S1Ep220 Scaling Success in Senior Care Franchising with JJ Sorenti
Release Date: 02/27/2025
S1Ep248 Franchise Growth Strategies and Brand Storytelling with Nick Powills
The Business Growth Show
Franchise growth strategies have never been more critical. In an era where consumer attention is fragmented and competition is fierce, the brands that thrive are those that go beyond selling products and services—they tell stories that resonate. Few people understand this better than Nick Powills, founder of No Limit Agency and publisher of 1851 Franchise, a platform dedicated to bridging the gap between franchisors, franchisees, and the media. For more than a decade, Powills has championed an approach that blends creativity, data, and authenticity to position franchises for sustainable...
info_outline
S1Ep247 Leadership and Wealth Management Strategies with Paul Carroll
The Business Growth Show
Wealth management is often seen as a numbers game—assets under management, returns, tax exposure—but for Paul Carroll, it’s always been about people first. As the CEO and founder of Avion Wealth, Carroll has spent nearly two decades building a firm that redefines what it means to serve high-net-worth individuals and families. With a philosophy rooted in trust, leadership, and strategic clarity, he has grown Avion Wealth into a firm that manages over $850 million in assets, while maintaining a deep personal connection to clients and team members alike. Carroll’s approach to wealth...
info_outline
S1Ep246 Leading with a Growth Mindset in Franchising with Larisa Walega
The Business Growth Show
Leading with a growth mindset isn’t just a buzzword—it’s a transformative approach that defines how businesses adapt, innovate, and thrive in competitive markets. For Larisa Walega, Chief Growth Officer at Ziebart, this mindset has been the foundation of a remarkable career and a driving force behind the evolution of a 65-year-old global brand. Ziebart is a name many associate with automotive protection, but under Larisa’s leadership, the brand has become much more. Today, it operates in 37 countries with over 400 locations, serving millions of customers worldwide. That level of scale...
info_outline
S1Ep245 Authentic Personal Branding with Prince EA
The Business Growth Show
Authentic personal branding has never been more important—or more misunderstood. In an era where AI-generated content floods the internet and social media algorithms reward superficial engagement, how can entrepreneurs, founders, and creators cut through the noise and actually connect? That’s the question at the heart of this powerful episode of Fordify LIVE! The Business Growth Show, featuring internationally acclaimed filmmaker, spoken word artist, and entrepreneur Prince EA. If you've ever wondered how to build a brand that resonates on a human level, this episode is for you. Prince EA...
info_outline
S1Ep244 Supporting Healthy Employees and Team Members with Cody Beard
The Business Growth Show
Supporting healthy employees isn’t just about offering perks—it’s about creating a workplace culture where well-being translates into productivity and long-term success. Few understand this better than Cody Beard, owner of Prime IV Hydration & Wellness in Wichita. With years of leadership experience in manufacturing and a deep commitment to health, Beard brings a unique perspective on why wellness strategies should be at the core of every business. Employee well-being has evolved far beyond casual mentions in mission statements. Today, businesses face growing challenges with burnout,...
info_outline
S1Ep243 AI Hearing Technology, Leadership & Legacy with Brandon Sawalich
The Business Growth Show
AI hearing technology is redefining what it means to stay connected, healthy, and high-performing in today’s fast-moving world. Leading that transformation is Brandon Sawalich, President & CEO of Starkey—the only American-owned major hearing aid manufacturer and a global pioneer in intelligent hearing solutions. With over 30 years at Starkey, Sawalich has led the company from legacy roots to a billion-dollar enterprise operating in over 100 markets. His focus? Making hearing health a frontline conversation in wearable tech and wellness. “We wanted to go from incremental improvements...
info_outline
S1Ep242 Spa Franchise Growth & Purpose-Driven Leadership with Allison Langenderfer
The Business Growth Show
Spa franchise growth is evolving beyond the basics of service menus and storefront expansion. Today, the most successful wellness brands scale by blending luxury with purpose—offering not just treatments, but experiences that restore, connect, and inspire. One brand leading this shift is Spavia Day Spa, founded by Allison Langenderfer. What began as a single-location concept has grown into a nationwide franchise known for elevated guest experiences, thoughtfully curated retail, and a culture deeply rooted in care. In the world of franchising, many chase unit growth without laying the...
info_outline
S1Ep241 Customer Experience Franchise Growth with Scott Ball
The Business Growth Show
Customer experience franchise growth has become the difference-maker for brands that aim to scale in today’s competitive market. It’s no longer enough to have a recognizable logo or a trendy product. Brands that grow—and stay relevant—are the ones that build a following through memorable, customizable customer experiences. At the center of this movement is FiiZ Drinks, a soda-centric franchise that’s making waves by bringing back nostalgia and wrapping it in a modern, crave-worthy experience. With more than 25 years in franchising and hospitality, Scott Ball brings deep industry...
