527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett
Fitness Business Podcast: Leadership, Innovation, and Profit
Release Date: 11/16/2023
Top 10 Fitness Marketing Mistakes and How to Avoid Them: Seran Glanfield, Dr. Patrick Porter & Garry Lewis: Episode 540
Fitness Business Podcast: Leadership, Innovation, and Profit
Become a Patreon member! . We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far...
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Injecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539
Fitness Business Podcast: Leadership, Innovation, and Profit
Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong...
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Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538
Fitness Business Podcast: Leadership, Innovation, and Profit
As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign....
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Rebuild Your Personal Training Program and Improve Member Retention: Richard Boyd and Bob Esquerre: Episode 537
Fitness Business Podcast: Leadership, Innovation, and Profit
Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for...
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Building a Thriving Group Fitness Team, and Risk Management Strategies: Ingrid Knight-Cohee: Episode 536
Fitness Business Podcast: Leadership, Innovation, and Profit
Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation,...
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Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535
Fitness Business Podcast: Leadership, Innovation, and Profit
Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel...
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Navigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies: Episode 534
Fitness Business Podcast: Leadership, Innovation, and Profit
With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in...
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The Rise of Recovery Spaces in Gyms: What You Need to Know: Episode 533
Fitness Business Podcast: Leadership, Innovation, and Profit
The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness....
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Use Improv to Enhance Sales Skills and Build Stronger Client Relationships (with Eric Tepper and Mary DeMichele): Episode 532
Fitness Business Podcast: Leadership, Innovation, and Profit
Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction. Key Takeaways: Enhance Active Listening: Improv teaches you how to listen to your clients and members,...
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How to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531
Fitness Business Podcast: Leadership, Innovation, and Profit
Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and...
info_outlineThe Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled with exactly that.
Our guest is JT Tamsett, a business expert with extensive experience in the fitness industry. JT's work with Rex Roundtables and Active Management makes him the perfect person to share his knowledge and advice on the challenges of running a fitness business. Learn the difference between a blue ocean and a red ocean in the marketplace, highlighting the importance of finding unique opportunities. JT also defines the difference between trends and fads, emphasizing the significance of long-lasting styles and habits. He emphasizes the importance of strategy and planning, explaining how they support each other in achieving business goals. Lastly, JT discusses the misconception that quitting or ending a project is a sign of failure, emphasizing the importance of recognizing when to move on and focus energy elsewhere.
We hope you enjoy!
Show Notes: https://fitnessbusinesspodcast.com/527
The Fitness Business Podcast has been a beacon of education and inspiration for fitness business owners around the world. It has provided a platform for industry experts to share their knowledge and insights, helping listeners improve their businesses and achieve their goals. While the podcast may be taking a pause for now, the impact it has made will continue to resonate within the fitness industry.
As we look to the future, we can expect new opportunities and ventures from the hosts of the Fitness Business podcast. Their expertise and passion for the industry will undoubtedly lead to new ventures that will continue to shape the fitness business landscape.
In the words of JT Tamsett, "You never say never." So, while this may be the end of the Fitness Business podcast for now, who knows what the future holds? - Dori Nugent, Weekly Host