The Business Growth Show

Welcome to The Business Growth Show, where each week we bring you in-depth interviews with the leading voices in business success. Hosted by Ford Saeks, the show provides valuable insights and strategies for entrepreneurs, business owners, and anyone looking to grow their brand. From top CEOs to experts in sales, marketing, operations, customer experience, entrepreneurship, and success, our guests share their personal experiences, lessons learned, and advice to help you achieve your goals. Whether you're a seasoned entrepreneur or just starting out, The Business Growth Show offers practical and actionable advice to help you take your business to the next level. Tune in and join Ford as he explores the stories and strategies of the most successful business leaders of our time on The Business Growth Show.

S1Ep248 Franchise Growth Strategies and Brand Storytelling with Nick Powills 09/18/2025

S1Ep248 Franchise Growth Strategies and Brand Storytelling with Nick Powills Franchise growth strategies have never been more critical. In an era where consumer attention is fragmented and competition is fierce, the brands that thrive are those that go beyond selling products and services—they tell stories that resonate. Few people understand this better than Nick Powills, founder of No Limit Agency and publisher of 1851 Franchise, a platform dedicated to bridging the gap between franchisors, franchisees, and the media. For more than a decade, Powills has championed an approach that blends creativity, data, and authenticity to position franchises for sustainable growth. His philosophy is rooted in a simple but powerful truth: every brand has a story, but not every brand knows how to tell it effectively. By helping brands articulate their purpose and align that message across multiple channels, Powills has helped hundreds of franchise systems grow stronger and scale faster. Franchise growth strategies today require a departure from the transactional marketing mindset. Gone are the days when success was measured solely by ad spend and impressions. Modern consumers—and prospective franchisees—crave transparency, relevance, and connection. Powills argues that storytelling is the foundation for building these connections. “If you can’t explain why you matter, neither will anyone else,” he says. Ford Saeks, business growth strategist and host of The Business Growth Show, echoes this sentiment. Saeks often stresses that marketing is not about shouting louder—it’s about speaking directly to the needs and aspirations of your audience. Whether attracting franchise candidates or acquiring customers, the message must be clear, consistent, and emotionally engaging. This is where the intersection of branding and franchise growth strategies becomes most powerful. Powills’ work at No Limit Agency illustrates this intersection in action. His team partners with brands to integrate public relations, digital marketing, and content creation into a unified growth plan. It’s an approach that moves beyond vanity metrics and focuses on impact—measured in leads, conversions, and long-term brand equity. One of his biggest innovations is leveraging storytelling not just for consumer-facing campaigns, but also for franchise development. Prospective owners aren’t buying a logo; they’re investing in a vision. By humanizing the brand and showcasing real success stories, franchisors can attract partners who align with their culture and values. Another cornerstone of Powills’ franchise growth strategies is adaptability. The marketing playbook that worked five years ago is obsolete in today’s landscape. Social media platforms evolve, search algorithms shift, and consumer expectations rise. Brands that cling to old tactics risk falling behind. Instead, Powills advocates for an agile approach that embraces experimentation and continuous improvement. This mindset mirrors the advice Saeks often gives his clients: test, measure, and refine. Growth isn’t static—it’s iterative. The human element, however, remains irreplaceable. Technology may amplify reach, but relationships build trust. Powills emphasizes the importance of authentic engagement—whether through thought leadership, personalized content, or meaningful interactions on social media. These efforts signal to both consumers and franchise prospects that a brand values more than transactions; it values community. As the publisher of 1851 Franchise, Powills has also created a platform for dialogue and education within the industry. By spotlighting best practices and sharing stories from across the franchise ecosystem, he fosters collaboration that benefits everyone from emerging brands to established players. This commitment to transparency and knowledge-sharing reflects his belief that the rising tide lifts all boats—a philosophy that resonates with leaders like Saeks, who champion innovation and peer-to-peer learning. The future of franchising will belong to brands that combine strategic vision with compelling storytelling. For leaders seeking to elevate their growth strategies, the lesson is clear: clarity of purpose drives clarity of execution. When you know your story—and tell it well—you position your brand to attract the right people, forge stronger connections, and achieve sustainable growth. Franchise growth strategies are no longer optional—they’re a necessity. And for those willing to invest in authenticity, creativity, and adaptability, the opportunities are limitless. Watch the full episode on . Fordify LIV! streams every Wednesday at 11:00 a.m. Central on all major social platforms, featuring conversations with top business leaders. New podcast episodes of The Business Growth Show drop every Thursday. About Nick Powills Nick Powills is the founder of No Limit Agency and publisher of 1851 Franchise, where he helps brands grow through integrated storytelling and strategic communications. With over 15 years of experience in public relations, marketing, and franchise development, Nick has worked with more than 50 global franchise brands to build strong reputations and generate meaningful growth. He is a Certified Franchise Executive and a recognized thought leader in brand strategy and media engagement. Nick’s passion for humanizing brands and creating impactful campaigns has made him a trusted voice in the franchise industry. Learn more at . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped businesses—from startups to Fortune 500s—generate more than a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., Ford specializes in driving measurable results through strategic marketing, branding, and innovation. He is an award-winning entrepreneur, author of five books, and a recognized expert on using technology and strategy to fuel growth. Learn more at and watch his show at . /episode/index/show/fordify/id/37538190

S1Ep247 Leadership and Wealth Management Strategies with Paul Carroll 09/11/2025

S1Ep247 Leadership and Wealth Management Strategies with Paul Carroll Wealth management is often seen as a numbers game—assets under management, returns, tax exposure—but for Paul Carroll, it’s always been about people first. As the CEO and founder of Avion Wealth, Carroll has spent nearly two decades building a firm that redefines what it means to serve high-net-worth individuals and families. With a philosophy rooted in trust, leadership, and strategic clarity, he has grown Avion Wealth into a firm that manages over $850 million in assets, while maintaining a deep personal connection to clients and team members alike. Carroll’s approach to wealth management was shaped by his early life experiences—arriving in the U.S. at 17 with just $200, joining the Air Force to fund his education, and eventually earning degrees from the University of Maryland and Texas A&M. That grit and resourcefulness laid the groundwork for a professional path that would favor clarity over complexity, service over sales. Rather than adopting the standard broker-dealer model, Carroll built Avion Wealth around a consultative framework designed to deliver holistic financial planning that aligns with clients' evolving goals and values. A central theme of Carroll’s leadership is the development of a self-managing team. He’s the first to admit he didn’t know everything when he started out, but his drive to learn—paired with an unwavering curiosity—helped him grow both as a leader and a strategist. He believes firmly in the idea that the people who get you to one level of success may not be the same ones who take you to the next. That’s why hiring, mentorship, and team development are non-negotiable components of his wealth management philosophy. Surrounding himself with A-players has allowed him to shift his role from day-to-day management to visionary leadership, which continues to propel the firm forward. For business owners and executives navigating their own financial journeys, Carroll’s message is clear: complexity doesn’t equal effectiveness. In fact, one of his biggest lessons came during the 2008 financial crisis, when a strategy designed to attract a niche market completely missed the mark. Instead of folding, Carroll pivoted quickly—realigning his firm’s focus on the types of clients who truly valued their model. That flexibility, paired with a willingness to act and adjust, has become a defining element of his wealth management strategy. Ford Saeks, a longtime business strategist and host of Fordify LIVE, highlights the importance of this kind of mindset. Whether you’re leading a financial advisory firm, a franchise system, or a high-growth startup, the principles are the same. Leadership isn’t about knowing everything—it’s about creating an environment where growth, curiosity, and clear execution thrive. Saeks often emphasizes that business success is built on systems, people, and positioning—three areas where Carroll’s leadership offers a practical blueprint. One area where Carroll stands out is his perspective on referrals and business development. Rather than focusing on transactions or outbound marketing, he invests in relationships with centers of influence—accountants, attorneys, and other professionals who trust him enough to introduce their clients. That kind of trust isn’t earned overnight. It’s built through reputation, results, and the ability to consistently deliver value. Carroll notes that people don’t refer others to help you—they refer because they believe you can help someone they care about. In a field where technical knowledge is table stakes, Carroll brings a human-centered lens to wealth management. His firm’s success has been shaped not just by financial acumen, but by an ability to listen, lead, and stay aligned with clients’ real-world needs. Whether advising on tax strategies, succession planning, or charitable giving, Carroll and his team act less like service providers and more like partners—guiding clients through every stage of growth, transition, and legacy. For professionals looking to elevate their own approach to wealth management—or simply lead with more intention—the takeaways are clear: Build a team that supports your vision. Stay curious. Act before you're ready. And never underestimate the power of meaningful relationships. Watch the full episode on . Catch future episodes of Fordify LIVE every Wednesday at 11:00 a.m. Central on all social media platforms. New podcast episodes of The Business Growth Show release every Thursday. About Paul Carroll Paul Carroll is the founder and CEO of Avion Wealth, LLC, a firm dedicated to delivering client-first, consultative wealth management solutions for high-net-worth individuals and families. With a background in finance, military service, and leadership, Paul built Avion Wealth to challenge the traditional sales-driven advisory model by prioritizing strategic planning, open communication, and long-term relationships. He is a CERTIFIED FINANCIAL PLANNER™ and leads a high-performing team that shares his commitment to excellence, trust, and service. To learn more about Paul Carroll and the services offered by Avion Wealth, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping organizations—from startups to Fortune 500s—generate over a billion dollars in sales. As the President and CEO of Prime Concepts Group, Inc., Ford is known for his ability to help businesses attract loyal customers, elevate brand visibility, and drive strategic innovation. An accomplished entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His impact spans marketing, leadership, and operational performance, with a focus on delivering real-world results. A recognized expert in AI prompt engineering, Ford recently shared his insights at the Unleash AI for Business Summit, where he explored how tools like ChatGPT are transforming business strategy and the customer experience. Learn more about Ford Saeks at and watch his TV show at . /episode/index/show/fordify/id/37168350

S1Ep246 Leading with a Growth Mindset in Franchising with Larisa Walega 09/04/2025

