The #1 Thing That Took Us From Unprofitable Grind to High-End Growth
Release Date: 09/29/2025
Appointment Only
Most business objections that sound like “I can’t afford that” are really a priorities problem, and the language we use matters. In this episode, we talk about why saying you can’t afford something hides the real decision, how to reframe tough choices through your priorities lens, and why that clarity makes saying “no” easier and more profitable. We share examples (vacations, trainers, hires, branding) and a few stories from the shop that reveal how thinking in priorities changes decisions, simplifies sales conversations, and helps you run the business you actually want. Get ready...
info_outlineAppointment Only
We’ve seen a lot over 15 years of running a high-end small business, and some of the things business owners do (including things we used to do) make your brands look way less premium than they actually are. Some of the stuff you think is “nice,” “humble,” or “on trend” is actually making your business look low-end. In this episode, we talk about the business-owner pet peeves that quietly communicate insecurity instead of authority and the signals clients pick up on that communicate whether you’re confident, insecure, or trying too hard. Tune in and see which of these pet peeves...
info_outlineAppointment Only
Feeling whiplash from the peaks and valleys in your business? In this episode, we share a practical playbook for riding the inevitable ebbs and flows without panic or price-slashing. You’ll learn how to plan for slow seasons, what to focus on when you’re slammed, and why margin (not volume) is your real recession insurance. We also break down smart ways to raise prices, swap discounts for value-adds, and “train” clients to buy at full price. You’ll walk away with clear actions to stabilize cash flow, protect profit, and make better decisions so you can enjoy the busy seasons and...
info_outlineAppointment Only
Ever wonder if working less could actually grow your business faster? In this episode, we talk about how one mindset shift changed the way we ran our business and our lives. We share how cutting meetings, simplifying offers, and protecting your calendar can lead to higher revenue and profit. We break down the operational tweaks and sales rules that free your time, upgrade your clients, and make work fun again. Get ready to learn what growth really means and find the freedom hiding in smarter decisions. Highlights 00:00 Proof that fewer meetings can drive higher revenue and profit. 05:30...
info_outlineAppointment Only
What if we told you there is a “cheat code” that saves you time, prevents mistakes, and makes you money FASTER? In this episode, we break down how to find a real mentor (not a cheerleader), the red flags to run from, and the simple way to start the relationship without making it weird. We share the exact advice that changed our business (and lives), how to adapt guidance to your unique business, and why taking “every client” is terrible advice if you want profit, sleep, and longevity. You’ll leave with a filter for choosing mentors, a first-reachout script, and a smarter path to the...
info_outlineAppointment Only
New York City (and how we do NYC NOW vs how we used to) has taught us more about creating a high end business than maybe any other place. We’re here to share the biggest lessons New York has taught us about building a higher-margin, lower-stress business. You’ll learn how to price without apologizing, design a premium client experience that actually matches your rates, swap scarcity for abundance, and choose margin over volume (all while borrowing real scripts and micro-moves we use.) If you’re ready to work with fewer, better clients and elevate your offer, this one’s your playbook....
info_outlineAppointment Only
There is one really important lever that creates more profit, time, and sanity in high-end business. That one thing is boundaries. From weekends off and rush-order rules to order minimums and price confidence, we share the scripts and mindset that took us from reactionary “yes to everything” guys to appointment only. The best thing about defining and holding clear boundaries is it leads to happier clients, healthier margins, and a life you actually want to live. Expect twin banter (per usual) and plenty of plug-and-play moves you can use this week. Highlights 00:00 Today’s...
info_outlineAppointment Only
Today we go off the clock getting real (and ridiculous) about twins-in-business life, competitiveness, morning routines that would disappoint productivity YouTubers, and the tiny “luxuries” that keep us sane while building profitable, high-end businesses. Between choir-class trauma, our first “startup”, and a few rants, you’ll hear how we think about partnership, success, and staying relaxed enough to play the long game. It’s fun, it’s honest, with some business nuggets tucked into the chaos. Highlights 00:00 Today’s vibe: casual Q&A (with a few biz nuggets.) 03:00...
info_outlineAppointment Only
We might be in different industries, but what we know for sure is we’ve had the same clients. In this episode, we break down the common traits your best clients share, and the red flags your worst clients almost always wave, so you can not only spot your ideal client when they show up, but attract more of them. Knowing these red and green flags will help you make faster decisions, prevent headaches, and build a business that finally respects your time. What we’re sharing with you is exactly what has helped us filter out energy drains without drama, and tune our offers and policies so the...
info_outlineAppointment Only
If you’ve ever found yourself in a dumb conflict with a client and thought, “How did we even get here?”, this episode is for you. We’re Kenny and Danny, and today we’re talking about what every business owner eventually learns the hard way: conflict is inevitable, but chaos is optional. Whether it’s a client with unrealistic expectations or a misunderstanding that spirals out of control, we’ve learned that managing it well is what separates the pros from the amateurs. In this episode, we share our real world framework for managing conflict with high-paying clients (the same one...
info_outlineReady to build a high-profit company that actually serves your life? In our first conversation, we (Kenny & Danny—yes, twins, yes, business partners) pull back the curtain on the mindset shifts that took our custom clothier from reactive and exhausted to intentional and profitable. You’ll hear the real stories, like our chaotic 2020 fork-in-the-road the moment we chose “better over more,” and the turning points that taught us to protect our time, qualify clients, and charge for the value we actually deliver. No hustle theater, just the honest lessons we wish we had on day one, told with a little brotherly banter and a lot of respect for your calendar.
Highlights
00:00 What we wish we knew that would have built the freedom we have now, faster.
05:15 What took us from TV Anchor and Youth Pastor to the custom clothier business.
12:00 Misconceptions we had about business before becoming business owners.
15:45 The turning point that got us clear on what had to change to have a profitable business.
22:00 The #1 thing we did that tripled revenue and quadrupled profit.
28:15 What happened when we focused on only needle moving activities.
32:30 One piece of advice our Grandpa gave us every business owner needs to hear.
36:00 How to protect your time (and the reason behind the name Appointment Only).
39:30 Celebrating wins and experiences we’ve had because we’re in business.
42:00 The best advice we’d give our younger selves.
Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Follow
Appointment Only in IG: @appointmentonlypod