info_outline
S1Ep240 Franchise Business Growth and Leadership That Scales with Ryan Parsons
The Business Growth Show
Franchise business growth isn’t just about systems and strategy—it’s about building a model that scales while staying rooted in purpose. The challenge? Most entrepreneurs either chase fast expansion without infrastructure or lose momentum by over-engineering before gaining traction. So how do you strike the balance between rapid scale and sustainable leadership? Franchise leaders often face the friction of growing a brand while supporting franchisees who expect results and structure. The balancing act between operational excellence, scalable systems, and human-centered leadership is what...
info_outline
S1Ep239 Scaling Franchise Growth with Troy Hooper
The Business Growth Show
Scaling franchise growth in today’s competitive and tech-driven economy is no small feat. If you're a brand looking to expand nationally or internationally, how do you structure your business to support sustainable growth without sacrificing brand consistency or operational quality? That’s exactly the kind of question this week’s episode of Fordify LIVE! The Business Growth Show sets out to tackle. This episode dives deep into the world of franchise development with Troy Hooper, CEO of Hot Palette America and one of the driving forces behind Pepper Lunch’s rapid expansion throughout...
info_outlineIs senior care franchising the right investment in today’s rapidly expanding market? With the ageing population increasing at an unprecedented rate, entrepreneurs and franchise investors are looking for ways to capitalize on the demand for high-quality senior care services. The challenge is understanding how to scale a franchise successfully while navigating the complexities of an industry that requires both business acumen and a strong commitment to service.
Senior care franchising offers a unique opportunity to build a purpose-driven business that meets a critical need while providing financial growth potential. However, scaling a franchise requires more than just a strong brand name. It involves selecting the right locations, recruiting the right operators, and ensuring consistency in service quality across multiple units. The most successful franchisees embrace a system designed for growth while maintaining flexibility to adapt to local market needs. Leadership within a franchise organization plays a key role in how well franchisees execute the proven systems in place. When franchisees take ownership of their success and fully engage with the tools and strategies provided, they are positioned to outperform their competition and create sustainable businesses.
Franchise development in the senior care industry is driven by increasing demand from families looking for reliable, high-quality services to support aging loved ones. This demand creates opportunities for franchise owners to build a business with both financial and personal rewards. The key is understanding the best practices that separate thriving senior care franchises from those that struggle. Market positioning, client acquisition strategies, and operational excellence all play a role in long-term success. The most effective franchise operators focus on building strong community relationships, leveraging technology to improve client experiences, and creating a workplace culture that attracts and retains top talent.
The franchise landscape is competitive, and as more investors enter the space, standing out requires a clear strategy. The best franchise brands provide franchisees with comprehensive support, including marketing resources, sales training, and operational guidance. A strong franchise system ensures that every location upholds the brand’s reputation while allowing owners to focus on growth. By working within a structured model that has been refined through years of experience, franchisees can accelerate their success while avoiding common pitfalls.
The future of senior care franchising will be shaped by innovation, consumer expectations, and the ability of franchise brands to evolve with the needs of the aging population. Technology is playing a larger role in how services are delivered, and franchise brands that integrate tech-driven solutions will gain a competitive advantage. Operational efficiencies, data-driven decision-making, and client-centric services will define the next generation of successful senior care franchises. For those considering investing in this space, understanding how to implement these elements effectively will be a key factor in long-term sustainability.
Watch the full episode on YouTube.
Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.
About JJ Sorrenti
JJ Sorrenti is the CEO of Best Life Brands, a franchise platform company specializing in senior care services. With over 25 years of leadership experience in franchising and retail, JJ has built and scaled multiple national brands, overseeing more than 750 franchise locations across the U.S. and Canada. Under his leadership, Best Life Brands has expanded its portfolio to include ComForCare, CarePatrol, Blue Moon Estate Sales, Boost Home Healthcare, and Next Day Access, providing a comprehensive suite of services that support aging populations and their families.
Before joining Best Life Brands, JJ held executive roles at Safeguard Business Systems, Huntington Learning Centers, Hollywood Tans, and General Nutrition Centers (GNC), where he played a key role in expanding franchise operations globally. His experience in franchise development, strategic growth, and operational excellence has made him a respected leader in the industry. He is also actively involved with the International Franchise Association (IFA) and serves on the board of trustees for the IFA Education Foundation.
Passionate about business growth and franchise success, JJ is dedicated to empowering franchisees with the tools, strategies, and leadership support they need to thrive in a competitive market. His approach focuses on innovation, franchisee engagement, and building strong brand cultures that drive long-term success.
For more information about JJ Sorrenti and Best Life Brands, visit BestLifeBrands.com.
About Ford Saeks
Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping businesses drive innovation, expand brand awareness, and increase revenue. As President and CEO of Prime Concepts Group, Inc., he has generated over a billion dollars in sales worldwide, working with startups, franchises, and Fortune 500 companies. His expertise in marketing, sales, and business strategy has made him a sought-after consultant, keynote speaker, and thought leader.
A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His track record of success has earned him numerous industry awards, and his insights have helped businesses create sustainable growth through customer acquisition, branding, and operational excellence. Ford is also a leader in AI prompt engineering, training businesses on how to leverage AI to enhance content creation, marketing, and sales strategies. He recently showcased this expertise at the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming modern business operations and customer engagement.
For more insights and resources, visit ProfitRichResults.com and watch his TV show at Fordify.tv.