FitnessKPI Webinar: Using Data & Technology To Drive Club Revenues With Pablo Viñaspre
Release Date: 12/16/2025
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Alan Leach, CEO and Director of Sales and Marketing at West Wood Club in Ireland. Alan has spent 35 years in the fitness industry, with deep expertise in sales management, sales training, digital marketing, direct marketing, and business growth. Alan is a former Chair and Director of the Health & Fitness Association (HFA). He was only the second non-U.S. chair in the organization's 50-year history, and he is a member of the Global Health and Fitness Alliance (GHFA). With a background in marketing, he has a proven...
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In this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his presentation, “The Human Revolution: Fitness, Purpose, & The World We Choose to Build” live from Fitness Brasil Expo 2026 in São Paulo. Technology is rewriting what it means to be human. Bryan makes the case for the fitness industry's role in that moment and why it matters more than we think. An overview of Bryan’s talk on The Human Revolution: Check out FIT-C's 2026 Digital Pulse Report: One Powerful Quote: 49:26: “We cannot sacrifice our future at the altar of unrestricted technology.” 4-10...
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote, "Chaos To Connection: Rethinking Fitness For A World That Needs Us," recorded live at Fitness Brasil Expo 2026 in São Paulo. Bryan lays out a practical case for how operators and innovators can build businesses that meet people where they actually are. With technology rewriting what it means to be human, he argues that the fitness industry has a larger role to play in this moment than most of us realize — and explains why it matters. An overview of Bryan’s talk on Chaos To Connection: Check out...
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Trends, Technology, & The Long View With Frank van de Ven
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Frank van de Ven to the show. Frank recently retired as Chief Commercial and Chief Marketing Officer of Life Fitness, closing out a nearly three-decade run with the company that took him from EMEA Marketing Director to General Manager of Life Fitness Benelux, Managing Director for Continental Europe, the Middle East and Africa, and ultimately Vice President International, with responsibility for Europe, the Middle East, Africa, and Asia-Pacific. Born in the Netherlands and a veteran of Philips and GE Plastics before...
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The Truth About AI, Data, & Your Business With Dave Wright
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Dave Wright to the show. Dave is the Founder and Owner of MYZONE, a wearable technology and social platform that rewards effort in physical activity. MYZONE is ideal for boosting member retention in health clubs, building communities across networks, and aggregating data for an employer, sports team, school, or gym. Dave's background spans being a multi-club health club owner and the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served...
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Simplify The Work & Amplify The Impact With JJ Creegan
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes JJ Creegan to the show. JJ is the Principal at Creegan Co., a firm that helps founders, operators, and investors scale multi-unit consumer brands. Over the past two decades, JJ has partnered with founder-led and private equity-backed businesses to take concepts from launch through institutional scale — growing brands to 100+ locations and leading global networks of 1,500+ sites that generate more than $1 billion in annual revenue. His focus is on value creation through revenue growth, retention, and customer...
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Scaling Fitness Through People, Technology, & Leadership With Chris Smith
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Chris Smith, President & CEO of Fitness World Canada. Over the past several years, Fitness World has experienced significant growth across British Columbia and is now entering its next phase with a $50 million national expansion strategy. The plan includes new corporate-owned locations and the launch of the company's first franchise program—an important milestone that reflects both the brand's momentum and the continued evolution of the fitness industry. Chris has spent more than 25 years in the fitness...
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Private Equity Trends Shaping The Fitness Industry With Jeremy Hirsch
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Affirmation vs. Information: Rethinking Fitness Leadership With Chris Stevenson
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Chris Stevenson to the show. Chris is the Founder of , a consulting firm that helps health clubs, studios, parks and recreation departments, and fitness professionals reach their goals through speaking, workshops, and customized services. In this conversation, Bryan and Chris share observations from the field and explore technology, longevity, and the human side of the industry. Check out FIT-C's 2026 Digital Pulse Report: Learn more about Fitness Brazil 2026: One Powerful Quote: 11:30: “Sometimes I think...
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AI, Longevity, & Business Solutions: LIVE From Beyond Activ Europe With Vincenzo Lardinelli
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke joins Vincenzo Lardinelli live from Beyond Activ Europe in Madrid. Vincenzo is the founder and CEO of FLITFIT, a live and on-demand fitness platform built to help clubs extend their offering online, and serves as the Italian Ambassador for the Fitness Industry Technology Council. A frequent voice on AI, longevity, and the future of connected fitness, he brings a distinctly European and operator-focused perspective to the conversation. Beyond Activ Europe is a premier business and investment conference bringing together leaders...
info_outlineIn this episode of the Fitness + Technology Podcast, Bryan O’Rourke shares his webinar, “Using Data & Technology To Drive Club Revenues,” alongside Pablo Viñaspre of FitnessKPI. The session explores how data and digital tools are reshaping fitness business performance, with a focus on practical, real-world application. Listeners will gain actionable insights on improving member retention, optimizing pricing strategies, and unlocking new revenue opportunities through smarter use of analytics and technology. Designed for operators, managers, and industry professionals, this webinar provides a clear framework for making more informed decisions and driving measurable, sustainable growth.
You can view the webinar deck here: https://www.slideshare.net/slideshow/using-data-technology-to-drive-revenue-fitness-kpi-12-25-webinar/284677394
One Powerful Quote:
32:48: “So deciding which moments in the customer journey or in the customer experience I can fully automatize and in which ones I have to go fully human to bring that value.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
1:46: Bryan opens the webinar by outlining the agenda, followed by Pablo introducing Fitness KPI and its role in data-driven decision-making for fitness operators.
8:58: Bryan and Pablo discuss why data proficiency is becoming a core organizational competency across the fitness industry.
11:50: The conversation turns to how leading enterprises are using data insights to improve the quality and speed of decision-making.
15:02: Bryan and Pablo explore the challenge many organizations face in extracting real value from AI, despite lagging in the development of critical AI capabilities.
18:57: Pablo identifies the most significant sales revenue opportunities currently available to fitness clubs.
23:31: Pablo highlights brands that are setting the standard for excellence in data insights and analytics execution.
29:01: Bryan and Pablo discuss the future evolution of technology stacks for fitness operators.
34:58: Pablo shares what he believes is the single most important mindset shift required to fully leverage data and technology.
37:40: Pablo explains how operators can translate data into concrete operational actions and meaningful KPIs.
42:25: Pablo provides software recommendations for effectively managing and centralizing data.
45:20: Pablo outlines the key barriers and concerns organizations face when implementing data and technology solutions.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/pabloviñaspre/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/