Podcast Ep 376 - How to Make Every Investment in Your Business Pay Off
Release Date: 08/26/2025
Podcast Ep 379 - What Pumpkins Taught Me About Resilience in Business
Flourish Academy Podcast
What do pumpkins have to do with running a photography business? More than you might think. In this episode, Heather shares how her journey of accidentally becoming both a pumpkin farmer and an entrepreneur reveals a powerful framework for growth: the scientific method. You’ll discover how to experiment, evaluate, and keep moving forward especially when setbacks (or deer!) threaten to derail your progress. Whether you’re trying to grow pumpkins or book more clients, this episode will help you reframe failure as fuel for resilience. Show Notes Heather’s 6-step framework for growth based...
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Podcast Ep 378 - Why Your Revenue Goals Are Sabotaging Your Business
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather Lahtinen dives into the frustration and disappointment we feel when we don’t reach our business goals. She shares insights from working with photographers on strategy calls and one-on-one coaching, exploring how focusing solely on revenue can overshadow other meaningful achievements. Learn how to recognize non-revenue victories (NRVs), celebrate wins along the way, and create a mindset that supports long-term success both in business and life. Show Notes: The emotional impact of not hitting revenue goals and why it can leave us...
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Podcast Ep 377 - The Hidden Belief That Was Holding Me Back (and Might Be Holding You Back Too)
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather Lahtinen joins Nicole Begley to share a powerful breakthrough she recently experienced while working with a new business coach. Together, they uncover how hidden limiting beliefs particularly around safety, risk, and self-concept can silently hold us back from reaching our next level of success. Whether you’re a photographer, entrepreneur, or creative, you’ll walk away with a new perspective on how to challenge your mindset, embrace risk, and step into the identity of the business owner you’re becoming. Show Notes: Heather’s...
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Podcast Ep 376 - How to Make Every Investment in Your Business Pay Off
Flourish Academy Podcast
In this episode of the Flourish Academy podcast, Heather Lahtinen explores how your self-concept shapes the way you invest in your photography business. Are you approaching education, gear, and coaching as a consumer focused on spending and satisfaction or as an investor focused on extracting value and creating returns? Heather breaks down the difference, shares powerful examples from Elevate coaching, and explains why building the identity of a confident photographer and entrepreneur is essential for growth. If you’ve ever doubted your ability to “get your money’s worth” from...
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Podcast Ep 375 - How to make it easier to get more clients in the future.
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather Lahtinen shares practical and mindset strategies for preparing your photography business for the slow season. Using her concept of “thinking of your future self,” Heather explains how to take proactive steps now so you can avoid panic and frustration when inquiries drop. She also invites you to join the free Four Clients in Four Weeks Challenge, where you’ll learn simple, proven actions to book clients without ads, complicated marketing, or discounting your work. Show Notes: Why the slow season doesn’t have to be stressful for...
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Podcast Ep 374 - Should you always follow a "proven system" in regards to pricing?
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather Lahtinen sits down with her dear friend Nicole Begley to unpack a surprising epiphany about what we really expect when we pay for online courses or coaching programs. Spoiler alert: we're not just looking for information, we're trying to buy a friction-free path to success. Heather shares a powerful mindset shift that will change how you approach education, business growth, and pricing strategies forever. Plus, hear the behind-the-scenes story of how a surprise visit from her Progress Lab partners turned into a life-giving...
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Podcast Ep 373 - The Only Way to Get Photography Clients (and Keep It Simple)
Flourish Academy Podcast
What’s the one way to get photography clients? In this episode, Heather Lahtinen shares her refreshingly simple philosophy on how to consistently book clients—without the overwhelm. You’ll learn the core marketing strategy she teaches in Elevate, how your thoughts fuel your results, and why you don’t need to wait for inquiries to land in your inbox—you can go out and create clients. Plus, Heather announces her new challenge: Four Clients in Four Weeks, starting August 19th. It's time to stop waiting and start winning—with confidence, clarity, and simplicity. ! 👉 Show...
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Podcast Ep 372 - When Life Happens... Or Does It?
Flourish Academy Podcast
In this heartfelt and unscripted episode, Heather Lahtinen shares powerful insights about managing your photography business when life throws unexpected challenges your way. Inspired by a real coaching conversation with an Elevate member, Heather breaks down how your mindset—not just your systems—determines your success. She challenges the phrase “life happens” and offers a new way to think about circumstances, decisions, and staying in control. If you've ever felt overwhelmed by competing priorities, this episode is for you. Show Notes: Join the Book 4 Clients in 4 Weeks challenge...
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Podcast Ep 371 - The Marketing Formula and Why You Will Never Go Wrong Meeting People
Flourish Academy Podcast
In this episode of the Flourish Academy Podcast, Heather shares a live coaching conversation with a photographer who's been struggling with how to talk about her business without feeling like she's “selling.” Together, they uncover how projecting personal fears and beliefs onto others can block growth and prevent action. Heather offers powerful mindset shifts that can help you confidently share your work, see networking in a new light, and remember that service—not selling—is the secret to business success. If you've ever felt weird about promoting your work, this episode is for you....
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Podcast Ep 370 - Dark Heather Returns: Banned Words and Big Truths
Flourish Academy Podcast
In this fiery and hilarious episode, Heather Lahtinen is joined by her friend Nicole Begley for a no-holds-barred conversation about the dangerous language photographers use that secretly sabotages their success. From calling wins a "fluke" to claiming they were "ghosted," Heather pulls no punches in calling out disempowering narratives and invites you to rewrite them. Expect laughter, insight, and a whole lot of energy from Dark Heather as she challenges you to claim your success and stop giving your power away. Show Notes: The seemingly harmless words that destroy momentum: “fluke,”...
info_outlineIn this episode of the Flourish Academy podcast, Heather Lahtinen explores how your self-concept shapes the way you invest in your photography business. Are you approaching education, gear, and coaching as a consumer focused on spending and satisfaction or as an investor focused on extracting value and creating returns?
Heather breaks down the difference, shares powerful examples from Elevate coaching, and explains why building the identity of a confident photographer and entrepreneur is essential for growth. If you’ve ever doubted your ability to “get your money’s worth” from programs or tools, this episode will help you flip your perspective and start creating real results.
FREE 4-WEEK CHALLENGE FOR PHOTOGRAPHERS: https://flourishacademy.mykajabi.com/4-clients-in-4-weeks-challenge
Show Notes:
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Why your self-concept as a photographer and business owner directly impacts your confidence and results.
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The difference between a consumer mindset (buying, spending, seeking satisfaction) and an investor mindset.
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Why watching every single lesson isn’t required for success and how one nugget can change everything.
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How to shift your thinking from “I need more proof” to “I trust myself to figure it out.”
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The crucial role of coaching, mentorship, and community in helping you see beliefs you can’t see on your own.
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