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Episode 17: Mastering Membership & life is crazy...this is how you make it.

ScaleHaus Consulting

Release Date: 01/04/2025

🎙 EPISODE 44 — How Aesthetic Clinics Sell When the Economy Slows (And Buyers Get Hesitant) show art 🎙 EPISODE 44 — How Aesthetic Clinics Sell When the Economy Slows (And Buyers Get Hesitant)

ScaleHaus Consulting

The Aesthetic Accelerator Podcast — powered by Allora Agency & ScaleHaus When the economy tightens, most clinics panic, slash prices, and wait for “things to pick back up.” But the clinics winning right now? They’re not discounting. They’re adapting — their messaging, their sales psychology, and the way they position their offers. In today’s episode, we break down exactly how your clinic can maintain demand, strengthen conversions, and protect revenue when buyers are more hesitant with their money. This is a reality check every aesthetic CEO needs. 🔥 Inside This Episode...

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Episode 43: My life works framework that is a non-fail to having everything you want in life and business show art Episode 43: My life works framework that is a non-fail to having everything you want in life and business

ScaleHaus Consulting

  Episode 43: My life works framework that is a non-fail to having everything you want in life and business EPISODE OVERVIEW In this episode, Kayla Petrasek breaks down the proprietary ScaleHaus Success Framework—the exact methodology used with seven-figure founders and high-level executives to transform potential into power. This is not motivational theory. This is strategic methodology for building unshakeable businesses and unstoppable leadership. Best For: Founders, executives, medical aesthetic clinic owners, pharmaceutical leaders, device innovators, and high-level professionals...

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Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA show art Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA

ScaleHaus Consulting

Master the Business Side of Beauty – Introducing The Aesthetic MBA Episode Summary: In this episode, Kayla Petrasek — award-winning sales leader and founder of Allora Agency — officially launches The Aesthetic MBA, a 12-week business accelerator designed for medical aesthetic professionals ready to scale with strategy, not guesswork. If you’ve ever felt like your business success depends solely on your skill with a syringe or a laser, this episode will shift your entire perspective. Kayla breaks down why most aesthetic clinics plateau, how to move from technician to CEO, and what...

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Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week) show art Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)

ScaleHaus Consulting

Episode Title: "The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)" Episode Length: 15 minutes Host: Kayla Petrasek, Founder & Principal Consultant, ScaleHaus Consulting Release Date: October 27, 2025 EPISODE DESCRIPTION Most scaling businesses aren't broken—they're just bleeding revenue in ways the founder can't see. In this high-impact episode, we break down the three most common (and expensive) revenue leaks across every industry: medtech, aesthetics, pharma, mental health, and beyond. You'll walk away with three executable frameworks you can implement this...

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Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It show art Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It

ScaleHaus Consulting

Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It Welcome to the ScaleHaus Consulting Podcast — your go-to resource for sales, marketing, and operations strategies that actually move the needle. EPISODE DESCRIPTION Feeling stuck? Revenue flat? Working harder but not seeing results? In this episode, I break down the two critical plateau points where businesses get stuck — the $20-30K/month range for small businesses and the under $10M range for established companies — and walk you through exactly how to recognize it, accept it, and take meaningful...

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Episode 39: Overcoming Fear of Public Speaking & Presenting show art Episode 39: Overcoming Fear of Public Speaking & Presenting

ScaleHaus Consulting

Episode 39: Overcoming Fear of Public Speaking & Presenting Episode Overview Today I'm giving you an exclusive glimpse into Week 8 of my REP MBA Program — the comprehensive training system that transforms sales reps into the top 1% performers in their companies. Today's Mission: Turn your fear of public speaking into your most powerful competitive advantage. The Hard Truth: You weren't born bad at presenting. You were just never trained to lead the room. And that fear is costing you leadership opportunities, influence, credibility, and a lot of money. What You'll Get: The exact...

