Episode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning
Release Date: 07/07/2025
🎙 EPISODE 44 — How Aesthetic Clinics Sell When the Economy Slows (And Buyers Get Hesitant)
ScaleHaus Consulting
The Aesthetic Accelerator Podcast — powered by Allora Agency & ScaleHaus When the economy tightens, most clinics panic, slash prices, and wait for “things to pick back up.” But the clinics winning right now? They’re not discounting. They’re adapting — their messaging, their sales psychology, and the way they position their offers. In today’s episode, we break down exactly how your clinic can maintain demand, strengthen conversions, and protect revenue when buyers are more hesitant with their money. This is a reality check every aesthetic CEO needs. 🔥 Inside This Episode...
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Episode 43: My life works framework that is a non-fail to having everything you want in life and business
ScaleHaus Consulting
Episode 43: My life works framework that is a non-fail to having everything you want in life and business EPISODE OVERVIEW In this episode, Kayla Petrasek breaks down the proprietary ScaleHaus Success Framework—the exact methodology used with seven-figure founders and high-level executives to transform potential into power. This is not motivational theory. This is strategic methodology for building unshakeable businesses and unstoppable leadership. Best For: Founders, executives, medical aesthetic clinic owners, pharmaceutical leaders, device innovators, and high-level professionals...
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Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA
ScaleHaus Consulting
Master the Business Side of Beauty – Introducing The Aesthetic MBA Episode Summary: In this episode, Kayla Petrasek — award-winning sales leader and founder of Allora Agency — officially launches The Aesthetic MBA, a 12-week business accelerator designed for medical aesthetic professionals ready to scale with strategy, not guesswork. If you’ve ever felt like your business success depends solely on your skill with a syringe or a laser, this episode will shift your entire perspective. Kayla breaks down why most aesthetic clinics plateau, how to move from technician to CEO, and what...
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Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)
ScaleHaus Consulting
Episode Title: "The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)" Episode Length: 15 minutes Host: Kayla Petrasek, Founder & Principal Consultant, ScaleHaus Consulting Release Date: October 27, 2025 EPISODE DESCRIPTION Most scaling businesses aren't broken—they're just bleeding revenue in ways the founder can't see. In this high-impact episode, we break down the three most common (and expensive) revenue leaks across every industry: medtech, aesthetics, pharma, mental health, and beyond. You'll walk away with three executable frameworks you can implement this...
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Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It
ScaleHaus Consulting
Episode 40: Breaking Through The Plateau - When Growth Stops and What To Do About It Welcome to the ScaleHaus Consulting Podcast — your go-to resource for sales, marketing, and operations strategies that actually move the needle. EPISODE DESCRIPTION Feeling stuck? Revenue flat? Working harder but not seeing results? In this episode, I break down the two critical plateau points where businesses get stuck — the $20-30K/month range for small businesses and the under $10M range for established companies — and walk you through exactly how to recognize it, accept it, and take meaningful...
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Episode 39: Overcoming Fear of Public Speaking & Presenting
ScaleHaus Consulting
Episode 39: Overcoming Fear of Public Speaking & Presenting Episode Overview Today I'm giving you an exclusive glimpse into Week 8 of my REP MBA Program — the comprehensive training system that transforms sales reps into the top 1% performers in their companies. Today's Mission: Turn your fear of public speaking into your most powerful competitive advantage. The Hard Truth: You weren't born bad at presenting. You were just never trained to lead the room. And that fear is costing you leadership opportunities, influence, credibility, and a lot of money. What You'll Get: The exact...
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Episode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination
ScaleHaus Consulting
REP MBA Mastering In-Person Selling & Trade Show Domination Show Notes - Episode Duration: 45-50 minutes 🔥 Episode Overview This week, I'm sharing Week 6 from my complete 10-Week REP MBA Program — the system that transforms average sales reps into the top 1% of performers in their industry. Today's Focus: How elite reps dominate in-person selling while others hide behind emails and Zoom calls. Key Quote: "Some reps hide behind emails. Elite reps own every room they walk into." 📋 What You'll Learn ✅ The Psychology of Presence The neuroscience of first impressions (what...
