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ep36 What got us here Wont get us where we need to go next

CEO Bros - After Hours

Release Date: 10/17/2025

Leadership - The ripple effect - diminishing returns show art Leadership - The ripple effect - diminishing returns

CEO Bros - After Hours

Brad runs full throttle intentionally. He knows if he operates at 100%, his leadership captures 70%. Their teams? 50%. Front line? 30%. That's why he inspects what he expects. If you don't verify, your message dies three levels down. Brian sees it differently. Rock hits a pond, ripples weaken. His brand message starts at 100%, hits 50% by sales. This is episode 50. The degradation principle.  *YOU'LL DISCOVER* • Brad's degradation theory: running at 70% means your team runs at 30% • How brand messages lose 50% power by the time they reach customers • The "inspect what you expect"...

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Ep 49 Money mistakes entrepreneurs need to avoid show art Ep 49 Money mistakes entrepreneurs need to avoid

CEO Bros - After Hours

Brian was bringing on new customers when he ran out of money. Brad knows entrepreneurs who bought boats while their businesses were still bleeding cash. One of Brian's investors would ask him the same two questions every time they met: "How's your wife and what are you driving?" One question's about divorce. The other's about expensive cars that kill businesses before they get off the ground. Your baseline shifts without you even noticing. You start buying things and suddenly your expectations are different. Brad calls it lifestyle creep. This is episode 49. What entrepreneurs get wrong about...

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Closing Sales ep 48 show art Closing Sales ep 48

CEO Bros - After Hours

Brad asks for exactly 15 minutes. At 14 minutes and 59 seconds, he stands up and leaves. Doesn't matter if they're interested or want him to stay. He asked for 15 minutes, that's what he takes. Most salespeople overstay. Brad walks out while they're still engaged. Next meeting, they already know he respects time. No bracing for a pitch that won't end. This is episode 50. How to actually close deals instead of just talking about closing. *YOU'LL DISCOVER* • Brad's 15-minute rule: leaving on the number gets more second meetings • VHT Studios closed 10,000 units in Jacksonville, Orlando said...

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ep 47 Finding and working with the ideal mentor(s) show art ep 47 Finding and working with the ideal mentor(s)

CEO Bros - After Hours

Looking for mentorship but keep finding people who don't actually help? Brian never joined a formal program. He asked questions at lunch. David Robin had just sold Chicago's biggest real estate firm and was stuck in a non-compete. He couldn't work but could advise. Brian kept asking. Robin kept answering. Decades later, they still meet. Brad built his company by admitting "I don't know" while other CEOs fake it. His wise man was Brian, who helped him build everything (but won't accept credit.) This is episode 46. How to find your wise man when programs and LinkedIn don't work. *YOU'LL...

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2025 - Highlights show art 2025 - Highlights

CEO Bros - After Hours

Two CEO brothers. One podcast. Zero filters. 45+ episodes of business stories, lessons, disasters and triumphs you need to hear. Mark Cuban email wars at 2am. Climbing forklifts to reach your girlfriend's window. National hotel chains spending $80K on pool diarrhea warning signs. See some of the more memorable moments when the guys discuss and debate the ups, downs and just plain craziness of business from the perspective only two brothers, each with 35+ years of running different businesses, could share. This is CEO Bros - after hours. The year in review.  The moments that made this...

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ep 46 Compensation - The ins and outs of building a successful compensation strategy for your business show art ep 46 Compensation - The ins and outs of building a successful compensation strategy for your business

CEO Bros - After Hours

Brad's finance team noticed something weird in the 2026 budget and called the payroll company. The payroll company had no idea what they were talking about. Turns out 2026 has 27 pay periods instead of 26 if you're running bi-weekly payroll, and this hasn't happened in over a decade. It won't reverse itself in 2027 either. If you're not budgeting for that extra paycheck right now, you're heading for a cash crisis in December. Then comes the fun part. Brad has to tell 580 employees their paychecks are getting smaller. They think he's cutting their pay. He's not, it's the same annual salary,...

