Marketing Unveiled - Building Business with Market Research
The PMU Podcast
In this episode of Marketing Unveiled, hosted by Shareen Adair, the focus is on the significance of marketing research and analysis for understanding audiences and enhancing marketing effectiveness. Shareen, with her background as a scientist and a successful permanent makeup artist, shares insights from her own experiences and emphasizes the importance of primary and secondary research. She provides practical examples, including case studies from Cartier and Ford, and advises PMU artists on identifying their ideal customer using various data collection techniques. The episode concludes with a...
info_outline
Marketing Unveiled - Basics of Marketing
The PMU Podcast
In this episode of 'Marketing Unveiled', host Shareen Adair, a permanent makeup artist with nearly two decades of experience, introduces the fundamentals of marketing for PMU entrepreneurs and small business owners. She explains the concept of marketing as a strategic process involving research, promotion, and distribution, and breaks down the four P's of marketing: Product, Price, Place, and Promotion. Shareen emphasizes the importance of understanding and targeting the right market, conducting market research, and personalizing marketing efforts. She also discusses current marketing trends...
info_outline
How to Stand Out as New PMU Artist - Building Clientele
The PMU Podcast
How to Stand Out in the PMU Business Are you looking to make a mark in the world of permanent makeup or PMU business? Whether you are a newcomer or contemplating entering this dynamic field, this blog is tailored just for you. Starting a new business, especially in the competitive realm of permanent makeup, can be a daunting task. It involves stepping out of your comfort zone, taking charge of your income, and becoming an all-in-one entity - the boss, the employee, the marketer, and even the janitor. But fear not, as I'm here to guide you through the essential steps to kickstart your journey...
info_outline
Exploring startup costs, ROI and business potential
The PMU Podcast
Unlocking the Potential: Startup Costs, ROI, and Business Potential in the Permanent Makeup Industry ### Understanding Startup Costs in the PMU Business Launching a successful PMU business requires meticulous planning and strategic investments. One of the initial costs to consider is training and certification. Investing in quality training programs can range from $3,000 to $5,000, depending on the program's comprehensiveness and location. Additionally, acquiring essential equipment and supplies, such as microblading tools, pigments, and treatment beds, is crucial to ensure a seamless...
info_outline
Choosing the Right Business Model for your PMU Practice
The PMU Podcast
Choosing the Right Business Model for Your PMU Career Are you an employee, commission, or a rental practitioner? Choosing the right business model for your PMU career is crucial for success. Whether you're just starting out or looking to level up your business, understanding the pros and cons of employee, commission, and rental models is essential. Hi, I'm Shareen Adair, a scientist turned permanent makeup artist with 10 years of experience. Over the past 18 years, I have built successful businesses and focused on teaching business and new skills to artists globally. ...
info_outline
Setting your value in the industry, pricing strategies and salon policies for aspiring PMU artists.
The PMU Podcast
Mastering Business Essentials for Aspiring PMU Artists with Shareen Adair In this comprehensive guide, Shareen Adair, a scientist turned successful permanent makeup (PMU) artist, shares her extensive industry experience to help aspiring PMU artists navigate the complexities of setting their value, developing effective pricing strategies, and implementing essential salon policies. Covering the importance of efficient scheduling systems, clear client booking policies, and strategic pricing, Nader offers actionable advice on client consultations, aftercare protocols, and cost management to ensure...
info_outline
Education & Licensing - Starting your PMU Career
The PMU Podcast
The Path to Becoming a Successful PMU Artist: Education and Licensing Essentials Shareen Adair, a scientist turned successful permanent makeup (PMU) artist and educator, shares her journey and insights into becoming a proficient PMU artist. She emphasizes the importance of education, noting the lack of a standardized education system and oversight in the PMU industry in the U.S., with exceptions in a couple of states. Drawing from her own challenging experience with her initial training, Adair advises on selecting quality education programs that offer comprehensive training, including hands-on...
info_outline
Branding yourself as a PMU Artist
The PMU Podcast
Your brand is arguably one of the most important assets of your business. It gives your Business an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings you endless joy.
info_outline
Introduction
The PMU Podcast
Lets talk all about permanent mkeup. Everything!!
info_outlineYour brand is arguably one of the most important assets of your business. It gives your Business an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings you endless joy.