Podcast Ep 354 - Why "I'm Not Good Enough" is Poison for Your Success
Release Date: 03/25/2025
Podcast Ep 364 - The Myth of the Universal Approach: Why What Worked for Them Won’t Work for You
Flourish Academy Podcast
Have you ever felt like you’re doing everything right and still not getting results? In this episode, Heather Lahtinen busts the myth of the “universal right way” to run a photography business (or anything, really). Through a deeply personal story that led to an unexpected breakthrough, she reveals how forcing yourself into new experiments especially ones you’d normally resist can unlock surprising success. If you're tired, frustrated, and ready to quit, this is the episode you need. Show Notes: The belief that “I’m doing everything and nothing is working” Why it’s easier to...
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Podcast Ep 363 - The $10K Month & the Mind Games That Followed
Flourish Academy Podcast
In this episode of the Flourish Academy podcast, Heather Lahtinen talks with her good friend and Elevate coach, Michelle Crandall, about a surprising truth—what happens after you finally hit a big business goal. Michelle recently had her biggest month ever in her photography business, nearly hitting $10,000. But instead of celebrating, her brain spiraled with doubt, fear, and guilt. Together, Heather and Michelle unpack the emotional rollercoaster of achieving success and why it’s so hard to feel happy even when you’re winning. If you've ever hit a milestone and still felt like it's not...
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Podcast Ep 362 - Does it feel like rejection when a client says no? Let's chat about managing disappointment.
Flourish Academy Podcast
What happens when things don’t go your way? When the bookings fall through, the inquiries ghost, and the excitement turns into discouragement? In this episode of the Flourish Academy Podcast, Heather Lahtinen shares a real and vulnerable coaching call from the Elevate program, highlighting what it really looks like to process disappointment as a photographer and entrepreneur. You’ll hear a raw, honest conversation about feeling discouraged, how to sit with those feelings instead of rushing past them, and why this emotional work matters just as much as marketing or editing photos. If...
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Podcast Ep 361 - The Emergency That Shook My World (and How I Kept My Business From Crashing)
Flourish Academy Podcast
In this powerful episode, Heather Lahtinen shares a deeply personal and emotional experience of her family’s recent health crisis when her husband, Craig, underwent emergency triple bypass surgery. Heather takes us behind the scenes, offering a 30,000-foot view of the situation, discussing how her life protocol rooted in faith and mindset coaching helped her navigate the overwhelming emotions and difficult decisions during the ordeal. In this episode, Heather also shares how faith, mindset coaching, and a strong personal protocol can offer clarity and resilience even in the most challenging...
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Podcast Ep 360 - Small Fixes, Big Impact: Simple Marketing Mistakes to Avoid
Flourish Academy Podcast
In this quick yet powerful episode, Heather Lahtinen shares three overlooked marketing mistakes that could be costing you clients—without you even realizing it. From being hard to contact, to missing key info on your profile, to slow responses, these seemingly small issues create massive barriers for potential clients. Using real-life examples from her own experiences as a consumer, Heather helps you reflect on how easy—or frustrating—it might be to hire you. Whether you're a photographer or any type of creative entrepreneur, this episode is a must-listen if you're ready to make...
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Podcast Ep 359 - Is Your Idea Still Brilliant Without Validation?
Flourish Academy Podcast
In this episode of the Flourish Academy podcast, Heather shares powerful insights from recent coaching sessions with photographers, including a key mindset shift around validation, consistency, and self-belief. Discover how to stay rooted in your vision—even when you hear crickets—and how reframing consistency as compound interest can transform the way you show up for your business and life. If you've ever felt defeated by a lack of response or struggled with being consistent, this episode is for you. Show Notes: The emotional rollercoaster of launching a new idea Creating internal...
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Podcast Ep 358 - Making Peace With the Undone: A Conversation with Michelle Crandall
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather Lahtinen is joined by Michelle Crandall for an honest and insightful conversation about the mindset traps entrepreneurs face around productivity, rest, and redefining what it means to be “done.” If you’ve ever felt like you should be doing more, this episode is for you. Together, they unpack the invisible pressure we place on ourselves to always be working and offer a powerful reframe to help you feel more in control, focused, and at peace with your business. Join our next free coaching workshop: Show Notes: The real challenge...
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Podcast Ep 357 - This is Personal: How I Coach Myself Through Anxiety
Flourish Academy Podcast
In this episode, Heather Lahtinen shares a deeply personal story about managing anxious thoughts in the middle of an airport meltdown—and how she coached herself through it using a tool called The Model. You’ll hear a real-time chat between Heather and her custom-built Model GPT (available exclusively inside Elevate), and you’ll learn just how powerful your thoughts are in shaping your emotions, your behavior, and your results. Whether you’re stuck in stress, facing a delay in your business or life, or just feeling like “you can’t handle it,” this episode offers a hopeful,...
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Podcast Ep 356 - The Less You Assume, The More You Sell
Flourish Academy Podcast
In this eye-opening episode, Heather Lahtinen delivers a powerful masterclass on what she calls "Financial Fortune Telling"—the habit of assuming what clients will (or won’t) spend based on their appearance, lifestyle, or words. Spoiler alert: it’s not helping you. In fact, it's holding you back. She breaks down how these assumptions originate from your own beliefs about money, and how they sabotage your confidence, your service, and ultimately, your sales. Heather shares real-life stories, practical mindset shifts, and five steps to help you drop the judgment, stop playing mind reader,...
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Podcast Ep 355 - Photographers Unfiltered: A true story of an unhappy client
Flourish Academy Podcast
Every photographer, no matter how experienced, will eventually face a challenging client. In this episode, Heather Lahtinen sit down with Alison Shamrell, a talented pet photographer and long-time coaching client, to discuss how she handled an unexpected situation with an unhappy commercial client. We talk about mindset, communication, and the importance of having a coach to navigate these tough moments. If you've ever struggled with imposter syndrome or worried about client feedback, this episode is for you. Join Heather for a free coaching workshop to uncover what’s really keeping you...
info_outlineHave you ever caught yourself thinking, “I’m not that good” or “My photos aren’t good enough”? These thoughts might feel true, but they’re actually holding you back from building a thriving photography business.
In this episode, Heather Lahtinen challenges the limiting beliefs that keep photographers stuck and explains why your self-concept is the foundation of your success. You’ll learn how to shift your mindset, focus on your progress, and take action with confidence.
Join Heather for a free coaching workshop to uncover what’s really keeping you from moving forward. Sign up at www.getcoachedbyheather.com
Show Notes:
- How your thoughts impact your success
- The most common limiting beliefs photographers have
- Why you can’t build a successful business with self-doubt
- The power of self-concept and how it shapes your decisions
- The truth about being “good enough” in photography
- The experiment: What if you couldn’t think “I’m not good enough”?
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