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688. The 4 Primary Wealth Targets

No Days Off with Brian Gubernick

Release Date: 11/17/2025

692. The Wealthy Code Mindset show art 692. The Wealthy Code Mindset

No Days Off with Brian Gubernick

Most people think wealth is about a bigger net-worth number. Today, Brian breaks down what he was reminded of in a conversation with George Antone — author of The Wealthy Code — and why real wealth has nothing to do with your balance sheet and everything to do with math, mechanics, and cash flow. Brian walks through the three principles that actually create financial freedom: Cash flow > net worth, leverage accelerates everything, the Wealth Triad. Plus, Brian shares George’s Cash Flow Index (CFI), a simple formula that shows which debts to eliminate first to free up the most monthly...

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691. The Virtues You Can’t List on LinkedIn show art 691. The Virtues You Can’t List on LinkedIn

No Days Off with Brian Gubernick

In today’s episode, Brian Gubernick hits you hard the first time — the same way this idea recently hit him when he heard Morgan Housel talk about it on a podcast. Morgan, one of Brian’s favorite authors, shared a distinction that every hard-charging entrepreneur needs to hear: resume virtues vs. eulogy virtues. Most of us spend our lives stacking wins, building accomplishments, and polishing the resume. But the people who truly know us — the ones we love, the ones we’ve lost, the ones who shaped us — they don’t remember the bullet points. They remember who we were. How we showed...

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690. It's Separation Season for Entrepreneurs show art 690. It's Separation Season for Entrepreneurs

No Days Off with Brian Gubernick

Most people hit the holidays and coast. They loosen their standards, drift from routines, and tell themselves they’ll “get serious in January.” Not you. Not here. Not in the No Days Off Nation. In this episode, Brian breaks down one of the most powerful performance windows of the year—Separation Season, a concept borrowed from Ed Mylett and sharpened through years of real-world application. This is the final stretch where high performers create distance: from competitors, from excuses, and from the older version of themselves. Brian walks through how separation applies across every...

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689. The Four Disciplines of Execution - In Business, Health, and Relationships show art 689. The Four Disciplines of Execution - In Business, Health, and Relationships

No Days Off with Brian Gubernick

Most people think they have a strategy problem. They don’t. They have an execution problem. In today’s episode, Brian breaks down one of the most powerful frameworks in business and in life: the Four Disciplines of Execution (4DX). Because the truth is simple—your current life is perfectly designed to produce your current results. If you want different outcomes, you don’t need more ideas… you need a system that forces action. Brian walks through the four disciplines the way real operators use them: 1. Focus on the wildly important — Not 17 priorities. One. In business, in your...

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688. The 4 Primary Wealth Targets show art 688. The 4 Primary Wealth Targets

No Days Off with Brian Gubernick

Most people say they want to be wealthy. Very few can define what wealth actually means. In today’s episode, Brian breaks down the real game of wealth—not the internet version, not the “nice house and big income” version—the freedom version. The version where you can do what you want, when you want, with who you want… and actually afford to live that way. Brian walks through the four numbers every financially free person knows cold: • Cash reserves — your financial shock absorbers. • Net worth — your long-term scoreboard. • Passive income — the freedom money. • Your...

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687. Brendon Burchard and the Power of Emotional Courage show art 687. Brendon Burchard and the Power of Emotional Courage

No Days Off with Brian Gubernick

Most people think courage looks like running into burning buildings or taking giant risks. But Brendan Burchard flips that idea on its head — real courage isn’t about danger, it’s about discipline. It’s emotional courage: the ability to move forward even when your doubts, fears, and feelings beg you to hit the brakes. In today’s episode, Brian breaks down Brendan’s five-part framework for building emotional courage — the exact mindset shift high performers must make to stay consistent, stop negotiating with themselves, and protect their momentum. From “emotion follows motion”...

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686. The Price of Ambition show art 686. The Price of Ambition

No Days Off with Brian Gubernick

If you’ve ever ended a strong week feeling nauseous from pressure instead of proud of your progress, this episode is for you. Brian unpacks a late-night message from a young, high-achieving entrepreneur who admitted he constantly feels like he’s “not doing enough.” Brian knows that feeling well and shares how unchecked ambition can quietly turn into a prison. Through stories from his early career -- 2 a.m. work sessions, panic on his honeymoon, stress-induced symptoms --Brian explains why many high performers confuse exhaustion with success. And more importantly, how to break that...

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685. The Gift and Danger of Cognitive Dissonance show art 685. The Gift and Danger of Cognitive Dissonance

No Days Off with Brian Gubernick

That uneasy feeling you get when your actions don’t match your beliefs? That’s not guilt, it’s cognitive dissonance. And while most people run from it, elite performers use it as fuel. In this episode, Brian breaks down why that internal tension might be your greatest leadership advantage. You’ll learn how to spot the moments when your integrity is slipping out of alignment, how to turn that discomfort into self-awareness, and how to lead others with clarity instead of contradiction. Because every time you close the gap between what you say and what you do, you build integrity,...

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684. Shut Your Mouth (and Sleep Better) show art 684. Shut Your Mouth (and Sleep Better)

No Days Off with Brian Gubernick

You can spend thousands on sleep supplements, fancy mattresses, or wearables — but if you’re breathing wrong while you sleep, none of it matters. In this episode, Brian Gubernick breaks down a simple, almost ridiculous-sounding hack that’s made a measurable difference in his performance: mouth taping. Yep — taping your mouth shut before bed. It’s not a TikTok stunt. It’s science-backed. By training your body to breathe through your nose, you can improve recovery, hydration, heart rate variability, and morning energy. Brian shares his personal data, explains the research behind...

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683. The Problem Was Never the Problem show art 683. The Problem Was Never the Problem

No Days Off with Brian Gubernick

Dr. Wayne Dyer once said, “Change the way you look at things, and the things you look at change.” Sounds simple, until you actually live it. In today’s episode, Brian Gubernick breaks down how one shift in perspective can completely rewrite your outcomes. From Slack turning a failed video game into a $27B business, to Netflix reframing DVDs into digital dominance, to Airbnb transforming air mattresses into a global hospitality movement -- every major breakthrough starts with a new lens. Brian unpacks how your brain’s filters -- your experiences, beliefs, and expectations -- quietly...

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More Episodes

Most people say they want to be wealthy. Very few can define what wealth actually means.
In today’s episode, Brian breaks down the real game of wealth—not the internet version, not the “nice house and big income” version—the freedom version. The version where you can do what you want, when you want, with who you want… and actually afford to live that way.

Brian walks through the four numbers every financially free person knows cold:
• Cash reserves — your financial shock absorbers.
• Net worth — your long-term scoreboard.
• Passive income — the freedom money.
• Your retirement number — the math that tells the truth.

This is a straight-line, zero-fluff framework that will show you exactly where you stand and exactly what to do next. Because wealth isn’t a vibe. It’s math. And once you understand the equations, you finally take control of the game.

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Tune in to this podcast every weekday morning for 10 minutes or less as Brian shares lessons and stories about how to make positive changes in your life and business, one day at a time.

That’s what the “No Days Off” movement is all about. The objective is to spend focused time each day improving in some small way. Each episode presents questions to contemplate, concepts to understand, and actions to take in Business & Leadership, Wealth & Finances, Personal Development & Growth Time Management, Mindset & Attitude, Relationships, Family & Parenting, and Health.

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development. 


Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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