230. Why Hustle Culture Doesn’t Work for Families (and What to Do Instead) Feat. Kelly O’Neil
Family Brand: Take Back Your Family
Release Date: 07/11/2025
237. The Tuttle Twins Creator on Saving America at the Dinner Table
Family Brand: Take Back Your Family
What if the future of our country doesn’t hinge on elections, courtrooms, or political battles—but on family dinner conversations? That’s exactly the vision today’s guest, Connor Boyack, shares with us. Connor is the bestselling author of over 50 books, including the wildly popular Tuttle Twins series, which has sold more than seven million copies worldwide. He’s also the founder of Libertas Network, a think tank and collection of family-centered initiatives that have changed over 100 laws and empowered kids and parents around the globe. From teaching free-market principles to...
info_outline
236. Becoming Dangerous...Being Strong Enough to Play, Protect, and Participate as a Parent
Family Brand: Take Back Your Family
Getting Off the Sidelines Have you ever looked around and realized that too many parents are sitting on the sidelines of their kids’ lives? Chris had this exact thought during a recent Girl Dad camp, where he noticed how many dads struggled to fully participate in simple activities like soccer, frisbee, or even just running around with their daughters. It broke his heart—not out of judgment, but out of empathy. Because every parent wants to be in the game, not watching from the bench. In this episode, Chris and Melissa unpack what it really means to stay active and engaged—not for...
info_outline
235. 7 Ways to Help Your Teen Stay Connected at Home
Family Brand: Take Back Your Family
Helping Teens Connect at Home If you’ve ever felt like your teens are drifting toward their rooms, screens, or independence a little faster than you’d like, you’re not alone. In this episode, Chris and Melissa open up about the rhythms, struggles, and small wins of keeping their three teenagers connected and interactive with family life. They share the real-time lessons they’re learning as parents—from literally pulling kids out of their rooms to setting boundaries around phones at the dinner table. You’ll hear how mealtimes (even if it’s just one-on-one breakfasts), family...
info_outline
234. Girl Dad Camp: Boosting Confidence, Connection, and Courage in Our Daughters
Family Brand: Take Back Your Family
This week’s episode is a special one—Chris is back from Girl Dad Camp and we’re unpacking everything he experienced alongside our daughters, Ivy and Indy. Hosted at BYU and organized by the women’s athletics coaches, Girl Dad Camp is a weekend built for fun, connection, and, most importantly, confidence-building. With stations like pickleball, gymnastics, bracelet-making, and journaling, it's a mix of sports and soul work designed to strengthen the father-daughter bond. Chris shares everything from fun moments (like their epic dance competition!) to sobering stats about girls’...
info_outline
233. Intentional Back-to-School: Letting Your Kids Help Choose Their Education
Family Brand: Take Back Your Family
Hey friends! It's that time of year again—backpacks, new shoes, and… big decisions about school. In this week’s episode, Chris and I open up about what school looks like for our family this year. With five kids in different grades (and different learning styles), we’ve never taken a one-size-fits-all approach to education—and this year is no different. From public school to community college to homeschool with a neighbor, we share why each of our kids is doing something unique this year and how we’ve learned to give them a say in the process. We also reflect on how our views on...
info_outline
232. What If One Weekend Could Transform Your Family Forever?
Family Brand: Take Back Your Family
Hey Family Brand, it’s Chris and Melissa here! We have something really special to share with you today. If you’ve ever felt like life is moving too fast, like your family is surviving more than thriving, or you just wish you had space to reconnect and refocus—this episode is for you. We're inviting you to something we’ve been dreaming about and working on behind the scenes: our Family Brand Live Event, coming this November. This isn’t your average seminar or parenting workshop—it’s a full weekend experience designed to bring your family together in a powerful, life-changing way....
info_outline
231. Family Meeting that Don't Suck - How to Actually Make Them Work
Family Brand: Take Back Your Family
Hey Family Brand! It’s Melissa here, and if you’ve ever tried to hold a family meeting that ended in chaos, eye-rolls, or zero follow-through… this episode is for you. We’re diving into a topic that might sound boring but can truly transform your family culture: family meetings. Trust me, I get it—most of us didn’t grow up doing these, and if we did, we may not have the best memories of them. But what if family meetings didn’t suck? What if they were actually helpful, hopeful, and maybe even a little fun? This idea hit me recently while working with a coaching client who was...
