230. Why Hustle Culture Doesn’t Work for Families (and What to Do Instead) Feat. Kelly O’Neil
Family Brand: Take Back Your Family
Release Date: 07/11/2025
252. Seasons of Life: Why Balance Is a Myth (and What to Focus on Instead)
Family Brand: Take Back Your Family
This episode started the way some of our best conversations do — on a walk. Chris and Melissa talk about why the idea of “balance” often leaves families frustrated, exhausted, and feeling like they’re failing. Instead, they introduce a different lens that has brought them far more peace over the years: seasons of life. Every season affords certain opportunities. Every season also has real limitations. And neither are permanent. Chris shares a conversation he had with someone wrestling with a big opportunity — one that looked great on paper, but didn’t quite align with the season of...
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251. Couple’s Playbook: How to Get on the Same Page for the Year Ahead
Family Brand: Take Back Your Family
Couple’s Playbook: Getting on the Same Page for the Year Ahead It’s easy to start a new year with good intentions — and just as easy to lose them once life speeds back up. In this episode, Chris and Melissa talk about why so many couples want to be intentional but struggle to actually do it together. The issue isn’t desire. It’s structure. Most couples don’t need more motivation — they need a simple playbook that creates the right conversations. They kick things off with a lighthearted look at Chris fully embracing his cowboy era (yes, cowboy hats and horses included), which...
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250. Wanting to Believe: The Marriage Shift That Changes Everything
Family Brand: Take Back Your Family
Wanting to Believe: Re-Enrolling Each Other Into What’s Possible This episode came out of a conversation Chris had this week — and it hit him so clearly that he realized he and Melissa had never talked about it publicly before. They’ve shared openly about the hard seasons in their marriage. They’ve taught frameworks for having honest, productive conversations about what isn’t working. But in this episode, they talk about the missing piece that made all the difference when their marriage was at its lowest: They started talking about what they wanted to create — before there was any...
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249. Pick Your Frequency for 2026 or “Word” For The Year!
Family Brand: Take Back Your Family
Couple’s Playbook for 2026: Setting the Frequency for Your Year It’s that time of year when the Smith family pauses, reflects, and intentionally sets the tone for the year ahead. In this episode, Chris and Melissa walk through exactly how they approach vision boards, words (or frequencies) for the year, and why doing this work up front creates so much more ease as the year unfolds. While they share what this looks like in their own family, their hope is that it gives you practical inspiration you can adapt for yours — no matter what time of year you’re listening. They talk about why...
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248. The Power of Boredom: Why Presence Might Be the Missing Piece
Family Brand: Take Back Your Family
The Power of Boredom: Learning to Live in the Present In this solo episode, Chris shares a personal experiment that quietly changed the way he experiences life. It started with a conversation around a Harvard study shared by Arthur Brooks — research suggesting that one of the biggest challenges we face today is that we never experience boredom. Every spare second is filled. Every pause is interrupted. And in the process, we’re losing something deeply important: the space to think, reflect, and be present. While celebrating his 20-year anniversary with Melissa in Spain, Chris decided to...
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247. Consistency Over Excitement: Five Years of Building Family Brand and BTS of The Family Brand Blitz!
Family Brand: Take Back Your Family
You Are Firemen: Built to Lead, Built to Last This week’s episode is part reflection, part celebration, and part reminder. Chris and Melissa sit down to talk about two big milestones: the recent Family Brand Blitz and the five-year anniversary of The Family Brand Podcast. And instead of just sharing highlights, they unpack the deeper lessons that emerged — about consistency, leadership, and why families are far more capable than they often realize. They reflect on the power of bringing couples together in person at the Blitz, how every family — no matter the stage — is carrying...
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246. The Family Brand New Year’s Kickoff: How We End the Year on Purpose
Family Brand: Take Back Your Family
The Family Brand New Year’s Kickoff: A Tradition That Builds Culture Every year, right after Christmas — during those quiet, in-between days when no one quite knows what day it is — our family slows down and does something that has become one of our most meaningful traditions. We reflect. We celebrate. And we intentionally step into the new year together. In this solo episode, Melissa walks you through the Family Brand New Year’s Kickoff, a simple, free activity that hundreds of families download every year — and come back to again and again. This year’s version has been fully...
