brad runs the opposite problem. His team moves so fast they don't think through consequences. This is episode 38. How to know when to trust your gut and when to slow down. In this conversation, you'll discover: • The two questions that determine instinct versus...
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ep 37 Budgeting - It's a
CEO Bros - After Hours
Budget Battle Royale: The Smackdown Between Growth vs. Profit (+ The $250K Contest Catastrophe)* Two CEOs reveal the brutal truth about budgeting, why "set it and forget it" destroys businesses, and how to turn budget fights into innovation. Think you know how to budget? Think again. In this raw, unfiltered conversation, Brian and Brad (two CEOs who've built, scaled, and sold companies) destroy the myths around business budgeting and reveal why most entrepreneurs are doing it completely wrong. You'll discover: • Why the "baseline vs. zero-up" debate could make or break your company • The...
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ep36 What got us here Wont get us where we need to go next
CEO Bros - After Hours
What got us here, won’t get us where we are going next. The guys discuss the business philosophy that "What got us here won't necessarily get us there." The conversation focuses on the evolution of a growing business, emphasizing the need for change in leadership, systems, processes, and people to reach the next level of success. Both CEOs share personal examples. Ultimately, they conclude that bold, sometimes unpopular decisions are necessary for a company to scale effectively. This discussion centers on a fundamental challenge faced by every growing business: the skills,...
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ep 35 Do the Little Things Really Make or Break a Business?
CEO Bros - After Hours
A spirited discussion about the critical importance of attention to detail in business. The guys share anecdotes, including a story about an easily forgotten rental car in Las Vegas and an example of poorly implemented office doors, to illustrate the consequences of overlooking small details. A central theme is the contrasting perspectives on leadership, with Brad emphasizing the need to "inspect what you expect" and Brian trusting employees to handle details, and they explore how details significantly influence the customer experience and overall business success, citing examples like the...
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ep 34 He said what? The essentials of business presentations
CEO Bros - After Hours
Public Speaking for Business Leadership This episode of ‘CEO Bros - after hours’ synthesizes key insights on public speaking as an essential leadership skill, derived from a discussion among business leaders and a communications expert. The central argument is that while public speaking is a common and significant fear, it is a non-negotiable and masterable competency for anyone in a leadership role. Effective speaking hinges on three pillars: meticulous preparation, controlled delivery, and a relentless focus on a clear, memorable message. Key strategies include knowing the...
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Did minimum wage policies kill entry level jobs?
CEO Bros - After Hours
5 Surprising Ways Raising the Minimum Wage Can Backfire, According to Two CEOs The Well-Intentioned Policy with Hidden Costs Raising the minimum wage is often seen as a direct and compassionate solution to help low-income workers. The logic seems simple: pay people more, and their quality of life will improve. However, for business leaders on the front lines of managing payrolls and profit margins, the reality is far more complex. They argue that this well-intentioned policy is fraught with hidden costs and unintended consequences. One CEO bluntly describes the policy as a "big heart, small...
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New Client Experience - Make or Break
CEO Bros - After Hours
Many businesses focus on a single question: How do we get new clients? However, a more critical question is how you keep them once you have them. This episode opens with a comical but eye-opening story about a truly terrible first-time experience at a dentist’s office. Despite spending a lot on advertising to attract new patients, this practice had a disorganized, impersonal process that left the patient confused, disrespected, and unsure about what procedures were even being performed. This is a powerful lesson for any business: a first impression, especially for a new client, is not just a...
info_outlineMany businesses focus on a single question: How do we get new clients?
However, a more critical question is how you keep them once you have them. This episode opens with a comical but eye-opening story about a truly terrible first-time experience at a dentist’s office. Despite spending a lot on advertising to attract new patients, this practice had a disorganized, impersonal process that left the patient confused, disrespected, and unsure about what procedures were even being performed.
This is a powerful lesson for any business: a first impression, especially for a new client, is not just a polite gesture; it's a make-or-break moment that decides whether they will ever come back. The guys discuss how a poor client orientation process can undo all the hard work and money spent on marketing and sales. They point out that in today's market, where customers have many choices, providing a thoughtful, structured welcome is essential. By contrast, they share positive experiences from some local businesses. These businesses actively anticipated client needs, providing clear explanations and setting proper expectations from the start. They centralized their intake process and created a blueprint to guide new clients, ensuring every step was simple and easy.
This proactive approach builds trust and reduces confusion, preventing future problems. The CEO Bros explain that a well-designed onboarding system is not just about being nice; it is a strategic advantage. It builds a loyal customer base, saves time by preventing future issues, and creates brand advocates who will refer others. The discussion emphasizes that businesses must consistently "inspect what you expect," ensuring the entire team follows the new client process. They recommend businesses "eat their own dog food" by acting as a secret shopper to test their own systems and see the customer experience firsthand. This dedication to consistency and customer empathy is the true secret to scaling a business and ensuring long-term success.
00:00 - The Worst New Client Experience: A Visit to the Dentist
05:40 - Why A Business's Welcome Process is Crucial
07:45 - Vet Studios' Onboarding Evolution
10:45 - By Your Side's Client-First Philosophy
19:20 - Making the "Easy Button" for Customers
23:05 - Scaling a Consistent Customer Experience