How to Build Brand Authority on Amazon in an AI-Driven World
The Seller's Edge
In this episode of The Seller’s Edge, host Jonathan sits down with Bryan Phelps, founder and CEO of Big Leap, to explore the evolving landscape of SEO and marketing for Amazon sellers and ecommerce brands. Bryan brings over 18 years of expertise in helping companies grow through a strategic blend of SEO, paid media, content marketing, and brand-driven performance. As AI and large language models become more prominent, Bryan shares practical insights on how these technologies are reshaping search behavior and influencing ecommerce marketing — not by replacing human connection, but by...
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Amazon FBA Reimbursements
The Seller's Edge
In this episode of The Seller’s Edge, host Jonathan welcomes Daniel Hannig, a content marketing expert at SellerLogic, one of the foremost SaaS companies helping Amazon sellers automate and optimize their businesses. Daniel shares powerful insights about how successful Amazon sellers think beyond simple product tools by embracing a holistic approach—factoring in niche expertise, geopolitical influences, and smart product sourcing strategies. You’ll hear the fascinating story of a 21-year-old Amazon seller who made a fortune selling glass aquariums, proving the power of niche mastery and...
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GENIUS PRODUCT DESIGN TWEAKS THAT SKYROCKET AMAZON PROFITS
The Seller's Edge
The Real Product Development Blueprint for Amazon Sellers In this episode, host Jonathan dives deep with product design and brand strategy expert Kyle MacDonald, who brings over a decade of experience helping e-commerce brands launch successful products on Amazon and beyond. Kyle, currently leading product innovation at Aromatherapist LLC and formerly a design lead at Thrasio, shares a no-nonsense framework for building products that truly connect with customers and avoid the costly pitfalls most sellers face. If you’re an Amazon brand owner or e-commerce entrepreneur wondering how to...
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Boost Your Amazon Brand Sales by Optimizing Your Website with Matthew Stafford
The Seller's Edge
In this episode of The Seller’s Edge, Jonathan welcomes Matthew Stafford, Managing Partner at Build Grow Scale, a leading expert in e-commerce conversion optimization with more than 27 years of experience helping online brands scale. Matthew dives into the critical website strategies that Amazon sellers and direct-to-consumer brands need to master to maximize conversions, reduce cart abandonment, and build lasting customer trust. Listeners will discover why simplifying your website is often more powerful than adding more features, how to use post-purchase feedback surveys to uncover...
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Stop Losing Money on Returns & Missed Upsells
The Seller's Edge
In this episode of The Seller’s Edge, we’re joined by Hamish McKay, co-founder of OrderEditing—a groundbreaking tool revolutionizing how e-commerce brands handle post-purchase order changes. Hamish brings firsthand experience from managing multimillion-dollar fashion brands and high-profile merchandise campaigns, sharing deep insights into common operational headaches that impact customer experience and profitability. If you run an Amazon or Shopify brand, or any online store, this conversation is a goldmine. Hamish explains why order mistakes at checkout—like wrong addresses,...
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The Secret to 1M+ Reviews: Social Proof Strategies That Work
The Seller's Edge
Are you an Amazon brand owner struggling with rising costs, tightening ad budgets, and the challenge of building authentic social proof? In this powerful episode of The Seller’s Edge podcast, host Jonathan sits down with Joy Pak, the CEO at GetReviews, a leading SaaS platform designed to help Amazon sellers automatically generate compliant, verified customer reviews. Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon’s complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon...
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Amazon Listing Secrets
The Seller's Edge
Are you ready to future-proof your Amazon business? In this episode of The Seller’s Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond. Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon’s new AI, Rufus. Together, Jonathan and...
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Secrets to Build your Brand, Defend your Turf and Stay Ahead of the Competition in 2025
The Seller's Edge
If you’re an e-commerce seller tired of seeing your ideas and hard work ripped off by knockoffs, this conversation is your playbook for real brand protection and growth. Our guest, Shannon Roddy, is the VP of Sales & Marketing at Avenue7Media—a powerhouse agency with over 450 years of combined Amazon and Walmart experience. Avenue7Media helps brands win with everything from advanced Amazon advertising (DSP & CTV) to catalog health, customer engagement, and competitive strategy. Shannon has worked with over 250 companies and empowers entrepreneurs to launch, grow, and defend their...
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How to Use Market Intelligence Data to Sell More on Amazon and Double Profits
The Seller's Edge
In this episode of The Seller’s Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making. Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking...
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Amazon’s Rufus AI Vs. Keyword Search (featuring Kiri Masters)
The Seller's Edge
In this essential episode of The Seller’s Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers. Are you ready for the next big shift in Amazon’s marketplace? Amazon’s new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall...
info_outlineIn this engaging episode, Jonathan explores the selling potential of TikTok Shop with guru Mina Elias. Mina provides guidance on how to get started, what to look for, and insights into how to build a strong ad presence on the platform. The AMZ FBA expert gives sellers everything they need to know to harness TikTok's platform to maximize their sales and gain unrivaled visibility for their brand by following a simple simple steps. Learn about seasonal campaigns, effective affiliate partnerships, and the importance of creative content, all while getting the inside scoop on the latest trends and opportunities in TikTok Shop.
Episode 18 of The Seller’s Edge, Mina and Jonathan talk about:
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01:34 - The Threat TikTok Shop Posed to Amazon
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04:18 - Why FBA Sellers Need to Start Selling on TikTok
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06:05 - The Benefits of Selling on the Platform
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07:33 - TikTok’s Impact on Amazon Search Trends
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09:47 - Why the Platform Can Easily Elevate Brand Visibility
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12:16 - How to Get Started Selling on TikTok Shop
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13:35 - Setting Up Mutli-Channel Fulfillment
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14:46 - Recruiting Influencers as Affiliates
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17:08 - How to Transform Content into TikTok Ads
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19:42 - Leveraging Audience Insights to Boost Conversions
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22:44 - The Product Category that Performs Best on TikTok
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24:16 - Why Amazon Can’t Compete with TikTok
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28:04 - When Should Sellers Launch on TikTok Shop?
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30:16 - How to Utilize TikTok Trends and Seasonality
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31:50 - The Costs Associated with Selling on TikTok Shop
Key Takeaways:
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There is a lot of money to be made on TIkTok Shop. Younger consumers are more likely to make purchases on the platform and its presence in ecommerce is certain to keep accelerating.
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Strategically Engage and Validate Influencers. There are plenty of affiliates that might match your criteria, but double-check to make sure that they are legitimate. It is important to see how large and engaged their following is.
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Prioritize Reviews. Social proof is as essential on TikTok as it is on Amazon or any other ecommerce platform. Be sure to establish the credibility of your brand on TikTok Shop with customer reviews.
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Test and Monitor Ad Performance. It will be necessary to test creatives to see what will appeal most to your audience and lend to conversions. Start small, test, analyze the data, and then iterate.
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Take Advantage of Seasonality and Trends. Trends are a huge part of the TikTok culture. Be sure to capitalize on the opportunities that they present. The same goes for seasonality.
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Social Media is the Future. Whether we like it or not, the lives of consumers are going to be heavily invested in platforms like TikTok and a brand presence on them is essential. It will be important to recognize these cultural shifts and adapt to them.