Keepme: Misconceptions About AI Tech Adoption With Ian Mullane
Release Date: 03/04/2025
Cutting Through The AI Hype Cycle In Fitness With Chris Sullivan
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke sits down with Chris Sullivan, recently CIO of Self Esteem Brands and now Lead Principal Advisor at Brillect. Together, they explore the realities of scaling technology in complex, franchise-driven environments. Drawing on his background in retail and digital innovation, Chris shares insights on navigating growth, overcoming operational challenges, and cutting through the noise of AI hype to uncover real business value. Now advising organizations through Brillect, he delivers strategic insights grounded in experience,...
info_outline
Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth LIVE From HFA Show 2026
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke presents “Gamification That Pays: Inside the Referral + Loyalty Tactics Fueling Growth,” a panel discussion recorded live at the HFA Show in San Diego. Bryan is joined by Heather Malstaff, Director of Sales & Operations at Extraordinary Brands; Martin Johns, Owner and General Manager of Raintree Athletic Club; and Amie Boring, Technical Solutions Consultant at Chuze Fitness. Together, they examine how referral programs, loyalty strategies, and gamified campaigns are being leveraged to shape member behavior and...
info_outline
Operate Fit: Building Better Systems For Nonprofits With Jim Paro
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Jim Paro, Founder of Operate Fit, to the show. Operate Fit is a platform designed to help community-focused organizations modernize how they manage their operations. By replacing paper forms, scattered spreadsheets, and manual processes with centralized digital workflows, the platform helps facilities save time, reduce operational risk, and maintain compliance. In this conversation, Jim joins Bryan to discuss the operational challenges many facilities face today, why digitizing workflows is becoming essential...
info_outline
Perkville: Driving Loyalty & Retention Innovation With Sunil Saha
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Sunil Saha back to the show. Sunil is the Co-Founder and CEO of Perkville, a customer rewards and referral platform that integrates with e-commerce, point-of-sale, membership, and scheduling systems to deliver a seamless experience that drives engagement, referrals, and long-term loyalty. In this conversation, Sunil joins Bryan to explore member engagement strategies, gamification, system integration, and the evolving role of technology in strengthening customer relationships across the fitness industry. RSVP...
info_outline
The Research Behind The Fitness Membership Divide With Melissa Rodriguez
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Melissa Rodriguez, a market research leader in the fitness industry. Melissa has worked with organizations including HFA and Mindbody and has conducted numerous independent research initiatives. She recently founded her own firm, Datagonist, where she combines practitioner experience with research leadership to deliver strategic insights to the industry. Datagonist focuses on market dynamics and consumer behavior across the fitness and wellness landscape, providing data-driven insights that help operators,...
info_outline
FitnessKPI Webinar: Adopting Proven AI Management Tools In Your Gym Operation With Pablo Viñaspre
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke presents his webinar, “Adopting Proven AI Management Tools in Your Gym Operation,” alongside Pablo Viñaspre of FitnessKPI. This in-depth session explores how fitness operators can implement practical AI solutions to streamline staff workflows, personalize member experiences, optimize marketing and sales performance, and improve retention and profitability. Bryan and Pablo break down which AI tools are delivering measurable results today, how to integrate them into existing systems, and how to responsibly scale AI...
info_outline
Agentic AI And The Future Of Fitness: A Conversation With Steffie Bryant
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Steffie Bryant to the show. Steffie brings a strong background in gym operations, sales, and currently serves as President of Keepme.ai, an AI-powered sales and marketing CRM platform designed specifically for the fitness industry. Since its launch in April 2019, Keepme.ai has expanded globally, supporting hundreds of fitness clubs in driving member acquisition, engagement, and retention. In this conversation, Bryan and Steffie explore the evolution of artificial intelligence, with a particular focus on agentic...
info_outline
FitnessKPI Webinar: Strategies For Implementing Data Solutions For Gym Chains With Pablo Viñaspre
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke shares his recent webinar, “Strategies For Implementing Data Solutions For Gym Chains,” presented alongside Pablo Viñaspre, Founder and CEO of FitnessKPI. This in-depth session examines proven strategies for successfully implementing data solutions across multi-site gym operations. Bryan and Pablo discuss how operators can adopt and scale analytics to improve member retention, enhance pricing strategies, and uncover new revenue opportunities. Designed for multi-site executives and industry leaders, this...
info_outline
Capital, Strategy, & Innovation In Fitness With Pete Moore
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back strategic advisor Pete Moore, Managing Partner at Integrity Square. Pete and his firm specialize in supporting passionate entrepreneurs, high-growth companies, and experienced executives by connecting them with the right sources of capital. At Integrity Square, Pete leads efforts in the health, active lifestyle, and outdoor sectors. During this insightful conversation, Bryan and Pete explore business strategy with a focus on mergers and acquisitions, private equity, and the current dynamics of the capital...
info_outline
Operational Excellence & Tech Integration With Carrie Kepple
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back industry veteran Carrie Kepple. Bryan and Carrie share a professional relationship spanning over 15 years, including their time serving together on the IHRSA Board of Directors. Carrie is a board member of the Fitness Industry Technology Council and a distinguished leader in the global fitness industry, having worked with prominent organizations such as Gold’s Gym International and Les Mills. Her expertise lies in club operations, and she is the visionary behind Styles Studios, a pioneering fitness...
info_outlineThis week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry.
One Powerful Quote:
26:43: “Every unique idea only becomes executed because of the team that surrounds you.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:00: Bryan and Ian talk about tech adoption barriers across the industry.
8:21: Ian highlights key misunderstandings about AI.
15:52: Bryan inquires about Keepme’s integration with their customers.
18:18: Bryan asks Ian about Keepme’s unique value proposition.
21:54: Ian further talks about Keepme’s interface and communication for potential prospects.
26:26: Ian shares his pearls of wisdom to the listeners.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/ianmullane/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/