The Seller's Edge
In this episode of The Seller’s Edge, host Jonathan sits down with Bryan Phelps, founder and CEO of Big Leap, to explore the evolving landscape of SEO and marketing for Amazon sellers and ecommerce brands. Bryan brings over 18 years of expertise in helping companies grow through a strategic blend of SEO, paid media, content marketing, and brand-driven performance. As AI and large language models become more prominent, Bryan shares practical insights on how these technologies are reshaping search behavior and influencing ecommerce marketing — not by replacing human connection, but by...
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In this episode of The Seller’s Edge, host Jonathan welcomes Daniel Hannig, a content marketing expert at SellerLogic, one of the foremost SaaS companies helping Amazon sellers automate and optimize their businesses. Daniel shares powerful insights about how successful Amazon sellers think beyond simple product tools by embracing a holistic approach—factoring in niche expertise, geopolitical influences, and smart product sourcing strategies. You’ll hear the fascinating story of a 21-year-old Amazon seller who made a fortune selling glass aquariums, proving the power of niche mastery and...
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The Real Product Development Blueprint for Amazon Sellers In this episode, host Jonathan dives deep with product design and brand strategy expert Kyle MacDonald, who brings over a decade of experience helping e-commerce brands launch successful products on Amazon and beyond. Kyle, currently leading product innovation at Aromatherapist LLC and formerly a design lead at Thrasio, shares a no-nonsense framework for building products that truly connect with customers and avoid the costly pitfalls most sellers face. If you’re an Amazon brand owner or e-commerce entrepreneur wondering how to...
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In this episode of The Seller’s Edge, Jonathan welcomes Matthew Stafford, Managing Partner at Build Grow Scale, a leading expert in e-commerce conversion optimization with more than 27 years of experience helping online brands scale. Matthew dives into the critical website strategies that Amazon sellers and direct-to-consumer brands need to master to maximize conversions, reduce cart abandonment, and build lasting customer trust. Listeners will discover why simplifying your website is often more powerful than adding more features, how to use post-purchase feedback surveys to uncover...
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In this episode of The Seller’s Edge, we’re joined by Hamish McKay, co-founder of OrderEditing—a groundbreaking tool revolutionizing how e-commerce brands handle post-purchase order changes. Hamish brings firsthand experience from managing multimillion-dollar fashion brands and high-profile merchandise campaigns, sharing deep insights into common operational headaches that impact customer experience and profitability. If you run an Amazon or Shopify brand, or any online store, this conversation is a goldmine. Hamish explains why order mistakes at checkout—like wrong addresses,...
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Are you an Amazon brand owner struggling with rising costs, tightening ad budgets, and the challenge of building authentic social proof? In this powerful episode of The Seller’s Edge podcast, host Jonathan sits down with Joy Pak, the CEO at GetReviews, a leading SaaS platform designed to help Amazon sellers automatically generate compliant, verified customer reviews. Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon’s complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon...
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Are you ready to future-proof your Amazon business? In this episode of The Seller’s Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond. Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon’s new AI, Rufus. Together, Jonathan and...
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If you’re an e-commerce seller tired of seeing your ideas and hard work ripped off by knockoffs, this conversation is your playbook for real brand protection and growth. Our guest, Shannon Roddy, is the VP of Sales & Marketing at Avenue7Media—a powerhouse agency with over 450 years of combined Amazon and Walmart experience. Avenue7Media helps brands win with everything from advanced Amazon advertising (DSP & CTV) to catalog health, customer engagement, and competitive strategy. Shannon has worked with over 250 companies and empowers entrepreneurs to launch, grow, and defend their...
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In this episode of The Seller’s Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making. Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking...
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In this essential episode of The Seller’s Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers. Are you ready for the next big shift in Amazon’s marketplace? Amazon’s new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall...
info_outlineIn this episode of The Seller’s Edge, host Jonathan welcomes Daniel Hannig, a content marketing expert at SellerLogic, one of the foremost SaaS companies helping Amazon sellers automate and optimize their businesses. Daniel shares powerful insights about how successful Amazon sellers think beyond simple product tools by embracing a holistic approach—factoring in niche expertise, geopolitical influences, and smart product sourcing strategies.
You’ll hear the fascinating story of a 21-year-old Amazon seller who made a fortune selling glass aquariums, proving the power of niche mastery and deep product knowledge. Daniel also reveals how overlooked areas like FBA reimbursements and pricing automation can make a tremendous difference in your bottom line. Learn how “small” seemingly insignificant errors and lost inventory claims, when tracked and recovered properly, can add up to thousands or even hundreds of thousands of euros.
Daniel highlights the importance of automation to handle tedious tasks such as pricing optimization and reimbursement claims, especially as sellers scale beyond dozens of SKUs. He explains why partnering with service providers who prioritize your profitability matters in Amazon’s buyer-first ecosystem.
If you’re an Amazon brand owner looking to reclaim lost revenue, streamline your business operations, and expand internationally with confidence, this episode delivers actionable tips and deep industry expertise to help you sell smarter and grow faster in 2025.
💡Key Topics Covered:
- Global and political factors shaping product demand
- Niche mastery and strategic product sourcing
- SellerLogic’s automation for pricing and reimbursement claims
- FBA reimbursement processes and common seller mistakes
- Tools to maximize time efficiency and business growth
- Challenges of international market entry and VAT compliance
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🕒 TIMESTAMPS:
[00:00] Introducing SellerLogic with Daniel Hannig
[01:17] Cultural Approaches to Product Discovery
[02:41] How To Position Your Brand In A Niche
[04:03] Selling Breakable, High-Risk Items
[04:48] Advice For Expanding Into International Markets
[07:32] Pricing Optimization
[08:25] Reimbursement Claims
[09:53] All the Money Adds Up
[11:11] Walking Through A Reimbursement Scenario
[12:22] Inbound Shipment Claims
[13:54] Lost Items & Missing Returns
[14:29] The Complexity of Amazon FBA
[17:07] Recap and Closing Remarks
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Why Watch This Episode?
✔ Learn how to multiply small FBA reimbursements into significant revenue
✔ Discover the power of automation in pricing and inventory management
✔ Understand how geopolitical trends affect sourcing and sales
✔ Gain insights into scaling beyond manual processes with 60+ SKUs
✔ Real-world examples of profitable, niche-focused Amazon selling
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👤 ABOUT DANIEL HANNIG & SELLERLOGIC:
Daniel Hannig is a seasoned marketing professional and Content Marketing Specialist at SellerLogic, a SaaS company specializing in automation tools that empower Amazon sellers to optimize their businesses. With a Master of Laws (LL.M.) in International Law and extensive experience in marketing, legal consultancy, and e-commerce, Daniel combines deep industry knowledge with practical insights into pricing strategies, reimbursement recovery, and automation.
SellerLogic is a Düsseldorf-based e-commerce technology company that provides advanced software solutions designed to help Amazon sellers reclaim lost FBA reimbursements, implement dynamic pricing strategies, and save time on manual tasks. Their flagship tools, including the SellerLogic Repricer and Lost & Found reimbursement system, enable sellers to maximize profitability and streamline operations in a buyer-centric marketplace.
Visit SellerLogic website: https://www.sellerlogic.com/en/