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Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time
ScaleHaus Consulting
🎙️ The Go-To Aesthetics Coach Podcast Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time 🔥 EPISODE HIGHLIGHTS The Brutal Truth: You don't have a lead problem. You have a retention problem. The Solution: The ELEVATE System that transforms one-time clients into lifelong advocates The Result: 60% improvement in profitability without spending another dollar on ads 📊 SHOCKING INDUSTRY STATISTICS Average clinic retention rate: 35% Top-performing clinics: 75%+ Cost to acquire new client: $150-300 Cost to retain existing client: $15-30 Profit increase...
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Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients
ScaleHaus Consulting
🎙️ The Go-To Aesthetics Coach Podcast Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients 🔥 KEY TAKEAWAYS The Problem: 87% of aesthetic clinics leave $50K+ on the table annually by focusing on more patients instead of maximizing current revenue streams. The Solution: The Hidden Profit Formula — a 3-pillar system that multiplies revenue without adding treatment hours. 💡 THE 3-PILLAR PROFIT FORMULA PILLAR 1: Value-Based Pricing Price based on expertise, not competitors Impact: $3-6 Botox unit increase = $7K-14K annually PILLAR 2: Recurring...
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Episode 35: From Injector to CEO: The Identity Shift That Changes Everything
ScaleHaus Consulting
🎙️ The Go-To Aesthetics Coach Podcast Episode 35: From Injector to CEO: The Identity Shift That Changes Everything 🔥 Episode Overview Are you running your clinic, or is your clinic running you? If you're still hustling behind the treatment chair 60+ hours a week, constantly putting out fires, and feeling burned out despite having a "successful" practice, this episode will transform how you think about your role as a business owner. The hard truth: You're not acting like a CEO — you're acting like an employee in your own business. And that's exactly why you feel stuck, exhausted, and...
info_outlineEpisode 28: Empowering Women in Aesthetics: Raquel Merlini’s 30-Year Journey of Mastery & Meaning
💼 Episode Summary
In this episode of The Go-To Aesthetic Coach podcast, Kayla Petrasek interviews industry expert Raquel Merlini, a Certified Aesthetic Nurse Specialist (CANS) with over 30 years of experience and 40,000+ clinical hours in the medical aesthetics field.
Raquel shares her strategic insights into building a high-retention client base, scaling authority as a practitioner, and staying ahead in a competitive and rapidly evolving industry. She walks us through the business-critical skills every clinic needs to master—including personalized consultation techniques, realistic patient education, and the integration of regenerative medicine into aesthetic protocols.
This episode is packed with tangible takeaways for injectors, clinic owners, and industry professionals who want to operate at a higher level and stay ahead of emerging trends in client care, clinical outcomes, and aesthetic innovation.
💡 Strategic Takeaways
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Longevity in aesthetics is earned through results, trust, and consistency.
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Authority isn't claimed—it's built through years of client results and education.
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Natural-looking outcomes are the future: patients want enhancement, not exaggeration.
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Retention starts with personalized care and consultation structure.
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Regenerative medicine will be a pillar in modern aesthetic protocols.
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Wellness, skincare, and advanced devices must work together for holistic results.
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Aesthetic leaders must be proactive in patient education to manage expectations.
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Time in the industry isn’t enough—you need a refined approach and innovation lens.
🔊 Top Sound Bites
“You have to do the time.”
“I treat everybody as an individual.”
“Injectable is the undetectable.”
⏱ Episode Chapters
00:00 – Introducing Raquel Merlini: 30+ Years of Clinical Experience
05:19 – The Role of Women Leaders in Elevating Medical Aesthetics
10:38 – From Patience to Profitability: Building Long-Term Authority
16:03 – Structuring a Personalized Client Journey That Converts
21:24 – Consultation Frameworks That Manage Unrealistic Expectations
27:41 – Trust and Retention: The Backbone of a Scalable Practice
32:29 – Why 'Natural' Is the New Premium in Aesthetics
38:04 – Sculpting the Lower Face: Precision-Driven Techniques
47:06 – The Future of Regenerative Aesthetic Medicine & How to Prepare
📍 Connect with Raquel Merlini
For advanced consultations, injector mentorship, or to visit R Skin Aesthetics in Michigan:
🔗 Website: www.rskin.net
📸 Instagram: @rskinadmission
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