How to Build Brand Authority on Amazon in an AI-Driven World
The Seller's Edge
In this episode of The Seller’s Edge, host Jonathan sits down with Bryan Phelps, founder and CEO of Big Leap, to explore the evolving landscape of SEO and marketing for Amazon sellers and ecommerce brands. Bryan brings over 18 years of expertise in helping companies grow through a strategic blend of SEO, paid media, content marketing, and brand-driven performance. As AI and large language models become more prominent, Bryan shares practical insights on how these technologies are reshaping search behavior and influencing ecommerce marketing — not by replacing human connection, but by...
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Amazon FBA Reimbursements
The Seller's Edge
In this episode of The Seller’s Edge, host Jonathan welcomes Daniel Hannig, a content marketing expert at SellerLogic, one of the foremost SaaS companies helping Amazon sellers automate and optimize their businesses. Daniel shares powerful insights about how successful Amazon sellers think beyond simple product tools by embracing a holistic approach—factoring in niche expertise, geopolitical influences, and smart product sourcing strategies. You’ll hear the fascinating story of a 21-year-old Amazon seller who made a fortune selling glass aquariums, proving the power of niche mastery and...
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GENIUS PRODUCT DESIGN TWEAKS THAT SKYROCKET AMAZON PROFITS
The Seller's Edge
The Real Product Development Blueprint for Amazon Sellers In this episode, host Jonathan dives deep with product design and brand strategy expert Kyle MacDonald, who brings over a decade of experience helping e-commerce brands launch successful products on Amazon and beyond. Kyle, currently leading product innovation at Aromatherapist LLC and formerly a design lead at Thrasio, shares a no-nonsense framework for building products that truly connect with customers and avoid the costly pitfalls most sellers face. If you’re an Amazon brand owner or e-commerce entrepreneur wondering how to...
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Boost Your Amazon Brand Sales by Optimizing Your Website with Matthew Stafford
The Seller's Edge
In this episode of The Seller’s Edge, Jonathan welcomes Matthew Stafford, Managing Partner at Build Grow Scale, a leading expert in e-commerce conversion optimization with more than 27 years of experience helping online brands scale. Matthew dives into the critical website strategies that Amazon sellers and direct-to-consumer brands need to master to maximize conversions, reduce cart abandonment, and build lasting customer trust. Listeners will discover why simplifying your website is often more powerful than adding more features, how to use post-purchase feedback surveys to uncover...
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Stop Losing Money on Returns & Missed Upsells
The Seller's Edge
In this episode of The Seller’s Edge, we’re joined by Hamish McKay, co-founder of OrderEditing—a groundbreaking tool revolutionizing how e-commerce brands handle post-purchase order changes. Hamish brings firsthand experience from managing multimillion-dollar fashion brands and high-profile merchandise campaigns, sharing deep insights into common operational headaches that impact customer experience and profitability. If you run an Amazon or Shopify brand, or any online store, this conversation is a goldmine. Hamish explains why order mistakes at checkout—like wrong addresses,...
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The Secret to 1M+ Reviews: Social Proof Strategies That Work
The Seller's Edge
Are you an Amazon brand owner struggling with rising costs, tightening ad budgets, and the challenge of building authentic social proof? In this powerful episode of The Seller’s Edge podcast, host Jonathan sits down with Joy Pak, the CEO at GetReviews, a leading SaaS platform designed to help Amazon sellers automatically generate compliant, verified customer reviews. Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon’s complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon...
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Amazon Listing Secrets
The Seller's Edge
Are you ready to future-proof your Amazon business? In this episode of The Seller’s Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond. Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon’s new AI, Rufus. Together, Jonathan and...
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Secrets to Build your Brand, Defend your Turf and Stay Ahead of the Competition in 2025
The Seller's Edge
If you’re an e-commerce seller tired of seeing your ideas and hard work ripped off by knockoffs, this conversation is your playbook for real brand protection and growth. Our guest, Shannon Roddy, is the VP of Sales & Marketing at Avenue7Media—a powerhouse agency with over 450 years of combined Amazon and Walmart experience. Avenue7Media helps brands win with everything from advanced Amazon advertising (DSP & CTV) to catalog health, customer engagement, and competitive strategy. Shannon has worked with over 250 companies and empowers entrepreneurs to launch, grow, and defend their...
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How to Use Market Intelligence Data to Sell More on Amazon and Double Profits
The Seller's Edge
In this episode of The Seller’s Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making. Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking...
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Amazon’s Rufus AI Vs. Keyword Search (featuring Kiri Masters)
The Seller's Edge
In this essential episode of The Seller’s Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers. Are you ready for the next big shift in Amazon’s marketplace? Amazon’s new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall...
info_outlineIn this insightful episode of The Seller's Edge, Jonathan D'Ambrosio sits down with Amazon advertising expert Elizabeth Greene to discuss the complexities of running PPC campaigns on Amazon. They explore the mechanics of sponsored products on listings and search pages, examining how these ad strategies impact visibility and consumer engagement. Elizabeth provides a detailed look at current PPC features and the two discuss the potential of AI in transforming how consumers find and purchase products.
Elizabeth shares her personal experiences and professional insights, highlighting the challenges sellers face with PPC campaigns. They also discuss the exciting yet uncertain future of AI in advertising, emphasizing the need for adaptability and innovation in ad strategies. With a wealth of information, Elizabeth offers actionable tips for Amazon sellers to optimize their advertising efforts and stay competitive in a hyperactive marketplace.
Don't miss out on this valuable discussion!
Episode 17 of The Seller’s Edge, Elizabeth and Jonathan talk about:
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01:15 - Balancing Data with Instincts
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03:26 - Why Data is Often Misleading on Amazon
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08:07 - Catchall Auto-Campaigns for Your Entire Catalog
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10:50 - How to Avoid Ad Waste
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12:05 - Catchall Auto-Campaigns for Individual Products
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12:46 - Same Keyword, Different Ad Type
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15:34 - Common Advertising Mistakes that Sellers Make
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16:17 - “Ranking Doesn’t Equal Sales. Sales Equal Sales.”
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17:29 - Focus on Growth at Product Level Rather than at Brand Level
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18:37 - Competitor Conquesting (Test It and See!)
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20:42 - How Much Does Organic Cannibalization Matter?
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23:51 - Sending Positive Signals to the Algorithm
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27:53 - Amazon’s push to get Sellers Using Prime Video Ads
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32:06 - The Evolution of Amazon’s Ads
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36:13 - What Should Sellers be Prepared for?
Key Takeaways:
- Develop a holistic ad strategy
- Adapt the approach to your brand and product lifecycle
- Embrace data but trust your instincts
- Invest in strong listing content
- Be wary of AI targeting
- Test Prime Video ads
About Elizabeth Greene
Elizabeth Greene is an Amazon advertising specialist with extensive experience in helping sellers optimize their ad strategies. As the co-founder of Junglr, she provides expert insights and practical solutions for navigating the complexities of Amazon's advertising ecosystem. Learn more about her work at Junglr.