S1Ep246 Leading with a Growth Mindset in Franchising with Larisa Walega Leading with a growth mindset isn’t just a buzzword—it’s a transformative approach that defines how businesses adapt, innovate, and thrive in competitive markets. For Larisa Walega, Chief Growth Officer at Ziebart, this mindset has been the foundation of a remarkable career and a driving force behind the evolution of a 65-year-old global brand. Ziebart is a name many associate with automotive protection, but under Larisa’s leadership, the brand has become much more. Today, it operates in 37 countries with over 400 locations, serving millions of customers worldwide. That level of scale doesn’t happen by chance. It’s the result of forward-thinking strategies, deliberate culture-building, and a willingness to embrace change when others resist it. Larisa’s journey with Ziebart began in field marketing—a role that gave her an up-close perspective on the challenges and opportunities facing franchise owners. That hands-on experience shaped her leadership philosophy. She believes growth starts with listening, understanding stakeholder goals, and aligning strategies to support them. This isn’t theory; it’s a practical application of leading with a growth mindset. For Larisa, adaptability isn’t optional—it’s essential. Her rise to the C-suite coincided with one of the most pivotal chapters in Ziebart’s history: rebranding. Legacy brands often face an identity challenge. They carry decades of success, but shifting consumer expectations and market disruptions demand reinvention. Rather than clinging to the past, Ziebart doubled down on transformation, modernizing its image and strengthening its positioning as the leader in automotive appearance and protection. That decision required bold leadership, and Larisa played a central role in making it happen. What does leading with a growth mindset look like in practice? It’s a mix of strategy, empathy, and execution. Larisa emphasizes the importance of culture—both at corporate headquarters and within franchise locations. For her, team members are not just employees; they are brand ambassadors. Building a strong internal culture translates directly into customer experience. When employees feel valued and connected to a company’s mission, they deliver better service, foster loyalty, and strengthen the brand. Technology also plays a key role. Under Larisa’s leadership, Ziebart embraced digital tools to enhance customer engagement and streamline operations. This included integrating systems that make it easier for franchisees to connect with customers through text, email, and other digital channels. These shifts might seem minor, but they reflect a mindset focused on relevance and responsiveness—two traits that define market leaders. Ford Saeks, a business growth strategist and longtime advocate for operational excellence, often underscores this principle: businesses that fail to adapt risk becoming obsolete. Leading with a growth mindset means anticipating change and preparing for it long before the market demands it. Larisa embodies that principle, guiding Ziebart through initiatives that prioritize customer needs while safeguarding franchisee success. Franchising, by nature, requires balance. Brands must maintain consistency while allowing flexibility for local markets. For Larisa, the answer lies in systems and relationships. A structured framework ensures brand integrity, while strong communication fosters collaboration and trust. This dual approach has helped Ziebart maintain decades-long relationships with many of its franchise owners—a rarity in today’s fast-changing business environment. Recognition of Larisa’s influence extends beyond Ziebart. She chairs the International Franchise Association’s Women’s Franchise Committee and serves on its Board of Directors. Her leadership has earned her accolades from Entrepreneur, Brand Innovators, and 1851 Franchise, placing her among the top thought leaders shaping the future of franchising. As industries navigate economic uncertainty, labor challenges, and technological disruption, one truth stands out: companies that embrace growth-minded leadership will outpace those that don’t. Leaders like Larisa Walega demonstrate that success isn’t about maintaining the status quo—it’s about challenging it. By fostering innovation, empowering teams, and staying customer-focused, brands can achieve sustainable growth in any market. Leading with a growth mindset isn’t just a leadership style. It’s a competitive advantage. And for organizations willing to embrace it, the opportunities are limitless. Watch the full episode on . Fordify LIVE! streams every Wednesday at 11:00 a.m. Central across all social media platforms, featuring conversations with top business leaders. New episodes of The Business Growth Show podcast drop every Thursday. About Larisa Walega Larisa Walega is the Chief Growth Officer at Ziebart, a global automotive appearance and protection brand with more than 400 locations in 37 countries. With over 16 years at Ziebart, Larisa has led initiatives in franchise development, marketing, and brand transformation, helping position Ziebart as a modern leader in its category. She serves as Chair of the International Franchise Association’s Women’s Franchise Committee and sits on the IFA Board of Directors. Recognized as a Top 100 Influencer in Franchising and honored by Entrepreneur and Brand Innovators for her marketing leadership, Larisa is passionate about building strong cultures, driving innovation, and leading with a growth mindset. Learn more about . About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping organizations—from startups to Fortune 500s—generate more than a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., Ford specializes in marketing strategy, innovation, and customer engagement. He is the founder of Fordify LIVE and The Business Growth Show podcast, where he shares real-world insights for business leaders. An award-winning entrepreneur, Ford has authored five books, holds three U.S. patents, and speaks globally on growth strategies and leadership. Learn more at and watch his show at . /episode/index/show/fordify/id/37337845

S1Ep245 Authentic Personal Branding with Prince EA 08/28/2025

S1Ep245 Authentic Personal Branding with Prince EA Authentic personal branding has never been more important—or more misunderstood. In an era where AI-generated content floods the internet and social media algorithms reward superficial engagement, how can entrepreneurs, founders, and creators cut through the noise and actually connect? That’s the question at the heart of this powerful episode of Fordify LIVE! The Business Growth Show, featuring internationally acclaimed filmmaker, spoken word artist, and entrepreneur Prince EA. If you've ever wondered how to build a brand that resonates on a human level, this episode is for you. Prince EA joins Ford Saeks to unpack the mindset and methods behind his global influence, including what it takes to turn passion into purpose, and how authenticity is the greatest differentiator in the marketplace today. With over 2 billion views across his platforms, Prince EA doesn’t just talk about authentic personal branding—he lives it. Throughout the episode, Ford and Prince dive into the essential shift from making content to making connection. They explore how intentional storytelling rooted in emotion, clarity, and vulnerability can elevate not only your brand, but your impact. Whether you’re a founder, executive, or creator, the conversation reinforces that your most powerful asset isn’t a marketing budget or production quality—it’s your voice, your story, and your willingness to show up with purpose. Prince EA shares insights into his journey from aspiring musician to viral content creator, and how that pivot came from focusing less on self-promotion and more on service. That mindset is the foundation of authentic personal branding. It’s not about being everywhere—it’s about being real wherever you are. And as Prince points out, real connection can’t be outsourced, delegated, or replicated by automation. Ford adds his own experience working with businesses around the world, emphasizing how too many leaders skip the step of building a genuine brand voice. Together, they highlight that in a world where AI can do almost everything, the human element—empathy, creativity, and clarity—becomes your competitive advantage. The episode doesn’t just talk high-level branding theory. It gets into the practical realities of content strategy, digital influence, and the role of platforms like YouTube in building long-term brand equity. From viral video structure to leveraging emotion without manipulation, the conversation is rich with real-world wisdom that can shift how you approach your business and brand immediately. What makes this episode truly powerful is the reminder that authenticity isn’t a tactic—it’s a commitment. It’s about aligning your message, your mission, and your medium. Authentic personal branding isn’t just about standing out. It’s about standing for something—and allowing that clarity to guide your decisions, content, and communication. Whether you’re just starting out or looking to amplify your message in a crowded market, this episode offers a refreshing take on what it means to build influence that lasts. Prince EA’s grounded insights paired with Ford’s business growth strategies deliver a conversation that’s both inspiring and actionable. Don’t miss this impactful episode with Prince EA. It will challenge the way you think about branding, influence, and the value of showing up as your full self in business and beyond. Watch the full episode on . Join us every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Prince EA Prince EA is a powerhouse of creativity, authenticity, and purpose-driven storytelling. With over 2 billion views and a global following, he’s redefined what it means to create content that truly connects. Whether he’s behind the camera or on the mic, Prince EA is all about inspiring positive change and sparking meaningful conversations. If you’ve ever seen one of his videos, you know the impact of his message—and if you haven’t, now’s the time. Dive into his world of thought-provoking content and experience what makes Prince EA one of the most influential voices online today: Visit or find him on . About Ford Saeks Ford Saeks is a Business Growth Accelerator with a passion for helping entrepreneurs, executives, and organizations achieve measurable success. With more than 20 years of experience and over a billion dollars in sales generated for clients ranging from startups to Fortune 500s, Ford brings the real-world insight and strategic thinking needed to drive results. As President and CEO of Prime Concepts Group, Inc., Ford specializes in marketing, innovation, and customer engagement strategies that move the needle. He’s founded over ten companies, authored five books, and earned three U.S. patents—proving he doesn’t just talk business, he builds it. Ford is also a recognized leader in AI prompt engineering, recently speaking at the Unleash AI for Business Summit on how to leverage tools like ChatGPT to enhance operations, marketing, and customer experience. Want more insights from Ford? Visit and watch his business TV show at /episode/index/show/fordify/id/36954280

S1Ep244 Supporting Healthy Employees and Team Members with Cody Beard 08/21/2025

S1Ep244 Supporting Healthy Employees and Team Members with Cody Beard Supporting healthy employees isn’t just about offering perks—it’s about creating a workplace culture where well-being translates into productivity and long-term success. Few understand this better than Cody Beard, owner of Prime IV Hydration & Wellness in Wichita. With years of leadership experience in manufacturing and a deep commitment to health, Beard brings a unique perspective on why wellness strategies should be at the core of every business. Employee well-being has evolved far beyond casual mentions in mission statements. Today, businesses face growing challenges with burnout, stress, and turnover. For Ford Saeks, business growth strategist and host of The Business Growth Show, this is more than an HR issue—it’s a business performance strategy. Saeks often reminds leaders that their people are their most valuable asset, and organizations that fail to prioritize health are missing a critical growth lever. Beard’s own journey underscores this truth. Before launching Prime IV, he spent years managing large teams in demanding manufacturing environments, where efficiency and engagement were constant priorities. “I was always looking for ways to keep my team safe, maintain wellness, and drive engagement,” Beard explains. Traditional measures like on-site chiropractors and massage therapists helped, but he recognized the need for something more impactful—something that went beyond words and delivered real results. That search led Beard and his wife to Prime IV Hydration & Wellness. What began as a personal commitment to better health evolved into a mission-driven business designed to help others achieve the same. Today, Beard operates two Prime IV locations in Wichita, offering hydration and vitamin therapies that support energy, focus, and recovery. For business leaders, these services represent more than a luxury—they’re a practical solution for supporting healthy employees in a fast-paced world. The connection between wellness and workplace performance isn’t theoretical. Organizations that invest in employee health consistently report higher retention rates, stronger engagement, and increased productivity. Beard sees this firsthand with companies that implement wellness strategies through Prime IV. “There’s a difference between saying you value your employees and actually doing something about it,” he says. Providing tangible resources shows employees that their well-being truly matters, creating trust and loyalty that no policy document can match. Saeks points out another key advantage: differentiation. In an era of talent shortages, offering meaningful wellness initiatives can set businesses apart from competitors. “Healthy employees don’t just work harder—they work smarter,” Saeks emphasizes. Companies that prioritize health send a clear message about their culture, which resonates with top talent and strengthens employer branding. One of Beard’s most practical suggestions for companies hesitant to start is simple: take one step. That might mean inviting a wellness provider for a lunch-and-learn, or giving team members a chance to experience a service firsthand. “Send in a champion from your team,” Beard advises. “Once they experience the benefits, it becomes easy to advocate for more.” This grassroots approach often sparks the momentum needed to make wellness part of the organizational fabric. Beyond physical health, Beard sees wellness as a catalyst for engagement and morale. The experience at Prime IV is designed with this in mind. From calming environments to personalized care, every detail is aimed at helping clients feel valued and cared for—an experience that businesses can mirror within their own culture. “Our goal is to make wellness approachable and enjoyable,” Beard explains. “When people feel better, they show up better—in every aspect of life.” Supporting healthy employees isn’t a passing trend. It’s a long-term strategy for businesses that want to thrive in an increasingly competitive landscape. For leaders like Saeks and Beard, the message is clear: prioritize your people’s health, and performance will follow. Watch the full episode on . Fordify LIVE! streams every Wednesday at 11:00 a.m. Central on all social media platforms, bringing actionable insights and real conversations with industry leaders. New podcast episodes of The Business Growth Show drop every Thursday. About Cody Beard Cody Beard is the owner of Prime IV Hydration & Wellness in Wichita, Kansas, where he helps individuals and organizations take a proactive approach to health. With a background in manufacturing leadership, Cody understands the connection between workplace wellness, employee engagement, and performance. His mission is to make wellness accessible and actionable, offering hydration and vitamin therapies designed to boost energy, improve recovery, and enhance overall well-being. Learn more about . About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than two decades of experience helping companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., Ford specializes in driving innovation, marketing strategy, and customer engagement. An accomplished entrepreneur, Ford has founded more than ten companies, authored five books, and is a recognized expert on leveraging AI for business. Learn more at and watch his show at . /episode/index/show/fordify/id/37337785

