Josh Unfried - End to End Frictionless Buying
Fitness Industry Innovation Podcast
Release Date: 12/18/2019
Defining Member Experience Part 3: Chelsea Perkins of Club Fitness
Fitness Industry Innovation Podcast
Welcome to Part 3 of our series on defining the member experience for gyms. Joining our podcast is Chelsea Perkins, Executive Office Manager, and Director of Administration at Club Fitness. In this podcast you'll hear about back office processes and flexibility, all while keeping the human-to-human connection element at the forefront of member experience.
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Defining Member Experience Part 2: Mark de Gorter of Workout Anytime
Fitness Industry Innovation Podcast
Join Kelly Card, Chief Engagement Officer of ABC Financial with Mark de Gorter, Chief Operating Officer of Workout Anytime as they continue part two of our series on creating a better member experience. Listen in as Mark shares what is working for Workout Anytime and how their member mindset sets them up for success. Hint: you'll be surprised to find out Mark's perspective is not a one-size-fits all.
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Defining Member Experience Part 1: Adam Zeitsiff of Gold’s Gym
Fitness Industry Innovation Podcast
We’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication to innovative approaches drove double-digit increases for lifetime value and length of stay, plus insights into how this iconic brand is planning for the future.
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Josh Unfried - End to End Frictionless Buying
Fitness Industry Innovation Podcast
Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to segment your approaches, and the one common mistake Josh sees club owners make across the board.
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Dan Collins - Getting Back to Basics
Fitness Industry Innovation Podcast
Dan Collins is the Chief Operating Officer at Charter Fitness, a results-focused club brand with locations in and around Chicagoland.
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Eddie Tock — A Focus on Learning
Fitness Industry Innovation Podcast
Eddie highlights some of the trends that are emerging in the fitness industry, and the modern fitness consumer trends that clubs are observing. He also reveals the key agendas that the Roundtables focus on: operations, culture, strategy and leadership — as foundations for building better businesses. Tune in to find out more about what business owners should be focusing on to stay relevant and why Eddie believes there is an abundance of opportunity out there — you just have to find it and take action!
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Joel Tallman and Jeff Carlson — The 4Rs of Success
Fitness Industry Innovation Podcast
Joel Tallman is the President and CEO of MUV Brands LLC, and Jeff Carlson is the Managing Partner of MUV Fitness, Washington and Oregon. From three letters on a sticky-note to a multi-directional franchise that is growing by leaps and bounds, MUV has seen some major successes within the fitness space. MUV is also unique in how it has adopted three different concepts within the same brand, and does a great job of considering the success of the operator in the franchise model.
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Sunil Saha — Gamification and Rewards in the Health and Wellness Space
Fitness Industry Innovation Podcast
Sunil Saha is the Co-Founder and CEO of Perkville, the leading gamification and rewards platform for the health and wellness industry. After completing his undergraduate studies in Human Biology, Sunil went on to work with companies such as Yahoo and LinkedIn in the area of product management, and learned a lot about marketing to consumers and technology. He put that knowledge to use to create Perkville in 2009, and has since grown steadily to serve a multitude of companies in the health and wellness space.
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Chuck Runyon — Empathy and Purpose in the Fastest Growing Gym Brand
Fitness Industry Innovation Podcast
Chuck Runyon is the CEO of Self Esteem Brands, LLC, and Anytime Fitness, the world’s fastest growing gym brand. Since its founding in 2002 in a small town in Minnesota, Anytime Fitness has grown to over 4,500 locations serving 4 million members, and is currently on 6 continents.
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Adam Stokar — Automation and AI in the Fitness Industry
Fitness Industry Innovation Podcast
Adam Stokar is the Founder and President of Club OS. Growing up, Adam enjoyed video games and sports, and as he got older, he realized that his interests had a common theme — the more practice you put in, the better you got. He pursued software engineering in college, but one day saw a lack in the fitness industry for fitness software and CRM, leading to the creation of Club OS. Since its launch, Adam has expanded his reach, and now serves over 3,000 facilities across North America in areas such as fitness tracking, marketing automation, CRM, and training management to help fitness...
info_outlineJosh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to segment your approaches, and the one common mistake Josh sees club owners make across the board.
Key Takeaways:
[:50] Kelly introduces her guest for this episode - Josh Unfried
[2:40] Josh shares how he got his start in marketing
[3:45] Josh talks about previous marketing industry disruption
[4:40] Josh explains what the brands that are winning are doing
[7:14] Is this new approach a necessity?
[7:46] Consumer driven expectations
[8:50] What is the frictionless buying experience and how does it give you an advantage? Josh explains
[9:30] Don’t force prospects to talk to a sales person
[10:50] What impact are you seeing with conversion rates by removing friction?
[14:08] Segment your leads
[16:04] How are clubs adopting segmentation?
[18:03] Achieving a new level of marketing
[19:20] What are you seeing across the board that clubs are getting wrong? A siloed approach
[20:55] Using an integrated approach
[22:04] What is the first step out of the silo?
[22:22] Kelly closing remarks
[26:35] Get in touch with Josh for more information on how to end frictionless buying in your gym
Mentioned in this Episode:
ABC Financial Services
Kelly Card
Josh Unfried on Linkedin
WindFarm Marketing