How to Make Your Gym Run Without You (And Still Grow)
The Fitness Marketing Agency Podcast
Release Date: 03/12/2025
From the PT Floor to a Seven Figure Gym Business
The Fitness Marketing Agency Podcast
This week, we’re joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO. In this episode, Jack unpacks the mindset shifts, systems, and marketing strategies that allow gym owners to stop undervaluing their services and build sustainable businesses. Key highlights of this episode include: ✅ Why charging premium prices attracts better, long-term clients. ✅ The hidden dangers of...
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How to Actually Sell Coaching in 2025
The Fitness Marketing Agency Podcast
Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better. Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur. Key highlights of this episode include: ✅ Why automations and DMs rarely convert new clients. ✅ The simple sales method that guarantees more revenue. ✅ How your mindset as a coach affects client results. ✅ Why objection...
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How to Build a 20K/pm Gym in Less Than 12 Months
The Fitness Marketing Agency Podcast
This week, we’re joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months. Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is proof that smart systems not just hustle drive real growth. Key highlights of this episode include: ✅ The crucial decision that prevented their second site from failing. ✅ Why mentorship was their best first investment not equipment. ✅ The...
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Meta Ads For Online Coaches - Make Money With Ads
The Fitness Marketing Agency Podcast
This week, we’re breaking down why paid ads are the missing link for online coaches in 2025. Forget boosted posts, forget waiting months for clients to trickle in—this episode reveals why ads are the fastest way to scale your business. We cover why organic reach is dying, why mentors aren’t telling the full truth about ads, and how you can stop fishing in the wrong pond and start getting clients fast. Key highlights of this episode include: ✅ Why organic marketing is slowing down and losing impact. ✅ The myth of boosted posts—and why they waste money. ✅ How paid ads shortcut...
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Client Acquisition Costs - How To Run A More Profitable Fitness Business
The Fitness Marketing Agency Podcast
This week, we’re breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear. Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems. Key highlights of this episode include: ✅ Why cost per lead doesn’t guarantee profitability. ✅ How benefits-driven ads outperform feature-driven campaigns. ✅ The power of refreshing your offers to stand out. ✅ Creative variation strategies...
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3 Gyms, 7k+ Clients - Behind The Scenes
The Fitness Marketing Agency Podcast
This week, we’re joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market. From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risks have shaped his journey. Key highlights of this episode include: ✅ Why constant reinvestment is the secret to lasting gym success. ✅ How to open and grow gyms without relying on marketing. ✅ The mindset shifts needed to step away from...
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Franchising Your SGPT Gym: Strategies To Scale, Build A Brand and Generate Leads
The Fitness Marketing Agency Podcast
This week, we’re joined by the founders of one of Ireland’s fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing. They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fitness market. Key highlights of this episode include: ✅ The gym model that scaled to 3,000 members with no marketing. ✅ How culture and presence fuel long-term gym success. ✅ Why coaching technique beats flashy marketing every time. ✅ The...
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Marketing For Online Fitness Coaches
The Fitness Marketing Agency Podcast
This week, we’re joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business. After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. In this no-BS episode, she shares the mindset shifts, business mistakes, and systems she used to go from overworked gym owner to fulfilled online coach making consistent sales each month. Key highlights of this episode include: ✅ The mindset shift...
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Behind the scenes of a €84k a month SGPT Gym
The Fitness Marketing Agency Podcast
This week, we’re joined by Roy Pennings, a gym owner from the Netherlands who built a 7-figure fitness business while removing himself from operations. Roy shares how he escaped burnout, scaled his team, and created retention systems that keep his business growing (even when he’s on holiday). If you’re a gym owner or online coach struggling to grow without sacrificing your time, this episode is a must. Key highlights of this episode include: ✅ Why most gym owners struggle to step away. ✅ The “culture playbook” that replaces micromanagement. ✅ A smarter way to structure 12-month...
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The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business
The Fitness Marketing Agency Podcast
This week, we’re joined by Luke Robinson, FMA’s Head Sales Coach, who’s helped hundreds of gym owners and online coaches close more deals with confidence. Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed “DM-only” model. If you want to actually grow your business and help more people, this is the truth you need. Key highlights of this episode include: ✅ Why your business model could be killing your potential ✅ The lie behind “Sell by DM” business advice ✅ Confidence is the #1 skill you’re not...
info_outlineMany gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn’t rely on you 24/7 while increasing profitability, don’t miss this episode!
Key Highlights:
✅ The key systems every gym owner needs for scalability.
✅ Why hiring the right team is essential for business growth.
✅ How to transition from operator to true business owner.
✅ The financial structures that keep gyms profitable long-term.
✅ Avoiding burnout while scaling your fitness business.