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BidX: Strategies for Using AI to Optimize PPC and Boost Sales

The Seller's Edge

Release Date: 10/16/2024

How to Use Market Intelligence Data to Sell More on Amazon and Double Profits show art How to Use Market Intelligence Data to Sell More on Amazon and Double Profits

The Seller's Edge

In this episode of The Seller’s Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making. Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking...

info_outline Amazon’s Rufus AI Vs. Keyword Search (featuring Kiri Masters) show art Amazon’s Rufus AI Vs. Keyword Search (featuring Kiri Masters)

The Seller's Edge

In this essential episode of The Seller’s Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers. Are you ready for the next big shift in Amazon’s marketplace? Amazon’s new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall...

info_outline Outsmarting Tariffs & Supply Chain Chaos show art Outsmarting Tariffs & Supply Chain Chaos

The Seller's Edge

Episode Summary: Are you an Amazon seller or e-commerce brand owner grappling with the ever-changing landscape of tariffs, supply chain disruptions, and rising costs? In this can't-miss episode of The Seller's Edge, host Jonathan teams up with global logistics expert Akbar Jessani to equip you with actionable strategies to not only survive but thrive in today's tumultuous market. Discover the common pitfalls that Amazon sellers are falling into, and learn how to avoid them with proactive, creative solutions. From renegotiating contracts to exploring alternative sourcing strategies, this...

info_outline Prime Day Prep: How To Avoid Amazon Inventory NIGHTMARES! show art Prime Day Prep: How To Avoid Amazon Inventory NIGHTMARES!

The Seller's Edge

Is your Amazon inventory a profit-draining headache? Get ready to transform your inventory strategy with expert Chelsea Cohen on The Seller's Edge! In this episode, Chelsea pulls back the curtain on the ever-changing world of Amazon inventory management, giving you the actionable insights you need to optimize your stock, avoid costly mistakes, and maximize your sales during peak seasons like Prime Day.   Chelsea breaks down the critical elements of "inventory-minded marketing," revealing how to align your marketing and inventory teams for seamless success. Learn how to accurately forecast...

info_outline 5 Shocking Consumer Trends That Amazon Sellers Can't Ignore show art 5 Shocking Consumer Trends That Amazon Sellers Can't Ignore

The Seller's Edge

Consumer behavior is changing at lightning speed, and staying ahead of the curve is crucial for survival. Join us as we sit down with Rose Hamilton, the founder of Compass Rose Ventures, a leading expert in helping brands scale and thrive by understanding the hearts and minds of today's consumers.   Rose pulls back the curtain on her latest consumer research, uncovering surprising trends around how people discover, evaluate, and purchase products online. Forget what you think you know about e-commerce – Rose reveals the new rules of the game:   TikTok & ChatGPT are the New...

info_outline Vanessa Hung Reveals the Secrets of Amazon’s Rufus show art Vanessa Hung Reveals the Secrets of Amazon’s Rufus

The Seller's Edge

The e-commerce world is being transformed by artificial intelligence, and Amazon is at the forefront with its new AI shopping assistant, RUFUS. In this episode of The Seller's Edge, host Jonathan sits down with Vanessa Hung, a leading Amazon expert, to explore the profound effect of AI on your Amazon business and consumer behavior.   Vanessa Hung brings years of experience in helping brands navigate the complexities of the Amazon marketplace, offering keen insights on how sellers can adapt and prosper in the age of AI. She goes in-depth on how audience targeting is becoming MORE important...

info_outline Scorecards vs. Data Dashboards show art Scorecards vs. Data Dashboards

The Seller's Edge

Are you an e-commerce or CPG business owner overwhelmed by dashboards but still struggling to make data-driven decisions? You're not alone! In this episode of the Seller's Edge Podcast, Jonathan sits down with Matt Putra, a fractional CFO specializing in helping e-commerce and CPG businesses scale, to challenge the obsession with complex dashboards and reveal the power of simple, effective scorecards. Key Takeaways: The Dashboard Dilemma: Discover why traditional dashboards often fail to translate data into actionable steps and can lead to confusion and inaction. The Scorecard...

info_outline Optimizing AMZ in 2025: Essential Strategies with Destaney Wishon show art Optimizing AMZ in 2025: Essential Strategies with Destaney Wishon

