227. What a $2.5B Exit Taught Me About Family and Leadership with Alex Bean
Family Brand: Take Back Your Family
Release Date: 06/20/2025
Family Brand: Take Back Your Family
Hey Family Brand, it’s Chris and Melissa! Today’s episode is inspired by something we’ve found to be one of the most underrated (but absolutely essential) roles in leadership — whether you’re running a company or raising a family: becoming the Chief Reminding Officer. This idea came up during one of our walks, and we realized how much of parenting and leadership isn’t about coming up with something brand new every day. It’s about consistently reminding your team — or your kids — of what’s already true. Who you are. What you stand for. What you value. And honestly? That kind...
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Hey Family Brand — it’s Melissa here. Today’s episode is a little different, and honestly, it’s one I tried to record six different times. It took me a while to even figure out what I wanted to say because this one hits close to home. Last week, my cousin and his wife passed away unexpectedly in a tragic plane crash, leaving behind two little ones. Even as I write that, my heart feels so heavy. It’s every parent’s worst nightmare to even imagine not being there for your kids as they grow up. It’s something we never want to face — and I never thought we’d have to. But this...
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Hey Family Brand—it’s Melissa here! I’m so excited to share this conversation with someone I’ve admired for a long time: Alex Bean, co-founder of Divvy and a passionate leader with a heart for family, community, and building something bigger than yourself. I’ve wanted to have Alex on the show for a while because he embodies what we talk about so often—legacy, leadership, and how our values shape the way we show up in both business and at home. In this episode, Alex shares the behind-the-scenes journey of building Divvy and what he learned when the company sold for $2.5 billion. But...
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Hey Family Brand! It’s Melissa here, and this week I’m sharing something I’ve been thinking about a lot—how summer gives us a unique opportunity to pause, reflect, and upgrade our family culture. Whether your kids are home more, you're traveling, or you’re just trying to juggle a different routine, summer naturally gives us space to reevaluate what’s working… and what’s not. In this episode, I walk you through a few changes we’re making as a family this season. They’re small on the surface—things like setting limits on video games, resetting kitchen expectations, and...
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Hey Family Brand! It’s Melissa and Chris here, and today we’re diving into a topic we’ve never tackled before on the podcast—how families can use AI to live more intentionally. We’re not tech experts, but we’ve had some surprising (and honestly life-changing) experiences with tools like ChatGPT, and we think it’s time to pull back the curtain and share how we’re using AI in our everyday family life. This isn’t a conversation about robots taking over. It’s about how smart technology can save you time, help you communicate better, and create more space for connection—all...
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Hey Family Brand—it’s Melissa here, and this episode is just for the girls. Inspired by that old Martina McBride song (yes, I looked it up—2003!), I wanted to sit down and have a really honest chat about womanhood. From postpartum recovery to hormones, breast implants, Hashimoto’s, perimenopause, and trying to figure out what wellness even means in your 40s—this is the episode I wish I had heard years ago. And honestly? I hope it’s one Ivy listens to one day when she’s grown. Because we don’t talk about this stuff enough. I take you all the way back to my post-baby...
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Hey Family Brand! It’s Chris and Melissa here, and today we are joined by one of our dear friends and someone who constantly inspires us—Dr. Sean Cook. Sean is a husband, a father of four, a dentist, and a proud Family Brand graduate. In this episode, we’re flipping the script on what it means to be “successful.” Instead of talking about the typical nine-to-five hustle, Sean shares what it looks like to master the five-to-nine—the hours after work that can so easily slip away from us but hold the most potential for connection, growth, and joy. Sean opens up about the moment that...
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Hey Family Brand! It’s Chris and Melissa here, and this week we’re talking all about summer plans and how to create meaningful, memorable family vacations. If you're anything like us, summer can sneak up quickly, and planning can feel overwhelming. But what if the best family trips aren’t the most expensive or extravagant ones? What if they’re the simple, unstructured ones where everyone just gets to be together? Today, we’re sharing one of our favorite family exercises for figuring out what really matters when it comes to travel—and how it might just change the way you vacation. A...
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Hey Family Brand! It’s Melissa, and I’m so honored to introduce you to my guest today, Dee Taggart. After getting to know Dee at one of our recent couples retreats, I knew she had a story that needed to be shared with our community. Dee is the founder of Her Xpansion, a space where women can grow in confidence, connection, and self-leadership. She’s a mom, coach, spiritual mentor, and all-around powerhouse. This conversation is full of heart, hope, and honest truth—and I think every woman will hear something in Dee’s story that resonates with her own. Dee opens up about her...
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Hey Family Brand! It’s Melissa here, and today I’m thrilled to introduce you to someone whose work is all about personal mastery and lasting transformation—Joey Klein. Joey is a transformation expert, author, and founder of Inner Matrix Systems. He’s helped over 84,000 people across the globe—from Fortune 500 executives to everyday families—create real results by mastering their emotions, nervous system, and mindset. In this episode, Joey and I go deep on why the inner game matters most, how to change your reality from the inside out, and what it really takes to live the life you...
info_outlineHey Family Brand—it’s Melissa here! I’m so excited to share this conversation with someone I’ve admired for a long time: Alex Bean, co-founder of Divvy and a passionate leader with a heart for family, community, and building something bigger than yourself. I’ve wanted to have Alex on the show for a while because he embodies what we talk about so often—legacy, leadership, and how our values shape the way we show up in both business and at home.
In this episode, Alex shares the behind-the-scenes journey of building Divvy and what he learned when the company sold for $2.5 billion. But what really stood out to me? His humility. Alex is incredibly open about how chasing success isn’t the same as chasing significance. He reminds us that no matter how big the company or the win, if we’re not showing up for the people who matter most—our families—then we’ve missed the point.
We talk a lot about how faith, integrity, and identity play into his journey, and I love how Alex explains the difference between what you do and who you are. This episode is filled with gold for anyone who wants to lead with purpose—whether you’re building a business, leading your kids, or just figuring out how to live with more intention.
Alex also gets vulnerable about marriage, being a dad, and the honest work of becoming someone your family can count on. This isn’t just a business episode—it’s a reminder to slow down, check in with your values, and remember why you started building in the first place.
If you’ve ever wrestled with success vs. significance or wondered what it looks like to lead well in both business and family—this episode is for you.
All Links Family Brand!
Episode Minute By Minute:
- 0:00 – Meet Alex Bean: Co-founder of Divvy and believer in building with purpose
- 2:45 – The Divvy story: From startup to $2.5 billion exit
- 4:30 – Chasing significance, not just success
- 6:15 – How Alex’s faith and identity shaped his leadership
- 8:00 – Marriage, parenting, and becoming someone your family can trust
- 10:45 – The power of integrity and staying rooted in what matters
- 13:00 – Why your “who” is more important than your “what”
- 15:00 – What Alex is building now—and what he’s most proud of
- 17:20 – Final encouragement: You can build something bigger than you