Leadership - The ripple effect - diminishing returns
CEO Bros - After Hours
Brad runs full throttle intentionally. He knows if he operates at 100%, his leadership captures 70%. Their teams? 50%. Front line? 30%. That's why he inspects what he expects. If you don't verify, your message dies three levels down. Brian sees it differently. Rock hits a pond, ripples weaken. His brand message starts at 100%, hits 50% by sales. This is episode 50. The degradation principle. *YOU'LL DISCOVER* • Brad's degradation theory: running at 70% means your team runs at 30% • How brand messages lose 50% power by the time they reach customers • The "inspect what you expect"...
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Ep 49 Money mistakes entrepreneurs need to avoid
CEO Bros - After Hours
Brian was bringing on new customers when he ran out of money. Brad knows entrepreneurs who bought boats while their businesses were still bleeding cash. One of Brian's investors would ask him the same two questions every time they met: "How's your wife and what are you driving?" One question's about divorce. The other's about expensive cars that kill businesses before they get off the ground. Your baseline shifts without you even noticing. You start buying things and suddenly your expectations are different. Brad calls it lifestyle creep. This is episode 49. What entrepreneurs get wrong about...
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Closing Sales ep 48
CEO Bros - After Hours
Brad asks for exactly 15 minutes. At 14 minutes and 59 seconds, he stands up and leaves. Doesn't matter if they're interested or want him to stay. He asked for 15 minutes, that's what he takes. Most salespeople overstay. Brad walks out while they're still engaged. Next meeting, they already know he respects time. No bracing for a pitch that won't end. This is episode 50. How to actually close deals instead of just talking about closing. *YOU'LL DISCOVER* • Brad's 15-minute rule: leaving on the number gets more second meetings • VHT Studios closed 10,000 units in Jacksonville, Orlando said...
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ep 47 Finding and working with the ideal mentor(s)
CEO Bros - After Hours
Looking for mentorship but keep finding people who don't actually help? Brian never joined a formal program. He asked questions at lunch. David Robin had just sold Chicago's biggest real estate firm and was stuck in a non-compete. He couldn't work but could advise. Brian kept asking. Robin kept answering. Decades later, they still meet. Brad built his company by admitting "I don't know" while other CEOs fake it. His wise man was Brian, who helped him build everything (but won't accept credit.) This is episode 46. How to find your wise man when programs and LinkedIn don't work. *YOU'LL...
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2025 - Highlights
CEO Bros - After Hours
Two CEO brothers. One podcast. Zero filters. 45+ episodes of business stories, lessons, disasters and triumphs you need to hear. Mark Cuban email wars at 2am. Climbing forklifts to reach your girlfriend's window. National hotel chains spending $80K on pool diarrhea warning signs. See some of the more memorable moments when the guys discuss and debate the ups, downs and just plain craziness of business from the perspective only two brothers, each with 35+ years of running different businesses, could share. This is CEO Bros - after hours. The year in review. The moments that made this...
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ep 46 Compensation - The ins and outs of building a successful compensation strategy for your business
CEO Bros - After Hours
Brad's finance team noticed something weird in the 2026 budget and called the payroll company. The payroll company had no idea what they were talking about. Turns out 2026 has 27 pay periods instead of 26 if you're running bi-weekly payroll, and this hasn't happened in over a decade. It won't reverse itself in 2027 either. If you're not budgeting for that extra paycheck right now, you're heading for a cash crisis in December. Then comes the fun part. Brad has to tell 580 employees their paychecks are getting smaller. They think he's cutting their pay. He's not, it's the same annual salary,...
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Building a Sales Funnel: The ins and outs of successful sales
CEO Bros - After Hours
Brian's Monday ritual for years: write 100 letters by hand, stuff 100 envelopes, stick on 100 stamps, drop them at the post office. Every single week. Not emails. Not LinkedIn messages. Physical letters that landed on decision-makers' desks when everything else got filtered by assistants or spam folders. Most founders won't do this. It's tedious. It's analog. It feels outdated. But Brian's pipeline never ran dry because he did the work nobody else wanted to do. Meanwhile Brad's watching restaurants with incredible food go under in six months because they perfected their menu but nobody knows...
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ep 44 Outsourcing: Good or Bad
CEO Bros - After Hours
Brad refuses to outsource billing even when people ask. When healthcare got hacked, competitors with outsourced teams went bankrupt. Brad walked down the hallway, his team solved it. Brian built VHT by outsourcing everything that wasn't core. He could shut down when season ended. Variable costs kept him alive. Then he got acquired by engineers who refused to outsource anything. Speed died. This is episode 44. Two brothers, opposite strategies, both made money. *YOU'LL DISCOVER* • Why Brad will never outsource billing after the healthcare hack • Brian's survival strategy: turn...