S1Ep243 AI Hearing Technology, Leadership & Legacy with Brandon Sawalich 08/14/2025

S1Ep243 AI Hearing Technology, Leadership & Legacy with Brandon Sawalich AI hearing technology is redefining what it means to stay connected, healthy, and high-performing in today’s fast-moving world. Leading that transformation is Brandon Sawalich, President & CEO of Starkey—the only American-owned major hearing aid manufacturer and a global pioneer in intelligent hearing solutions. With over 30 years at Starkey, Sawalich has led the company from legacy roots to a billion-dollar enterprise operating in over 100 markets. His focus? Making hearing health a frontline conversation in wearable tech and wellness. “We wanted to go from incremental improvements to the moonshot,” Sawalich said. “How do we make hearing aids cool? How do we make them do more? That’s where AI came in.” Under his leadership, Starkey became the first to integrate AI hearing technology and embedded sensors into hearing aids. These aren’t traditional devices—they’re multifunctional health tools that can track steps, detect falls, translate languages, and provide real-time environmental adjustments. The AI is always on, continuously learning and optimizing based on surroundings. “It’s your personal assistant, it’s Jarvis in your ear,” Sawalich added, referencing Iron Man’s intuitive AI companion. He’s also changing the cultural narrative around hearing loss. “You think of a hearing aid and you think you’re old. That’s not how I think. Hearing is your superpower.” Sawalich’s approach to innovation isn’t just about technology—it’s grounded in people-first leadership. His belief in servant leadership shapes the culture at Starkey, a company with more than 5,000 employees worldwide. “I don’t see myself at the top of the pyramid. I work for the people of Starkey,” he said. “It’s my job to give them the resources and clear vision to be the best.” What sets Starkey apart in the crowded health tech space is its blend of purpose and agility. As a privately held company, Starkey doesn’t answer to shareholders—it answers to patients and providers. That freedom has allowed the company to move quickly, take calculated risks, and focus on long-term impact over short-term gains. AI hearing technology is often overlooked compared to wearables like smartwatches or rings, but the ear is emerging as one of the most powerful access points for real-time health data. “The ear is the pathway to the brain,” Sawalich noted. “It’s where meaningful insights can happen—if you know how to listen.” From shaping policy to expanding into new distribution channels, Starkey continues to lead with vision. But at its core, the mission remains deeply human: to connect people through better hearing and help them live fuller, healthier lives. As Sawalich puts it, “Whatever you do, be passionate about it—and help others succeed along the way.” Watch the full episode on Don’t miss future conversations that help you drive results, expand your influence, and sharpen your business edge. Join Fordify LIVE! every Wednesday at 11 a.m. Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Brandon Sawalich Brandon Sawalich is the President and CEO of Starkey, the largest American-owned hearing aid manufacturer and a global leader in AI hearing technology. With more than three decades at the company, Brandon has helped drive Starkey’s transformation into a billion-dollar innovator in health-focused wearables. His leadership blends cutting-edge vision with purpose-driven culture, positioning the ear as the next frontier in connected health. Committed to both innovation and impact, Brandon continues to lead with a focus on excellence, agility, and service. To learn more about Starkey’s breakthrough technology and mission to improve hearing health worldwide, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping organizations ignite innovation, attract loyal customers, and drive sustained success. As President and CEO of Prime Concepts Group, Inc., Ford has generated over a billion dollars in sales for companies ranging from start-ups to Fortune 500s. An award-winning entrepreneur and thought leader, Ford has founded more than ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades. His expertise also extends into the field of AI prompt engineering, where he is recognized for training AI to deliver compelling, results-driven content. Most recently, he was featured at the “Unleash AI for Business Summit,” sharing insights on how ChatGPT is transforming marketing, sales, and customer experience. To learn more about Ford, visit , and catch his business TV show at . /episode/index/show/fordify/id/37337715

S1Ep242 Spa Franchise Growth & Purpose-Driven Leadership with Allison Langenderfer 08/07/2025

S1Ep242 Spa Franchise Growth & Purpose-Driven Leadership with Allison Langenderfer Spa franchise growth is evolving beyond the basics of service menus and storefront expansion. Today, the most successful wellness brands scale by blending luxury with purpose—offering not just treatments, but experiences that restore, connect, and inspire. One brand leading this shift is Spavia Day Spa, founded by Allison Langenderfer. What began as a single-location concept has grown into a nationwide franchise known for elevated guest experiences, thoughtfully curated retail, and a culture deeply rooted in care. In the world of franchising, many chase unit growth without laying the cultural or operational foundation to support it. Spavia flipped that model. From the beginning, Allison built the brand around intention—delivering consistent, high-end spa services while fostering connection between guests, team members, and franchise owners. That clarity of purpose has become a major driver of Spavia’s franchise growth, helping the brand stand out in a saturated industry. Allison’s path to launching a wellness franchise wasn’t traditional. Her background includes a successful run as a Macy’s buyer, followed by a decade in pharmaceutical sales. That experience gave her a strong foundation in operations, customer engagement, and market strategy—all skills she now channels into leading Spavia. But what really sets her leadership apart is a strong emotional intelligence and unwavering focus on community. Whether it’s through the brand’s nonprofit initiative, Spavia Cares, or their dedication to franchisee support, the company’s mission goes beyond profit—it’s about impact. Spa franchise growth requires more than just a great treatment menu. Spavia places significant emphasis on guest experience—from the curated arrival ritual to the tranquil spa environment and personalized service. Each location is designed to offer a high-end, boutique feel while staying approachable and community-focused. This attention to detail has fueled word-of-mouth buzz and repeat visits, while also giving franchise owners a proven model to plug into. As the wellness space becomes more crowded, differentiation matters more than ever. Spavia’s approach includes an expertly developed retail program, a market-driven service lineup, and strong national branding that still allows room for local connection. Franchisees aren’t just operators—they’re partners, empowered with tools and support that help them maintain brand standards while customizing for their markets. That balance is a key ingredient in scalable success and a foundational principle in Spavia’s growth strategy. The heart of Spavia’s spa franchise growth lies in its people. From estheticians to guest advisors to franchise owners, culture and connection drive performance. The company places a strong emphasis on training, empowerment, and creating a workplace where employees can thrive. That translates directly into the guest experience—warm, consistent, and tailored. Franchisees benefit from a model that’s been tested, refined, and supported with systems. Spavia’s leadership has intentionally built an infrastructure to scale, not just in size but in depth. As more entrepreneurs look to enter the wellness space, Spavia offers an opportunity to join a brand that’s not just growing, but growing the right way. For those exploring franchise opportunities or seeking to lead with purpose in the health and wellness industry, Spavia stands as a prime example of how mission-driven values and a refined guest experience can fuel long-term success. Watch the full episode on . Don’t miss future conversations that help you drive results, expand your influence, and sharpen your business edge. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Allison Langenderfer Allison Langenderfer is the Founder and President of Spavia Day Spa, a leading wellness franchise committed to delivering high-end, personalized spa experiences in a warm and welcoming environment. With a background in retail and pharmaceutical sales, Allison brings a unique blend of creative vision, operational insight, and purpose-driven leadership to the spa industry. Under her guidance, Spavia has expanded into a nationally recognized brand, known for its curated services, community impact through Spavia Cares, and strong franchisee support. To explore more about Spavia or inquire about franchise opportunities, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of helping businesses—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., Ford specializes in customer acquisition, brand visibility, and strategic innovation. With over 20 years of experience, he’s founded more than ten companies, authored five books, earned three U.S. patents, and received numerous industry honors. Recognized as a leader in AI prompt engineering, Ford trains professionals on how to harness AI to produce powerful, results-driven content. He recently spoke at the “Unleash AI for Business Summit,” highlighting the role of ChatGPT in revolutionizing marketing, sales, and customer experience. To learn more, visit and catch his business insights show at . /episode/index/show/fordify/id/36848340

