JJ Creegan – A Holistic Approach to Health and Wellness
Fitness Industry Innovation Podcast
Release Date: 04/03/2019
Defining Member Experience Part 3: Chelsea Perkins of Club Fitness
Fitness Industry Innovation Podcast
Welcome to Part 3 of our series on defining the member experience for gyms. Joining our podcast is Chelsea Perkins, Executive Office Manager, and Director of Administration at Club Fitness. In this podcast you'll hear about back office processes and flexibility, all while keeping the human-to-human connection element at the forefront of member experience.
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Defining Member Experience Part 2: Mark de Gorter of Workout Anytime
Fitness Industry Innovation Podcast
Join Kelly Card, Chief Engagement Officer of ABC Financial with Mark de Gorter, Chief Operating Officer of Workout Anytime as they continue part two of our series on creating a better member experience. Listen in as Mark shares what is working for Workout Anytime and how their member mindset sets them up for success. Hint: you'll be surprised to find out Mark's perspective is not a one-size-fits all.
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Defining Member Experience Part 1: Adam Zeitsiff of Gold’s Gym
Fitness Industry Innovation Podcast
We’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication to innovative approaches drove double-digit increases for lifetime value and length of stay, plus insights into how this iconic brand is planning for the future.
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Josh Unfried - End to End Frictionless Buying
Fitness Industry Innovation Podcast
Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to segment your approaches, and the one common mistake Josh sees club owners make across the board.
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Dan Collins - Getting Back to Basics
Fitness Industry Innovation Podcast
Dan Collins is the Chief Operating Officer at Charter Fitness, a results-focused club brand with locations in and around Chicagoland.
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Eddie Tock — A Focus on Learning
Fitness Industry Innovation Podcast
Eddie highlights some of the trends that are emerging in the fitness industry, and the modern fitness consumer trends that clubs are observing. He also reveals the key agendas that the Roundtables focus on: operations, culture, strategy and leadership — as foundations for building better businesses. Tune in to find out more about what business owners should be focusing on to stay relevant and why Eddie believes there is an abundance of opportunity out there — you just have to find it and take action!
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Joel Tallman and Jeff Carlson — The 4Rs of Success
Fitness Industry Innovation Podcast
Joel Tallman is the President and CEO of MUV Brands LLC, and Jeff Carlson is the Managing Partner of MUV Fitness, Washington and Oregon. From three letters on a sticky-note to a multi-directional franchise that is growing by leaps and bounds, MUV has seen some major successes within the fitness space. MUV is also unique in how it has adopted three different concepts within the same brand, and does a great job of considering the success of the operator in the franchise model.
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Sunil Saha — Gamification and Rewards in the Health and Wellness Space
Fitness Industry Innovation Podcast
Sunil Saha is the Co-Founder and CEO of Perkville, the leading gamification and rewards platform for the health and wellness industry. After completing his undergraduate studies in Human Biology, Sunil went on to work with companies such as Yahoo and LinkedIn in the area of product management, and learned a lot about marketing to consumers and technology. He put that knowledge to use to create Perkville in 2009, and has since grown steadily to serve a multitude of companies in the health and wellness space.
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Chuck Runyon — Empathy and Purpose in the Fastest Growing Gym Brand
Fitness Industry Innovation Podcast
Chuck Runyon is the CEO of Self Esteem Brands, LLC, and Anytime Fitness, the world’s fastest growing gym brand. Since its founding in 2002 in a small town in Minnesota, Anytime Fitness has grown to over 4,500 locations serving 4 million members, and is currently on 6 continents.
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Adam Stokar — Automation and AI in the Fitness Industry
Fitness Industry Innovation Podcast
Adam Stokar is the Founder and President of Club OS. Growing up, Adam enjoyed video games and sports, and as he got older, he realized that his interests had a common theme — the more practice you put in, the better you got. He pursued software engineering in college, but one day saw a lack in the fitness industry for fitness software and CRM, leading to the creation of Club OS. Since its launch, Adam has expanded his reach, and now serves over 3,000 facilities across North America in areas such as fitness tracking, marketing automation, CRM, and training management to help fitness...
info_outlineJJ Creegan is the Chief Operating Officer of YouFit, and was recently named as one of the IHRSA 2019 Rising Stars. He is one of the most innovative purpose-to-profit thinkers in the fitness industry, someone who has mastered scaling operations, and has grown with the industry from a teenager with a part-time job at YouFit, to running over 100 locations.
The modern fitness consumer is increasingly moving toward feeling better and living better, rather than just looking better. YouFit is a company that has aligned itself with this trend with its holistic approach to health and wellness, not just in the programs that they offer, but also from a branding perspective. JJ shares more about how and why YouFit always puts its customers first, and has focused on being customer-centric. He also explains the role of technology in creating better member experiences, and how he is helping the fitness industry evolve in different areas. Tune in to find out more!
Key Takeaways:
[:48] Kelly introduces her guest for this episode - JJ Creegan.
[1:19] What is it like to go from a teenage part-time employee at YouFit, to now running over 100 locations?
[2:35] What drives JJ in this space? He shares more about his personal journey in the fitness space.
[5:46] YouFit has a drive around a holistic approach to health and wellness. JJ explains what that means, and what "member victories" are.
[8:33] Kelly and JJ discuss how the YouFit model of personal victories matches with the modern fitness consumer.
[10:01] From a branding perspective, how is the message of holistic health and wellness conveyed?
[14:31] How does YouFit employ technology to create innovative solutions to revolutionize member experience?
[17:51] JJ is helping the industry evolve in areas like platform integration, corporate wellness, and class pass. He shares his thoughts around that.
[19:40] How has JJ arrived at the point of having a healthy relationship with what technology is about and its application to the fitness industry?
[24:26] Why are technology and innovation so important right now, and how does JJ see technology looking in the fitness industry in the next 5-10 years?
[28:28] Connect with JJ on LinkedIn and learn more about YouFit on their website.
Mentioned in This Episode:
Rick Berks, Founder, CEO and President of YouFit