The Go-To Aesthetics Coach

Welcome to "The Go-To Aesthetics coach" podcast, where we delve into the captivating world of aesthetics! Join host Kayla Petrasek, a renowned aesthetics expert, as she sits down with industry thought leaders, renowned professionals, and practitioners to explore best practices taking your clinic to the next level. Connect on IG: @the.go.to.aesthetics.coach/

Episode 32: Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked) 07/28/2025

Episode 32: Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked) Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked) 🎧 Episode Summary: You’re booked solid, your schedule looks like a dream… but your bank account says otherwise. In this episode, Kayla Petrasek—business coach and founder of Allora Agency—pulls back the curtain on one of the most frustrating (and common) struggles in the aesthetic industry: why you’re not profitable, even when you're “successful” on the surface. If you’ve ever wondered where your money is going—or felt like you’re working 24/7 and still not seeing the kind of income you expected—this is a must-listen. 🔍 What You’ll Learn: The #1 profit leak happening in most aesthetic clinics (and how to fix it) Why being fully booked doesn’t always mean you’re thriving How underpricing, over-discounting, and team inefficiency crush your margins The “invisible burnout” of being a technician, manager, and marketer all at once The mindset shift that separates $20K/month clinics from $100K/month clinics 3 things profitable clinics do differently—without working more hours 🔑 Key Takeaways: “Busy is not the same as profitable.” “If you’re too cheap, too tired, or too disorganized—your dream clinic turns into a glorified job.” “You don’t scale with more services, you scale with more strategy.” 💬 Listener Love: “Every time I listen to Kayla, I leave with a notebook full of notes and a completely new perspective on how I run my clinic. This episode hit hard—I finally understood why I’m not hitting the numbers I want even though I’m ‘doing everything right.’” 🚨 Want a Custom Strategy to Fix This? Book your free Aesthetic Accelerator Audit Call and let’s map out your profit leaks, pricing gaps, and growth strategy—together. 👉 /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/37496615

Episode 31: The Myth of Being Fully Booked - Unveiling Profitability Secrets 07/21/2025

Episode 30: Reinventing Yourself to Become the Woman Who Leads the Brand 07/16/2025

Episode 30: Reinventing Yourself to Become the Woman Who Leads the Brand 🎙️: Masquerade Identity Shift: Reinventing Yourself to Become the Woman Who Leads the Brand Hosted by: Kayla Petrasek, The Go-To Aesthetic Coach™ Episode Summary: This episode is not about marketing hacks or morning routines — it's about who you are becoming behind the business. Inside this deeply transformational solo episode, Kayla guides you through the process of unmasking the identity that’s been keeping you stuck… and claiming the empowered, embodied, next-level entrepreneur you’re meant to be. If you’ve ever felt caught between who you were and who you’re becoming — this is your invitation to evolve. In this episode, we cover: Why identity misalignment is the real reason your business might feel stuck The masks we wear as entrepreneurs: Perfectionist, Hustler, People-Pleaser, Best Kept Secret Kayla’s personal story of identity evolution from employee to award-winning rep to CEO How to visualize and name your future self (and why that changes everything) The emotional side of reinvention: fear, bravery, and the courage to be seen How AI and automation can support the identity shift (without losing your soul) Key Takeaway: Your business only grows to the extent that you do. When you shift your identity, your results follow — and the world responds to the version of you who fully owns her vision. Homework Mentioned: Grab the free Masquerade Identity Shift™ Homework Guide to journal through the full transformation: 📥 Quote from Kayla: “You can’t scale your business without scaling your identity. The most authentic thing you can do is grow into more of who you truly are.” 🎧 Tune in and transform: Available now on Spotify, Apple Podcasts, and all major platforms. 🔗 Links & Resources: Book a free Aesthetic Accelerator Audit Call: Connect on Instagram: Want access to the full course? Check out the link in bio on Instagram and DM for a discount code Explore the Masquerade Course: 💬 Loved this episode? DM “SHIFT” on Instagram to get a special resource on identity and energetics in business. /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/37434415

Episode 29: Magnetic Branding - The Identity Shift That Attracts Clients, Wealth & Real Success 07/14/2025

Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning 07/07/2025

Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning 💼 Episode Summary In this episode of The Go-To Aesthetic Coach podcast, Kayla Petrasek interviews industry expert Raquel Merlini, a Certified Aesthetic Nurse Specialist (CANS) with over 30 years of experience and 40,000+ clinical hours in the medical aesthetics field. Raquel shares her strategic insights into building a high-retention client base, scaling authority as a practitioner, and staying ahead in a competitive and rapidly evolving industry. She walks us through the business-critical skills every clinic needs to master—including personalized consultation techniques, realistic patient education, and the integration of regenerative medicine into aesthetic protocols. This episode is packed with tangible takeaways for injectors, clinic owners, and industry professionals who want to operate at a higher level and stay ahead of emerging trends in client care, clinical outcomes, and aesthetic innovation. 💡 Strategic Takeaways Longevity in aesthetics is earned through results, trust, and consistency. Authority isn't claimed—it's built through years of client results and education. Natural-looking outcomes are the future: patients want enhancement, not exaggeration. Retention starts with personalized care and consultation structure. Regenerative medicine will be a pillar in modern aesthetic protocols. Wellness, skincare, and advanced devices must work together for holistic results. Aesthetic leaders must be proactive in patient education to manage expectations. Time in the industry isn’t enough—you need a refined approach and innovation lens. 🔊 Top Sound Bites “You have to do the time.” “I treat everybody as an individual.” “Injectable is the undetectable.” ⏱ Episode Chapters 00:00 – Introducing Raquel Merlini: 30+ Years of Clinical Experience 05:19 – The Role of Women Leaders in Elevating Medical Aesthetics 10:38 – From Patience to Profitability: Building Long-Term Authority 16:03 – Structuring a Personalized Client Journey That Converts 21:24 – Consultation Frameworks That Manage Unrealistic Expectations 27:41 – Trust and Retention: The Backbone of a Scalable Practice 32:29 – Why 'Natural' Is the New Premium in Aesthetics 38:04 – Sculpting the Lower Face: Precision-Driven Techniques 47:06 – The Future of Regenerative Aesthetic Medicine & How to Prepare 📍 Connect with Raquel Merlini For advanced consultations, injector mentorship, or to visit R Skin Aesthetics in Michigan: 🔗 Website: 📸 Instagram: 💬 Enjoyed this episode? Let’s keep growing together. If you got value from this episode, here’s how you can support: ✅ Leave a quick Google review for host Kayla Petrasek to help more aesthetic professionals find the show: 👉 📸 Share a screenshot of the episode on Instagram and tag us to help empower our aesthetic community. 📩 Want to be featured? Send your story or request to to be considered for a future guest spot on The Go-To Aesthetic Coach podcast. /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/37277995

Episode 27: Identity Shifts & Fearless Entrepreneurship: Break Through What’s Holding You Back 07/02/2025

Episode 27: Identity Shifts & Fearless Entrepreneurship: Break Through What’s Holding You Back 🎙️ Identity Shifts & Fearless Entrepreneurship: Break Through What’s Holding You Back 💡 Episode Keywords: identity shift, entrepreneurship, fearlessness, personal growth, limiting beliefs, heart-led business, success principles 🧠 Episode Summary: In this powerful solo episode, Kayla Petrasek guides you through a heart-led exploration of what it really takes to create identity shifts, build unshakable confidence, and succeed in entrepreneurship with alignment and purpose. You’ll uncover the beliefs, stories, and fears that have been quietly holding you back — and walk away with practical tools to embody your next level self now. From mapping your origin story to embracing fear as fuel for growth, Kayla lays out the foundation of building a heart-led business that doesn’t just create revenue — but fulfillment, freedom, and deep personal evolution. This episode is part soulful activation, part mindset coaching, and part business blueprint — with a guided visualization to help you release limitations and embody your highest vision. 💎 Key Takeaways: One small change can literally change your entire life trajectory Fear is a signal — not a stop sign You don’t need to be the most experienced, just the most embodied Confidence is often the missing strategy Aligning your business with your heart creates sustainable success Limiting beliefs aren’t facts — they’re just patterns ready to be rewritten Action is the antidote to stagnation — clarity comes from movement Resilience and embodiment are more powerful than raw talent Your version of success should be defined on your terms 🎧 Power Sound Bites: “What you resist in life persists.” “Embody what you truly want to do.” “You have to push past fear to grow.” “Confidence creates conversion. Period.” “Fear is often the doorway to your next chapter.” 🔁 Chapters & Time Stamps: 00:00 Introduction to Identity Shifts 06:17 Embracing Fearlessness in Entrepreneurship 09:07 Foundations of a Fearless Identity 19:44 Uncovering Limiting Beliefs and Hidden Blocks 27:15 Embracing Transformation Through Visualization 30:19 Origin Story Mapping: Uncovering Limiting Beliefs 33:52 Building a Heart-Led Business Vision 39:23 The Power of Embodiment and Authenticity 43:09 Defining Success on Your Own Terms 48:04 Facing Fears and Taking Action 53:50 Building Confidence Through Action 🚀 Turn Your Breakthrough Into Momentum If this episode lit something up inside of you — it’s time to take action. Kayla is offering a Free Aesthetic Accelerator Audit Call for clinic owners and aesthetic professionals ready to scale beyond $50K months, identify their business blocks, and implement an aligned strategy that gets results. This is not a sales pitch — it’s a strategic 30-minute coaching experience tailored to your clinic’s exact needs. 📍 Apply here: Only book if you’re serious about growth and ready to implement. ❤️ Let’s Stay Connected Loved this episode? Screenshot and tag Kayla on Instagram to share what breakthrough landed most and receive a surprise in your inbox. Feeling the love and want to share?! Write us a review and we will send you our "How to be a Money Magnet on Social Media" e-book, quickly picket $10k in 10 days with this resource! 📥 For coaching, marketing support, or custom strategy, visit: /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/37262500

