#23: What We Wish We Knew Before Becoming a Franchisee (So You Don’t Have to Learn the Hard Way)
Release Date: 06/02/2025
Altered States Unplugged
Red light therapy is everywhere right now—but what does it actually do? And how do you know if it’s worth the hype? In this kickoff episode of our new Expert Series, we sit down with Robin Kuehne, CEO and co-founder of NEO Science, to talk all things red light therapy. Robin has spent years developing cutting-edge red light devices used in clinics, wellness studios, and by high-performance athletes—and he’s here to break down the real science behind the glow. We cover how red light works at the cellular level, what to look for in a quality device, and how it can support everything from...
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You’ve seen the viral cold plunge videos and maybe even tried one yourself. But contrast therapy isn’t just a wellness trend. It’s a powerful tool for stress relief, better sleep, muscle recovery, and overall mental resilience. In this episode, we break down the exact contrast therapy protocols we use in our wellness routine. From sauna to cold plunge, we share simple, science-backed combos you can use based on your goals, whether you’re looking to recover like an athlete, calm anxiety, or improve sleep quality. What you'll learn: Why contrast therapy works How to build your own...
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Let’s rewind the clock a bit—back before Altered States Wellness, back before the franchise model, and way back before we were calling the shots. In this episode, we’re getting real about what it was like to be franchisees first—because yes, we started out on the other side of the table. We said yes to a wellness franchise with big dreams and nervous energy, and what followed was… well, a masterclass in what not to do. From skimming the FDD (oops) to feeling totally lost during onboarding, we’re pulling back the curtain on the mistakes, the lessons, and the oh-so-worth-it decisions...
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Is it a life-changing hack… or just expensive nonsense in a pretty package? In this episode, we’re diving into the wellness trends flooding your feed and asking the question no one seems to be asking: does this actually work… or is it just good marketing? We’re cutting through the fluff (and the $18 smoothies) to talk about what’s worth your time, your money, and your energy—and what’s maybe just…a really well-lit placebo. If you’ve ever felt overwhelmed by the sea of wellness “shoulds” or caught yourself Googling “do I need to cold plunge every day?”—this one’s...
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Let’s be real—our screen time is out of control. Between endless scrolling, binge-watching, and checking notifications every five minutes, our brains are running on overdrive. But here’s the kicker: too much screen time isn’t just a bad habit—it’s rewiring our brains, wrecking our focus, and draining our energy. In this episode of Altered States Unplugged, we’re diving into: ✔️ How excessive screen time impacts mental health, sleep, and productivity ✔️ The neuroscience behind digital addiction (and what it’s doing to our brains) ✔️ Practical, realistic ways to...
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🚀 Ever feel like your brain is running a marathon…on a treadmill that never stops? If the answer is “YES,” then this episode of Altered States Unplugged is a must-listen. We’re diving deep into the science of stillness—what actually happens to your brain when you float. Turns out, it’s way more than just relaxation. From shifting into deep theta brain waves (hello, creativity and clarity!) to lowering stress hormones and boosting those feel-good chemicals, floating is like a hard reset for your mind. What You’ll Learn in This Episode: 🧠 How floating shifts your brain into...
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Ever feel like you’re doing all the right things—eating healthy, drinking water, cutting back on caffeine—yet somehow, you’re still running on empty? You’re not alone. Most of us are walking around depleted, exhausted, and wondering what’s missing. Spoiler alert: It’s not just about what you’re eating—it’s about what your body is actually absorbing. In this episode of Altered States Unplugged, we’re pulling back the curtain on why modern nutrition isn’t cutting it and how to finally fuel your body the right way. We’re talking gut health, cellular energy, hydration,...
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Ever stepped out of the float tank feeling calm, clear, and full of thoughts you don’t want to lose? In this episode of Altered States Unplugged, we’re diving into one of our favorite post-float practices: journaling. JoJo and Kyle share why journaling right after your float can be a game-changer for capturing insights, processing emotions, and turning post-float clarity into actionable ideas. Plus, they’re sharing five powerful journaling prompts to help you get started and take your float sessions to the next level. Ready to harness that post-float glow? Tune in now, and don’t forget...
info_outlineLet’s rewind the clock a bit—back before Altered States Wellness, back before the franchise model, and way back before we were calling the shots.
In this episode, we’re getting real about what it was like to be franchisees first—because yes, we started out on the other side of the table. We said yes to a wellness franchise with big dreams and nervous energy, and what followed was… well, a masterclass in what not to do.
From skimming the FDD (oops) to feeling totally lost during onboarding, we’re pulling back the curtain on the mistakes, the lessons, and the oh-so-worth-it decisions we made along the way. And spoiler alert: those experiences are exactly what led us to build Altered States Wellness the way we did—supportive, flexible, and made for real people with real dreams.
Whether you're franchise-curious, daydreaming about leaving your 9-5, or just love hearing the behind-the-scenes biz stories no one talks about, this episode is for you.
If you've ever wondered what it's really like to be a franchisee—or what it takes to build a franchise that actually works—this one’s a must-listen.
👉 Ready to explore what it could look like to open your own Altered States Wellness studio? Head to alteredstateswellness.com/franchise to schedule a call or DM us anytime.
And hey—if this episode gave you that little nudge, send it to someone who's dreaming big too. ✨