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Episode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination show art Episode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination

ScaleHaus Consulting

REP MBA Mastering In-Person Selling & Trade Show Domination Show Notes - Episode Duration: 45-50 minutes 🔥 Episode Overview This week, I'm sharing Week 6 from my complete 10-Week REP MBA Program — the system that transforms average sales reps into the top 1% of performers in their industry. Today's Focus: How elite reps dominate in-person selling while others hide behind emails and Zoom calls. Key Quote: "Some reps hide behind emails. Elite reps own every room they walk into." 📋 What You'll Learn ✅ The Psychology of Presence The neuroscience of first impressions (what...

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Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time show art Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time

ScaleHaus Consulting

🎙️ The Go-To Aesthetics Coach Podcast Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time 🔥 EPISODE HIGHLIGHTS The Brutal Truth: You don't have a lead problem. You have a retention problem. The Solution: The ELEVATE System that transforms one-time clients into lifelong advocates The Result: 60% improvement in profitability without spending another dollar on ads 📊 SHOCKING INDUSTRY STATISTICS Average clinic retention rate: 35% Top-performing clinics: 75%+ Cost to acquire new client: $150-300 Cost to retain existing client: $15-30 Profit increase...

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Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients show art Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients

ScaleHaus Consulting

🎙️ The Go-To Aesthetics Coach Podcast Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients 🔥 KEY TAKEAWAYS The Problem: 87% of aesthetic clinics leave $50K+ on the table annually by focusing on more patients instead of maximizing current revenue streams. The Solution: The Hidden Profit Formula — a 3-pillar system that multiplies revenue without adding treatment hours. 💡 THE 3-PILLAR PROFIT FORMULA PILLAR 1: Value-Based Pricing Price based on expertise, not competitors Impact: $3-6 Botox unit increase = $7K-14K annually PILLAR 2: Recurring...

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Episode 35: From Injector to CEO: The Identity Shift That Changes Everything show art Episode 35: From Injector to CEO: The Identity Shift That Changes Everything

ScaleHaus Consulting

🎙️ The Go-To Aesthetics Coach Podcast Episode 35: From Injector to CEO: The Identity Shift That Changes Everything 🔥 Episode Overview Are you running your clinic, or is your clinic running you? If you're still hustling behind the treatment chair 60+ hours a week, constantly putting out fires, and feeling burned out despite having a "successful" practice, this episode will transform how you think about your role as a business owner. The hard truth: You're not acting like a CEO — you're acting like an employee in your own business. And that's exactly why you feel stuck, exhausted, and...

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Mastering Membership & life is crazy...this is how you make it.
 
In this episode of the GoToAesthetics Coach Podcast, Kayla Petrasek shares her personal journey of transitioning from a corporate job to entrepreneurship, emphasizing the importance of maintaining a creative flow in business. She discusses the value of creating memberships for consistent revenue, empowering entrepreneurs to break free from societal norms, and the significance of mindset and community support. Kayla provides insights into launching successful membership programs, best practices for engagement, and the transformative power of believing in oneself. The episode concludes with a call to action for listeners to embrace their potential and create meaningful businesses.
 
Follow me:
@kayla.petrasek
@allora.agency
 
Join my course: Mastering Memberships Masterclass https://stan.store/alloraagency/p/memberships
 
 

  • Entrepreneurs should focus on their creative flow to thrive.
  • Memberships can provide predictable revenue for businesses.
  • It's essential to understand your 'why' in business.
  • Surrounding yourself with supportive communities is crucial.
  • Mindset shifts can lead to significant life changes.
  • Simplicity in offers can enhance customer engagement.
  • Creating irresistible membership offerings is key to success.
  • Regular communication with members fosters loyalty.
  • Taking action is more important than waiting for perfect conditions.
  • Everyone has the power to create their desired life.

"Break free to live the life that you deserve."

Chapters
00:00Introduction and Personal Journey
02:51The Importance of Memberships in Business
06:01Empowering Entrepreneurs to Break Free
08:51The Power of Mindset and Community
11:45Creating a Meaningful Business
15:08Launching Successful Membership Programs
20:47Best Practices for Membership Success
33:00Conclusion and Call to Action