EPISODE 26: Magnetic Momentum — The Scalable Clinic Strategy You’ve Never Been Taught 06/16/2025

Episode 25: Emotional Mastery for Medspa Owners: The CEO Skill No One Talks About 06/09/2025

Episode 24: “Fear Isn’t the Enemy—It’s the Sign You’re Growing” 06/02/2025

Episode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition 05/20/2025

Episode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition 🎙️ Episode 23: The Secret to Scaling Your Med Spa—Client Retention Over Client Acquisition Host: Kayla Petrasek Category: Medical Aesthetics, Business Growth, Marketing Strategy EPISODE SUMMARY In this value-packed episode, Kayla Petrasek dives deep into one of the most overlooked strategies for sustainable med spa growth: client retention. While the beauty industry often focuses on gaining new leads, Kayla reveals why keeping your current clients engaged, happy, and coming back is the real path to profitability. You’ll learn how to reactivate dormant clients, design personalized re-engagement campaigns, and shift your focus from "more new leads" to "more lifetime value." Kayla also introduces her Aesthetic MBA program, a 12-week roadmap designed to equip clinic owners and aesthetic professionals with the business skills they were never taught in school. WHAT YOU'LL LEARN IN THIS EPISODE: Why retaining a client is 5–7x more cost-effective than acquiring a new one The psychology behind reactivating past clients who ghosted your business Creative campaign ideas to re-engage your database this week How to segment your client list for smarter email + text campaigns The exact assignment Kayla gives her private clients to boost retention in 7 days Sneak peek into the Aesthetic MBA and how it's changing the game for medspa owners 🔥 ACTION ITEM ASSIGNMENT: Download your database (yes, all of it) and: Highlight clients who haven’t been in for 3+ months. Craft a “We Miss You” email or text campaign with a value-driven offer or check-in. Personalize the message—reference a past service or skin goal they had. Track responses and conversions over the next 7 days. Want the exact template Kayla uses for reactivation? DM “LEADS” on Instagram . RESOURCES & LINKS MENTIONED: 💼 📩 Free “We Miss You” Reactivation Script — Comment “LEADS” on IG 💬 Connect with Kayla on Instagram: 📚 Browse Kayla’s best-selling books on Amazon: Aesthetic Growth & Nailed It RATE & REVIEW ⭐️ If this episode gave you clarity, strategy, or even just a spark of inspiration—subscribe and leave a review on Apple Podcasts or Spotify. It helps more beauty entrepreneurs discover the tools they need to grow. Need help reactivating clients or refining your retention game? Book a 1:1 strategy call with Kayla @kayla.petrasek.consulting. /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/36647655

Episode 22: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You 05/10/2025

Episode 22: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You Episode Title: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You Host: Kayla Petrasek, The Go-To Aesthetic Coach Episode Overview: This episode isn’t just about business growth — it’s about identity expansion. If you’ve ever felt like you’re meant for more, this is your sign to stop playing small. Kayla unpacks what it truly takes to make a quantum leap — not 10% growth, but 10x evolution. From busting through limiting beliefs to choosing discomfort as your green light, this is the mindset shift every aesthetic entrepreneur needs to hear. You’ll Learn: Why most people stay stuck in safe, incremental growth How to recognize when your limiting beliefs are holding you hostage What it really feels like to stretch into your next level Why playing it “safe” is actually what’s keeping you from scaling How to lead with heart instead of fear — and build a brand that feels as good as it looks Who It’s For: Injectors, medspa owners, laser techs, and aesthetic entrepreneurs ready to evolve their business AND identity Power Quote: “You don’t need permission to expand. You need a decision.” Work With Kayla: Ready to 10x your growth and finally become the leader you know you’re meant to be? Let’s connect. Apply for 1:1 mentorship and workshop your next big leap: @kayla.petrasek.consulting 📲 Instagram Caption 🚨 This one’s for the aesthetic entrepreneur who’s done playing small. You don’t need another marketing hack — You need to stop editing your brilliance to fit the box of “safe.” 🎧 NEW EPISODE: The Quantum Leap: Unlocking the 10x Aesthetic Entrepreneur in You Inside this episode, we dive deep into how to: → Break the pattern of slow, incremental growth → Step into 10x thinking (even when it’s scary) → Lead a business that feels just as good as it looks → Become the version of you that your big dreams require If you’ve ever thought “who am I to go bigger?” — this episode is for you. 💡 Listen now. Then DM me @kayla.petrasek.consulting “QUANTUM” if you’re ready for that next level and want to work together 1:1. #GoToAestheticCoach #AestheticEntrepreneur #QuantumLeapBusiness #MedicalSpaMentor #AestheticCoach #BeautyBusinessGrowth #HeartLedBusiness #ClinicOwnerMindset #AlloraAgency #AestheticLeadership /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/36519055