S1Ep241 Customer Experience Franchise Growth with Scott Ball 07/31/2025

S1Ep241 Customer Experience Franchise Growth with Scott Ball Customer experience franchise growth has become the difference-maker for brands that aim to scale in today’s competitive market. It’s no longer enough to have a recognizable logo or a trendy product. Brands that grow—and stay relevant—are the ones that build a following through memorable, customizable customer experiences. At the center of this movement is FiiZ Drinks, a soda-centric franchise that’s making waves by bringing back nostalgia and wrapping it in a modern, crave-worthy experience. With more than 25 years in franchising and hospitality, Scott Ball brings deep industry insight to his role as President of FiiZ Drinks. His background includes leadership positions with Dunkin’, Arby’s, and TJ Cinnamons, giving him a seasoned perspective on what it takes to scale a brand and support franchisees effectively. But his work with FiiZ isn’t about following an old playbook—it’s about writing a new one centered around customer experience franchise growth. FiiZ Drinks is not just another beverage brand. The experience is what makes it different. From fully customizable soda combinations to nostalgic aesthetics and a fast-casual service model that caters to drive-thru convenience, the brand has tapped into a unique emotional space. The concept blends the energy of a retro soda shop with the variety and speed demanded by modern consumers. It's not just about buying a drink—it's about owning the experience. That experience starts with personalization. With thousands of drink combinations available—including soda, frozen beverages, flavored waters, and sugar-free options—customers create something that feels uniquely theirs. This level of customization fuels engagement, drives frequency, and creates endless shareable moments on social media. For younger demographics in particular, FiiZ has become a place to connect, express, and indulge. And with vibrant store designs and upbeat service, it’s no surprise the brand is building community hubs, not just retail locations. At the business level, customer experience franchise growth is what’s powering FiiZ’s national expansion. Since early 2024, the brand has signed over 130 new franchise units, extending its footprint from Utah and the Mountain West into the Midwest, Southeast, and even Canada. But FiiZ isn't just handing out franchise agreements—they’re selecting partners with passion, operational experience, and the resources to scale in new markets. Each franchisee is trained not just on operations, but on the culture and community-building that drive customer loyalty. Scott Ball is clear: growth without operational support doesn’t last. That’s why FiiZ invests in product innovation, LTOs (limited-time offers), regional marketing support, and national brand-building partnerships with beverage giants like Pepsi, Coca-Cola, and Dr Pepper. This collaboration enables FiiZ to move fast, stay relevant, and deliver experiences customers can’t find anywhere else. And in markets unfamiliar with “dirty soda” culture, they lead with education, sampling, and local connection—fundamentals of franchise growth rooted in experience. A big part of the brand’s strategy is flexibility in its real estate model. While 85% of FiiZ sales currently come through drive-thru locations, the company is expanding into malls, campuses, and non-traditional spaces. The goal is to meet customers where they are, not force them into a singular format. That adaptability strengthens the brand’s scalability—an essential part of any franchise growth strategy. Customer experience franchise growth isn’t just a buzz phrase—it’s a measurable, operational commitment. FiiZ Drinks is showing how a tight focus on delighting guests, building local community ties, and supporting franchisees with real systems leads to momentum that sustains. As competition increases and consumer expectations continue to evolve, brands that lead with experience will be the ones that thrive. For franchise leaders, entrepreneurs, or investors looking at the next big opportunity in food and beverage, FiiZ represents a growing category with staying power. It’s not just about the drinks. It’s about culture, customization, and community—served daily. Watch the full interview on . Don’t miss future conversations that help you drive results, expand your influence, and sharpen your business edge. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Scott BallScott Ball is the President of FiiZ Drinks, a rapidly expanding beverage franchise known for its customizable drink experience and nostalgic-meets-modern brand approach. With over 25 years of leadership experience in the hospitality and franchising industry, Scott has held key roles at major brands including Dunkin’, Arby’s, and TJ Cinnamons. He brings a deep understanding of operational excellence, brand growth, and franchise development to his role at FiiZ. Under his leadership, the company is expanding nationally and internationally, with a sharp focus on customer experience and strategic franchise partnerships. For more information, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of generating over a billion dollars in sales for businesses ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he helps organizations increase customer loyalty, boost brand visibility, and spark innovation that drives measurable growth. With more than two decades of entrepreneurial success, Ford has founded over ten companies, authored five business books, earned three U.S. patents, and received numerous industry accolades. Widely recognized for his expertise in AI prompt engineering, Ford trains teams to use AI tools to create high-impact content that delivers results. He recently shared these insights at the “Unleash AI for Business Summit,” where he spoke on how ChatGPT is transforming marketing, operations, and customer experience. To explore more about Ford and his work, visit and catch his business show at . /episode/index/show/fordify/id/36836730

S1Ep240 Franchise Business Growth and Leadership That Scales with Ryan Parsons 07/24/2025

S1Ep240 Franchise Business Growth and Leadership That Scales with Ryan Parsons Franchise business growth isn’t just about systems and strategy—it’s about building a model that scales while staying rooted in purpose. The challenge? Most entrepreneurs either chase fast expansion without infrastructure or lose momentum by over-engineering before gaining traction. So how do you strike the balance between rapid scale and sustainable leadership? Franchise leaders often face the friction of growing a brand while supporting franchisees who expect results and structure. The balancing act between operational excellence, scalable systems, and human-centered leadership is what separates long-lasting brands from short-lived ventures. For those looking to expand their business footprint while maintaining alignment and performance, the path isn’t always obvious. Franchise business growth takes more than just capital and vision—it requires real experience from those who’ve been in the trenches. Ryan Parsons brings that credibility. After co-founding The Brothers that just do Gutters, he nearly lost everything trying to build a sustainable model. But instead of backing down, he doubled down on systems, refined operations, and scaled the business into a national franchise that ultimately attracted private equity acquisition. Today, as the CEO of Evive Brands, Ryan leads a growing portfolio of service-oriented franchises spanning over 600 locations. What sets Ryan apart is his operational mindset and people-first leadership. Franchise growth is often romanticized through unit counts and rapid expansion headlines, but the real engine is franchisee success. That’s where Ryan puts his focus—supporting local operators with structure, guidance, and an unwavering commitment to alignment between the brand and its owners. He doesn’t just talk about scale—he’s engineered it with proven frameworks that hold up under the pressures of private equity, market shifts, and evolving customer expectations. When it comes to building a franchise platform, too many companies prioritize sales over substance. Ryan shares a philosophy centered on supporting the existing network before chasing new units. That level of discipline builds real value, and it’s a message that’s resonating across industries. Whether it’s senior care, home services, or estate sales, the principles of franchise business growth remain the same—empower local ownership, strengthen backend operations, and never lose sight of the customer experience. The conversation also challenges a common myth in franchising: that growth is all about marketing. While national exposure matters, it’s the ground game—the local community engagement, relationship-building, and reputation management—that drives meaningful results. Franchisees aren’t just operators; they’re entrepreneurs, and Ryan makes it clear that personal accountability and local visibility are key ingredients to their success. A standout insight comes from the idea that great franchise systems require both a visionary and an integrator. Ryan, by his own admission, thrives in the integrator role—bringing clarity to chaos and building the internal infrastructure that transforms ideas into executable strategy. That balance between inspiration and execution becomes critical when trying to scale beyond the first few units. Technology, especially AI, is also shaping the next phase of franchise business growth. But Ryan cautions against over-automation. The goal isn’t to replace the human element—it’s to enhance it. From customer service to lead generation, the future belongs to brands that can streamline with technology while keeping their client experience personal, empathetic, and friction-free. The core message? Franchise business growth isn’t about hype or shortcuts. It’s about intention, execution, and relentless support. Ryan’s trajectory—from surviving near-failure to leading one of the fastest-growing franchise platforms in the country—is proof that scaling with integrity is not only possible but essential. If you’re building a franchise brand, supporting franchisees, or investing in scalable business models, this is a conversation worth your attention. It’s not just about adding locations—it’s about multiplying impact. Don’t miss future conversations that help you drive results, expand your influence, and sharpen your business edge. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ryan Parsons Ryan Parsons is the CEO of Evive Brands, a multi-brand franchise platform that includes Executive Home Care, Assisted Living Locators, Grasons, and The Brothers that just do Gutters. After co-founding and scaling The Brothers into a national franchise—ultimately acquired by private equity in 2023—Ryan now leads over 600 locations across the U.S. He’s passionate about franchise business growth, building scalable systems, and helping franchisees succeed through values-driven leadership. To explore more about Ryan and the brands he leads, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of driving over a billion dollars in sales for businesses of all sizes—from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., Ford helps organizations attract loyal customers, elevate brand visibility, and spark innovation that translates into bottom-line results. With more than 20 years of experience, he’s founded over ten companies, authored five books, earned three U.S. patents, and received multiple industry awards for his impact. Ford’s expertise also extends into AI prompt engineering, where he’s recognized for training AI to generate high-converting content across platforms. He recently shared these insights at the “Unleash AI for Business Summit,” where he spoke on the transformative role of ChatGPT in operations, marketing, sales, and customer experience. To explore more about Ford and his work, visit and tune in to his business TV show at . /episode/index/show/fordify/id/36836150

S1Ep239 Scaling Franchise Growth with Troy Hooper 07/17/2025

S1Ep239 Scaling Franchise Growth with Troy Hooper Scaling franchise growth in today’s competitive and tech-driven economy is no small feat. If you're a brand looking to expand nationally or internationally, how do you structure your business to support sustainable growth without sacrificing brand consistency or operational quality? That’s exactly the kind of question this week’s episode of Fordify LIVE! The Business Growth Show sets out to tackle. This episode dives deep into the world of franchise development with Troy Hooper, CEO of Hot Palette America and one of the driving forces behind Pepper Lunch’s rapid expansion throughout North America. With over three decades of experience in hospitality and restaurant operations, Troy has helped revitalize legacy brands, roll out high-performing new concepts, and build franchise systems that are not only scalable but also rooted in operational excellence. His leadership is responsible for adding over 85 new units to the Pepper Lunch pipeline in just a few short years—all while ensuring franchisees are set up for long-term success. Troy joins host Ford Saeks for a timely, high-impact discussion on what it really takes to build and scale a brand that performs in any market. They explore what brand leaders need to consider before pursuing franchise growth and why creating a strong infrastructure behind the scenes is just as critical as selecting the right franchisees. From building effective systems and processes to working with vendors and suppliers in a way that supports aggressive expansion, Troy pulls back the curtain on the realities of modern franchise leadership. If your goal is scaling franchise growth without losing the DNA that makes your brand special, this episode brings fresh insight from the trenches of the restaurant and hospitality world. The conversation also touches on what makes a franchise model work—and more importantly, what can cause it to stall out. With candid stories and sharp business strategy, Troy shares how his team built a system that works not just for today’s market but for the evolving consumer and tech landscape ahead. And while the episode centers on the restaurant industry, the strategies discussed are applicable to any brand serious about building something that lasts. Throughout the episode, Troy emphasizes the importance of leading with empathy, clarity, and a commitment to operational rigor. Whether you're working with a team of ten or managing hundreds of units across continents, the principles behind scaling franchise growth remain consistent: strong leadership, proven systems, strategic partnerships, and a mindset focused on constant improvement. Ford and Troy explore how businesses can prepare internally to support external expansion—and why the readiness of your infrastructure can make or break your ability to grow effectively. The episode also highlights how technology, including AI and automation, plays a growing role in franchise operations. From improving guest experience to scaling brand messaging at a local level, Troy shares how his team has adopted AI tools to stay ahead of the curve while still delivering on the core promise of hospitality. This conversation is a must for entrepreneurs, franchisors, and executives thinking about growth beyond their current footprint. It offers thought-provoking ideas and a refreshing look at what’s possible when you combine experience with innovation, and vision with execution. Don’t miss this impactful episode featuring Troy Hooper. The strategies discussed will shift the way you think about building your brand and give you a broader lens for what’s possible in today’s marketplace. Watch the full episode on . Never miss an episode of Fordify LIVE! Join us every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Troy Hooper Troy Hooper is the CEO of Hot Palette America and a leading expert in franchise development and hospitality operations. With over 30 years in the industry, he has transformed underperforming restaurant brands, launched innovative new concepts, and built scalable franchise models that drive sustainable growth. As one of the global CEOs for Pepper Lunch, Troy is leading the brand’s expansion across North America, with over 85 new locations in development. He brings a sharp focus on operational excellence, strategic leadership, and brand integrity—ensuring that growth doesn't come at the expense of quality. Troy is also the host of The Pineapple Perspective Podcast, where he shares insights from his extensive experience in hospitality and franchising. To learn more about Troy and his work, visit: About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of driving over a billion dollars in sales for businesses ranging from startups to Fortune 500 companies. With more than 20 years of hands-on experience, Ford is known for helping organizations attract loyal customers, boost brand visibility, and spark innovation that leads to measurable results. As President and CEO of Prime Concepts Group, Inc., Ford brings a powerful mix of entrepreneurial insight and marketing expertise to every project. He has founded more than ten companies, authored five business books, earned three U.S. patents, and received numerous industry awards for his contributions to business strategy and innovation. Ford is also a recognized leader in AI prompt engineering and digital marketing. His recent appearance at the “Unleash AI for Business Summit” highlighted how AI tools like ChatGPT are transforming operations, marketing, sales, and the overall customer experience. To explore more of Ford’s work, visit and watch his business TV show at . /episode/index/show/fordify/id/36953930

