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Welcome to the Fitness Business Podcast

Fitness Business Podcast: Leadership, Innovation, and Profit

Release Date: 09/06/2024

Exercise as Medicine: Lisa Dougherty on Turning Gyms into Preventive Care Centers & Fighting Chronic Disease: Episode 547 show art Exercise as Medicine: Lisa Dougherty on Turning Gyms into Preventive Care Centers & Fighting Chronic Disease: Episode 547

Fitness Business Podcast: Leadership, Innovation, and Profit

What if your gym could be the first line of defense against chronic disease? In this insightful episode of the Fitness Business Podcast, host Justin 'JT' Tamsett discusses the concept of 'Exercise is Medicine' with expert Lisa Dougherty, who has 27+ years of experience in the field. They explore the significant impact of physical inactivity on global health and the economy, emphasizing the crucial role of tailored exercise in combating chronic diseases. Lisa shares her journey and the evolution of specialized fitness training for various medical conditions. They also discuss best practices for...

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Mastering Body Language & Communication in the Fitness Industry with Mentalist Christopher Carter | Building Trust & Human Connection: Episode 546 show art Mastering Body Language & Communication in the Fitness Industry with Mentalist Christopher Carter | Building Trust & Human Connection: Episode 546

Fitness Business Podcast: Leadership, Innovation, and Profit

In this engaging episode, communication expert and professional mentalist Christopher Carter joins host Justin “JT” Tamsett to uncover not just the science—but the art—behind effective communication in the fitness industry. With over 30 years of stage experience as a mentalist, Chris reveals how reading body language, mastering first impressions, and using humor can dramatically boost human connection, trust, and relationships. Listeners gain exclusive insights into practical skills used by mentalists to instantly build rapport and presence—skills any wellness enthusiast or fitness...

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Mastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545 show art Mastering Gym Marketing & Management through Authentic Branding: Kim Gouch, Dan Young & Dr. Patrick Porter: Episode 545

Fitness Business Podcast: Leadership, Innovation, and Profit

In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with Kim Gouch, Chief Brand Officer at Retro Fitness, to dive into effective gym marketing and management by building an authentic brand. Kim emphasizes how understanding current fitness industry trends and fostering internal brand evangelists is crucial for a cohesive message, demonstrating how Retro Fitness uses its core mantra, "Get Real," across all communications—from social media marketing for gyms to broader gym advertising. While the episode champions a long-game approach to branding, it provides...

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Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544 show art Personal Training Business and Marketing Strategies: Brian Keane & Dr. Patrick Porter: Episode 544

Fitness Business Podcast: Leadership, Innovation, and Profit

In this dynamic episode, join Justin JT Tamsett and Brian Keane for a dynamic discussion on the evolving world of personal training, where they share practical marketing, business strategies and coaching insights to help personal trainers and fitness professionals thrive in today’s competitive market. You’ll learn about why your personal branding story is key to your success and pricing strategies that actually work. Midway through the episode, Dr. Patrick Porter adds a powerful health perspective, warning about the dangers of prolonged sitting and how “sitting is toxic” for overall...

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AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543 show art AI and Future-Proofing Your Gym in 2025: Shama Hyder & Dr. Patrick Porter: Episode 543

Fitness Business Podcast: Leadership, Innovation, and Profit

Become an FBP Insider!   Our FREE LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business -    In this episode of the Fitness Business Podcast, host Justin 'JT' Tamsett is joined by AI and digital marketing expert Shama Hyder and brain fitness pioneer Dr. Patrick Porter to deliver actionable insights for fitness business managers and owners aiming to future-proof their operations. The discussion with Shama tackles common myths about AI artificial intelligence in the fitness industry,...

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The Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542 show art The Neuroscience of Storytelling for Gym Owners: Danielle Krischik & Dr. Patrick Porter: Episode 542

Fitness Business Podcast: Leadership, Innovation, and Profit

Become an FBP Insider! We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business -   In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling expert Danielle Krischik to explore the vital role of storytelling in fitness marketing. They discuss how stories create emotional connections, the neuroscience behind storytelling, and the importance of crafting a compelling brand narrative. Danielle emphasizes the...

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Mastering Fitness Staff Recruitment: Marketing, AI, and Referral Strategies to Build Your Dream Team: Fletcher Wimbush, Dr. Patrick Porter & Mark Harrington Jr: Episode 541 show art Mastering Fitness Staff Recruitment: Marketing, AI, and Referral Strategies to Build Your Dream Team: Fletcher Wimbush, Dr. Patrick Porter & Mark Harrington Jr: Episode 541

Fitness Business Podcast: Leadership, Innovation, and Profit

Become an FBP Insider! Online Live Event - Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-performing fitness business in today’s competitive market. Discover how to wear your sales and marketing hat when hiring, ensuring your recruitment process is as dynamic and creative as your member acquisition campaigns. You’ll learn how applying marketing principles to staff...

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Top 10 Fitness Marketing Mistakes and How to Avoid Them: Seran Glanfield, Dr. Patrick Porter & Garry Lewis: Episode 540 show art Top 10 Fitness Marketing Mistakes and How to Avoid Them: Seran Glanfield, Dr. Patrick Porter & Garry Lewis: Episode 540

Fitness Business Podcast: Leadership, Innovation, and Profit

Become a Patreon member! . We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far...

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Injecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539 show art Injecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539

Fitness Business Podcast: Leadership, Innovation, and Profit

Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive  deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong...

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Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538 show art Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538

Fitness Business Podcast: Leadership, Innovation, and Profit

As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign....

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More Episodes

Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.

With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!

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Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.

Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.

Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.

Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management.

About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often.  JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. 

Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.