Episode 296: No More Temperature Checks: Intro Offers Just Got Smarter
fitSpot Guru
What We Cover In This Episode: The ways in which the new updates to our latest software platform release will make your intro offers more accessible to potential clients [2:36] How the new update allows for direct refunds to client account balances, streamlining the process and retaining funds for future purchases [5:33] What you can now do to directly edit recurring membership prices on individual client profiles, and the benefits you will see by doing this [8:49] The most effective processes for implementing price increases and the reasons that pairing price adjustments with signed...
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Episode 295: Life Hacks for a Successful Studio Staff Meeting
fitSpot Guru
What We Cover In This Episode: How to apply the three core principles for a successful staff meeting [4:39] Why breaking down your meeting agenda effectively using a standing template leads to consistency [11:53] The way that rotating who leads the "wins and shout-outs" section will boost team engagement [14:45] Why using shared notes or Slack threads makes for seamless communication and easy recall of meeting outcomes [15:17] Tips for ensuring all discussion topics are clearly defined and communicated before the meeting starts [16:03] What to consider about using...
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Episode 294: Should Your Studio Take a Break? The Pros and Cons of Summer (or Winter) Shutdowns
fitSpot Guru
What We Cover In This Episode: What “taking a break” means and does not mean and why this is important to understand as a studio owner [4:21] Proactive things you can do during a pause or break to keep the momentum going for your business [6:41] Steps to take in the studio to get your clients excited upon your return [8:08] How taking a break could result in being a big win for you [10:26] A few of the main drawbacks in taking a seasonal break to keep in mind [15:38] Quotes: “Having a short staff retreat, it could be somewhere local, it could be a day thing, it could...
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Episode 293: The Power of Feedback: Listening Without Losing Yourself
fitSpot Guru
What We Cover In This Episode: How to approach integrating feedback into your core process and why it’s such a good idea to do this [5:53] Strategies for choosing the optimal feedback format [7:52] Why not all feedback is created equal and the importance of segmenting your audience to understand their unique perspectives [8:46] Ways you can leverage tools to streamline feedback collection [16:26] Why feedback needs a clear evaluation systems and strategies that will help you implement a structured approach to evaluation [17:48] Final thoughts on creating quarterly review...
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Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
fitSpot Guru
What We Cover In This Episode: How to prepare your business for a virtual assistant before you post for help [4:23] Things to keep in mind when hiring the right VA for your fitness studio [7:51] Where and how to source a VA, including the top platforms available right now [10:06] Why it’s important to create quick wins for a confidence and trust boost with your new team member [11:15] The essential tools for VA communication and task management [13:57] What the key metrics are for measuring virtual assistant success [15:03] Quotes: “There's nothing worse than...
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Episode 291: Do, Delegate, Delete: The Studio Owner’s Guide to Choosing VA, Team, or Tech
fitSpot Guru
What We Cover In This Episode: Why energy, not just time, is your most valuable resource as a business owner [2:43] How to determine what tasks you should be doing yourself [6:28] When to delegate in-house versus to a virtual assistant [10:21] What to consider about deleting and/or automating tasks [17:05] Tips for leveraging AI and automation [17:29] Why implementing a weekly time audit to identify and label tasks is so powerful [19:16] Quotes: “If you are doing something over and over again with the exact same logic, there is no nuance to it, you should not...
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Episode 290: Cracking the Code on Client Retention: Small Tweaks, Big Impact
fitSpot Guru
What We Cover In This Episode: How the three main pillars of retention make up the foundational strategy for boosting client retention [6:04] The way to use tactical behavior tracking to identify at-risk clients [6:26] Why starting a consistency club to recognize and reward members for maintaining regular attendance streaks is such an effective strategy [11:03] The importance of intentionally connecting new members with both staff and established regulars and what happens when you do this [15:50] LINKS: Episodes , , , & with Niki Riga ...
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Episode 289: What Could Go Wrong? Summer Events, Outdoor Classes & Staying Prepared
fitSpot Guru
What We Cover In This Episode: Pre-event planning strategies to pay attention to when creating a successful outdoor event [4:56] The necessity of clear communication with attendees regarding location, parking, weather expectations, and what to bring [6:55] An important reminder to confirm location permits or partnership agreements before hosting outdoor fitness events in public spaces or other venues [12:09] More client communication tips that will set your event up for success [13:49] The basics of a contingency plan to have in place and other considerations to keep in mind in...
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Episode 288: Click to Cancel & FTC Compliance
fitSpot Guru
What We Cover In This Episode: Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business [3:51] The clear and easy to use option to keep your business compliant as well enhancing the client experience [5:38] How FitDegree provides control over in-app cancellation options [8:05] The new reporting feature in FitDegree that allows studios to track membership cancellations, along with optional push notifications for real-time alerts and more [11:07] Quotes: “This is going to be about...
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Episode 287: From Side Hustle to CEO: When to Go All In
fitSpot Guru
What We Cover In This Episode: The key financial readiness benchmarks you should be considering before transitioning to full-time [4:55] What operational systems are key for a fitness studio transitioning from part-time to full-time [9:01] Why it is so important to test if your fitness studio can function without you [11:53] What analyzing the last three months of business will tell you about the position you are in to go all-in with your business [16:11] Free tools and resources you can use, including how the "Profit First Method" and how it can help you manage your business...
info_outlineWhat We Cover In This Episode:
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News with Nick and a look at how Capitol Hill is “getting fit” [0:54]
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Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36]
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The reasons that SEO is crucial for attracting organic traffic [7:12]
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What happens when you build a content strategy that offers value [8:27]
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How to approach leveraging the power of social media to create a dynamic presence [9:51]
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What the ultimate goal of email marketing should be [11:28]
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Tips for incorporating video tutorials into your digital marketing strategy [12:25]
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A look at online reviews and the power they hold [13:13]
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What to consider with mobile optimization [14:28]
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Some of the ways to utilize the data analytics tools that are available [15:45]
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Why you need to have everything dailed in before even starting to do paid advertising [15:51]
Quotes:
“It was completely different 5 [or] 10 years ago, but now it’s once you know your niche audience, you just follow the trends and you just put your niche on each trend.” [Megan, 9:13]
“Personally I think, vlogging, short posts, long form posts and all the video content you can do is great. People love videos.” [Megan, 12:43]
“You can't improve what you don't track, and it doesn't really matter how you feel. It just depends what the numbers say, they’re the things that move [the needle].” [Nick, 16:00]
“You have to earn the right to do paid advertising, in my opinion. Everything needs to be dialed in.” [16:45]
LINKS:
Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns
Fly-In and Advocacy Summit (Washington, D.C., May 7-8)
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