How to Use Market Intelligence Data to Sell More on Amazon and Double Profits
The Seller's Edge
In this episode of The Seller’s Edge podcast, we look at the top mistakes that can derail even the most promising Amazon businesses, and reveal how savvy sellers use market intelligence to stay ahead. Our expert guest, Erika Van Rampelbergh, a seasoned e-commerce strategist, shares real-world insights on why so many Amazon sellers go broke and how you can fix it with advanced market research and data-driven decision-making. Learn how to spot and capitalize on emerging Amazon trends before your competitors even notice, avoid product launch disasters, and prevent costly overstocking...
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Amazon’s Rufus AI Vs. Keyword Search (featuring Kiri Masters)
The Seller's Edge
In this essential episode of The Seller’s Edge, host Jonathan welcomes Kiri Masters—Amazon strategy expert, author, and digital retail innovator—to unpack the future of Amazon search and what it means for e-commerce brands and Amazon sellers. Are you ready for the next big shift in Amazon’s marketplace? Amazon’s new AI shopping assistant, Rufus, is transforming the way customers find products, moving beyond keyword-based search to a more conversational, personalized, and intuitive experience. But what does this mean for your product listings, advertising strategies, and overall...
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Outsmarting Tariffs & Supply Chain Chaos
The Seller's Edge
Episode Summary: Are you an Amazon seller or e-commerce brand owner grappling with the ever-changing landscape of tariffs, supply chain disruptions, and rising costs? In this can't-miss episode of The Seller's Edge, host Jonathan teams up with global logistics expert Akbar Jessani to equip you with actionable strategies to not only survive but thrive in today's tumultuous market. Discover the common pitfalls that Amazon sellers are falling into, and learn how to avoid them with proactive, creative solutions. From renegotiating contracts to exploring alternative sourcing strategies, this...
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Prime Day Prep: How To Avoid Amazon Inventory NIGHTMARES!
The Seller's Edge
Is your Amazon inventory a profit-draining headache? Get ready to transform your inventory strategy with expert Chelsea Cohen on The Seller's Edge! In this episode, Chelsea pulls back the curtain on the ever-changing world of Amazon inventory management, giving you the actionable insights you need to optimize your stock, avoid costly mistakes, and maximize your sales during peak seasons like Prime Day. Chelsea breaks down the critical elements of "inventory-minded marketing," revealing how to align your marketing and inventory teams for seamless success. Learn how to accurately forecast...
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5 Shocking Consumer Trends That Amazon Sellers Can't Ignore
The Seller's Edge
Consumer behavior is changing at lightning speed, and staying ahead of the curve is crucial for survival. Join us as we sit down with Rose Hamilton, the founder of Compass Rose Ventures, a leading expert in helping brands scale and thrive by understanding the hearts and minds of today's consumers. Rose pulls back the curtain on her latest consumer research, uncovering surprising trends around how people discover, evaluate, and purchase products online. Forget what you think you know about e-commerce – Rose reveals the new rules of the game: TikTok & ChatGPT are the New...
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Vanessa Hung Reveals the Secrets of Amazon’s Rufus
The Seller's Edge
The e-commerce world is being transformed by artificial intelligence, and Amazon is at the forefront with its new AI shopping assistant, RUFUS. In this episode of The Seller's Edge, host Jonathan sits down with Vanessa Hung, a leading Amazon expert, to explore the profound effect of AI on your Amazon business and consumer behavior. Vanessa Hung brings years of experience in helping brands navigate the complexities of the Amazon marketplace, offering keen insights on how sellers can adapt and prosper in the age of AI. She goes in-depth on how audience targeting is becoming MORE important...