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245. Language Creates: How the Words You Use Shape Your Life and Family
Family Brand: Take Back Your Family
As we head into a new year, Chris and Melissa wanted to revisit a conversation that has quietly shaped their family more than almost anything else: the power of language. This idea — that language creates — was one of the very first topics ever discussed on The Family Brand Podcast, and it’s still one of the most talked-about episodes to this day. Because once you see it, you can’t unsee it. In this episode, Chris explains why language is never neutral. The words we use are either rooted in possibility or anchored in limitation — and over time, they shape our beliefs, our behaviors,...
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244. Chief Reminding Officer: Why Great Leaders Repeat Themselves
Family Brand: Take Back Your Family
Chief Reminding Officer: The Power of Repetition in Your Family If you’ve ever felt like a broken record as a parent — constantly reminding your kids (or yourself) of the same things over and over — this episode will make you feel a whole lot better. This week, Chris and Melissa talk about something they’ve been feeling in both their home and business lately: that quiet drift that happens when you stop doing the simple things that actually work. The routines that keep your house running. The systems that make your marriage stronger. The habits that help your family thrive. And the...
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243. How to Raise More Free-Range, Confident, and Adventurous Kids
Family Brand: Take Back Your Family
Have you ever caught yourself saying “no” to your kids’ adventures out of pure instinct — only to wonder later if maybe the risk was worth it? In this episode, Chris and Melissa talk about how they’re learning to raise kids who are more confident, capable, and adventurous by saying yes a little more often. The idea started after Melissa read The Anxious Generation by Jonathan Haidt — a powerful book that explores how modern parenting and constant digital connection have created more anxious, less independent kids. Together, they reflect on how the shift from outdoor play to screens...
info_outlineHey Family Brand — it’s Melissa here, and I am SO excited to introduce you to today’s guest, the incredible Kelly O’Neil. I have been a fan of Kelly’s work for years, and I’m still processing this conversation — it was that impactful. Kelly is a strategist, a visionary, and a total powerhouse when it comes to helping people build legacy businesses without sacrificing what matters most. She’s worked with Fortune 500s, celebrity entrepreneurs, and industry disruptors, and today, she’s bringing that same level of insight to us as families.
In this episode, we’re talking about a concept I love: Epic Is the New Hustle. Kelly believes that we were never meant to burn out trying to “have it all.” Instead, we’re meant to create something sustainable, purposeful, and aligned with our unique calling — and that starts at home. Whether you're a parent, entrepreneur, or just someone trying to live more intentionally, this conversation will expand your vision in the best way.
One of my favorite moments in this episode is when Kelly shares how “life doesn’t happen in a vacuum” — meaning, we can’t just build businesses in isolation from our family and our values. She challenges us to define success on our terms and reminds us that hustle culture is not the only way. As women especially, we have the power to choose what our days look like, how we raise our kids, and how we lead.
Kelly also talks about the importance of emotional intelligence, energetic alignment, and trusting your own wisdom. She reminds us that legacy isn’t just about what we build — it’s about how we live. You’ll hear practical tips for getting clear on your family values, creating systems that support your lifestyle, and making space for creativity and fun again.
And I’m thrilled to share that Kelly has gifted our Family Brand audience an exclusive bundle of resources to help you start living your own “epic” life today. Head over to www.epicisthenewhustle.com and use code FamilyBrand at checkout to grab yours for free!
LINKS:
All Links Family Brand!
Links For This Episode:
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www.epicisthenewhustle.com Use code FamilyBrand at checkout to grab yours for free!
Episode Minute By Minute:
- 0:00 – Meet Kelly O’Neil and the “Epic Is the New Hustle” movement
- 2:15 – Redefining success and legacy for families and entrepreneurs
- 4:40 – Why burnout isn’t the badge of honor we think it is
- 7:30 – The power of vision: creating a life that fits YOU
- 11:20 – How to align your energy, values, and systems at home
- 14:00 – Creating space for play, peace, and personal growth
- 17:45 – Kelly’s top tips for leading your family with intention
- 21:00 – How women can reclaim their time, power, and presence
- 24:00 – Free gift bundle for Family Brand listeners!