S1Ep238 Franchising a Better Future for Aging in Place with Sean Fitzgerald 07/10/2025

S1Ep238 Franchising a Better Future for Aging in Place with Sean Fitzgerald Aging in place is quickly becoming one of the most pressing issues for families, healthcare providers, and communities across the country. As the population ages and more seniors choose to stay in their homes longer, the question isn’t just how to support them medically—but how to ensure their living environments are safe, functional, and consistently maintained. For forward-thinking entrepreneurs and franchise leaders, this shift presents a unique opportunity to serve a growing market with lasting impact. Sean Fitzgerald, President of TruBlue Home Service Ally, brings over three decades of experience in franchising to one of the most timely and purpose-driven concepts in the space today. With a professional background that spans leading brands like BrightStar Senior Care, Wireless Zone, and FYZICAL Therapy & Balance Centers, Fitzgerald has consistently focused on scalable models that combine strong unit economics with meaningful community contributions. His leadership at TruBlue reflects that same commitment, channeling his expertise into a franchise system that addresses the overlooked but critical needs of the aging in place movement. TruBlue offers a franchise opportunity that stands out in the home services category by bridging the gap between traditional handyman services and senior care. While many brands focus on medical support, TruBlue is solving the other half of the aging in place equation: the home itself. Through scheduled maintenance, home modifications, and an emphasis on fall prevention, the company supports seniors in remaining independent for longer—while also appealing to busy homeowners who need trusted, high-quality home care without the risks of hiring unvetted contractors. What sets the model apart is its emphasis on proactive service. Rather than waiting for problems to arise, TruBlue franchisees provide ongoing maintenance solutions that prevent issues before they become costly or dangerous. The brand’s unique subscription-based service helps build lasting client relationships, reinforcing trust and reliability over time. This level of care not only supports aging in place goals, it positions the franchise as an essential partner for families navigating the challenges of senior living. The franchise’s growth has not come without obstacles. Awareness remains a significant hurdle, with many people unaware that services like TruBlue’s even exist. Seniors, in particular, are unlikely to initiate service calls, often due to pride or lack of awareness, making referral networks essential to the brand’s success. Fitzgerald emphasizes that partnerships with local medical professionals, senior care providers, and community organizations are key to market penetration. When referral sources understand the value TruBlue offers, the response is almost always the same: “Where have you been?” That resonance with referral partners is just one part of what’s fueling TruBlue’s expansion. The business has also tapped into the broader homeownership market, where busy professionals and growing families are seeking a trusted partner to help manage routine home maintenance. From gutter cleaning and lightbulb changes to seasonal repairs and safety assessments, TruBlue’s offerings simplify the homeowner experience. And with rising concerns over unlicensed contractors, customers are eager for a vetted, insured, and professional alternative. Fitzgerald credits much of the brand’s momentum to the franchisees themselves, encouraging each owner to become a trusted authority in their local community. Visibility is critical—whether that’s through speaking at senior centers, building relationships with realtors, or appearing on local news segments during fall prevention awareness campaigns. The mission is clear: establish the brand as a reliable ally in home safety and support the vision of aging in place with dignity and confidence. TruBlue’s rise reflects a larger trend in franchising, where brands rooted in purpose and driven by authentic connection are outperforming those chasing short-term gains. As aging in place continues to gain traction nationally, the demand for services that align with this lifestyle will only increase. For those exploring new franchise opportunities, TruBlue presents a compelling blend of recurring revenue, real community impact, and alignment with long-term demographic shifts. Aging in place is more than a healthcare challenge—it’s a business opportunity grounded in service, trust, and proactive care. TruBlue Home Service Ally is redefining what it means to grow a franchise brand with purpose, and for entrepreneurs who want to build something that matters, this model offers a blueprint worth watching. Watch the full episode on Don’t miss future episodes that spotlight the strategies, stories, and experts helping growth-minded leaders accelerate success. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Sean Fitzgerald Sean Fitzgerald is the President of TruBlue Home Service Ally and a seasoned leader in the franchising industry with over 30 years of experience. His career began with launching and franchising his own business while still in college, setting the foundation for a lifelong focus on brand growth and development. Throughout his career, he has held key executive roles at top franchise organizations, including BrightStar Senior Care, Wireless Zone | Verizon Wireless, and FYZICAL Therapy & Balance Centers. Sean also served as Chief Development Strategist for one of the largest PR and digital marketing agencies in franchising, advising national brands on their expansion and marketing strategies. Since taking the helm at TruBlue in 2020, Sean has led the company through rapid growth, establishing it as the only national franchise focused on total home care for seniors. With a unique model built around aging in place, TruBlue offers a proactive, subscription-based approach to home maintenance, fall prevention, and safety for seniors and busy homeowners alike. Sean’s leadership reflects his deep passion for purpose-driven business models that deliver value to both franchisees and the communities they serve. His experience, insight, and vision have positioned TruBlue at the forefront of a growing market—and made him a trusted voice in the world of franchise innovation. Explore TruBlue’s franchise opportunity or services, at . About Ford Saeks Ford Saeks is a Business Growth Accelerator with over two decades of experience helping entrepreneurs, franchisees, and business leaders fuel measurable results. As President and CEO of Prime Concepts Group, Inc., Ford has generated over a billion dollars in sales globally, working with organizations ranging from innovative start-ups to Fortune 500 powerhouses. His specialties include customer acquisition, brand positioning, and creating scalable systems that drive profit-rich results. A serial entrepreneur and creative force, Ford has founded more than ten companies, authored five business books, and holds three U.S. patents. His impact has earned him multiple industry accolades and made him a trusted voice in business development circles. In addition to his traditional expertise, Ford is a recognized leader in AI prompt engineering, known for training artificial intelligence tools to deliver high-performing marketing content and business strategies. He recently shared his insights at the “Unleash AI for Business Summit,” where he explored the transformative impact of ChatGPT on marketing, operations, and customer experience. To explore how Ford can help accelerate your business growth, visit , and catch his insights in action on . /episode/index/show/fordify/id/36734460

S1Ep237 Empowering Franchise Ownership with Alesia Visconti 06/26/2025

S1Ep237 Empowering Franchise Ownership with Alesia Visconti Franchise ownership is one of the most accessible and scalable paths to business success—but only when paired with the right strategy, guidance, and support. Alesia Visconti, CEO and President of FranServe, has built her career on making that path clearer, faster, and more impactful for aspiring entrepreneurs around the world. Alesia leads FranServe, the world’s largest franchise consulting and broker organization. Under her leadership, FranServe has grown into a powerhouse platform that connects people with franchise opportunities and equips them to become successful consultants themselves. Her work is redefining how the industry approaches business ownership, making it more inclusive, accessible, and future-focused. With over two decades of experience as a CEO, Visconti’s approach to franchise ownership is anything but theoretical. She began as a franchise consultant herself, quickly becoming a top producer. When the opportunity came to acquire FranServe in 2016, she seized it—and completely transformed the organization. What was once a small network is now a global leader in franchise development, with hundreds of consultants and a mission rooted in empowerment. Visconti’s approach is guided by a belief in personal freedom through business ownership. For many, franchise ownership provides the chance to control their future without starting from scratch. FranServe simplifies that journey by offering a structured, supported model with proven systems and a network of experts. This structure not only benefits the franchisees but also those looking to become franchise consultants—a role that has become increasingly valuable in the post-pandemic business landscape. Alesia also leads the charge in shaping the future of franchising through advocacy and education. She sits on several key committees within the International Franchise Association, including VetFran, the Diversity Institute, and the Legal Legislative Committee. She’s a frequent speaker in Washington, D.C., lobbying for laws that protect small business owners and promote ethical franchising. Beyond her executive role, Alesia is an author, speaker, and champion for women in franchising. Her recent book, The Pink Tsunami: Women's Rise in Franchising, shines a light on the increasing influence women have in the franchising space—and the barriers they continue to overcome. Through platforms like Franchise Dictionary Magazine, which she also acquired and revitalized, Alesia is giving a voice to both the seasoned and the emerging leaders of the industry. What sets Visconti apart is her balance of business acumen and personal mission. She founded FranAid, the philanthropic arm of FranServe, to give back to causes that align with the company’s values—including veteran support organizations, animal rescues, and cancer research. Her belief in doing well by doing good is woven into every layer of the company culture. In an era where entrepreneurship is being redefined, franchise ownership offers a tangible way to enter the business world with a blueprint. For those who don’t want to reinvent the wheel—but do want to drive it forward—franchising presents a proven, supported model with limitless potential. Visconti and FranServe are leading the movement to make that model more visible, more viable, and more inclusive than ever before. Franchise ownership isn’t just about products and services—it’s about people. It’s about helping individuals take control of their time, their income, and their impact. With leaders like Alesia Visconti driving innovation, advocacy, and opportunity, the future of franchising is not just strong—it’s wide open. Watch the full episode on . Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Alesia Visconti Alesia Visconti is the CEO and President of FranServe, the world’s largest franchise consulting and broker network. With over 20 years of experience as a CEO and a deep passion for helping others achieve business ownership, Alesia is a leading voice in franchising. Under her leadership, FranServe has empowered hundreds of consultants and connected thousands of entrepreneurs to franchise opportunities. A frequent keynote speaker, author of The Pink Tsunami: Women’s Rise in Franchising, and active leader within the International Franchise Association, Alesia is reshaping the landscape of modern franchising with bold vision and impact. To learn more about Alesia Visconti and explore franchise opportunities, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit and watch his business TV show at . /episode/index/show/fordify/id/36436550

