Libsyn Directory

The Secret to 1M+ Reviews: Social Proof Strategies That Work

Release Date: 07/30/2025

How to Build Brand Authority on Amazon in an AI-Driven World

The Seller's Edge

In this episode of The Seller’s Edge, host Jonathan sits down with Bryan Phelps, founder and CEO of Big Leap, to explore the evolving landscape of SEO and marketing for Amazon sellers and ecommerce brands. Bryan brings over 18 years of expertise in helping companies grow through a strategic blend of SEO, paid media, content marketing, and brand-driven performance. As AI and large language models become more prominent, Bryan shares practical insights on how these technologies are reshaping search behavior and influencing ecommerce marketing — not by replacing human connection, but by...

Amazon FBA Reimbursements

The Seller's Edge

In this episode of The Seller’s Edge, host Jonathan welcomes Daniel Hannig, a content marketing expert at SellerLogic, one of the foremost SaaS companies helping Amazon sellers automate and optimize their businesses. Daniel shares powerful insights about how successful Amazon sellers think beyond simple product tools by embracing a holistic approach—factoring in niche expertise, geopolitical influences, and smart product sourcing strategies. You’ll hear the fascinating story of a 21-year-old Amazon seller who made a fortune selling glass aquariums, proving the power of niche mastery and...

GENIUS PRODUCT DESIGN TWEAKS THAT SKYROCKET AMAZON PROFITS

The Seller's Edge

The Real Product Development Blueprint for Amazon Sellers In this episode, host Jonathan dives deep with product design and brand strategy expert Kyle MacDonald, who brings over a decade of experience helping e-commerce brands launch successful products on Amazon and beyond. Kyle, currently leading product innovation at Aromatherapist LLC and formerly a design lead at Thrasio, shares a no-nonsense framework for building products that truly connect with customers and avoid the costly pitfalls most sellers face. If you’re an Amazon brand owner or e-commerce entrepreneur wondering how to...

Boost Your Amazon Brand Sales by Optimizing Your Website with Matthew Stafford

The Seller's Edge

In this episode of The Seller’s Edge, Jonathan welcomes Matthew Stafford, Managing Partner at Build Grow Scale, a leading expert in e-commerce conversion optimization with more than 27 years of experience helping online brands scale. Matthew dives into the critical website strategies that Amazon sellers and direct-to-consumer brands need to master to maximize conversions, reduce cart abandonment, and build lasting customer trust. Listeners will discover why simplifying your website is often more powerful than adding more features, how to use post-purchase feedback surveys to uncover...

Stop Losing Money on Returns & Missed Upsells

The Seller's Edge

In this episode of The Seller’s Edge, we’re joined by Hamish McKay, co-founder of OrderEditing—a groundbreaking tool revolutionizing how e-commerce brands handle post-purchase order changes. Hamish brings firsthand experience from managing multimillion-dollar fashion brands and high-profile merchandise campaigns, sharing deep insights into common operational headaches that impact customer experience and profitability. If you run an Amazon or Shopify brand, or any online store, this conversation is a goldmine. Hamish explains why order mistakes at checkout—like wrong addresses,...

The Secret to 1M+ Reviews: Social Proof Strategies That Work

The Seller's Edge

Are you an Amazon brand owner struggling with rising costs, tightening ad budgets, and the challenge of building authentic social proof? In this powerful episode of The Seller’s Edge podcast, host Jonathan sits down with Joy Pak, the CEO at GetReviews, a leading SaaS platform designed to help Amazon sellers automatically generate compliant, verified customer reviews. Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon’s complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon...

Amazon Listing Secrets

The Seller's Edge

Are you ready to future-proof your Amazon business? In this episode of The Seller’s Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond. Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon’s new AI, Rufus. Together, Jonathan and...

Secrets to Build your Brand, Defend your Turf and Stay Ahead of the Competition in 2025

The Seller's Edge

If you’re an e-commerce seller tired of seeing your ideas and hard work ripped off by knockoffs, this conversation is your playbook for real brand protection and growth. Our guest, Shannon Roddy, is the VP of Sales & Marketing at Avenue7Media—a powerhouse agency with over 450 years of combined Amazon and Walmart experience. Avenue7Media helps brands win with everything from advanced Amazon advertising (DSP & CTV) to catalog health, customer engagement, and competitive strategy. Shannon has worked with over 250 companies and empowers entrepreneurs to launch, grow, and defend their...

How to Use Market Intelligence Data to Sell More on Amazon and Double Profits

The Seller's Edge

In this episode of The Seller’s Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making. Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking...

Amazon’s Rufus AI Vs. Keyword Search (featuring Kiri Masters)

The Seller's Edge

In this essential episode of The Seller’s Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers. Are you ready for the next big shift in Amazon’s marketplace? Amazon’s new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall...

More Episodes

Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon’s complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon in 2025, revealing eye-opening statistics (like how 93% of shoppers depend on reviews before buying), practical tactics to quickly grow review volume, and the realities of navigating Amazon’s strict policies around review solicitation.

Learn why review quantity matters just as much as ratings, how to use compliant package inserts effectively, and why embracing negative reviews can actually boost your brand’s authenticity. Joy also explains how AI and Amazon’s evolving algorithms now weigh reviews differently, and how sellers can optimize their listings with detailed, keyword-rich customer feedback.

If you want to transform social proof into your greatest conversion tool, protect your Seller Account from TOS violations, and adapt to the newest Amazon marketplace challenges, this episode is a must-listen. Whether you’re launching a new product or scaling an established brand, Joy’s tactical insights and real-world examples provide a roadmap for sustainable growth and competitive advantage.

What you’ll learn:

The “100 Review Rule” and why hitting that benchmark drives trust and sales
Compliant review generation methods that Amazon allows (and those it doesn’t)
How to turn negative reviews into a positive brand asset
The role of AI in review summarization and ranking factors
How GetReviews helps automate and optimize review collection safely

## 🕒 TIMESTAMPS:

[00:00] Introduction to Joy Pak from GetReviews

[01:10] The Importance of Social Proof

[02:26] Tariffs Causing Sellers to Cut Corners

[04:41] Compelling Case Studies

[06:47] Why Products Need More Than 100 Reviews

[07:46] How Reviews Support PPC

[09:51] Bad Reviews Can Be Good

[11:18] Do Star Ratings Matter More than Reviews?

[15:26] The Challenge of Getting Reviews

[20:18] Competitors & Black Hat Tactics

[22:35] How AI Shopping Assistants Work

[25:30] How GetReviews Helps Sellers

[28:54] Walkthrough Demonstration of GetReviews

[38:03] Joy’s Advice to Brand Owners

[39:59] Recap and Closing Remarks

👤 ABOUT JOY PAK & GETREVIEWS:

Joy Pak is the CEO of GetReviews, helping e-commerce sellers (Amazon, Shopify, Walmart and more) collect more reviews via package inserts, QR codes, and surveys. Learn more at https://www.getreviews.ai/ and use the code: VL15 to get 15% off your first three months.

With deep expertise in ecommerce marketing and seller compliance, GetReviews is a trusted partner for brands seeking authentic growth and improved product discoverability.

TOPICS