526 The Value Proposition for Connected Fitness with Echelon Fitness
Fitness Business Podcast: Leadership, Innovation, and Profit
Release Date: 10/27/2023
How to Persuade Anyone to Take Action (Without Being Pushy) with Michelle Bowden | Episode 551
Fitness Business Podcast: Leadership, Innovation, and Profit
Persuasion expert Michelle Bowden, whose episode 83 on the Fitness Business Podcast ranks in the all-time top 20, is back to break down the science of influence and how to connect with every prospect and member. If you want to boost sales, retention, and team member engagement without resorting to manipulative tactics or "buyer's remorse," this episode is a must-listen. Michelle explains the difference between influence and authentic persuasion, introduces her four persuasion types, and gives practical, 1% tips you can implement today to become a stronger communicator and get more of what you...
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Radical Customer Obsession: Unlocking Growth, Loyalty, and Advocacy with Amanda Stevens | Episode 550
Fitness Business Podcast: Leadership, Innovation, and Profit
Discover the surprising power of "Radical Customer Obsession" with author and expert Amanda Stevens. She explains that in a digitally distracted world, the key to success is getting to the heart of what your customers really need, not just what they tell you. From understanding the "Inner Circle" dynamic of female members to learning from other industries, this episode is packed with brilliant insights on how to create a "sticky" business that defies market pressures and turns customers into disciples. Key highlights from the episode: - Know Your Customer Intimately: Get "insanely curious"...
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Conscious Leadership: Science-Backed Strategies to Respond, Build Trust, and Lead Fitness Teams with Rachel Russo | Episode 549
Fitness Business Podcast: Leadership, Innovation, and Profit
Discover the surprising science behind conscious leadership with Rachel Russo, who reveals how a simple pause and breath can activate your brain’s logic center and shift your leadership style from reactive to responsive. Fitness leaders will learn how journaling daily not only calms the mind but improves immune function and creativity. Plus, explore how self-awareness builds trust and collaboration in fitness teams where knowing your body meets leading your people. Ready to transform your leadership muscle and tackle your blind spots? This episode is packed with powerful insights and...
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AI, Tech & Member Retention: Eric Malzone on Future-Proofing Your Fitness Business | Episode 548
Fitness Business Podcast: Leadership, Innovation, and Profit
Curious how technology will redefine fitness? Tune in as fitness industry thought leader Eric Malzone shares his front-line insights after 850+ interviews with fitness visionaries! Discover eye-opening truths on AI, member retention, and industry innovation - all filtered through Eric’s experience from gym owner to podcasting powerhouse. Whether you’re an operator, trainer, or entrepreneur, this episode delivers actionable trends and practical advice to future-proof your business and inspire your next move in fitness. Key highlights from the episode: - How AI will transform...
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Exercise as Medicine: Lisa Dougherty on Turning Gyms into Preventive Care Centers & Fighting Chronic Disease: Episode 547
Fitness Business Podcast: Leadership, Innovation, and Profit
What if your gym could be the first line of defense against chronic disease? In this insightful episode of the Fitness Business Podcast, host Justin 'JT' Tamsett discusses the concept of 'Exercise is Medicine' with expert Lisa Dougherty, who has 27+ years of experience in the field. They explore the significant impact of physical inactivity on global health and the economy, emphasizing the crucial role of tailored exercise in combating chronic diseases. Lisa shares her journey and the evolution of specialized fitness training for various medical conditions. They also discuss best practices for...
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Mastering Body Language & Communication in the Fitness Industry with Mentalist Christopher Carter | Building Trust & Human Connection: Episode 546
Fitness Business Podcast: Leadership, Innovation, and Profit
In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness...
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Mastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545
Fitness Business Podcast: Leadership, Innovation, and Profit
In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides...
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Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544
Fitness Business Podcast: Leadership, Innovation, and Profit
In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall...
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AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543
Fitness Business Podcast: Leadership, Innovation, and Profit
Become an FBP Insider! Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry,...
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The Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542
Fitness Business Podcast: Leadership, Innovation, and Profit
Become an FBP Insider! We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the...
info_outlineLou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health.
Summary:
Join Sarah Pellegrino as she speaks with Lou Lentine, the founder and CEO of Echelon Fitness, who shares his background and story behind this global company. Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors. The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month. Echelon Fitness has a strong community of supportive members and instructors who are relatable and real. The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels.
About The Guest
Lou Lentine is the founder and CEO of Echelon Fitness. With a background in product development and a track record of successful consumer products, Lou started Echelon Fitness in 2015. He was inspired to create fitness products after his doctor advised him to get in shape. Echelon Fitness has since become a global leader in connected fitness, offering a range of smart fitness equipment and an app with over 1,500 live classes per month.
Key Takeaways:
- Echelon Fitness offers a range of smart fitness equipment, including bikes, rowers, treadmills, and mirrors.
- The equipment can connect to the Echelon Fit app, which provides access to over 1,500 live classes per month.
- Echelon Fitness has a strong community of supportive members and relatable instructors.
- The company has seen success in both the home and commercial fitness markets, with a low churn rate and high usage levels.
- Connected fitness offers convenience and affordability for people who may not have time to go to the gym.
- Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health.