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228. Preparing for the Unexpected: A Personal Story on Wills and Life Insurance

Family Brand: Take Back Your Family

Release Date: 06/27/2025

237. The Tuttle Twins Creator on Saving America at the Dinner Table show art 237. The Tuttle Twins Creator on Saving America at the Dinner Table

Family Brand: Take Back Your Family

What if the future of our country doesn’t hinge on elections, courtrooms, or political battles—but on family dinner conversations? That’s exactly the vision today’s guest, Connor Boyack, shares with us. Connor is the bestselling author of over 50 books, including the wildly popular Tuttle Twins series, which has sold more than seven million copies worldwide. He’s also the founder of Libertas Network, a think tank and collection of family-centered initiatives that have changed over 100 laws and empowered kids and parents around the globe. From teaching free-market principles to...

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Family Brand: Take Back Your Family

Getting Off the Sidelines Have you ever looked around and realized that too many parents are sitting on the sidelines of their kids’ lives? Chris had this exact thought during a recent Girl Dad camp, where he noticed how many dads struggled to fully participate in simple activities like soccer, frisbee, or even just running around with their daughters. It broke his heart—not out of judgment, but out of empathy. Because every parent wants to be in the game, not watching from the bench. In this episode, Chris and Melissa unpack what it really means to stay active and engaged—not for...

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Family Brand: Take Back Your Family

Helping Teens Connect at Home If you’ve ever felt like your teens are drifting toward their rooms, screens, or independence a little faster than you’d like, you’re not alone. In this episode, Chris and Melissa open up about the rhythms, struggles, and small wins of keeping their three teenagers connected and interactive with family life. They share the real-time lessons they’re learning as parents—from literally pulling kids out of their rooms to setting boundaries around phones at the dinner table. You’ll hear how mealtimes (even if it’s just one-on-one breakfasts), family...

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Family Brand: Take Back Your Family

This week’s episode is a special one—Chris is back from Girl Dad Camp and we’re unpacking everything he experienced alongside our daughters, Ivy and Indy. Hosted at BYU and organized by the women’s athletics coaches, Girl Dad Camp is a weekend built for fun, connection, and, most importantly, confidence-building. With stations like pickleball, gymnastics, bracelet-making, and journaling, it's a mix of sports and soul work designed to strengthen the father-daughter bond. Chris shares everything from fun moments (like their epic dance competition!) to sobering stats about girls’...

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Family Brand: Take Back Your Family

Hey friends! It's that time of year again—backpacks, new shoes, and… big decisions about school. In this week’s episode, Chris and I open up about what school looks like for our family this year. With five kids in different grades (and different learning styles), we’ve never taken a one-size-fits-all approach to education—and this year is no different. From public school to community college to homeschool with a neighbor, we share why each of our kids is doing something unique this year and how we’ve learned to give them a say in the process. We also reflect on how our views on...

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232. What If One Weekend Could Transform Your Family Forever? show art 232. What If One Weekend Could Transform Your Family Forever?

Family Brand: Take Back Your Family

Hey Family Brand, it’s Chris and Melissa here! We have something really special to share with you today. If you’ve ever felt like life is moving too fast, like your family is surviving more than thriving, or you just wish you had space to reconnect and refocus—this episode is for you. We're inviting you to something we’ve been dreaming about and working on behind the scenes: our Family Brand Live Event, coming this November. This isn’t your average seminar or parenting workshop—it’s a full weekend experience designed to bring your family together in a powerful, life-changing way....

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Family Brand: Take Back Your Family

Hey Family Brand! It’s Melissa here, and if you’ve ever tried to hold a family meeting that ended in chaos, eye-rolls, or zero follow-through… this episode is for you. We’re diving into a topic that might sound boring but can truly transform your family culture: family meetings. Trust me, I get it—most of us didn’t grow up doing these, and if we did, we may not have the best memories of them. But what if family meetings didn’t suck? What if they were actually helpful, hopeful, and maybe even a little fun? This idea hit me recently while working with a coaching client who was...

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Family Brand: Take Back Your Family

Hey Family Brand — it’s Melissa here, and I am SO excited to introduce you to today’s guest, the incredible Kelly O’Neil. I have been a fan of Kelly’s work for years, and I’m still processing this conversation — it was that impactful. Kelly is a strategist, a visionary, and a total powerhouse when it comes to helping people build legacy businesses without sacrificing what matters most. She’s worked with Fortune 500s, celebrity entrepreneurs, and industry disruptors, and today, she’s bringing that same level of insight to us as families. In this episode, we’re talking about...