Episode 21: The Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAAD 04/10/2025

Episode 21: The Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAAD The Future of Aesthetic Dermatology with Dr. Malika Ladha, MD, FRCPC, FAAD Today, we have the distinct honor of hosting Dr. Malika Ladha, a double-board-certified and fellowship-trained dermatologist renowned for her expertise in aesthetic dermatology. With a career marked by a compassionate, patient-centered approach, Dr. Ladha has made a significant impact in the field, combining cutting-edge techniques with a deep commitment to individualized care. Dr. Ladha’s dedication to holistic treatment planning sets her apart, ensuring that each patient receives a tailored approach that prioritizes both their aesthetic goals and overall well-being. In this episode, we’ll explore the critical importance of selecting a qualified provider and delve into the nuances of creating a comprehensive treatment plan. Whether you're considering your first aesthetic procedure or looking to deepen your understanding of the field, Dr. Ladha's insights will be invaluable. Dr. Malika Ladha is committed to bring excellence to medical and cosmetic dermatology – she is Alberta’s only female cosmetic fellowship-trained dermatologist. Warm and collaborative relationships are at the heart of her approach to patient care. Dr. Ladha focuses on achieving optimal skin health and refined cosmetic results. Dr. Malika Ladha specializes in the art of: Neuromodulators (Botox/Dysport) Dermal Fillers (including Sculptra) She is a double board-certified dermatologist in Canada and the USA. Born and raised in Alberta, she completed medical school and dermatology residency at the University of Calgary. She also completed Canada’s only official clinical fellowship in Laser Surgery and Aesthetic Dermatology at the University of Toronto. She then served as medical director of a prestigious clinic in Toronto, and has now returned home to provide dermatological care for Edmontonians. Dr. Ladha has published multiple articles in peer-reviewed journals. She is an active leader in various medical organizations, including the Canadian Dermatology Association (former Resident Fellow Society co-chairperson), Women’s Dermatologic Society, and the American Society for Laser Medicine and Surgery. Dr. Ladha has been the recipient of various coveted awards, including the 2021 Resident Doctors of Canada Medical Education Award and the 2021 Royal College of Physicians Leadership Award. Dr. Ladha enjoys reading, writing, swimming, pickleball and spending time with her husband. Follow her on Instagram () for the latest skin tips and information. Dr. Ladha’s professional memberships include the following: Fellow of the Royal College of Physicians and Surgeons Diplomat of the American Board of Dermatology Member of the Canadian Dermatology Association Member of the American Society of Dermatologic Surgery Member of the American Society of Laser Medicine and Surgery So, without further ado, let’s dive into our conversation with Dr. Malika Ladha! /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/36077325

