237. The Tuttle Twins Creator on Saving America at the Dinner Table
Family Brand: Take Back Your Family
Release Date: 09/18/2025
261. The Pursuit of More
Family Brand: Take Back Your Family
Welcome back to the podcast. Today we want to talk about something that we think almost every family can relate to—the pursuit of more. More money, more success, more stability, more opportunities, more experiences. And on the surface, none of those things are bad. But recently, we’ve both had some conversations and experiences that made us pause and ask a deeper question: what are we really pursuing—and why? For most of our lives, we both felt this constant pull toward “more.” And if we’re honest, a lot of it came from the belief that the next milestone would finally be the thing...
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260. Confidence Isn’t a Feeling, It’s an Identity! Here’s How to Build It For You and Your Kids
Family Brand: Take Back Your Family
Welcome back to the podcast! Today we’re talking about something that we truly believe impacts every area of your life—your confidence. This conversation came from a recent event Chris spoke at, where the theme was connection, and it led to a powerful realization: before you can truly connect with others, you have to have confidence in yourself. For a long time, Chris struggled with confidence in a way that might surprise people who see him today. There was a season where he didn’t like himself, constantly compared himself to others, lived in regret and fear, and didn’t keep...
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259. Why Parents Struggle to Stay Healthy (And What to Do About It) with Ben Brown
Family Brand: Take Back Your Family
Welcome back to the podcast. Chris here! Today I’m sitting down with someone who has become not just a client, but a coach and a friend—Ben Brown. And if there’s one thing I want you to take from this conversation, it’s this: your health isn’t just about how you look… it determines how you show up in your life. One of the first things we got into was why health is often the first thing to fall off for parents. And honestly, it makes sense. The moment you have kids, your priorities shift. You want to give everything to your family. But what we talked about is how that can actually...
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258. Slow Down and Follow the Light: How to Keep Your Family Connected During Busy Seasons
Family Brand: Take Back Your Family
Welcome back to the podcast! Today we want to share a little bit about how we’re thinking about this upcoming season—heading into the busy summer months—and how we’re trying to bring more joy, connection, and intention into our daily family life. Like most families, this time of year can feel really full. Between sports, school events, work, and everything else, it’s easy to feel like you’re just moving from one thing to the next. And recently, we found ourselves pausing and asking a simple but really important question: Are we actually happy right now? Not just getting everything...
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257. How to Create Your Family Mission, Vision, and Values! Family Brand® Foundations
Family Brand: Take Back Your Family
We’re really excited to be with you this week because this is something we’ve been working on for a long time—figuring out how to make this whole idea of creating a family brand as simple, practical, and meaningful as possible. We know what family life feels like. It’s busy. It’s full. There’s always something going on. And because of that, anything we create for families, we’re constantly asking ourselves: is this actually useful, or is it just one more thing to add to the list? Most families want to be more intentional. They want to define their values, create a shared vision,...
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256. LIVE Family Check-In with My 9-Year-Old (Family Brand Method)
Family Brand: Take Back Your Family
In this episode of the Family Brand Podcast, Melissa sits down with a very special guest—her nine-year-old daughter, Indie—to do something the Smith family does every single week: a family check-in. Instead of just talking about the concept, they actually walk through a real check-in live on the podcast, giving listeners a behind-the-scenes look at how these simple conversations help their family stay connected and intentional. The Smith family has a weekly rhythm where they gather for a short family meeting and individual check-ins with each child. The goal isn’t to lecture or correct...
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255. Family Book Club: How to Win Friends and Influence People
Family Brand: Take Back Your Family
One habit that has created some of the most meaningful conversations in our home is something surprisingly simple: family book club. It’s not formal or complicated. Sometimes it’s just reading a book over a few weeks and sitting down on a Sunday to talk about it for twenty minutes. But those conversations have opened the door to ideas and discussions that might never have happened otherwise. Recently, our family read the classic How to Win Friends and Influence People by Dale Carnegie, and it sparked one of the most practical conversations we’ve had in a long time. At first glance, the...