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229. Be Your Family’s Chief Reminding Officer show art 229. Be Your Family’s Chief Reminding Officer

Family Brand: Take Back Your Family

Hey Family Brand, it’s Chris and Melissa! Today’s episode is inspired by something we’ve found to be one of the most underrated (but absolutely essential) roles in leadership — whether you’re running a company or raising a family: becoming the Chief Reminding Officer. This idea came up during one of our walks, and we realized how much of parenting and leadership isn’t about coming up with something brand new every day. It’s about consistently reminding your team — or your kids — of what’s already true. Who you are. What you stand for. What you value. And honestly? That kind...

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228. Preparing for the Unexpected: A Personal Story on Wills and Life Insurance show art 228. Preparing for the Unexpected: A Personal Story on Wills and Life Insurance

Family Brand: Take Back Your Family

Hey Family Brand — it’s Melissa here. Today’s episode is a little different, and honestly, it’s one I tried to record six different times. It took me a while to even figure out what I wanted to say because this one hits close to home. Last week, my cousin and his wife passed away unexpectedly in a tragic plane crash, leaving behind two little ones. Even as I write that, my heart feels so heavy. It’s every parent’s worst nightmare to even imagine not being there for your kids as they grow up. It’s something we never want to face — and I never thought we’d have to. But this...

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Hey Family Brand — it’s Melissa here. Today’s episode is a little different, and honestly, it’s one I tried to record six different times. It took me a while to even figure out what I wanted to say because this one hits close to home.

Last week, my cousin and his wife passed away unexpectedly in a tragic plane crash, leaving behind two little ones. Even as I write that, my heart feels so heavy. It’s every parent’s worst nightmare to even imagine not being there for your kids as they grow up. It’s something we never want to face — and I never thought we’d have to.

But this experience really made me look at some practical things that all of us, as parents, need to have in place. Specifically: a will, and life insurance. Years ago, when we had our last baby, one of Chris’s clients — who happened to be an attorney — kind of nudged us to ask, “Hey, if something ever happened to you guys, who would raise your kids? Do you have a plan for that?” We didn’t, so we sat with it and decided it was too important to put off.

So, I’m sharing some of that thought process today. Who did we pick? What kinds of questions did we ask ourselves? And, honestly — I’d encourage you to do the same. It’s one of the most caring, responsible things we can do for our kids.

And the other thing I want to talk about is life insurance. That was something that really shifted for me as we were having babies. Back then, Chris had just gotten a policy, and I thought, “That’s great. That’s one box checked.” But then our agent asked if we’d thought about me too. Even though I wasn’t working much at the time, he explained that if something happened to me, someone would need to help with the kids, house, all of it. Plus, we’d need the space to grieve without worrying about finances. That really stayed with me — because it’s not just about income, it’s about protecting your family’s time together too.

So if you don’t have a will or you haven’t updated yours in a while, or if you don’t have life insurance, I just want to gently encourage you to make some time to do that. It’s not fun to talk about. Trust me, I get it. But it really is an important part of being an intentional family.

And I’ll leave you with one last story that kind of caught me off guard… The other day after one of Ivy’s softball games, we were driving home and I saw this random basketball on the side of the road. I told Tanner to pull over so I could go grab it — I’m forever rescuing random stuff on the roadside lol — and when I picked it up, I flipped it over and saw the name “Smith” written on it in kid handwriting. It was our basketball that we hadn’t seen in probably a year and a half. How it ended up two towns over, on the side of the road where I happened to drive past it? I have no idea. And I just felt this really sweet, gentle reminder that God sees us. That even when life feels heavy or uncertain, we’re not alone. So that’s my encouragement for you this week — you’re seen, you’re loved, and you’re not forgotten. 

P.S.

Hug your babies a little tighter tonight.

LINKS:

All Links Family Brand! 

Episode Minute By Minute:

  • 0:00 – Why this episode took me six tries to record
  • 1:45 – The heartbreaking loss of my cousin and his wife, and the kids they left behind
  • 6:00 – Why choosing guardians for your kids matters and our process for deciding
  • 10:45 – Talking about life insurance and why it’s one of the most caring things you can do for your family
  • 14:00 – Revisiting your plan: making sure your will and insurance fit your current stage of life
  • 16:00 – A surprising story about a lost basketball that felt like a gentle reminder from God
  • 18:00 – A heartfelt encouragement: you are seen, you are loved, and you’re not alone