The Seller's Edge

Amazon sellers, are you ready to conquer 2025? In this can't-miss episode of The Seller's Edge, of shares actionable strategies for navigating Amazon's evolving marketplace. Learn how to leverage AI, optimize creative, and dominate your competition. Discover the power of Amazon Marketing Cloud (AMC) and get a sneak peek at Amazon's AI shopping assistant, Rufus! Follow Destaney on LinkedIn: https://www.linkedin.com/in/destaney-wishon/ Check out BTR Media: https://www.btrmedia.com/ Episode 28 of The Seller’s Edge - Destaney and Jonathan talk about:   [00:00] Introduction [00:57]...

info_outline Brand Spotlight: Chill Chair with Max Learmont show art Brand Spotlight: Chill Chair with Max Learmont

The Seller's Edge

Discover the inspiring journey of Max Learmont, founder of Chill Chair, in this captivating episode of The Seller's Edge Podcast. Learn how Max transformed a pandemic-inspired idea into a thriving e-commerce business, selling innovative massage office chairs.  🔑 Key Topics: Product development during COVID-19 Overcoming initial setbacks in e-commerce Scaling a high-ticket item business Effective Facebook advertising strategies  Targeting stressed professionals in the US market Episode 27 of The Seller’s Edge - Max and Jonathan talk about: [00:00] Creating the Chill Chair...

info_outline Automating Authenticity: Handwrytten's Approach to Customer Loyalty show art Automating Authenticity: Handwrytten's Approach to Customer Loyalty

The Seller's Edge

🎙️ The Seller's Edge Podcast - Automating Authenticity with David Wachs: Handwrytten's Approach to Customer Loyalty   Transform your business with the power of personalized, handwritten communication! In this episode, David Wachs, founder of Handwrytten, reveals how incorporating handwritten notes within omni-channel marketing efforts can dramatically boost customer engagement and set your brand apart in industries oversaturated with digital touchpoints.   ⏱️ TIMESTAMPS: [00:00] Introduction to David Wachs and Handwrytten [03:50] The Impact of Personalized Marketing ...

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More Episodes

In this insightful episode, Jonathan explores the intricacies of Amazon advertising with Max Hofmann and Nadine Schopper from BidX. The trio discuss cutting-edge strategies for optimizing ad campaigns, leveraging data effectively, and staying ahead of the competition. From the nuances of keyword selection to the power of AI-driven tools like BidX’s Leia1, listeners will gain valuable insights into managing ad spend, targeting the right audience, and maximizing returns on Amazon's advertising platform. Whether you're a seasoned seller or just starting out, this episode offers actionable advice to elevate your Amazon advertising game and drive sustainable growth for your business.

Episode 22 of The Seller’s Edge - Max, Nadine and Jonathan talk about:

  • [00:00] What is BidX and how does it help FBA sellers?

  • [01:16] Which dynamic bidding strategy works best

  • [03:52] Services that BidX provides

  • [04:22] The importance of optimizing listing content

  • [08:39] Higher SERP ranking isn’t always best

  • [09:46] The impact of PPC on organic ranking

  • [10:12] BidX’s “Incrementality Score”

  • [13:46] Examples of strong Amazon DSP campaigns

  • [15:31] Leveraging audience data for broader purposes

  • [16:35] Insights into International marketplaces

  • [20:23] Why BidX is superior to other PPC tools

  • [23:30] The AMX500 Index

  • [24:42] Localizing listings is essential

  • [25:25] A cutting-edge AI solution for keywords

  • [27:47] Discussing the size of the keyword universe

  • [30:15] The opportunities that most sellers are missing

Key Takeaways:

  1. Optimize Listing Content: Ensure your product listings are consistently optimized to maximize conversions from advertising efforts.

  2. Continuously Analyze & Iterate: Regularly evaluate and adjust your advertising strategies based on performance metrics for optimal results.

  3. Leverage AI Tools: Utilize AI tools like Leia1.com to enhance keyword research and streamline campaign structuring.

  4. Target Diverse Keywords: Incorporate both popular and long-tail keywords in your advertising strategy for improved effectiveness.

  5. Conduct an Account Audit: Contact BidX for a complimentary audit of your account to uncover ad waste and identify potential growth opportunities.