The Sales Funnel & Consumer Behaviors: Challenges & Opportunities With Sarah Harris & Hilary McGuckin
Release Date: 05/07/2025
FitnessKPI Webinar: Using Data & Technology To Drive Club Revenues With Pablo Viñaspre
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar, “Using Data & Technology To Drive Club Revenues,” alongside Pablo Viñaspre of FitnessKPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar...
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Building Smarter Tech Stacks For The Future Of Fitness With Vic Kurs
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Vic Kurs, Senior Technology Advisor at Qodeca. Vic leads sales strategy, partnerships, and client success for Qodeca, a firm specializing in custom software and consulting for the fitness, sport, and healthcare sectors. With extensive experience across SaaS and health club operations, he helps organizations streamline workflows, enhance member engagement, and accelerate growth through integrated, data-driven digital solutions. Today, Vic joins Bryan to discuss practical technology adoption, the realities operators...
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European Fitness Market Trends In 2025 & Beyond LIVE From Portugal With Bryan O'Rourke
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his keynote, “European Fitness Market Trends In 2025 And Beyond” live from the SC Fitness Annual Convention in Portugal. Bryan shares the spotlight for what’s next in the European fitness market and the key differentiators needed for successful operators. Whether you lead a gym, studio, supplier brand, or digital platform, this talk is designed to expand your perspective and prepare you for what’s ahead. To view the slideshow, go to: Apply for the 2025 Innovation Awards: One Powerful Quote: 11:51: “The...
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Redefining Preventive Health & Medical Wellness With Uday Anumalachetty
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Uday Anumalachetty, Founder of Bright Medical Wellness, to the show. Uday is on a mission to redefine the health and wellness landscape by making transformative treatments—such as GLP-1 medications—more accessible to those who need them most. Motivated by his personal journey with weight challenges and the life-changing impact of GLP-1 therapies, Uday took the leap into entrepreneurship to build a service that not only improves access to these medications, but also prioritizes education, post-consultation...
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The Discipline Of Transformational Leadership: Lessons From Lindsay Vastola
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Lindsay Vastola to the show. With a rich background spanning corporate management and entrepreneurship, Lindsay brings a dynamic perspective to leadership and professional growth. Through her engaging keynote presentations, professional development workshops, and thought-provoking conversations, she empowers professionals to reach their full potential. As the founder of VastPotential, Lindsay helps organizations cultivate exceptional employee experiences and enhance performance through innovative staff...
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AI Front Desk: Transforming Frontline Work With Brian Holmes
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke welcomes Brian Holmes, CEO and Founder of AI Front Desk. With hiring, training, and retaining frontline workers becoming increasingly challenging, AI Front Desk offers innovative artificial intelligence solutions that handle complex business tasks directly. By reducing dependence on traditional staffing models, the company helps streamline operations, improve efficiency, and minimize errors. Brian joins Bryan to discuss his company’s approach and the practical impact these solutions are having across the industry. One...
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Key Trends That Will Shape The Global Fitness Industry — Live from FitLife’s Club Network Conference With Bryan O'Rourke
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his keynote presentation delivered live at FitLife’s Club Network Conference in Seattle. Bryan explores the key trends transforming the global fitness industry from rapid technological advancements to the evolving importance of human capital. He emphasizes why now is a pivotal moment for leaders to shape the future of fitness. To view Bryan’s slide deck, go to: One Powerful Quote: 16:54: “Clarity is a superpower.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:34: Bryan gives an...
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Exploring Integrative Coaching & Wellness Services With Chris Edwards
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back Chris Edwards, Founder and CEO of TriCore Wellness. TriCore focuses on the integration of technology, health data, and professional coaching to deliver comprehensive wellness solutions for individuals, employees, and organizations. Chris joins Bryan to discuss his business model and share valuable insights on current trends in integrative coaching and wellness services. One Powerful Quote: 7:51: “You have to unlearn before you can relearn.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics...
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Strategic Leadership & Growth at Life Time With Jeff Zwiefel
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke sits down with Jeff Zwiefel, Executive Director of Longevity & Performance at Life Time. With over three decades of leadership in the health, fitness, and wellness industry, Jeff brings a wealth of experience in strategic planning, brand evolution, and operational excellence. As a key architect behind Life Time’s transformation into a comprehensive healthy lifestyle company, Jeff shares his perspective on the future of wellness, the role of leadership in culture and innovation, and strategies for advancing health...
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Driving Innovation In 3D Design Software With Richard Grönberg
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes Richard Grönberg, Founder and CEO of ECDESIGN — a leading 3D interior design software that empowers sales professionals to quickly plan and visualize any space without the complexity of traditional CAD tools. With over 10,000 companies across 170 countries using the platform, ECDESIGN is transforming how fitness and commercial environments are imagined and brought to life. Tune in as Richard shares insights into the power of design, his business philosophy, and how intuitive planning tools are shaping the...
info_outlineIn this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack:
- The biggest challenges fitness businesses face today with consumer acquisition and retention.
- Surprising insights from Keepme’s latest research on changing consumer behaviors.
- How AI, personalization, and automation can reshape the funnel.
- Real-world success stories and future-proof strategies you can apply now.
Whether you’re a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape.
To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947
One Powerful Quote:
6:56: “Humanize and futurize simultaneously.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.
7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey.
11:28: Sarah and Hilary share their findings on changing consumer behaviors.
16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.
19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback.
25:23: Sarah and Hilary talk about real-world success stories.
28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors.
30:39: Bryan asks Sarah and Hilary on their future predictions.
38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.
40:35: Sarah and Hilary respond to first engagement with a new client.
42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/hmcguckin/
https://www.linkedin.com/in/sarahharris33/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/