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Building a Sales Funnel: The ins and outs of successful sales show art Building a Sales Funnel: The ins and outs of successful sales

CEO Bros - After Hours

Brian's Monday ritual for years: write 100 letters by hand, stuff 100 envelopes, stick on 100 stamps, drop them at the post office. Every single week. Not emails. Not LinkedIn messages. Physical letters that landed on decision-makers' desks when everything else got filtered by assistants or spam folders. Most founders won't do this. It's tedious. It's analog. It feels outdated. But Brian's pipeline never ran dry because he did the work nobody else wanted to do. Meanwhile Brad's watching restaurants with incredible food go under in six months because they perfected their menu but nobody knows...

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ep 44 Outsourcing: Good or Bad show art ep 44 Outsourcing: Good or Bad

CEO Bros - After Hours

Brad refuses to outsource billing even when people ask. When healthcare got hacked, competitors with outsourced teams went bankrupt. Brad walked down the hallway, his team solved it. Brian built VHT by outsourcing everything that wasn't core. He could shut down when season ended. Variable costs kept him alive. Then he got acquired by engineers who refused to outsource anything. Speed died. This is episode 44. Two brothers, opposite strategies, both made money.  *YOU'LL DISCOVER* • Why Brad will never outsource billing after the healthcare hack • Brian's survival strategy: turn...

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ep 43  When inside issues get out show art ep 43 When inside issues get out

CEO Bros - After Hours

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ep 42 Building an elite leadership team for your business show art ep 42 Building an elite leadership team for your business

CEO Bros - After Hours

You’re One Decision Away From Becoming a Better Leader Every entrepreneur eventually faces one question that defines their entire company: 👉 Do you surround yourself with highly experienced leaders… or do you develop raw talent into the leaders you want? In this episode of CEO Bros After Hours, two seasoned CEOs break down their completely opposite approaches — and the lessons may surprise you. Brian Balduf, co-founder of VHT Studios, believes in hiring proven leaders with deep experience who can move fast, deliver results immediately, and hit the ground running. Brad Balduf, CEO of...

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More Episodes

What got us here, won’t get us where we are going next.

 

The guys discuss the business philosophy that "What got us here won't necessarily get us there." The conversation focuses on the evolution of a growing business, emphasizing the need for change in leadership, systems, processes, and people to reach the next level of success. Both CEOs share personal examples. Ultimately, they conclude that bold, sometimes unpopular decisions are necessary for a company to scale effectively.



This discussion centers on a fundamental challenge faced by every growing business: the skills, strategies, and systems that fuel initial success are often insufficient to propel the company to its next stage of growth. The core maxim of the conversation is a powerful reminder that evolution is not optional.  "What got us here won't necessarily get you there." 

 

This concept applies to every facet of a business, forcing leaders to constantly re-evaluate their leadership style, their team's capabilities, the operational systems they rely on, and the very processes that define their workflow.

 

1. The Ultimate Test: Evolving Leadership

 

2. Building the Right Team for the Right Time

The principle that past performance doesn't guarantee future success applies to every member of the team. As a company evolves, the required skill sets for key roles change dramatically. 

 

3.. Upgrading the Engine: Adapting Systems and Processes

Beyond personnel, a company's growth is dependent on the evolution of its internal infrastructure. The software, systems, and core processes that work for a small startup will inevitably buckle under the weight of a larger, more complex organization.

Key areas of system and process change discussed include:

• Operational Systems: 

• Proactive Technological Adoption: 

• Mindset Shifts: 

 

4. The Leader's Playbook for Driving Change

Successfully navigating these transitions requires a specific set of actions from leadership. It involves recognizing the triggers for change, communicating the vision clearly, and making bold, sometimes unpopular, decisions.

 

Regardless of the trigger, clear communication is non-negotiable. A CEO must articulate when the company is at an "inflection point" (11:36). This helps employees understand the reasoning behind disruptive changes, reducing confusion and fostering buy-in for the new direction.

 

While making these decisions is one of the hardest parts of leadership, they are often the catalyst for the company's greatest breakthroughs.

 

5. The Positive Outcomes of Necessary Disruption

While these evolutions are challenging, they are a prerequisite for growth and often lead to unexpectedly positive results. The disruption caused by changing people, processes, or systems creates new opportunities for the entire organization.

 

The key positive outcomes of embracing necessary change include:

• Unlocking Hidden Talent: 

• Enabling a Major Leap: 

• Creating Space for Growth: 

 

The final takeaway for aspiring leaders is a clear and direct message: to elevate your company, you will inevitably face situations where the right decisions are not the most popular ones, but they are essential for reaching the next level.