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302: Authoring Your Money Story - It's More Intuitive Than You Realize

Finding Brave

Release Date: 02/20/2025

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Many people feel stuck in their current financial situation, believing that wealth and stability are out of reach. But what if the key to financial success isn’t about making drastic changes overnight but rather small, intentional shifts in mindset and habits?

Today’s guest, George Grombacher, has spent 24 years helping people take control of their money and their lives. A five-time Investopedia Top 100 Financial Advisor, he is the author of Your Money Story: How to Get the Ending You Want and a champion of financial empowerment. As President of Financial Consulting Professionals, Founder of Money Alignment Academy, and host of the LifeBlood Podcast and Aligned Money Show, George shares powerful insights empowering others to build lasting financial security.

In our conversation, George outlines the most common barriers to financial success and the key steps you can take to overcome them. He breaks down the limiting beliefs people tend to have around money and how deep internal work can help you rewrite your money story. From tracking expenses to reshaping your financial mindset, he reveals how small, consistent actions create lasting change.

Financial success is about so much more than numbers. It’s about aligning your choices with what truly matters. By challenging old narratives, reflecting on your goals, and making intentional decisions, you can build a future that feels both secure and fulfilling.

Tune in to discover how to take control of your money story one step at a time!

 

Key Highlights From This Episode:

  • Introducing George Grombacher and his book Your Money Story. [02:23]
  • Aligning your financial goals with your values and resources. [09:51]
  • Common barriers to financial success and steps to overcome them. [11:51]
  • How to address the typical blocks people have around money. [14:09]
  • Understanding the way limiting beliefs and emotions inform your financial choices. [17:45]
  • Key steps for rewriting your limiting beliefs. [22:46]
  • Creating change by knowing, tracking, and reviewing your expenses. [25:41]
  • How small, incremental steps can help you achieve the life you aspire to. [27:45]
  • A new way to frame - and move toward - what is “just right” for you [28:00]
  • The rewards that come from deep reflection and identifying what you really want. [35:05]
  • Challenges affluent people face and addressing feelings of shame. [37:37]

For More Information:

George Grombacher

George Grombacher on LinkedIn

George Grombacher on X

George Grombacher on Facebook

George Grombacher on Instagram

George Grombacher Books

Your Money Story: How to Get the Ending You Want

Money Alignment Academy

Financial Consulting Professionals

LifeBlood Podcast

Aligned Money Show

 

Links Mentioned in Today’s Episode: 

Read Daniel Kahneman’s Thinking, Fast and Slow
Listen to Kathy’s appearance on the LifeBlood Podcast, Episode 1274: How to Find a Career You Love with Kathy Caprino
Kathy’s previous Finding Brave interview with George, Episode 198: What's Really Holding Us Back From Earning and Having Exponentially More Money with George Grmbacher

 

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This transformative course is the perfect companion to my book, The Most Powerful You: 7 Bravery-Boosting Paths to Career Bliss. Over 8 weeks with 8 weekly calls with me, I’ll personally guide you through the steps to:

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By closing the 7 power and confidence gaps that we focus on, you’ll transform how you see yourself, how others see you, and what’s possible for your career—and your life.

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Order Kathy’s book The Most Powerful You today!

In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.

If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible.

Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources

Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz

 

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Sponsor Highlight

I'm thrilled that both Audible.com and Amazon Music are sponsors of Finding Brave! Take advantage of their great special offers and free trials today!

Audible Offer

Amazon Music Offer

 

Quotes:

“What all this comes down to is understanding what is most important to me and what matters to me, and then making sure that I am allocating my most valuable resources aligned with what is most important.” — @glgrombacher [0:09:53]

“Invariably, when I get up in front of a room, somebody will say to me, ‘I'm just not good at money. ’ Well, fair, currently you might not be, but if you really believe that, you are going to have a really hard time becoming financially successful.” — @glgrombacher [0:15:03]

“There's a ton of internal work that we need to do to try to uncover any limiting or negative beliefs you have about money.” — @glgrombacher [0:15:16]

“The good news is you can overwrite those limiting beliefs.” — @glgrombacher [0:23:06]

“Just because you can't go from where I am today to having everything that I want tomorrow doesn't mean that I can't incrementally be working to get that.” — @glgrombacher [0:29:18]

“You are worthy and deserving of the life that you want, [and] the financial life that you want, but none of us are entitled to it. Nobody's going to give it to us.” — @glgrombacher [0:42:03]

 

Watch our Finding Brave episodes on YouTube!

Don’t forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!