The Sales Funnel & Consumer Behaviors: Challenges & Opportunities With Sarah Harris & Hilary McGuckin
Release Date: 05/07/2025
The Sales Funnel & Consumer Behaviors: Challenges & Opportunities With Sarah Harris & Hilary McGuckin
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack: The biggest challenges fitness businesses face today with consumer acquisition and retention. Surprising insights from Keepme’s latest research on changing consumer behaviors. How AI, personalization, and automation can reshape the funnel. Real-world success stories and...
info_outline
Successfully Augmenting Fitness Facility Products & Services With Garrett Marshall
Fitness + Technology
In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke welcomes back Garrett Marshall, a distinguished leader with over 22 years of experience driving growth in the wellness industry. Garrett’s expertise spans strategy and innovation, executive leadership, business development, strategic partnerships, and technological product development. He has notably served as CEO of Fitness On Demand and President of Xponential Fitness. Today, he is the Founder and Chief Growth Officer of Wellbuilt Ventures, helping clients scale revenue through data-driven strategies, and serves as...
info_outline
Next Gen-Fitness: Innovation, Insights, & Industry Disruption With Bryan O'Rourke
Fitness + Technology
In this episode of the Fitness + Technology podcast, Bryan O’Rourke joins an exclusive panel live from FIBO to explore the future of the fitness industry through the lens of technology, innovation, and digital transformation. Featuring global industry leaders: Bryan K. O'Rourke – President, Fitness Industry Technology Council | Chairman, Vedere Ventures | CEO, Core Health & Fitness Hugo Braam – CEO & Co-Founder, Virtuagym Magdalena Szwed – Product Director, Benefit Systems Oddział Fitness Henrik Gockel – Founder, Prime Time Fitness GmbH Moderated by Hans Muench, FITC...
info_outline
ROOK: Data Integration & Its Utility In Our Industry With Marco Benitez
Fitness + Technology
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marco Benitez to the show. Marco is the CEO & Founder of ROOK, a wearable API that transforms health data and empowers apps and software with actionable insights. ROOK easily processes and embeds data from hundreds of wearables with single integration and shares access to deeper understanding and more actionable insights that allows users to make more informed decisions, find better solutions, and drive innovation. Today, Marco joins Bryan to talk about his business, data usage, and the implications on our...
info_outline
Elevating Lead Gen. Marketing, Tech, & Data With Mike Arce
Fitness + Technology
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Arce to the show. Mike is the CEO & Founder of Loud Rumor, which helps fitness studios dramatically increase membership by improving their marketing strategies through consulting. Today, Mike joins Bryan to talk about his business, lead generation marketing, implemented technology, and other implications around fitness operations. One Powerful Quote: 34:57: “If you gamble, you’re just playing off feeling, but if you play the game, you do the right moves, and you live with the results.” 4-10...
info_outline
Upcoming Industry Events & Other Insights With Hans Muench
Fitness + Technology
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Hans Muench to the show. As the Director of International Development at FIT-C, he leads the council's efforts to grow the fitness industry, improve fitness user experience, and mature the collection of real-time wellness data through the creation of interoperability standards for technology-based fitness devices. With over 35 years of experience in the health and fitness sector, Hans has a deep understanding of the global trends, challenges, and opportunities in this dynamic and evolving industry. Today, Hans...
info_outline
Keepme: Misconceptions About AI Tech Adoption With Ian Mullane
Fitness + Technology
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ian Mullane to the show. Ian is the Founder & CEO of Keepme, an AI-powered sales and marketing CRM platform for the fitness industry. Launched in April 2019, Keepme has customers globally and assists hundreds of clubs with member acquisition and retention. Today, Ian joins Bryan to discuss AI tech adoption, his business, and operational insights across the industry. One Powerful Quote: 26:43: “Every unique idea only becomes executed because of the team that surrounds you.” 4-10 Bullet Points (w/...
info_outline
Virtual Road Show: Perspectives On The European Fitness Market With Doug Miller
Fitness + Technology
This week on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Doug Miller to the show. With extensive experience as an industry advisor, including his role with IHRSA’s European Council, Doug brings valuable insights into the evolving fitness landscape. As the owner of Virtual Road Show, an innovative app providing transformational education to fitness professionals worldwide, he shares his perspective on industry trends and the future of fitness. Today, Doug joins Bryan to discuss his business, industry developments, and the impact of technology on fitness education. One...
info_outline
NovoFit: Recognizing Global Trends & Stoic Leadership With Barry McDonald
Fitness + Technology
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Barry McDonald to the show. Barry is the CEO of NovoFit, an Australian owned and operated fitness equipment distribution company representing some of the top brands in the industry. With 20 years in the health and fitness industry, Barry has extensive experience and insight into the evolving potential of health, fitness, and wellness experiences from leading large-scale health club operations nationally to designing and developing premium fitness facilities across Australia and New Zealand. Today, he joins Bryan in...
info_outline
Future of Fitness: Navigating Global Trends & Emerging Opportunities With Bryan O’Rourke
Fitness + Technology
This week, on the Fitness + Technology podcast, Bryan O’Rourke shares his recording of his recent SIBEC webinar on 12 key trends for 2025 in the global fitness industry. This presentation covers trends for suppliers, gym and health club operators, and others in the global fitness industry. From M&A and finance, to digital fitness, GLP1's, Micro and Macro trends, Bryan covers a wide range of subjects about the future of fitness across every spectrum in the industry. One Powerful Quote: “Ideas are great, but execution and prioritization is the secret stuff that actually results in...
info_outlineIn this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar with Hilary McGuckin and Sarah Harris from Keepme.ai as they explore how the modern fitness sales funnel is evolving—and what that means for fitness operators, marketers, and tech providers alike. In their conversations, they unpack:
- The biggest challenges fitness businesses face today with consumer acquisition and retention.
- Surprising insights from Keepme’s latest research on changing consumer behaviors.
- How AI, personalization, and automation can reshape the funnel.
- Real-world success stories and future-proof strategies you can apply now.
Whether you’re a gym owner, supplier, or fit tech innovator, this discussion is packed with insights to help you stay ahead in a fast-changing landscape.
To view the slideshow, visit: https://www.slideshare.net/slideshow/the-sales-funnel-consumer-behaviors-challenges-opportunities/278835947
One Powerful Quote:
6:56: “Humanize and futurize simultaneously.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:21: Bryan opens the webinar with Hilary and Sarah discussing the landscape.
7:38: Sarah and Hilary discuss the key challenges, opportunities, and pain points a part of the modern sales journey.
11:28: Sarah and Hilary share their findings on changing consumer behaviors.
16:09: Sarah and Hilary speak on the top of the sales funnel as a result of changing consumer behaviors.
19:47: Sarah and Hilary speak on technology and automation for successful future-proof strategy. Bryan gives his feedback.
25:23: Sarah and Hilary talk about real-world success stories.
28:05: Bryan inquires with Sarah and Hilary on the gap in adoption between competitors.
30:39: Bryan asks Sarah and Hilary on their future predictions.
38:01: Sarah and Hilary respond to the key friction point to operations adopting these tools.
40:35: Sarah and Hilary respond to first engagement with a new client.
42:56: The three answer a question on community based and hyper-localized marketing assets for individual locations.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/hmcguckin/
https://www.linkedin.com/in/sarahharris33/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/