Defining Member Experience Part 3: Chelsea Perkins of Club Fitness
Fitness Industry Innovation Podcast
Welcome to Part 3 of our series on defining the member experience for gyms. Joining our podcast is Chelsea Perkins, Executive Office Manager, and Director of Administration at Club Fitness. In this podcast you'll hear about back office processes and flexibility, all while keeping the human-to-human connection element at the forefront of member experience.
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Defining Member Experience Part 2: Mark de Gorter of Workout Anytime
Fitness Industry Innovation Podcast
Join Kelly Card, Chief Engagement Officer of ABC Financial with Mark de Gorter, Chief Operating Officer of Workout Anytime as they continue part two of our series on creating a better member experience. Listen in as Mark shares what is working for Workout Anytime and how their member mindset sets them up for success. Hint: you'll be surprised to find out Mark's perspective is not a one-size-fits all.
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Defining Member Experience Part 1: Adam Zeitsiff of Gold’s Gym
Fitness Industry Innovation Podcast
We’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication to innovative approaches drove double-digit increases for lifetime value and length of stay, plus insights into how this iconic brand is planning for the future.
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Josh Unfried - End to End Frictionless Buying
Fitness Industry Innovation Podcast
Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to segment your approaches, and the one common mistake Josh sees club owners make across the board.
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Dan Collins - Getting Back to Basics
Fitness Industry Innovation Podcast
Dan Collins is the Chief Operating Officer at Charter Fitness, a results-focused club brand with locations in and around Chicagoland.
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Eddie Tock — A Focus on Learning
Fitness Industry Innovation Podcast
Eddie highlights some of the trends that are emerging in the fitness industry, and the modern fitness consumer trends that clubs are observing. He also reveals the key agendas that the Roundtables focus on: operations, culture, strategy and leadership — as foundations for building better businesses. Tune in to find out more about what business owners should be focusing on to stay relevant and why Eddie believes there is an abundance of opportunity out there — you just have to find it and take action!
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Joel Tallman and Jeff Carlson — The 4Rs of Success
Fitness Industry Innovation Podcast
Joel Tallman is the President and CEO of MUV Brands LLC, and Jeff Carlson is the Managing Partner of MUV Fitness, Washington and Oregon. From three letters on a sticky-note to a multi-directional franchise that is growing by leaps and bounds, MUV has seen some major successes within the fitness space. MUV is also unique in how it has adopted three different concepts within the same brand, and does a great job of considering the success of the operator in the franchise model.
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Sunil Saha — Gamification and Rewards in the Health and Wellness Space
Fitness Industry Innovation Podcast
Sunil Saha is the Co-Founder and CEO of Perkville, the leading gamification and rewards platform for the health and wellness industry. After completing his undergraduate studies in Human Biology, Sunil went on to work with companies such as Yahoo and LinkedIn in the area of product management, and learned a lot about marketing to consumers and technology. He put that knowledge to use to create Perkville in 2009, and has since grown steadily to serve a multitude of companies in the health and wellness space.
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Chuck Runyon — Empathy and Purpose in the Fastest Growing Gym Brand
Fitness Industry Innovation Podcast
Chuck Runyon is the CEO of Self Esteem Brands, LLC, and Anytime Fitness, the world’s fastest growing gym brand. Since its founding in 2002 in a small town in Minnesota, Anytime Fitness has grown to over 4,500 locations serving 4 million members, and is currently on 6 continents.
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Adam Stokar — Automation and AI in the Fitness Industry
Fitness Industry Innovation Podcast
Adam Stokar is the Founder and President of Club OS. Growing up, Adam enjoyed video games and sports, and as he got older, he realized that his interests had a common theme — the more practice you put in, the better you got. He pursued software engineering in college, but one day saw a lack in the fitness industry for fitness software and CRM, leading to the creation of Club OS. Since its launch, Adam has expanded his reach, and now serves over 3,000 facilities across North America in areas such as fitness tracking, marketing automation, CRM, and training management to help fitness...
info_outlineDan Collins is the Chief Operating Officer at Charter Fitness, a results-focused club brand with locations in and around Chicagoland.
Join Kelly and Dan as they dive into Dan’s experience in Charter Fitness and the service industry. Learn what has driven Dan’s success, what helps his brand stand out, and how you can apply the same techniques to your clubs. As Dan says: “Stop trying to be what others are.” Listen in to learn more and get your gym back to the basics that matter!
Key Takeaways:
[:50] Kelly introduces her guest for this episode - Dan Collins
[2:33] Dan shares his journey in the fitness industry and what has driven Charter’s success
[4:57] Dan shares words of wisdom from a mentor
[6:00] Dan discusses the importance aligning your goals with your skills
[8:01] What do health clubs need to do, or what do they need to stop doing, in order to be successful? Dan explains how to get back to basics.
[9:38] Dan explains what’s worked, what hasn’t, and why
[12:19] Dan discusses taking risks and the importance of passionate people
[16:41] Dan shares the philosophy of the Charter brand and what makes it work
[18:09] Is your gym a widget? Dan explains what that means to him and how he keeps his gyms successful – even through the New Years rush
[19:52] How focusing on service can differentiate you from the competition? Focus on service.
[21:48] The future of Charter Fitness
[23:05] Closing thoughts from Kelly and Dan
Mentioned in this Episode:
ABC Financial Services
Kelly Card
Dan Collins on Linkedin
Charter Fitness