Navigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies: Episode 534
Fitness Business Podcast: Leadership, Innovation, and Profit
Release Date: 01/09/2025
Top 10 Fitness Marketing Mistakes and How to Avoid Them: Seran Glanfield, Dr. Patrick Porter & Garry Lewis: Episode 540
Fitness Business Podcast: Leadership, Innovation, and Profit
Become a Patreon member! . We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio owners often struggle with maintaining a consistent visual brand, diluting their memorability and impacting client recognition. She notes the critical role of consistent visual elements like logos and colors across all platforms. A clear, targeted message resonates far...
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Injecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539
Fitness Business Podcast: Leadership, Innovation, and Profit
Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Bananas baseball team and social media marketing guru Richard Toutounji, this episode provides actionable insights on how to make your fitness studio, health club, or personal training business stand out from the crowd. Learn how to build a strong...
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Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538
Fitness Business Podcast: Leadership, Innovation, and Profit
As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering women to share their stories, and the need for supportive policies and professional development. The episode also highlights the power of storytelling in marketing, using examples like Mari Llewellyn's Bloom Nutrition and Nike's "Just Do It" campaign....
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Rebuild Your Personal Training Program and Improve Member Retention: Richard Boyd and Bob Esquerre: Episode 537
Fitness Business Podcast: Leadership, Innovation, and Profit
Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a thriving PT program, moving past COVID-era challenges. Learn how to adapt to the modern, educated gym member, measure success beyond revenue, and cultivate a team of trainers who drive member retention and build lasting relationships. Tune in for...
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Building a Thriving Group Fitness Team, and Risk Management Strategies: Ingrid Knight-Cohee: Episode 536
Fitness Business Podcast: Leadership, Innovation, and Profit
Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed with insider strategies for fitness leaders looking to innovate, engage members, and combat the growing epidemic of loneliness. Knight's unique Afrocentric functional movement program offers a fresh perspective on creating connection, motivation,...
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Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535
Fitness Business Podcast: Leadership, Innovation, and Profit
Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel...
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Navigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies: Episode 534
Fitness Business Podcast: Leadership, Innovation, and Profit
With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in...
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The Rise of Recovery Spaces in Gyms: What You Need to Know: Episode 533
Fitness Business Podcast: Leadership, Innovation, and Profit
The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has evolved from being primarily for professional athletes to becoming a mainstream interest for everyday fitness enthusiasts. Factors driving this trend include increased awareness, celebrity endorsements, and a post-pandemic emphasis on overall wellness....
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Use Improv to Enhance Sales Skills and Build Stronger Client Relationships (with Eric Tepper and Mary DeMichele): Episode 532
Fitness Business Podcast: Leadership, Innovation, and Profit
Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle objections with confidence. By mastering the art of "Yes, And," your team will become more adaptable, creative, and effective in every interaction. Key Takeaways: Enhance Active Listening: Improv teaches you how to listen to your clients and members,...
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How to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531
Fitness Business Podcast: Leadership, Innovation, and Profit
Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like ChatGPT can help improve your gym or studio. You’ll learn real-life applications and how personal trainers, gym owners and managers are taking advantage of AI today. Listen to this episode and get ready to enhance leadership, drive innovation, and...
info_outlineWith a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other key strategies with industry experts Jennifer Poljacik, David Steele, and Lauren Becker. The episode covers enhancing leadership, driving innovation, and boosting profits through developing a growth mindset, creating a strong culture, investing in team members, and leveraging technology to improve the member experience.
Key highlights from the episode:
- Paul Byrne discusses the strength training trend and its implications for gym businesses. This trend is driven by social media, influencers, and changing consumer preferences.
- Delivering exceptional customer service is crucial for gym businesses. Key strategies include defining service standards, understanding customer needs, and going the extra mile to create raving fans.
- Modern marketing in the fitness industry requires a shift from linear CRM processes to more organic and responsive interactions. Utilizing texting, AI, and retargeting ads can automate and speed up the marketing process, focusing on convenience, reviews, and ease of membership to attract and retain customers.
Our favorite quotable moments:
“Consider making your gym [micro] influencer friendly. You have a room in the back where you have good lighting, you have the equipment you need. They can go back there and make it a place where they like to come and shoot their content.” - Paul Byrne
“Creating the best customer experience can only benefit your bottom line and increase customer retention and staff satisfaction... One of the most helpful tools that I have used with my teams over the years is a wonderful book called Raving Fans by Ken Blanchard and Sheldon Bowles.” - Jennifer Poljacik
"It's time to rethink the way we think of our prospects and how they interact with us, to get them from looking at us - to membership... We need to make it better." - David Steele
Resources:
Fitness Business Podcast’s LinkedIn Community
Mystery Shopping for Fitness Businesses - Website
Paul Byrne - LinkedIn
Harrison Co - Website
Link to Strength Training Report - Access Here
Link to GLP-1 Report - Access Here
Merch Sponsor:
GRIT Fitness - Website
Be a Merch Sponsor - Here
In The Trenches With A REXer:
Jennifer Poljacik - LinkedIn
212 Fitness - Website and Facebook
REX Roundtables - Website and Email
Wise Words:
David Steele - LinkedIn
Sneeze It - Website
Trusted Suppliers:
Club Com - Website, LinkedIn, Instagram and TikTok
Lauren Becker - LinkedIn
Wellness Space - Website
Solution One - Website
Egym - Website
About Your Host:
Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.
Related: weight training, beginner weight lifting, weight lifting program, strength exercises, strength training for women, strength training for seniors, strength training for women over 50, strength training for beginners, training for women, workout for women, gym workout, weight training
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