info_outline
230. Why Hustle Culture Doesn’t Work for Families (and What to Do Instead) Feat. Kelly O’Neil
Family Brand: Take Back Your Family
Hey Family Brand — it’s Melissa here, and I am SO excited to introduce you to today’s guest, the incredible Kelly O’Neil. I have been a fan of Kelly’s work for years, and I’m still processing this conversation — it was that impactful. Kelly is a strategist, a visionary, and a total powerhouse when it comes to helping people build legacy businesses without sacrificing what matters most. She’s worked with Fortune 500s, celebrity entrepreneurs, and industry disruptors, and today, she’s bringing that same level of insight to us as families. In this episode, we’re talking about...
info_outline
229. Be Your Family’s Chief Reminding Officer
Family Brand: Take Back Your Family
Hey Family Brand, it’s Chris and Melissa! Today’s episode is inspired by something we’ve found to be one of the most underrated (but absolutely essential) roles in leadership — whether you’re running a company or raising a family: becoming the Chief Reminding Officer. This idea came up during one of our walks, and we realized how much of parenting and leadership isn’t about coming up with something brand new every day. It’s about consistently reminding your team — or your kids — of what’s already true. Who you are. What you stand for. What you value. And honestly? That kind...
info_outline
228. Preparing for the Unexpected: A Personal Story on Wills and Life Insurance
Family Brand: Take Back Your Family
Hey Family Brand — it’s Melissa here. Today’s episode is a little different, and honestly, it’s one I tried to record six different times. It took me a while to even figure out what I wanted to say because this one hits close to home. Last week, my cousin and his wife passed away unexpectedly in a tragic plane crash, leaving behind two little ones. Even as I write that, my heart feels so heavy. It’s every parent’s worst nightmare to even imagine not being there for your kids as they grow up. It’s something we never want to face — and I never thought we’d have to. But this...
info_outlineHey Family Brand — it’s Melissa here, and I am SO excited to introduce you to today’s guest, the incredible Kelly O’Neil. I have been a fan of Kelly’s work for years, and I’m still processing this conversation — it was that impactful. Kelly is a strategist, a visionary, and a total powerhouse when it comes to helping people build legacy businesses without sacrificing what matters most. She’s worked with Fortune 500s, celebrity entrepreneurs, and industry disruptors, and today, she’s bringing that same level of insight to us as families.
In this episode, we’re talking about a concept I love: Epic Is the New Hustle. Kelly believes that we were never meant to burn out trying to “have it all.” Instead, we’re meant to create something sustainable, purposeful, and aligned with our unique calling — and that starts at home. Whether you're a parent, entrepreneur, or just someone trying to live more intentionally, this conversation will expand your vision in the best way.
One of my favorite moments in this episode is when Kelly shares how “life doesn’t happen in a vacuum” — meaning, we can’t just build businesses in isolation from our family and our values. She challenges us to define success on our terms and reminds us that hustle culture is not the only way. As women especially, we have the power to choose what our days look like, how we raise our kids, and how we lead.
Kelly also talks about the importance of emotional intelligence, energetic alignment, and trusting your own wisdom. She reminds us that legacy isn’t just about what we build — it’s about how we live. You’ll hear practical tips for getting clear on your family values, creating systems that support your lifestyle, and making space for creativity and fun again.
And I’m thrilled to share that Kelly has gifted our Family Brand audience an exclusive bundle of resources to help you start living your own “epic” life today. Head over to www.epicisthenewhustle.com and use code FamilyBrand at checkout to grab yours for free!
LINKS:
All Links Family Brand!
Links For This Episode:
-
www.epicisthenewhustle.com Use code FamilyBrand at checkout to grab yours for free!
Episode Minute By Minute:
- 0:00 – Meet Kelly O’Neil and the “Epic Is the New Hustle” movement
- 2:15 – Redefining success and legacy for families and entrepreneurs
- 4:40 – Why burnout isn’t the badge of honor we think it is
- 7:30 – The power of vision: creating a life that fits YOU
- 11:20 – How to align your energy, values, and systems at home
- 14:00 – Creating space for play, peace, and personal growth
- 17:45 – Kelly’s top tips for leading your family with intention
- 21:00 – How women can reclaim their time, power, and presence
- 24:00 – Free gift bundle for Family Brand listeners!