Episode 20: Living Authentically: Your Permission Slip to Thrive 03/08/2025

Episode 19: 10 Advanced Strategies to Skyrocket Your Medspa in 2025 01/27/2025

Episode 19: 10 Advanced Strategies to Skyrocket Your Medspa in 2025 Episode Summary: In this episode, Kayla dives deep into 10 actionable and expert-level strategies to help medical aesthetic clinic owners dominate the competitive market in 2025. From creating luxurious client journeys to leveraging cutting-edge technology and building scalable revenue streams, this episode provides a detailed roadmap for medspa success. Whether you’re looking to attract more clients, increase revenue, or position your medspa as a leader, this episode is packed with insights you can implement today. Key Topics Covered: Luxury Client Journeys: Personalize consultations with advanced tools like Visia Skin Analysis. Enhance client touchpoints with spa-like amenities and thoughtful follow-ups. Cutting-Edge Technology: Maximize ROI with multi-use devices like Aerolase NEO Elite, ideal for treating acne, melasma, and rosacea. Bundle device treatments with facials or injectables for premium packages. Educational Content Marketing: Share science-based posts, before-and-after stories, and treatment timelines. Utilize Instagram Reels and interactive content like polls to engage and convert followers. Membership Models: Create tiered plans that include monthly facials, discounts on treatments, and exclusive perks. Frame memberships as a lifestyle investment to encourage sign-ups. Combination Treatments: Pair services (e.g., laser + chemical peel or Botox + microneedling) for enhanced results and increased revenue. Empowering Your Team: Invest in training and incentivize performance with bonuses for sales and client satisfaction. Diversified Revenue Streams: Add medical-grade skincare retail, virtual consultations, and digital courses. Exclusive Events: Host open houses with live demos, raffles, and booking incentives to attract new clients. Tracking Metrics: Use data to optimize your services and marketing strategies. Strategic Collaborations: Partner with local dermatologists, wellness studios, and influencers to grow your network and client base. Takeaways from This Episode: Personalization and client experience are key drivers for loyalty and referrals. Leveraging innovative technology and bundled services can significantly boost revenue. Content marketing and social media are essential tools for education and client acquisition. Membership models and events create predictable revenue and community engagement. Data-driven decisions ensure your business adapts and thrives in an evolving industry. If you’re ready to implement these strategies but don’t know where to start, DM me “COACHING” for a personalized consultation and let’s create a plan to make 2025 your medspa’s breakthrough year! #MedspaGrowth #AestheticBusinessPodcast #SkinCareSuccess #MedspaMarketing #MedicalAestheticsCoach /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/35034565

Episode 18: Unlocking Revenue with Instagram Stories 01/16/2025

Episode 18: Unlocking Revenue with Instagram Stories 🎙 Episode Summary: In this episode, Kayla Petrasek dives deep into the art of leveraging Instagram Stories to drive business growth, particularly in the medical aesthetics industry. She highlights how authenticity, trust-building, and strategic storytelling can effectively engage and convert clients. Kayla shares actionable insights, including how to use client testimonials, optimize Instagram highlights, and create a balanced content mix that resonates with your audience. Whether you're an aesthetic professional or a business owner, this episode is packed with practical tips to elevate your social media game. 💡 Key Takeaways: Instagram stories foster genuine, authentic connections with your clients. Consistent posting keeps you top-of-mind for your audience. A balanced content mix (education, entertainment, and engagement) drives client interest. Client testimonials are powerful tools for influencing potential clients. Overly polished content can feel less relatable—keep it authentic. Always include clear calls to action in your stories. Use Instagram highlights as a portfolio for your business—keep your best content easily accessible. Engagement tools like polls and quizzes provide valuable insights while boosting interaction. Regularly track and refine your Instagram content performance for continuous growth. Authentic content builds better, longer-lasting relationships with your audience. 📌 Chapters: 00:00 Harnessing Instagram Stories for Business Growth 07:48 Building Trust and Authenticity through Content 14:29 Effective Strategies for Engaging Content 20:21 The Power of Client Testimonials 28:19 Optimizing Instagram Highlights for Client Conversion 🎧 Sound Bites: "Instagram stories are one of the most effective ways to engage your audience authentically." "We want to stand out with good content that connects, not just content that looks perfect." "Overly polished content doesn't attract people the way authentic storytelling does." "Instagram story highlights are your secret weapon for showcasing your brand." "Keep your best content accessible beyond 24 hours with highlights—and update them every six months." ✨ Ready to Take Action? Leverage Instagram Stories to grow your business starting today! Course launch feb 1st, 2025: stan.store/alloragency 👉 Grab Stan Store to utilize in your Instagram link-in-bio: . 📩 Have questions or want personalized help? DM Kayla directly on Instagram ! 📢 Don’t Miss Out: Subscribe to "The Go-To Aesthetic Coach Podcast" for more actionable insights to grow your business. If you loved this episode, leave a review or share it with a friend who needs a business boost! Let me know if you'd like to refine or add more! Share a screenshot and tag me @kayla.petrasek <3 4o /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/34884925

Episode 17: Mastering Membership & life is crazy...this is how you make it. 01/04/2025