S1Ep236 Leading Fitness Franchise Growth with Tom Dowd 06/19/2025

S1Ep236 Leading Fitness Franchise Growth with Tom Dowd Fitness franchise growth is not just about expanding locations—it's about building brands, innovating experiences, and creating global communities. Few leaders understand this better than Tom Dowd, CEO of FIT House of Brands, who is steering the future of fitness franchising through a bold combination of strategy, technology, and culture. Tom Dowd’s career has been defined by growth and transformation. As the former COO of GNC and co-founder of Performance Inspired Nutrition alongside Mark Wahlberg, Dowd knows what it takes to scale health and wellness brands at the highest levels. Now, as the CEO of FIT House of Brands, he leads three powerhouse fitness concepts—F45 Training, FS8 Pilates, and VAURA Pilates—under a unified platform designed for accelerated global expansion. At the core of Dowd’s approach to fitness franchise growth is a deep focus on brand experience and operational excellence. Each brand under the FIT umbrella offers a distinct fitness journey: F45 delivers high-intensity functional training, FS8 blends Pilates, yoga, and toning for a complete mind-body workout, and VAURA offers athletic reformer Pilates with a multi-sensory studio environment. Together, these offerings meet the evolving needs of modern fitness consumers, while creating opportunities for franchisees to diversify and scale within the FIT ecosystem. Dowd emphasizes that sustainable fitness franchise growth requires more than just a compelling workout. It demands innovation at every level—from data-driven programming and immersive studio technology to franchisee training and member engagement strategies. FIT House of Brands has built a proprietary platform that combines content libraries, analytics, and member-facing technology to enhance the studio experience and drive deeper brand loyalty. Building a connected wellness ecosystem is a major part of Dowd’s vision. By partnering with strategic investors, corporate partners, and technology innovators, FIT House of Brands is expanding beyond the studio walls to support members’ holistic wellness journeys. This ecosystem approach not only strengthens member retention but also enhances the value proposition for franchisees looking for robust, future-proof business models. Tom Dowd’s leadership philosophy centers on community, scalability, and operational precision. He believes that franchisees are the lifeblood of a fitness brand's success, and the system must be designed to empower owners at every stage of their journey. Through streamlined onboarding, data-supported decision-making, and ongoing education, FIT House of Brands is building a network of owners equipped to thrive in a competitive fitness market. Fitness franchise growth also depends heavily on brand agility. Dowd is keenly aware of shifting consumer demands—more focus on personalization, technology integration, wellness beyond physical fitness, and community connection. His strategy ensures that each FIT brand evolves with the market while maintaining operational simplicity for franchise owners. Another critical factor in Dowd’s success has been his ability to create scalable brand architectures. Rather than relying on one-size-fits-all models, he and his team have developed adaptable systems that allow each franchise location to maintain consistency while catering to the specific demographics and needs of its local market. This level of flexibility enables brands under FIT House of Brands to thrive across 55 countries and counting. Tom Dowd’s approach to fitness franchise growth is a blueprint for how health and wellness brands can move beyond traditional models and build sustainable global platforms. By integrating innovation, community, operational excellence, and strategic expansion, he is redefining what success looks like in the fitness franchising space. As the fitness and wellness industries continue to evolve, leaders like Tom Dowd will shape the future by focusing not only on the product or service, but on the entire ecosystem that supports it. Fitness franchise growth, at its best, creates lasting impact—helping people live better lives while creating meaningful business opportunities around the world. Watch the full episode on . Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Tom Dowd Tom Dowd is the CEO of FIT House of Brands, one of the world’s largest fitness and wellness franchisors, home to F45 Training, FS8 Pilates, and VAURA Pilates. With decades of experience scaling global brands, including as COO of GNC and co-founder of Performance Inspired Nutrition with Mark Wahlberg, Tom is a dynamic leader driving innovation, brand evolution, and franchise growth worldwide. Under his leadership, FIT House of Brands operates over 1,500 studios across more than 55 countries, delivering cutting-edge fitness experiences and building a connected wellness ecosystem that meets the diverse needs of today’s consumers. To explore more about Tom Dowd and FIT House of Brands, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit and watch his business TV show at . /episode/index/show/fordify/id/36345000

S1Ep235 Maximizing Field Support in Franchising with Angela Coté 06/12/2025

S1Ep235 Maximizing Field Support in Franchising with Angela Coté Field support in franchising is often the make-or-break factor that determines whether a system thrives or stalls. While franchise development and operations get plenty of attention, the role of field coaching remains one of the most powerful, yet underutilized, levers for driving sustainable success across a franchise network. Angela Coté, Founder and CEO of Field Coach Experts, has made it her mission to transform how franchise brands think about field support. With over 25 years of hands-on experience growing M&M Food Markets to nearly 500 locations, Angela understands firsthand that franchisee success doesn't happen by chance—it happens through intentional, effective, and scalable support systems. Angela’s work goes beyond traditional consulting. Through Field Coach Experts, she helps franchise systems build out the training, professional development, and best practices needed to maximize the impact of their field teams. Her approach is rooted in the belief that empowered, well-supported franchisees are the foundation for system-wide growth, brand consistency, and long-term profitability. At the core of field support in franchising is the relationship between the franchisor and the franchisee. Coté explains that strong field coaching is not about policing operations or enforcing compliance through fear. Instead, it's about developing trusted partnerships that empower franchise owners to reach their full potential. When franchisees feel supported—not scrutinized—they are far more likely to engage, perform, and remain committed to the brand's mission. Effective field support begins with redefining the role of the field coach. Traditionally seen as inspectors or operational enforcers, field coaches must now be positioned as business advisors, leadership mentors, and accountability partners. Coté emphasizes that today's franchisees expect more than just checklists—they want strategic conversations that help them overcome challenges, identify opportunities, and build better businesses. Angela also points out that field coaching isn't just about individual unit success. It plays a critical role in protecting brand integrity, ensuring consistency across locations, and creating a cohesive franchise community. When franchisees see the brand investing in their personal and professional growth, it creates a deeper connection to the system and fuels positive momentum across the network. Field support in franchising also needs to evolve to meet the demands of a changing business environment. Coté highlights how the rise of virtual communication, changing workforce expectations, and increasingly sophisticated franchisees require brands to rethink how support is delivered. Modern field coaching must be agile, proactive, and highly personalized to resonate with today's owners. Training field coaches is an essential piece of the puzzle. Coté advocates for a structured development path that equips field teams with the skills they need to succeed—not just operational knowledge, but also leadership coaching, relationship-building, and emotional intelligence. Franchise brands that invest in developing their field teams set themselves apart in a competitive market. Another critical aspect Angela stresses is the need for data-driven coaching. Successful field support programs leverage performance metrics, benchmarking, and goal setting to guide conversations and track progress. Without measurable results, coaching can easily become subjective or disconnected from the broader business objectives. Field support in franchising is ultimately about creating a win-win dynamic. When field teams are trained to coach rather than police, and franchisees are given the tools and encouragement they need to thrive, the entire system benefits. Unit-level profitability improves, brand loyalty deepens, and expansion opportunities grow stronger. Angela Coté’s approach offers a fresh, forward-thinking blueprint for franchise systems ready to take their support programs to the next level. By investing in people, relationships, and strategic field coaching, franchisors can build healthier, more resilient brands that drive success for every stakeholder. Watch the full episode on . Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Angela Coté Angela Coté is the Founder and CEO of Field Coach Experts, a leading advisory firm helping franchise brands maximize the impact of their field support teams. With over 25 years of experience in franchising—including helping grow the iconic M&M Food Markets brand to nearly 500 locations—Angela has become a champion for improving franchisee engagement, profitability, and brand success through strategic coaching and development. Her real-world insights and passion for transforming the franchise industry have made her a trusted advisor for franchisors ready to level up their systems and drive sustainable growth. To explore more about Angela Coté and Field Coach Experts, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit and watch his business TV show at . /episode/index/show/fordify/id/36243120

S1Ep234 Elevate Your Franchise Growth Strategy with Joe Mathews 06/05/2025

S1Ep234 Elevate Your Franchise Growth Strategy with Joe Mathews Franchise growth strategy is more than signing new franchisees—it's about building the right foundation, attracting the right people, and scaling smart. Few understand this better than Joe Mathews, Founder and CEO of Franchise Performance Group, who has spent nearly four decades shaping some of the world’s most recognized franchise brands. From his early leadership roles with Subway and Fantastic Sams to advising brands like Marco’s Pizza and many others, Mathews has witnessed firsthand what separates long-term franchise success from short-term expansion. His experience writing five industry-leading books and contributing to major publications like Entrepreneur, USA Today, and Fortune underscores his authority on franchise development. A true student of franchising, Mathews built Franchise Performance Group to provide brands with a full-service, outsourced franchise development solution. His work goes beyond lead generation; it focuses on aligning franchisee and franchisor goals, building systems that foster success, and creating sustainable brand growth that lasts well beyond the initial sale. At the heart of Mathews’ approach to franchise growth strategy is the understanding that great franchise brands are built on great franchisees. It's not about awarding as many territories as possible—it's about recruiting partners who share the brand's mission, values, and long-term vision. He emphasizes that smart franchise expansion is a careful balance of ambition and discipline. Mathews explains that many emerging franchisors fall into the trap of chasing growth for growth’s sake. Without the right systems in place—operational training, marketing support, real estate development, and leadership alignment—franchise networks become fractured and inconsistent. This, he argues, is where the real danger lies: rapid growth without operational excellence can undermine a brand’s reputation faster than anything else. A successful franchise growth strategy requires brands to invest deeply in the success of their franchisees. Mathews points out that franchisors who view franchisees as customers, rather than partners, miss the opportunity to build truly high-performing networks. Franchisees need to be empowered, supported, and continually trained to deliver the brand experience at the highest level. Another critical factor Mathews emphasizes is lead generation quality over quantity. Rather than relying on high-volume lead pipelines that attract the wrong candidates, he advocates for targeted, relationship-driven development strategies that focus on cultural fit, financial qualifications, and alignment with the brand's long-term mission. Strong franchise growth strategy starts with strong franchisee recruitment. Mathews also addresses how the landscape of franchising is shifting. Post-pandemic dynamics, rising interest in semi-passive ownership models, and heightened franchisee expectations are changing how brands must approach development. He stresses that adaptability, transparency, and authenticity are now non-negotiable for brands that want to attract and retain top-tier franchisees. Elevating a franchise growth strategy, Mathews explains, also means knowing when to say no. Not every prospective franchisee is the right fit, and franchisors must have the courage to protect their brand by being selective. A few wrong partnerships early on can have a cascading effect that damages unit economics, customer experience, and brand perception. Franchise success, he insists, is about more than the franchise disclosure document or initial franchise fee. It's about creating a complete, ongoing support system that positions franchisees to succeed and scale within the system. When franchisors prioritize the success of their network first, sustainable brand expansion becomes the natural outcome. Joe Mathews' philosophy offers a timely reminder that growth is not a goal—it's a result. Smart brands focus on operational excellence, franchisee success, and cultural alignment long before they hit national recognition. With decades of experience and proven systems, Mathews continues to shape the future of franchising by helping brands grow the right way, not just the fast way. Watch the full episode on . Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Joe Mathews Joe Mathews is the Founder and CEO of Franchise Performance Group, a leading franchise development firm dedicated to helping brands grow smarter and more sustainably. With nearly 40 years of experience in franchising, Joe has held leadership roles with Subway, Fantastic Sams, Marco’s Pizza, and many other major brands. He is the author of five industry-acclaimed books, including the Amazon best-seller Street Smart Franchising, and a frequent contributor to publications like USA Today, Fortune, and Entrepreneur. Through consulting, writing, and teaching, Joe has helped hundreds of brands elevate their franchise growth strategy, attract top-performing franchisees, and create lasting success. To explore more about Joe Mathews and Franchise Performance Group, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit and watch his business TV show at . /episode/index/show/fordify/id/36243095

