Marketing Unveiled - Building Business with Market Research
The PMU Podcast
In this episode of Marketing Unveiled, hosted by Shareen Adair, the focus is on the significance of marketing research and analysis for understanding audiences and enhancing marketing effectiveness. Shareen, with her background as a scientist and a successful permanent makeup artist, shares insights from her own experiences and emphasizes the importance of primary and secondary research. She provides practical examples, including case studies from Cartier and Ford, and advises PMU artists on identifying their ideal customer using various data collection techniques. The episode concludes with a...
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Marketing Unveiled - Basics of Marketing
The PMU Podcast
In this episode of 'Marketing Unveiled', host Shareen Adair, a permanent makeup artist with nearly two decades of experience, introduces the fundamentals of marketing for PMU entrepreneurs and small business owners. She explains the concept of marketing as a strategic process involving research, promotion, and distribution, and breaks down the four P's of marketing: Product, Price, Place, and Promotion. Shareen emphasizes the importance of understanding and targeting the right market, conducting market research, and personalizing marketing efforts. She also discusses current marketing trends...
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How to Stand Out as New PMU Artist - Building Clientele
The PMU Podcast
How to Stand Out in the PMU Business Are you looking to make a mark in the world of permanent makeup or PMU business? Whether you are a newcomer or contemplating entering this dynamic field, this blog is tailored just for you. Starting a new business, especially in the competitive realm of permanent makeup, can be a daunting task. It involves stepping out of your comfort zone, taking charge of your income, and becoming an all-in-one entity - the boss, the employee, the marketer, and even the janitor. But fear not, as I'm here to guide you through the essential steps to kickstart your journey...
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Exploring startup costs, ROI and business potential
The PMU Podcast
Unlocking the Potential: Startup Costs, ROI, and Business Potential in the Permanent Makeup Industry ### Understanding Startup Costs in the PMU Business Launching a successful PMU business requires meticulous planning and strategic investments. One of the initial costs to consider is training and certification. Investing in quality training programs can range from $3,000 to $5,000, depending on the program's comprehensiveness and location. Additionally, acquiring essential equipment and supplies, such as microblading tools, pigments, and treatment beds, is crucial to ensure a seamless...
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Choosing the Right Business Model for your PMU Practice
The PMU Podcast
Choosing the Right Business Model for Your PMU Career Are you an employee, commission, or a rental practitioner? Choosing the right business model for your PMU career is crucial for success. Whether you're just starting out or looking to level up your business, understanding the pros and cons of employee, commission, and rental models is essential. Hi, I'm Shareen Adair, a scientist turned permanent makeup artist with 10 years of experience. Over the past 18 years, I have built successful businesses and focused on teaching business and new skills to artists globally. ...
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Setting your value in the industry, pricing strategies and salon policies for aspiring PMU artists.
The PMU Podcast
Mastering Business Essentials for Aspiring PMU Artists with Shareen Adair In this comprehensive guide, Shareen Adair, a scientist turned successful permanent makeup (PMU) artist, shares her extensive industry experience to help aspiring PMU artists navigate the complexities of setting their value, developing effective pricing strategies, and implementing essential salon policies. Covering the importance of efficient scheduling systems, clear client booking policies, and strategic pricing, Nader offers actionable advice on client consultations, aftercare protocols, and cost management to ensure...
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Education & Licensing - Starting your PMU Career
The PMU Podcast
The Path to Becoming a Successful PMU Artist: Education and Licensing Essentials Shareen Adair, a scientist turned successful permanent makeup (PMU) artist and educator, shares her journey and insights into becoming a proficient PMU artist. She emphasizes the importance of education, noting the lack of a standardized education system and oversight in the PMU industry in the U.S., with exceptions in a couple of states. Drawing from her own challenging experience with her initial training, Adair advises on selecting quality education programs that offer comprehensive training, including hands-on...
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Branding yourself as a PMU Artist
The PMU Podcast
Your brand is arguably one of the most important assets of your business. It gives your Business an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings you endless joy.
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Introduction
The PMU Podcast
Lets talk all about permanent mkeup. Everything!!
info_outlineChoosing the Right Business Model for Your PMU Career
Are you an employee, commission, or a rental practitioner? Choosing the right business model for your PMU career is crucial for success. Whether you're just starting out or looking to level up your business, understanding the pros and cons of employee, commission, and rental models is essential.
Hi, I'm Shareen Adair, a scientist turned permanent makeup artist with 10 years of experience. Over the past 18 years, I have built successful businesses and focused on teaching business and new skills to artists globally.
Navigating Challenges in the PMU Industry
Having restarted my journey twice due to economic changes and the pandemic, I've gained valuable insights. Whether you're an ambitious PMU artist or just starting out, I'm here to guide you through common challenges based on my two decades of experience.
Employee Business Model
In today's episode, we delve into the employee business model. An employee is hired or recruited by an organization, with a set schedule and payment structure. While offering stability and benefits like health insurance, employees have less control over their schedule and creativity.
Commission Business Model
The commission model involves a contracted individual receiving a share of the service fee. This setup provides flexibility in setting schedules and potential for higher income based on performance. Yet, artists bear the responsibility of expenses and face competition within the establishment.
Rental Business Model
The rental model offers autonomy to artists renting a space in a salon. By paying a fixed rent, artists can customize their services, prices, and schedules. While keeping all profits, they handle all aspects of the business, from marketing to client retention.
Choosing the Right Model for Your PMU Career
Selecting the best business model depends on individual goals, preferences, and circumstances. Whether as an employee, commission-based artist, or renter, each model has its advantages and challenges. Assess your priorities and research thoroughly before making a decision.
Final Thoughts
I hope this discussion helps you navigate the different business models in the PMU industry. Join me next time for more insights and inspiration on your PMU journey. Remember to let your light shine bright and stay fierce in your pursuit of success. Until then, keep slaying, my darling. Mwah!