Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW
Release Date: 07/04/2024
Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
fitSpot Guru
What We Cover In This Episode: “Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59] Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57] The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59] A sneak peek at next week’s topic and how you can get more insights from us [12:31] Quotes: “If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal...
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Episode 256: See You Later!
fitSpot Guru
What We Cover In This Episode: How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56] The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38] The potential for a second podcast, what you can expect and how it’ll be different [2:39] What won’t be changing with what we do [5:38] How you can stay up to date with all of our plans and provide your feedback in this process [6:33] Quotes: “At least the podcast aspect of our weekly load shouldn’t feel like work....
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Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few key considerations when building plans for the financial type of a crisis [18:02] What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19] ...
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Episode 254: Developing Financial Fitness: Building Budgets, Making Projections, and Understanding ROI for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: The ways that people are searching for a financial wellness on an individual level [0:51] What to consider about cash flow management and it’s role in a business’s success [3:57] Where to start with budgeting operational costs and streamlining your financial model [8:18] How to approach funding an expansion [14:57] Our advice for steering clear of making emotional decisions [18:53] Some ways people can optimize cost, without compromising quality [21:02] A look at Nick’s journey to becoming a business owner [29:08] Our weekly “Fit...
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Episode 253: It’s More Than Just Fitness: How to Create an Experience That Resonates!
fitSpot Guru
What We Cover In This Episode: How to approach defining your unique selling proposition [4:46] What to understand about connecting with your target audience [9:00] Steps to take to build a strong visual and verbal brand identity [13:09] How to leverage social media and digital marketing to its full potential [18:47] What you can do to start creating memorable member experiences [24:51] What the process of measuring and adjusting looks like when building your brand [29:02] Our “Fit Favorites” and an innovative way to make sure you’re drinking enough [30:58] Quotes:...
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Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW
fitSpot Guru
What We Cover In This Episode: What to consider if you’re thinking of expanding beyond your current physical space [7:25] A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio [12:20] How you can use tech-driven service expansion to facilitate new services for your customers [17:29] Some ways to use cross-promotions and partnerships in order to scale [22:32] What a feasibility analysis is and why we recommend you do one as a studio owner wanting to scale [27:00] Things to consider when making pricing adjustments in your...
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Episode 251: Optimizing First Visits: Best Practices to Maximize New Client Retention with Seran Glanfield of Spring Three
fitSpot Guru
What We Cover In This Episode: Examples of ways you can optimize the very first visit by your clients [1:08] What Seran says is the “low-hanging fruit” of building relationships [9:03] Why is the first visit so crucial for retention [12:38] Some of the things that can be done to make the first visit so memorable for the client [17:21] How you can set the stage for optimizing retention by pairing a new client with a seasoned client [21:36] Final tips and effective follow-up techniques to increase the retention rate at your studio [23:38] Quotes: “If you really want to have...
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Episode 250: Mastering the Customer Experience: Effective Onboarding, Communication, and Feedback Strategies for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: News with Nick and the latest of group fitness builds and mental, emotional and physical well-being [0:36] The importance that having an effective onboarding process will have on your customer’s experience [5:04] Integration partners that can help you communicate with your clients - click their links below to learn more! [10:03] Why you can’t afford to ghost your clients that are responding to your text marketing [12:15] Impactful ways to encourage your membership renewals or purchases [15:27] What to focus on if you are not making...
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Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three
fitSpot Guru
What We Cover In This Episode: Seran’s journey from Wall Street to the Pilates studio - and beyond [1:15] How she curated her approach to coaching fitness studios [7:01] Why Seran believes so strongly that success does not have to equal stress [8:36] Some of the main reasons that effective marketing messaging crucial for fitness studios to master [13:50] What the key elements are of strong marketing [16:01] Seran’s advice for how to start differentiating yourself from others in your market [19:14] A final reminder to use marketing strategies that resonate with your...
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Episode 248: What to Know About Summer Survival: Mastering Seasonal Drops and Boosting Studio Engagement
fitSpot Guru
What We Cover In This Episode: Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry [5:28] The need to ensure great communication with everyone about your summer schedules [7:12] How you can use this time to explore flexible membership options [8:51] Ideas for unique summer programs or challenges [11:27] Thoughts on leveraging technology during this slower time [15:25] Ways to engage the community and keep the momentum going in your studio [17:14] The benefits you’ll see from spending less money and reviewing your expenses [19:06] ...
info_outlineWhat We Cover In This Episode:
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What to consider if you’re thinking of expanding beyond your current physical space [7:25]
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A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio [12:20]
-
How you can use tech-driven service expansion to facilitate new services for your customers [17:29]
-
Some ways to use cross-promotions and partnerships in order to scale [22:32]
-
What a feasibility analysis is and why we recommend you do one as a studio owner wanting to scale [27:00]
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Things to consider when making pricing adjustments in your studio [28:06]
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Our brand new segment “Fit Favorites” and a cool new product for you to check out [29:32]
Quotes:
“If you were going to sell a product, your positioning, what you put next to each other and how it's presented is very important for your sales. There's a lot of psychology that goes into how you merchandise your space and lay it out.” [Megan, 15:01]
“There’s a lot of impact to be had with partnering with other local businesses or even online influencers to expand your reach in general, or maybe even the ability to cross-promote services or even create a new service together.” [Megan, 22:20]
“Just really decide what’s going to be in-house, and if it’s not going to be in-house, what is that partnership that you can really be valuable for? Maybe it’s just a discount, maybe it’s a combination of rewards, or maybe it’s also a spot where you can host community events to drive leads to your facility.” [Nick, 23:20]
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