Episode 318: A Quick Update: Our Holiday Break + What’s Coming in January
fitSpot Guru
Hey fitFam! Today, we’re bringing you a short and straightforward update about the next few weeks for the podcast. We know this time of year gets chaotic. Studios are packed, schedules shift, families take priority, and honestly, everyone’s just trying to get through the holidays in one piece. So we’re making a small adjustment on our end to support that. fitSpot Guru will be taking a brief holiday break on December 11th, 18th, and 25th, and there will be no new episodes those weeks. We’ll pick things right back up on January 1st, and we’re coming back with a new format that we’re...
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Episode 317: How to Succeed Without a Consultant: Leveling Up Using Free & Low-Cost Tools
fitSpot Guru
What We Cover In This Episode: Where you can find sources for high-quality, trustworthy, and low-cost business education [6:20] How to use self-coaching methods for better self-assessment and self-correction [6:55] What you can do to cultivate an essential mindset of curiosity, experimentation, and resourcefulness for growth [7:36] Tips for strategically building your self-education stack through focused content curation, not just consumption [8:43] Ways to leverage industry organizations and local chambers that provide accessible training and teaching [11:00] The power finding or...
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Episode 316: The Price of Perception: Why Free Isn’t a Strategy and Discounts Aren’t Loyalty
fitSpot Guru
What We Cover In This Episode: How research confirms that offering experiences for free often creates lower perceived long-term value for your clients [4:20] Why perceived value drives conversion far more effectively than merely lowering the actual price of your service or product [6:15] The “Discount Dilemma” and the need to be cautious when using deep discounts [8:28] The key reasons that effective introductory offers should be treated as a strategic client on-boarding system designed to build habits [10:00] A reminder that scarcity and urgency still matter and can...
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Episode 315: When to Cancel vs When to Keep a Class
fitSpot Guru
What We Cover In This Episode: Why knowing the financial baseline, and “break-even point” when evaluating class profitability and fixed costs is crucial for studio owners [5:08] How to approach evaluating attendance trends and what to track [6:09] The way that balancing instructor versus owner-led classes will indicate financial risk [7:24] A reminder to always consider the ripple effect of cancellations and the full impact doing this can have [7:59] How to communicate class changes proactively by presenting them as a strategy to better serve members [9:09] What you...
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Episode 314: Decision Fatigue Is Real: How to Keep Making Smart Choices When You’re Tapped Out
fitSpot Guru
What We Cover In This Episode: Why it’s so important that business leaders and owners learn to recognize the subtle signs of decision fatigue now, before it’s too late [5:04] How to audit your decision load by identifying and offloading low-impact, repetitive choices [6:27] The magic that happens once you implement default settings for your life and business [7:45] Tips and strategies for designing a system that protects creative energy [10:05] The way to begin mastering the critical business strategy of finding your 'good enough' point [11:22] What the...
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Episode 313: The Features You Didn’t Know You Needed (and Already Have)
fitSpot Guru
What We Cover In This Episode: Why Spot Booking is now free for all studios and how it can be used for safety, accessibility, and improving the client experience [3:27] The way to offer a premium experience to your top-tier clients by using Spot Booking early access for priority class registration [10:55] A new functionality that helps studio owners save on credit card processing fees [12:52] How to restrict classes based on experience level (using tag-based restrictions [24:11] Quotes: “Any report that is technically a client facing list, so your sales report, client...
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Episode 312: New Year, New Vibes — Prepping Your Studio for a Fresh Start
fitSpot Guru
What We Cover In This Episode: Tips for maximizing the end of the year by strategically treating December like an “off-season” [5:15] How to create maximum impact with minimal effort during this time [5:45] Why it's essential view your business as a marathon, and reset expectations before the January rush hits [6:20] What you can do to visually revitalize your space and the reasons this is such an important process [9:46] How to retain staff and optimize performance as you approach a brand-new year [10:19] Why you must test your funnels and ensure the client...
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Episode 311: Manager or Master Multitasker
fitSpot Guru
What We Cover In This Episode: The key indicators that signal your business is ready for a manager, moving you from being the bottleneck to stepping back and focusing on growth [3:36] Some of the red flags that will indicate it is not the right time for you to hire a manager [10:36] Actionable advice on finding the right leader who will multiply your impact, not just manage your current chaos [14:16] The way that listing specific daily, weekly, and monthly responsibilities prevents confusion and ensures you hire a manager who manages, not a co-owner who creates [16:10] How to...
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Episode 310: Small Core Staff vs. Large Staff — Which Is Right for Your Studio?
fitSpot Guru
What We Cover In This Episode: How to assess your financials by analyzing what percentage of your monthly revenue is dedicated to payroll [3:16] What clients really value and prefer in the studio in terms of staffing [4:07] What happens when you define your ideal allocation for teaching, managing staff, and business growth [6:08] How to approach growth and what you need to be evaluation and questioning as an owner [14:36] The main reasons why owners prefer small core staff over a larger one and the things to watch out for with this sort of model [17:32] Why owners...
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Episode 309: Studio Safety Basics
fitSpot Guru
What We Cover In This Episode: Why you must ensure every studio has the core safety tools on site [3:17] The key reasons that your staff should be equipped with basic emergency training [3:32] What to consider when building a culture of awareness and prevention [4:09] How to identify the non-negotiables that every studio should keep in its space [7:42] The importance of providing baseline training for all staff [8:01] The way to create clear protocols so safety becomes second nature, not an afterthought [9:11] A reminder to make sure to have the must-have tools on-site, such as a...
info_outlineWhat We Cover In This Episode:
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News with Nick and a look at how Capitol Hill is “getting fit” [0:54]
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Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36]
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The reasons that SEO is crucial for attracting organic traffic [7:12]
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What happens when you build a content strategy that offers value [8:27]
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How to approach leveraging the power of social media to create a dynamic presence [9:51]
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What the ultimate goal of email marketing should be [11:28]
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Tips for incorporating video tutorials into your digital marketing strategy [12:25]
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A look at online reviews and the power they hold [13:13]
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What to consider with mobile optimization [14:28]
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Some of the ways to utilize the data analytics tools that are available [15:45]
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Why you need to have everything dailed in before even starting to do paid advertising [15:51]
Quotes:
“It was completely different 5 [or] 10 years ago, but now it’s once you know your niche audience, you just follow the trends and you just put your niche on each trend.” [Megan, 9:13]
“Personally I think, vlogging, short posts, long form posts and all the video content you can do is great. People love videos.” [Megan, 12:43]
“You can't improve what you don't track, and it doesn't really matter how you feel. It just depends what the numbers say, they’re the things that move [the needle].” [Nick, 16:00]
“You have to earn the right to do paid advertising, in my opinion. Everything needs to be dialed in.” [16:45]
LINKS:
Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns
Fly-In and Advocacy Summit (Washington, D.C., May 7-8)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
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