Episode 17: Mastering Membership & life is crazy...this is how you make it. Mastering Membership & life is crazy...this is how you make it. In this episode of the GoToAesthetics Coach Podcast, Kayla Petrasek shares her personal journey of transitioning from a corporate job to entrepreneurship, emphasizing the importance of maintaining a creative flow in business. She discusses the value of creating memberships for consistent revenue, empowering entrepreneurs to break free from societal norms, and the significance of mindset and community support. Kayla provides insights into launching successful membership programs, best practices for engagement, and the transformative power of believing in oneself. The episode concludes with a call to action for listeners to embrace their potential and create meaningful businesses. Follow me: @kayla.petrasek @allora.agency Join my course: Mastering Memberships Masterclass Join my coaching program: Entrepreneurs should focus on their creative flow to thrive. Memberships can provide predictable revenue for businesses. It's essential to understand your 'why' in business. Surrounding yourself with supportive communities is crucial. Mindset shifts can lead to significant life changes. Simplicity in offers can enhance customer engagement. Creating irresistible membership offerings is key to success. Regular communication with members fosters loyalty. Taking action is more important than waiting for perfect conditions. Everyone has the power to create their desired life. "Break free to live the life that you deserve." Chapters 00:00Introduction and Personal Journey 02:51The Importance of Memberships in Business 06:01Empowering Entrepreneurs to Break Free 08:51The Power of Mindset and Community 11:45Creating a Meaningful Business 15:08Launching Successful Membership Programs 20:47Best Practices for Membership Success 33:00Conclusion and Call to Action /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/34722160

Episode 16: The secret to making things happen, ACTION. 10/29/2024

Episode 15: Millionaire Masterclass 09/15/2024

Episode 14: Feminine vs Masculine Energy Pt.2 09/15/2024

Episode 13: Feminine vs Masculine Energy 09/15/2024

Episode 12: Boosting Revenue in a Clinic - Upselling and Bundling Services 09/09/2024

Episode 12: Boosting Revenue in a Clinic - Upselling and Bundling Services In this episode, Kayla Petrasek shares quick and tangible ways to boost revenue for aesthetic clinics. She suggests upselling additional services by bundling skincare with devices, implementing loyalty programs, and offering promotions. Kayla also emphasizes the importance of cross-training staff, training them in sales techniques, and incentivizing them to sell. She highlights the value of client testimonials, SEO optimization, and monthly newsletter blasts. Additionally, she encourages market research and offers a mindset practice for achieving goals. Kayla concludes by promoting her Millionaire Mentorship program and Sip and Social community. Takeaways Upsell additional services by bundling skincare with devices Implement loyalty programs and promotions to incentivize clients Cross-train staff to handle a broader range of client needs Train staff in sales techniques and incentivize them to sell Collect client testimonials and optimize SEO for better online visibility Send monthly newsletter blasts to nurture existing clients Conduct market research to understand client preferences Practice mindset exercises to achieve goals Consider joining the Millionaire Mentorship program and Sip and Social community Sound Bites "Upselling additional services by bundling skincare with devices" "Implementing loyalty programs to build community and retain clients" "Cross-training staff to handle a broader range of client needs" Chapters 00:00Boosting Revenue in a Clinic: Upselling and Bundling Services 07:13Building Client Loyalty: Implementing Loyalty Programs and Promotions 11:04Maximizing Staff Potential: Cross-Training and Sales Training 16:19Harnessing the Power of Testimonials and SEO: Improving Online Visibility 20:22Engaging with the Community: Market Research and Tailored Promotions 23:32The Role of Mindset Work and Mentorship in Business Success 29:14OUTRO kayla_petrasek - Podcast.mp3 /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/32980052

Episode 11: Aligning Your Business with Your Higher Self 08/25/2024

Episode 11: Aligning Your Business with Your Higher Self In this episode, Kayla Petrasek discusses the powerful connection between your higher self and business success. She emphasizes the importance of doing inner work and aligning with your higher self to achieve success in your business. Kayla talks about understanding the concept of the higher self and how it is deeply connected to your purpose and values. She also addresses the role of limiting beliefs in holding us back and provides exercises to challenge and reframe these beliefs. Finally, Kayla introduces her Millionaire Mentorship program, which focuses on aligning your business with your higher self and offers a comprehensive approach to personal and business growth. Takeaways Your higher self is your truest, most authentic version of you, deeply connected to your purpose and values. Doing inner work and aligning with your higher self is crucial for achieving success in your business. Limiting beliefs create barriers that prevent us from reaching our fullest potential. Challenging and reframing limiting beliefs can lead to empowerment and success. Aligning your business with your higher self leads to opportunities, resonance with clients, and fulfillment. Kayla's Millionaire Mentorship program offers a comprehensive approach to personal and business growth. Sound Bites "The determinant on how well your business is going to do is on how well you are doing. You are your business." "Many of us actually operate on a place of fear, doubt, or limiting beliefs that keep us disconnected from that higher version of ourself." "Nothing in this world can really stop you but yourself." Chapters 00:00Introduction and Setting 01:00The Importance of Doing Inner Work 01:48Understanding and Aligning with Your Higher Self 03:45Challenging and Reframing Limiting Beliefs 16:14Aligning Your Business with Your Higher Self 20:01Introducing the Millionaire Mentorship Program /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/32731587

