From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members
The Fitness Marketing Agency Podcast
Release Date: 01/31/2025
3 Gyms, 7k+ Clients - Behind The Scenes
The Fitness Marketing Agency Podcast
This week, we’re joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market. From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey. Key highlights of this episode include: ✅ Why constant reinvestment is the secret to lasting gym success. ✅ How to open and grow gyms without relying on marketing. ✅ The mindset shifts needed to step away from...
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How To Franchise Your Gym
The Fitness Marketing Agency Podcast
This week, we’re joined by the founders of one of Ireland’s fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing. They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market. Key highlights of this episode include: ✅ The gym model that scaled to 3,000 members with no marketing. ✅ How culture and presence fuel long-term gym success. ✅ Why coaching technique beats flashy marketing every time. ✅ The...
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Marketing For Online Fitness Coaches
The Fitness Marketing Agency Podcast
This week, we’re joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business. After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. In this no-BS episode, she shares the mindset shifts, business mistakes, and systems she used to go from overworked gym owner to fulfilled online coach making consistent sales each month. Key highlights of this episode include: ✅ The mindset shift...
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Behind the scenes of a €84k a month SGPT Gym
The Fitness Marketing Agency Podcast
This week, we’re joined by Roy Pennings, a gym owner from the Netherlands who built a 7-figure fitness business while removing himself from operations. Roy shares how he escaped burnout, scaled his team, and created retention systems that keep his business growing (even when he’s on holiday). If you’re a gym owner or online coach struggling to grow without sacrificing your time, this episode is a must. Key highlights of this episode include: ✅ Why most gym owners struggle to step away. ✅ The “culture playbook” that replaces micromanagement. ✅ A smarter way to structure 12-month...
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The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business
The Fitness Marketing Agency Podcast
This week, we’re joined by Luke Robinson, FMA’s Head Sales Coach, who’s helped hundreds of gym owners and online coaches close more deals with confidence. Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed “DM-only” model. If you want to actually grow your business and help more people, this is the truth you need. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The lie behind “Sell by DM” business advice ✅ Confidence is the #1 skill you’re not...
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SGPT Marketing
The Fitness Marketing Agency Podcast
This week we’re joined by John and Emily Saxby, owners of Go Fitness in Lewes, who share how they went from teaching bootcamps in freezing parks to owning one of the most efficient, profitable small group PT studios in the UK. They’ve built a rock-solid business by making smart location choices, becoming deeply embedded in their community, and using tech to automate and streamline. If you’re a gym owner or online coach looking for practical, tested strategies—this is one to bookmark. Key highlights of this episode include: ✅ Why choosing the wrong location nearly cost them...
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The Earn More, Work Less Gym Blueprint
The Fitness Marketing Agency Podcast
In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth. Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you’re struggling with staff churn or planning to open a second site the right way, this episode is a must-listen. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The “Backstage to Public” staff onboarding system ✅ How to...
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Fix Your Gym Business Blind Spots And Make More Money!
The Fitness Marketing Agency Podcast
This week, we’re joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth. In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will change your perspective. Key highlights of this episode include: ✅ Why your business model could be killing your potential. ✅ The identity shift from coach to true...
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Failing Low Cost Gym To Thriving Small Group Coached Facility
The Fitness Marketing Agency Podcast
This week, we’re joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse. They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress. Key highlights of this episode include: ✅ Why open gym models are killing your growth ✅ The real secret to a successful gym partnership ✅ How sales calls became their growth engine ✅ Why charging more created better client results ✅ Lessons from...
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Building a Multi-Site SGPT Fitness Empire
The Fitness Marketing Agency Podcast
This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc. If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen. Key highlights of this episode include: ✅ How to systemise success across multiple gym locations. ✅ Why most gym owners are the bottleneck to growth. ✅ What elite team structure looks like in a 7-figure gym. ✅ How to scale...
info_outlineIn this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. Whether you're just starting or looking to grow, Liam’s story is a must-listen for gym owners and online coaches.
Key Highlights:
- How a marquee gym can hit £16k/month revenue.
- Why risk-taking is key to business success.
- The power of community in fitness entrepreneurship.
- How SGPT boosted client retention.
- Strategies for mastering sales and marketing.
This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency
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#marketing
#gym
#fitnessmarketingagency
#gymowner
#personaltrainer
#fitnessbusiness
00:00:00 - Introduction
00:00:05 - Liam's Journey to Fitness Business
00:00:49 - Sponsorship Message
00:01:43 - Interview Begins
00:01:54 - Liam's Early Career and Challenges
00:10:59 - Starting a Bootcamp
00:12:59 - Struggles with Business Growth
00:15:26 - Joining FMA
00:19:02 - Risk Taking in Business
00:19:45 - The Importance of Community in Business
00:21:01 - Transitioning from Bootcamps to Small Group Training
00:21:50 - Adapting to Change and Overcoming Challenges
00:22:57 - The Power of Personal Sales Ability
00:30:07 - The Art of Conversation in Sales
00:34:26 - The Importance of Following a Sales Structure
00:34:56 - Delegating Sales and Achieving High Conversion Rates
00:36:02 - The Necessity of Calling Leads
00:37:59 - Persistence in Sales
00:38:23 - Importance of Resilience and Focus
00:38:44 - Securing a Contract
00:39:47 - The Power of Persistence
00:39:59 - The Value of Leads
00:40:22 - Building a Successful Business
00:40:57 - The Importance of Conversion Rate
00:42:10 - Building a Business from Scratch
00:42:16 - The Revenue Breakdown
00:42:29 - Searching for a New Venue
00:45:51 - The New Venue
00:50:45 - Investing in the Facility
00:52:12 - Raising Funds for the Facility
00:54:18 - The Ambassador Program
00:54:55 - The Ambassador Membership
00:55:23 - Securing Initial Investments
00:56:11 - Raising More Funds
00:56:51 - Securing the Funds
00:57:01 - Waiting for the Funds
00:57:24 - Reflection on Past Financial Challenges
00:57:43 - The Ambassador Program
01:02:59 - Reflection on the Journey
01:05:09 - Challenges in Building the Gym
01:09:57 - Overcoming Challenges
01:11:56 - The Gym's Layout
01:13:35 - Key Advice for Success
01:13:40 - Creating a Motivating Environment
01:14:20 - Facility Layout and Design
01:14:30 - Training Studio and Space Utilization
01:15:16 - Timetable and Group Sessions
01:15:43 - Pre-Launch and Target Signups
01:17:10 - Marketing and Sales Strategy
01:19:01 - Creating a Unique Gym Experience
01:21:45 - Importance of Details in Facility
01:23:03 - Membership Growth and Revenue
01:24:57 - Initial Thoughts
01:25:05 - Challenges in Launching a New Facility
01:25:20 - Planning for Future Expansion
01:25:47 - Considering Outdoor Space and Aesthetics
01:26:09 - Budgeting and Future Plans
01:26:52 - The Importance of Location and Future Expansion
01:28:22 - Balancing Business Growth and Personal Happiness
01:30:02 - The Joy of Coaching and Running a Business
01:31:23 - Final Thoughts and Appreciation