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ep 43 When inside issues get out
CEO Bros - After Hours
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ep 42 Building an elite leadership team for your business
CEO Bros - After Hours
You’re One Decision Away From Becoming a Better Leader Every entrepreneur eventually faces one question that defines their entire company: 👉 Do you surround yourself with highly experienced leaders… or do you develop raw talent into the leaders you want? In this episode of CEO Bros After Hours, two seasoned CEOs break down their completely opposite approaches — and the lessons may surprise you. Brian Balduf, co-founder of VHT Studios, believes in hiring proven leaders with deep experience who can move fast, deliver results immediately, and hit the ground running. Brad Balduf, CEO of...
info_outlineTwo CEO brothers. One podcast. Zero filters.
45+ episodes of business stories, lessons, disasters and triumphs you need to hear. Mark Cuban email wars at 2am. Climbing forklifts to reach your girlfriend's window. National hotel chains spending $80K on pool diarrhea warning signs. See some of the more memorable moments when the guys discuss and debate the ups, downs and just plain craziness of business from the perspective only two brothers, each with 35+ years of running different businesses, could share. This is CEO Bros - after hours.
The year in review. The moments that made this year: Brad refusing to fall asleep before Mark Cuban did during a 3am email negotiation. Brad's forklift romance climbing to his girlfriend's second-floor window. The hotel chain with $80K fabricated steel signs warning about pool diarrhea. The house squatter who crushed every interview until Brad called references: "Don't you under any circumstance hire that freaking asshole." Between the chaos: real business wisdom. Why founders fudge commitments. Why Brian moved his office next to the exit door. Setting company culture early. Why friction creates better solutions. Zero-based budgeting. Trust in deals. The difference between selling lasagna at a seafood restaurant and solving actual customer problems.
This isn't a highlight reel. It's proof that running a business is strategy, chaos, stubbornness, and climbing forklifts when you have to.
*WHO THESE GUYS ARE* Brian Balduf co-founded and sold VHT Studios. Brad Balduf operates By Your Side Autism Therapy with 550 employees across 11 centers. Matt Croke keeps it honest. They've been there, survived it, and have the scars to prove it.
*THE UNCOMFORTABLE TRUTH* "I'm not going to bed first. He's going to bed first." Sometimes the stubbornness that makes you a terrible negotiator makes you a great CEO. What was your favorite moment from Season 1?
👇 SUBSCRIBE for Season 2. More chaos, more disasters, more truth.
*ABOUT CEO BROS AFTER HOURS* CEO BROS: After Hours is raw business talk from CEO brothers Brian Balduf (VHT Studios) and Brad Balduf (By Your Side Autism Therapy) with host Matt Croke. Every Friday they share what actually happens building companies: brutal failures, scaling disasters, and the messy truth about leadership. No corporate polish. No LinkedIn energy. Just honest stories from the trenches.
🍸 *WIND DOWN WITH THE BROS: THIS WEEK'S COCKTAILS* Three drinks for three kinds of moments. Pick the one that matches your year.
🍸 *THE HIGHLIGHT REEL* Brian Balduf - The storyteller who sold the company Recipe: • 2 oz bourbon • 0.5 oz honey syrup • 2 dashes Angostura bitters • Orange peel • Stir with ice, strain into rocks glass The Vibe: Smooth, refined, looks good on camera. Brian's got the wins that make people say "wow, you built that?" This drink's for the moments you screenshot and send to your mentor. Zero-based budgeting. Moving your office next to the exit. The logo sketched on a napkin that actually worked.
🍸 *THE LOWLIGHT REEL* Brad Balduf - The operator who scaled to 550 employees Recipe: • 2 oz mezcal • 1 oz Aperol • 0.75 oz lime juice • 0.5 oz agave syrup • Salt rim • Shake hard with ice, strain The Vibe: Smoky, intense, leaves a mark. Brad's got the disasters nobody warns you about. Forklift romance. 2am Cuban standoffs. Almost hiring a house squatter. This drink's for the moments you can't believe you survived but make the best stories later.
🍸 *THE CHAOS CUT* Matt Croke - The host keeping it real Recipe: • 1.5 oz gin • 0.75 oz elderflower liqueur • 0.75 oz lemon juice • Club soda • Build in glass, top with soda, stir gently The Vibe: Matt's job is asking the questions nobody else will and watching the brothers argue about pool signs, clown college, and whether "nits and nats" is a real phrase. This drink's balanced, refreshing, keeps you honest.
For everyone who watched 45+ episodes and thought "I can't believe they said that out loud." Make all three. Figure out which kind of year you had. Highlight reel wins? Lowlight disasters? Pure chaos? Tag us.
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Music: "Back to Black" by Rockin' For Decades (licensed through Epidemic Sound)