Scaling Past 50k/Month: Lessons from a Gym Owner
The Fitness Marketing Agency Podcast
Release Date: 02/05/2025
The Earn More, Work Less Gym Blueprint
The Fitness Marketing Agency Podcast
In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth. Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you’re struggling with staff churn or planning to open a second site the right way, this episode is a must-listen. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The “Backstage to Public” staff onboarding system ✅ How to...
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Fix Your Gym Business Blind Spots And Make More Money!
The Fitness Marketing Agency Podcast
This week, we’re joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth. In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from those who stall. If you're still trying to outwork your problems, this episode will change your perspective. Key highlights of this episode include: ✅ Why your business model could be killing your potential. ✅ The identity shift from coach to true...
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Failing Low Cost Gym To Thriving Coached Facility
The Fitness Marketing Agency Podcast
This week, we’re joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse. They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress. Key highlights of this episode include: ✅ Why open gym models are killing your growth ✅ The real secret to a successful gym partnership ✅ How sales calls became their growth engine ✅ Why charging more created better client results ✅ Lessons from...
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Build a Multi-Site Fitness Empire
The Fitness Marketing Agency Podcast
This week, we’re joined by one of FMA’s 7-figure clients who’s currently launching gym locations #6 and #7. He’s built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc. If you’re a gym owner thinking about opening another location (or just want to run your current one better), this is a must-listen. Key highlights of this episode include: ✅ How to systemise success across multiple gym locations. ✅ Why most gym owners are the bottleneck to growth. ✅ What elite team structure looks like in a 7-figure gym. ✅ How to scale...
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Inside the Business of an Online Hyrox Coach
The Fitness Marketing Agency Podcast
https://fitnessmarketing.agency/This week, we’re joined by Sam West, a gym owner and performance coach who’s built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program. From burnout in a finance job to traveling the country supporting his clients, Sam’s story is full of actionable insights for gym owners and online coaches looking to scale. In this episode, Sam shares how to: ✅ Prove your niche isn’t saturated—just untapped ✅ Avoid the trap of chasing "easy" online coaching ✅ Use real-life presence to retain online clients ✅ Create fun,...
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70+ Online Coaching Clients In 4 Months
The Fitness Marketing Agency Podcast
This week, we’re joined by a thriving online coach, Lorna Morie, who’s scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads. We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable gold for gym owners and coaches. Key highlights of this episode include: ✅ Why displaying your prices could hurt conversions. ✅ The client journey that drives 88% sign-up rates. ✅ Building big results from a small ad budget. ✅ How...
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Gym Acquisitions Explained - How to Buy Gyms And Skip The Startup Grind
The Fitness Marketing Agency Podcast
This week, we’re joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom. Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you’re stuck on the gym floor and dreaming of a bigger future, don’t miss this one. Key highlights of this episode include: ✅ Why your business model should serve your lifestyle first. ✅ The underrated first hire that frees your time. ✅ How gym acquisition can fast-track your...
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How Smart Gym Owners Buy Back Their Time
The Fitness Marketing Agency Podcast
This week, we’re joined by Ryan O’Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland. Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it. Key highlights of this episode include: ✅ Why your €10,000 problem is probably admin, not marketing ✅ The real reason your “brilliant” idea isn’t working ✅ Systems that save time and stop member churn ✅ How to lead a team...
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The Sales Psychology To Selling High Ticket
The Fitness Marketing Agency Podcast
This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast. Kirk’s helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you’re struggling with sales calls, price objections, or staying in shape while running a business, this episode is packed with gold. Key highlights of this episode include: ✅ Why your belief system is your best sales script. ✅ The premium mindset that earns premium...
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Under The Bonnet Of A 7-Figure Fitness Product
The Fitness Marketing Agency Podcast
This week, we’re joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall into—and the habits that helped him become a leader worth following. Key highlights of this episode include: ✅ The deep cost of coaching from insecurity and fear ✅ Why most coaches never truly build trust with clients ✅ The difference...
info_outlineMost gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym’s revenue—without relying on traditional memberships. Lewis breaks down how he scaled to £50K/month, the mistakes he made along the way, and why owning the client relationship is the key to long-term success.
Key Highlights
- Why renting space to PTs limits your gym’s growth potential.
- How Lewis scaled to £50K/month with a hybrid gym model.
- The key differences between open gym, 1-1 PT, and online coaching.
- Why controlling the client experience leads to higher retention.
- The small tweak that made his gym 10X more profitable.
This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance
To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription
With FBP (Fitness Business Profits), Learn To Stabilise, Systemise And Scale Your Fitness Business In 90 Days Or Less! Check Them Out Here https://myfitnessbusinessprofits.com/
Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency
Connect with Lewis and his gym on Instagram: https://www.instagram.com/black_country_barbell
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