S1Ep233 Mastering Body Language and Deception Detection with Traci Brown 05/29/2025

S1Ep233 Mastering Body Language and Deception Detection with Traci Brown Body language and deception detection have become essential skills in a world where communication happens faster and trust is more fragile than ever. Leaders who can accurately read the cues others miss gain a major advantage—whether negotiating deals, hiring key team members, managing remote work, or navigating high-stakes business decisions. Traci Brown, renowned body language expert and behavioral analyst, has built her career teaching organizations how to decode hidden messages and make smarter, faster decisions. Her expertise, once reserved for military intelligence and police investigations, now fuels success at the highest levels of business. Brown has helped close deals worth billions and prevent multimillion-dollar fraud losses by showing leaders how to spot the subtle physical and verbal signals that indicate when someone may be holding back the truth. Building the skill of body language and deception detection starts with recognizing that the body often reveals what words try to conceal. Brown emphasizes that in high-pressure environments—whether across a boardroom table, on a Zoom call, or even in email exchanges—the stakes create physical reactions that no amount of scripted communication can fully hide. Learning to catch these cues transforms how leaders evaluate information, assess risk, and protect their organizations. One of the most critical concepts Brown highlights is the importance of congruency between words and body language. When the message someone is speaking matches their gestures, tone, and nonverbal behavior, there is a greater likelihood of truthfulness. When subtle misalignments appear—like nodding “no” while verbally saying “yes” or a sudden increase in blinking or shoulder shrugging—those become hot spots that demand deeper questioning. Brown explains that deception detection isn't about catching someone in a lie for the sake of confrontation. It's about gathering better intelligence to inform better decisions. In complex business environments, leaders often face situations where not every truth is volunteered. Being able to recognize uncertainty, hesitation, or concealed information can mean the difference between negotiating a winning contract and walking into a costly disaster. Body language and deception detection also play an important role in virtual settings. In an era dominated by remote work and digital communications, Brown teaches that even through Zoom calls, leaders can pick up on critical nonverbal cues. Someone refusing to turn on a camera, unusual pacing in speech, or microexpressions of discomfort can reveal just as much as in-person interactions when viewed with trained awareness. In written communications like email and text, deception indicators shift from body language to verbal patterns. Brown outlines that abrupt changes in tone, overuse of defensive language, and subtle hedging phrases are often signs that the sender is withholding information or feeling pressured. These skills extend beyond traditional fraud prevention into leadership, sales, hiring, and team dynamics—critical areas where trust must be earned and verified continuously. Training executives, managers, and sales teams in body language and deception detection not only sharpens their instincts but also improves their own communication skills. Leaders who understand the importance of congruency project greater trustworthiness themselves, enhancing their influence and credibility in every interaction. Brown's work reveals that everyone can improve their ability to read people. It's not about intuition alone; it's about developing a structured approach to observing patterns, asking the right follow-up questions, and using silence strategically. Recognizing when someone is uncertain, defensive, or holding back provides an opening to ask deeper questions and uncover critical information that would otherwise stay hidden. The practical application of body language and deception detection extends into negotiations, vendor selection, internal team leadership, and even brand representation. When decision-making stakes are high, trusting verbal promises without verifying nonverbal communication leaves leaders vulnerable. Brown equips her audiences to see what others miss and act with confidence based on a deeper layer of insight. The ability to decode body language and detect deception is no longer optional for leaders who want to excel. In business today, sharper perception isn't just a competitive edge—it's a necessity for safeguarding deals, strengthening relationships, and driving meaningful results. Traci Brown has proven that mastering these skills leads to stronger leadership and more decisive action in every facet of business. Don’t miss future episodes featuring powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Traci Brown Traci Brown is a nationally recognized body language expert and behavioral analyst who trains business leaders, law enforcement agencies, and high-performance teams to detect deception and decode hidden signals in communication. Her expertise has helped close billion-dollar sales deals and prevent multimillion-dollar fraud losses. Traci’s techniques, grounded in real-world police and military intelligence tactics, empower professionals to make faster, more informed decisions across in-person, virtual, and written communications. She is a sought-after speaker, media contributor, and trusted advisor for organizations committed to elevating their leadership, negotiation, and sales capabilities. To explore more about Traci’s programs and insights, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit and watch his business TV show at . /episode/index/show/fordify/id/36243065

S1Ep232 Building a Luxury Home Improvement Franchise with Nick Lopez 05/22/2025

S1Ep232 Building a Luxury Home Improvement Franchise with Nick Lopez How do you scale a premium service brand in a saturated industry while maintaining quality, consistency, and culture? Building a luxury home improvement franchise may seem like a high-stakes gamble in an industry plagued by unreliable contractors and inconsistent service. But Nick Lopez, Founder & Steward of LIME Painting, has turned that challenge into a national success story—elevating home services into a premium experience and creating a business model that continues to gain momentum across the U.S. Lopez started his entrepreneurial journey out of necessity, launching a painting business in college to help pay tuition. What began as a way to stay in school became a calling when he noticed a glaring gap in the home improvement space: high-end homeowners had few reliable options for quality craftsmanship and professional service. By focusing on elite clientele and emphasizing consistency, Lopez built what has become a standout luxury home improvement franchise. LIME Painting wasn’t designed to compete on price. From the start, the brand positioned itself around delivering value, not volume. Lopez realized that high-end clients didn’t just want paint on walls—they wanted trust, responsiveness, and excellence. The LIME model filled that void. Clients praised the company simply for answering the phone and showing up. In an industry where the bar was low, exceeding expectations became a growth engine. Ford Saeks emphasized the value of positioning during the conversation, noting that it takes the same effort to sell a premium service as it does a budget one. That insight aligns with Lopez’s strategy: rather than cut corners or race to the bottom, LIME Painting doubled down on quality, communication, and client experience. At the core of LIME’s success is a business model designed for scalability. Long before awarding its first franchise, Lopez was focused on building systems. Inspired by The E-Myth Revisited, he used his college years to build out standardized processes that could be replicated across markets. This methodical approach laid the foundation for a franchise system that now spans over 100 awarded territories. The success of LIME Painting as a luxury home improvement franchise is also rooted in its culture. The company’s values—Gratitude, Enthusiasm, Tenacity, Love, Integrity, Mission, Excellence, and Discipline—form the acronym GET LIME and serve as a compass for every team member and franchise partner. These values aren’t tucked away in an employee handbook. They inform how the business shows up in every market and how it delivers what Lopez calls “happiness” to clients. The franchise’s growth has not come without challenges. Lopez addressed current concerns around supply chain volatility, shifting immigration policies that affect labor availability, and ongoing changes in product regulations. These complexities are part of what makes the model so valuable. LIME’s ability to navigate external pressures while maintaining high standards is a direct reflection of its disciplined structure and strategic foresight. Lopez credits much of LIME’s operational success to recognizing his own role as a visionary. By building a team of integrators and leaders who execute the brand’s mission at every level, he’s ensured the company remains agile and focused. This clarity has allowed LIME to grow without losing sight of the customer or the culture that defines its brand. The customer experience isn’t a marketing tagline at LIME Painting—it’s a measurable standard. From branded vehicles and professional uniforms to personalized touches like delivering key lime pie after project completion, every step reinforces the brand’s premium identity. Clients aren’t just hiring a painter; they’re engaging a team that treats their property and their time with the highest level of professionalism. LIME Painting has positioned itself as the leading luxury home improvement franchise by addressing the gaps in an industry where high-end service was once rare. The brand’s growth is proof that when value is clearly communicated and consistently delivered, scaling becomes a byproduct of trust and performance. Watch the full interview on . Don’t miss future episodes that feature business leaders and growth strategies from across industries. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Nick Lopez Nick Lopez is the Founder & Steward of LIME Painting, a national luxury home improvement franchise redefining quality and service in the home services industry. A first-generation college graduate and entrepreneur, Nick launched his first painting business at 19 and went on to create a scalable model that now serves high-end clients across the country. His passion for craftsmanship, leadership, and values-driven growth has positioned LIME Painting as a standout brand in a competitive market. For more information, visit About Ford Saeks Ford Saeks is a Business Growth Accelerator with more than two decades of experience helping organizations drive innovation, expand brand reach, and generate over a billion dollars in global sales. As President and CEO of Prime Concepts Group, Inc., Ford works with businesses of all sizes—from startups to Fortune 500s—to attract loyal customers, increase profitability, and create sustainable growth strategies. A serial entrepreneur, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received multiple industry awards. He’s also a recognized expert in AI prompt engineering, recently taking the stage at the prestigious “Unleash AI for Business Summit” to share insights on how ChatGPT is transforming business operations, marketing, sales, and the customer experience. Learn more at and watch his show at . /episode/index/show/fordify/id/36191305

S1Ep231 Building a Leading Health and Wellness Franchise with Kyle Jones 05/15/2025