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Scorecards vs. Data Dashboards
The Seller's Edge
Are you an e-commerce or CPG business owner overwhelmed by dashboards but still struggling to make data-driven decisions? You're not alone! In this episode of the Seller's Edge Podcast, Jonathan sits down with Matt Putra, a fractional CFO specializing in helping e-commerce and CPG businesses scale, to challenge the obsession with complex dashboards and reveal the power of simple, effective scorecards. Key Takeaways: The Dashboard Dilemma: Discover why traditional dashboards often fail to translate data into actionable steps and can lead to confusion and inaction. The Scorecard...
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Optimizing AMZ in 2025: Essential Strategies with Destaney Wishon
The Seller's Edge
Amazon sellers, are you ready to conquer 2025? In this can't-miss episode of The Seller's Edge, of shares actionable strategies for navigating Amazon's evolving marketplace. Learn how to leverage AI, optimize creative, and dominate your competition. Discover the power of Amazon Marketing Cloud (AMC) and get a sneak peek at Amazon's AI shopping assistant, Rufus! Follow Destaney on LinkedIn: https://www.linkedin.com/in/destaney-wishon/ Check out BTR Media: https://www.btrmedia.com/ Episode 28 of The Seller’s Edge - Destaney and Jonathan talk about: [00:00] Introduction [00:57]...
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Brand Spotlight: Chill Chair with Max Learmont
The Seller's Edge
Discover the inspiring journey of Max Learmont, founder of Chill Chair, in this captivating episode of The Seller's Edge Podcast. Learn how Max transformed a pandemic-inspired idea into a thriving e-commerce business, selling innovative massage office chairs. 🔑 Key Topics: Product development during COVID-19 Overcoming initial setbacks in e-commerce Scaling a high-ticket item business Effective Facebook advertising strategies Targeting stressed professionals in the US market Episode 27 of The Seller’s Edge - Max and Jonathan talk about: [00:00] Creating the Chill Chair...
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Automating Authenticity: Handwrytten's Approach to Customer Loyalty
The Seller's Edge
🎙️ The Seller's Edge Podcast - Automating Authenticity with David Wachs: Handwrytten's Approach to Customer Loyalty Transform your business with the power of personalized, handwritten communication! In this episode, David Wachs, founder of Handwrytten, reveals how incorporating handwritten notes within omni-channel marketing efforts can dramatically boost customer engagement and set your brand apart in industries oversaturated with digital touchpoints. ⏱️ TIMESTAMPS: [00:00] Introduction to David Wachs and Handwrytten [03:50] The Impact of Personalized Marketing ...
info_outlineAre you an e-commerce or CPG business owner overwhelmed by dashboards but still struggling to make data-driven decisions? You're not alone! In this episode of the Seller's Edge Podcast, Jonathan sits down with Matt Putra, a fractional CFO specializing in helping e-commerce and CPG businesses scale, to challenge the obsession with complex dashboards and reveal the power of simple, effective scorecards.
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: Discover why traditional dashboards often fail to translate data into actionable steps and can lead to confusion and inaction.
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: Learn how scorecards simplify Key Performance Indicators (KPIs) and drive accountability across your entire organization.
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: Hear compelling case studies of how scorecards have outperformed dashboards, leading to faster problem-solving and significant revenue gains for e-commerce and CPG businesses.
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: Understand why organizational alignment is crucial for sustainable growth and how scorecards can foster collaboration and shared understanding across departments.
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: Learn how to manage having multiple sources of truth within your data.
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Why companies are over-investing in dashboards and neglecting the power of scorecards.
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How scorecards empower teams at all levels to make informed decisions.
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Specific examples of KPIs (like Customer Acquisition Cost and Rate of Sale) that translate perfectly to scorecards.
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The "crisis of confidence" that can arise from conflicting data sources and how to avoid it.
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A real-life example of how the lack of a scorecard led to a $300,000 revenue loss for one e-commerce business due to a fulfillment center issue.
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Tactics and methods to create a scorecard inside your organization.
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Matt Putra is a fractional CFO who helps e-commerce and CPG businesses optimize their financial strategies and achieve sustainable growth. Learn more about Matt's work and access valuable resources on his website: https://eightx.co