Episode 10: Procell Therapies: Revolutionizing Microchanneling in medical aesthetics with Danielle Hill 07/25/2024

Episode 10: Procell Therapies: Revolutionizing Microchanneling in medical aesthetics with Danielle Hill Danielle Hill from Procell Therapies discusses the unique features of their microchanneling device and the benefits of their human-derived growth factors. She also shares her journey in the aesthetic industry and the challenges she faced as a solo esthetician. Danielle emphasizes the importance of having a doctor on board and the high-quality standards of Procell Therapies. She highlights the ease of ordering and the lack of stock issues with their products. Danielle's passion for the industry and belief in the effectiveness of Procell Therapies led her to become a sales rep for the company. Danielle Hill, a sales representative for Procell Therapies, shares her valuable insights and advice for success in the medical aesthetic industry. She emphasizes the importance of never giving up and continuously educating oneself about products and treatments. Danielle also discusses how she stays updated with the latest trends and advancements in the field, including attending workshops, listening to podcasts, and participating in Facebook aesthetician groups. She addresses common misconceptions about aesthetics, such as the belief that deeper treatments are better, and explains the science behind Procell's approach. Danielle highlights the rewarding aspects of working in aesthetics, such as giving clients the results they desire, and discusses opportunities for individuals interested in joining the sales side of Procell Therapies. Email: I G: daniellehill.procelltherapies Money Making Etsy FB Group - Must join and be approved - Mention my name & this podcast to receive some huge discounts!! Kind Regards, Opportunities at Procell Therapies: ✨We're hiring Procell Representatives! Interested? Reply to this email 🌍 Seeking International Distributors - Get in touch for more informationDanielle Hill / Educator Procell Therapies E: P: (250) 864-7710 IG: FB: Takeaways Procell Therapies offers microchanneling, a less invasive approach to microneedling, with shallow depths and a stamping technique. Their human-derived growth factors kickstart stem cells and are produced in an FDA-approved lab. Procell Therapies is a USA-made company with a unique device design and changeable tips. The consumables for Procell Therapies provide a good return on investment, and discounts are available for larger packages. Having a doctor on board ensures the safety and effectiveness of Procell Therapies. Danielle Hill's passion for the industry and belief in Procell Therapies led her to become a sales rep for the company. Never give up and stick with your chosen path in the medical aesthetic industry. Continuously educate yourself about products and treatments to better serve your clients. Stay updated with the latest trends and advancements through workshops, podcasts, and online communities. Address common misconceptions about aesthetics, such as the belief that deeper treatments are better. Find reward in giving clients the results they desire and consider opportunities in the sales side of the industry. Chapters 00:00Introduction and Background 01:50Procell Therapies: Microchanneling Evolved 03:02The Science Behind Human-Derived Growth Factors 06:41Effortless Ordering and No Stock Issues 11:16Danielle Hill: From Esthetician to Procell Therapies Sales Rep 16:33The Unique Features of Procell Therapies' Microchanneling Device 21:13Success and Happy Clients 21:54Never Give Up 22:23Educate Yourself and Your Clients 25:46Debunking Misconceptions 30:12Rewarding Aspects of Working in Aesthetics 35:37Opportunities in Sales /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/32296427

Episode 9: Social Platforms: The Foundation for Service-Based Industries 07/18/2024

Episode 8: Follow fears and dive in as fast as you can 07/07/2024

Episode 7: The Art of Storytelling in Sales Creating Quality Content that Provides Value to Readers 05/21/2024