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255. Consistency: The Real Divider Between Good and Great
Family Brand: Take Back Your Family
What separates high performers from everyone else? It’s not talent. It’s not intelligence. It’s not even experience. It’s consistency. In this episode, Chris and Melissa unpack why consistency might be the single greatest differentiator in business, parenting, marriage, health — and life. Chris shares something he teaches in sales leadership: the highest performers are consistently coachable, consistently curious, and consistently willing to refine their craft. Ironically, it’s often lower performers who assume they’ve “already figured it out.” The best stay students. That...
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254. Where Attention Goes, Energy Flows: Take Back Your Focus
Family Brand: Take Back Your Family
This episode was sparked by one of Chris and Melissa’s classic “walk conversations” — the kind where something clicks, and you realize it needs to be shared… They begin with a powerful testimonial from a Family Brand family who realized they were spending more time talking about what they don’t like in the world — politics, division, noise — than they were talking about their own values. And that insight led to a bigger question: Where are we allowing our attention to go? Because wherever your attention goes, your energy follows. Chris shares how easy it is to get pulled...
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253. Raising Good Men: A Conversation with Tim Wright
Family Brand: Take Back Your Family
In this powerful episode, Melissa sits down with Tim Wright — former Lutheran pastor of 41 years, author, and passionate advocate for helping boys grow into strong, compassionate men of character. Melissa begins the conversation with a question many parents of boys are quietly asking: What does it even mean to be a man in today’s world? With cultural messages constantly shifting — and often equating masculinity with toxicity — Tim offers a refreshing, grounded perspective. He shares why boys need intentional guidance, not stereotypes. Why strength and compassion are not opposites. And...
info_outlineWhat if the future of our country doesn’t hinge on elections, courtrooms, or political battles—but on family dinner conversations? That’s exactly the vision today’s guest, Connor Boyack, shares with us.
Connor is the bestselling author of over 50 books, including the wildly popular Tuttle Twins series, which has sold more than seven million copies worldwide. He’s also the founder of Libertas Network, a think tank and collection of family-centered initiatives that have changed over 100 laws and empowered kids and parents around the globe. From teaching free-market principles to launching kids’ entrepreneur markets, Connor is passionate about helping families raise critical thinkers and problem solvers.
In our conversation, Connor shares how his journey—from web developer to outlaw beekeeper to social entrepreneur—unfolded step by step through what he calls “the adjacent possible.” We talk about why most adults underestimate kids’ capacity for deep conversations, how parents can break free from simply outsourcing education, and why intentionality is the key to raising thriving children.
We also explore entrepreneurship for kids, why college isn’t always the right answer, and how his programs like Praxis are creating debt-free pathways to meaningful careers. Most importantly, Connor reminds us that transformation doesn’t start in Washington—it starts in the home. Strong families create strong communities, and strong communities create a strong nation.
This is a powerful and practical conversation that will inspire you to invest in your family as intentionally as you do your business or health. Whether you’re a parent, entrepreneur, or educator, Connor’s message is clear: the family is where the real work of building a freer future begins.
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Episode Minute By Minute:
- 00:00 – Welcome + introduction to Connor Boyack
- 01:00 – Connor’s journey: from web developer to author and activist
- 03:00 – The “adjacent possible” and saying yes to new opportunities
- 05:00 – How the Tuttle Twins series began
- 07:00 – Why kids are ready for deeper conversations than we think
- 09:00 – Connor’s favorite Tuttle Twins books and why they matter today
- 13:00 – Why saving America starts at the dinner table, not the courtroom
- 15:00 – Root problems vs. hacking at branches: why family comes first
- 17:00 – Why well-meaning parents struggle with civic and economic conversations
- 19:00 – How Tuttle Twins equips parents to have better family discussions
- 21:00 – Why families resist investing in their own growth
- 23:00 – The problem of outsourcing education, belonging, and values
- 25:00 – Building an industry for proactively strengthening families
- 27:00 – The importance of intentionality in parenting
- 30:00 – Kids Markets: empowering children through entrepreneurship
- 34:00 – Praxis: a college alternative for young adults
- 38:00 – Rethinking college: intention vs. the conveyor belt
- 42:00 – Creating a portfolio and being the “signal” in a noisy job market
- 45:00 – Connor’s family brand: Boyacks stand up and solve problems
- 47:00 – Dinner conversation starters: free resource for families
- 48:00 – Final encouragement: strong families = a strong future