The Truth About AI, Data, & Your Business With Dave Wright
Release Date: 08/18/2026
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Frank van de Ven to the show. Frank recently retired as Chief Commercial and Chief Marketing Officer of Life Fitness, closing out a nearly three-decade run with the company that took him from EMEA Marketing Director to General Manager of Life Fitness Benelux, Managing Director for Continental Europe, the Middle East and Africa, and ultimately Vice President International, with responsibility for Europe, the Middle East, Africa, and Asia-Pacific. Born in the Netherlands and a veteran of Philips and GE Plastics before...
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The Truth About AI, Data, & Your Business With Dave Wright
Fitness + Technology
In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Dave Wright to the show. Dave is the Founder and Owner of MYZONE, a wearable technology and social platform that rewards effort in physical activity. MYZONE is ideal for boosting member retention in health clubs, building communities across networks, and aggregating data for an employer, sports team, school, or gym. Dave's background spans being a multi-club health club owner and the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served...
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AI, Longevity, & Business Solutions: LIVE From Beyond Activ Europe With Vincenzo Lardinelli
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In this episode of the Fitness + Technology Podcast, Bryan O'Rourke joins Vincenzo Lardinelli live from Beyond Activ Europe in Madrid. Vincenzo is the founder and CEO of FLITFIT, a live and on-demand fitness platform built to help clubs extend their offering online, and serves as the Italian Ambassador for the Fitness Industry Technology Council. A frequent voice on AI, longevity, and the future of connected fitness, he brings a distinctly European and operator-focused perspective to the conversation. Beyond Activ Europe is a premier business and investment conference bringing together leaders...
info_outlineIn this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes back Dave Wright to the show. Dave is the Founder and Owner of MYZONE, a wearable technology and social platform that rewards effort in physical activity. MYZONE is ideal for boosting member retention in health clubs, building communities across networks, and aggregating data for an employer, sports team, school, or gym.
Dave's background spans being a multi-club health club owner and the owner of Creative Fitness Marketing (CFM), a global company with offices in the UK, Australia, and North America that has served the international fitness community since 1990, helping people become more active and stay that way.
In this wide-ranging, impromptu conversation, Bryan and Dave trade questions on the pros and cons of technology and artificial intelligence.
Check out FIT-C's 2026 Digital Pulse Report: https://www.amazon.com/dp/B0GTV2QT18
Learn more about Fitness Brazil 2026: https://www.fitnessbrasil.com.br/fitness-brasil-expo-2026/
Learn more about HFA’s European Congress: https://hub.healthandfitness.org/european-congress
One Powerful Quote:
6:54: “If it’s free, someone’s making money out of your data.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:44: Bryan asks Dave to set the context for his latest thinking on AI and technology.
14:54: Bryan and Dave discuss a cautionary tale for companies that overlook the fundamentals.
23:26: Bryan and Dave share advice on the context and understanding needed to implement AI tools, from a real-world operator's perspective.
28:44: Dave shares the latest developments at MYZONE.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/dave-wright-bbaa6110/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/