Episode 7: The Art of Storytelling in Sales Creating Quality Content that Provides Value to Readers Summary In this conversation, Kayla Petrasek discusses the importance of making time for oneself and finding balance amidst a busy schedule. She then dives into tactical strategies for business growth, focusing on marketing and content creation. She emphasizes the need to know your audience, create a content calendar, and diversify content types. Kayla also highlights the value of repurposing content, using high-quality visuals, and incorporating behind-the-scenes content. She discusses the power of storytelling in sales and the importance of SEO for website visibility and increasing sales. In this conversation, Kayla Petrasek provides valuable insights and strategies for optimizing web design, creating impactful content for social media, and hosting successful events. She emphasizes the importance of incorporating keywords into content, optimizing on-page elements, and building backlinks from reputable sites. Kayla also highlights the significance of quality content, clear call-to-actions, and valuable newsletters to engage and nurture warm leads. Additionally, she discusses the benefits of virtual assistants in managing administrative tasks and the power of branding in creating memorable experiences. Lastly, Kayla shares a non-fail formula for creating content and offers support and guidance to her audience. Takeaways Make time for yourself and find balance amidst a busy schedule. Know your audience and create content that resonates with them. Use a content calendar to plan and automate your content. Diversify your content types to cater to different preferences. Repurpose content to maximize reach and engagement. Use high-quality visuals to capture attention and convey your brand's story. Incorporate behind-the-scenes content to show the human side of your brand. Utilize storytelling to engage your audience emotionally and make your brand memorable. Invest in SEO to improve website visibility and increase sales. Conduct keyword research to find relevant keywords for your audience. Incorporate keywords naturally into content and optimize on-page elements for better SEO. Build backlinks from reputable sites and engage in guest blogging partnerships to earn valuable links. Create quality content that provides value to readers and addresses their needs and interests. Include clear call-to-actions in content to guide readers towards desired actions. Utilize newsletters to stay connected with warm leads and nurture relationships. Consider hiring virtual assistants to manage administrative tasks and free up time for business growth. Host events to engage with the audience, increase brand awareness, and generate leads. Focus on creating a visually appealing and user-friendly website that is optimized for conversions. Use a non-fail formula for creating impactful content for social media. Seek support and guidance from experts to enhance marketing strategies and elevate online presence. Chapters 00:00 Finding Balance in a Busy Schedule 02:23 Tactical Strategies for Business Growth 05:16 The Power of Content Creation 09:35 Maximizing Reach and Engagement through Repurposing 13:15 The Importance of High-Quality Visuals 15:38 Building a Personal Connection with Behind-the-Scenes Content 24:43 Optimizing Web Design and On-Page SEO 26:37 Utilizing Newsletters to Stay Connected with Warm Leads 33:38 Hiring Virtual Assistants to Manage Administrative Tasks 36:00 Hosting Events to Engage, Increase Brand Awareness, and Generate Leads 42:26 Designing a Visually Appealing and User-Friendly Website for Conversions 46:14 Creating Impactful Content for Social Media with a Non-Fail Formula FREEBIE: The Non-Fail Social Media Formula - Add me on Instagram and lt me know you listened, lets be friend!! @kayla.petrasek @allora.agency WANT TO SHOW SOME SUPPORT? Leave me a review on my Allora Agency Google Profile and get a free GIFT!! DM me on insta :D /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/31395432

Episode 6: Effective Pricing Strategies for Long-Term Success 04/18/2024

Episode 6: Effective Pricing Strategies for Long-Term Success Summary: In this presentation, Kayla Petrasek shares insights and strategies for successful marketing in the medical aesthetic industry. She emphasizes the importance of having a deep understanding of the industry and offers tips for creating compelling content on social media platforms. Kayla also discusses the services provided by her marketing agency, Allora Agency, and highlights the need for comprehensive marketing strategies that go beyond just Instagram. She shares her personal journey and the passion she has for working with female entrepreneurs in the industry. Kayla provides examples of different types of content and offers advice on optimizing profiles, leveraging trending audio, and setting ambitious revenue goals. She also emphasizes the importance of training staff in sales techniques and developing strategic partnerships. The presentation concludes with a discussion on effective pricing strategies and the value of creating a strong community-based environment. Takeaways Deep understanding of the medical aesthetic industry is crucial for effective marketing Creating compelling content on social media platforms can help boost business Comprehensive marketing strategies should go beyond just Instagram Training staff in sales techniques is essential for success Developing strategic partnerships and collaborations can expand reach Effective pricing strategies focus on value creation rather than undercutting competitors "If we don't have a deep understanding of all of that, then you can relay that message to your audience properly in a way that's actually going to compel them and give like high value to them to want to book." "We really wanted to be able to provide everything that we need for the client to take things to the next level in terms of the realm of marketing." "We're not just here to assist you. We're here to transform your brand to be a leader in aesthetics." Chapters 00:00Deep Understanding of the Industry 04:01Comprehensive Marketing Strategies 05:36Transforming Brands in the Aesthetic Industry 06:05Passion for Working with Women Entrepreneurs 16:30Making Dreams a Reality with Strategic Moves 25:52Solution-Based Content for Targeted Audiences 32:56Optimizing Profiles and Leveraging Trending Audio 45:31Effective Pricing Strategies for Business Growth /episode/index/show/f232abe6-44a8-4cd5-9d3a-16d8969bcd0d/id/30889448

Episode 5: Belief and Mindset: Keys to Success in Medical Aesthetics 04/09/2024

Episode 4: High converting Instagram strategies to build the RIGHT community! 04/03/2024

Episode 3: The Power of Branding 02/01/2024

The Go-To Aesthetics Coach

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