S1Ep231 Building a Leading Health and Wellness Franchise with Kyle Jones Building a successful health and wellness franchise requires more than passion for personal well-being—it demands vision, systems, leadership, and the ability to scale while staying true to core values. Few people embody that balance better than Kyle Jones, CEO and Co-Founder of iCryo. Kyle Jones founded iCryo with a mission to elevate lifestyles through professional, affordable, and accessible personal health services. What began with a focus on cryotherapy has rapidly evolved into one of the world’s largest and most recognizable names in the health and wellness franchise space. With over 200 locations open and ambitious plans to surpass a thousand units globally, iCryo’s growth reflects the strength of a brand built on innovation, intentionality, and operational excellence. Jones' transition from collegiate athlete to CEO was fueled by a broader passion for total wellness. Initially pursuing a career in sports and exercise science, he quickly realized that recovery, mental wellness, and proactive health measures offered a much greater impact beyond athletics. That vision became the foundation for iCryo’s expansive portfolio of services, offering everything from cryotherapy and compression therapy to IV infusions, regenerative medicine, and hyperbaric oxygen therapy. The rapid expansion of iCryo stands out in a competitive market increasingly saturated with wellness concepts. Rather than chasing trends, Jones and his team have remained agile and responsive, intentionally introducing new services based on three critical factors: scientific efficacy, market affordability, and public awareness. This forward-thinking strategy has enabled iCryo to stay ahead of industry shifts while maintaining high operational standards across its franchise system. Building a thriving health and wellness franchise at scale also meant mastering compliance and regulatory challenges. As the company expanded into medical services, Jones emphasized the importance of operating with full medical compliance, working closely with advisory boards and legal teams to ensure alignment with state-by-state healthcare regulations. The result is a franchise model that operates as both a welcoming, retail-friendly environment and a fully compliant medical facility. Culture has played a crucial role in iCryo’s success. From day one, Jones has insisted on a “people first” philosophy, ensuring that team members, franchisees, and guests feel connected to a larger mission. Franchisees are not just business owners; they are partners who share a passion for wellness and a commitment to living out the brand’s core values. This intentional focus on culture helps create consistency across hundreds of locations, allowing iCryo to scale without losing the personal touch that defines the brand. Scaling a health and wellness franchise at this level requires a new type of franchisee—one willing to invest, operate professionally, and engage actively with the brand’s mission. iCryo’s operators are all multi-unit owners, a reflection of the company's shift from a boutique wellness service to a professional, medically-integrated wellness destination. Kyle Jones emphasizes that success in franchising is not about simply signing agreements; it’s about building relationships, aligning on vision, and growing with the brand over time. The commitment to continuous improvement is evident in how iCryo trains and supports its network. From weekly system-wide calls that foster real-time alignment to the establishment of franchise advisory committees that ensure feedback loops between the field and corporate leadership, iCryo has built infrastructure for sustainable growth. Operational manuals, brand standards, and educational platforms like iCryo University are designed to keep franchisees at the forefront of innovation while maintaining operational excellence. Community engagement remains a cornerstone of iCryo’s strategy. Despite the global reach of the brand, every iCryo location is positioned as a local business, deeply connected to the neighborhoods they serve. Jones encourages franchisees to actively network within their communities, building authentic relationships with local groups, fitness clubs, schools, and business organizations to amplify their impact and brand loyalty. Kyle Jones’ approach to building a health and wellness franchise highlights the critical blend of mission-driven leadership, strategic innovation, and operational discipline. His emphasis on culture, compliance, customer experience, and continuous evolution offers a blueprint for any entrepreneur or business leader looking to create lasting impact in a competitive market. Watch the full episode on . Don’t miss future episodes featuring powerful conversations and actionable insights from top business leaders. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Kyle Jones Kyle Jones is the CEO and Co-Founder of iCryo, one of the world’s leading health and wellness franchise brands. With a mission to elevate lifestyles through professional, affordable, and accessible wellness services, Kyle has expanded iCryo into a global powerhouse with over 200 locations and plans for international growth. His background in exercise science, passion for holistic health, and commitment to building a people-first culture have positioned iCryo at the forefront of innovation in the recovery and longevity space. Under Kyle’s leadership, iCryo has become a trusted name in proactive health and wellness solutions, offering a full suite of services including cryotherapy, IV infusions, red light therapy, and regenerative medicine. To explore iCryo’s mission and services, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit and watch his business TV show at . /episode/index/show/fordify/id/36243045

S1Ep230 Simplifying the Franchise Decision Process with Ryan Zink 05/08/2025

S1Ep230 Simplifying the Franchise Decision Process with Ryan Zink Choosing the right franchise can feel like navigating a maze with no clear path—and high stakes at every turn. With hundreds of opportunities and little transparency, would-be franchisees are often left to rely on sales pitches, outdated directories, or gut instincts. The result? Missed opportunities, mismatched investments, and costly mistakes that could have been avoided. For those serious about franchising, the need for a better way forward is urgent. That’s where Ryan Zink steps in. With over 20 years of experience in the franchise world—including three private equity exits, co-founding Complete Nutrition, Franchise FastLane, and now leading as CEO of Franchise Sidekick—he’s reshaping the franchise decision process from the ground up. His mission is simple: help more people buy the right franchise, reduce risk, and set them up for long-term success. Rather than focusing solely on selling brands, Zink has taken the buyer’s perspective. The goal isn’t just to match people with a franchise—it’s to equip them with the tools, insight, and structure they need to make informed, confident decisions. At Franchise Sidekick, that means vetting brands against a 150-point checklist, assessing everything from leadership and support systems to profitability and scalability. It’s not just about who’s selling; it’s about whether the opportunity is worth buying. This structured approach to the franchise decision process is designed to reduce friction and increase transparency. Zink highlights how most prospective franchisees don’t know what questions to ask—or who to trust. They’re stepping into a world where financials vary widely, support is inconsistent, and expectations are often misaligned. Franchise Sidekick offers a solution: a process that empowers buyers through education, data, and strategic matchmaking. Zink also emphasizes the importance of brand readiness. Not every franchise is built to scale—and many don’t have the systems, leadership, or support to sustain growth. By working closely with franchisors, his team ensures that only brands meeting specific criteria are positioned in front of qualified buyers. That alignment is key: a great candidate with the wrong brand is a recipe for frustration on both sides. The conversation also touches on what makes a great franchisee—not just financially, but mentally. Zink points out that while many people want to be business owners, not everyone is ready to operate within the structure a franchise requires. Success in franchising comes from following the system, trusting the process, and staying accountable. The right candidate has clarity on their role, knows what they’re looking for, and is willing to put in the work. In today’s fast-paced franchise industry, where private equity is accelerating brand growth and more people are entering entrepreneurship than ever before, the need for structure and support has never been greater. Simplifying the franchise decision process is about more than efficiency—it’s about creating lasting success. When people are matched with the right opportunity, backed by the right support, they’re more likely to thrive—and so is the brand. Ryan Zink is doing more than helping people buy franchises. He’s changing how the industry thinks about the decision itself. And for those ready to take the leap, the difference between guessing and knowing can define the entire journey. Watch the full episode on YouTube. Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ryan Zink Ryan Zink is the Founder and CEO of Franchise Sidekick, where he’s on a mission to simplify the franchise decision process and help more people invest in the right opportunities. With over two decades of experience, Ryan has co-founded and scaled brands like Complete Nutrition and Franchise FastLane, guided three successful private equity exits, and helped award more than 10,000 franchise locations. He brings a buyer-first approach to franchising, focused on transparency, risk reduction, and sustainable growth. Learn more at . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at and watch his TV show at . /episode/index/show/fordify/id/35869620

S1Ep229 Redefining Success Through Return on Life with Randy Dyck 05/01/2025

S1Ep229 Redefining Success Through Return on Life with Randy Dyck Business owners are often told that growth is the ultimate measure of success. Revenue, units sold, hours worked—these metrics dominate boardrooms, coaching programs, and strategy sessions. But what happens when all that growth still leaves you feeling burned out, disconnected, and unfulfilled? What if the real target wasn’t just a return on investment, but a return on life? Randy Dyck, a real estate veteran with more than 7,000 homes sold over the course of 30 years, knows that question all too well. After reaching the pinnacle of professional success, he found himself asking what it all really meant. The numbers were there. The accolades were there. But something was missing. That realization became a turning point, reshaping his entire outlook on business, leadership, and personal fulfillment. Return on life isn’t a rejection of financial success—it’s an expansion of it. It’s a mindset shift that challenges entrepreneurs to pursue not just profit, but purpose. To build businesses that serve their lives, not consume them. For Randy, this means aligning his coaching and leadership around fulfillment, energy, and authenticity. Through his Scientific Scaling Systems, he now helps real estate professionals grow their businesses without sacrificing the things that matter most—time, relationships, health, and meaning. Throughout the conversation, it becomes clear that this shift isn’t just philosophical—it’s strategic. Entrepreneurs often believe they need to choose between success and satisfaction. But Randy argues that when you prioritize alignment, everything improves: clarity, performance, and yes—profit. When you operate in your zone of genius, when your goals are rooted in your deeper why, business growth becomes not just sustainable, but enjoyable. That shift starts with awareness. Randy shares how a personal exercise—what he calls an “energy audit”—can reveal where your time and effort are truly going. By tracking which tasks drain energy and which fuel it, entrepreneurs can begin to design their day, team, and business structure around what gives them life. From there, it becomes easier to delegate, automate, or eliminate the rest. This idea of self-alignment also ties into how Randy views leadership. It’s not about declaring authority; it’s about modeling curiosity, growth, and service. His leadership equation—learner, leverage, legacy—flips the typical script. The goal isn’t just to scale a company, but to elevate others along the way. When leaders focus on being lifelong learners, sharing what they’ve learned, and helping others create their own legacy, they create businesses that thrive with purpose. In a time where burnout is rampant and “busy” is worn like a badge of honor, return on life offers an alternative—a model where success includes health, family, freedom, and fulfillment. Entrepreneurs don’t have to sacrifice everything to grow. They simply need to redefine what growth means. If you're tired of chasing metrics that don’t deliver meaning, if you’re ready to design a business that energizes rather than drains you, Randy’s perspective will resonate. Success is more than just scale—it’s significance. And when you start building for both, the return on life is exponential. Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Randy Dyck Randy Dyck is the CEO and Founder of Scientific Scaling Systems, a coaching program designed to help real estate professionals grow their businesses with purpose and clarity. With over 30 years of experience and more than 7,000 homes sold, he brings unmatched expertise in sales performance and business leadership. Today, he focuses on helping entrepreneurs shift from chasing return on investment to creating a return on life—building success that’s not just profitable, but personally fulfilling. Learn more at . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at and watch his TV show at . /episode/index/show/fordify/id/35869595

S1Ep228 The Power of Entrepreneurship and Longevity with Blair LaCorte 04/24/2025

S1Ep228 The Power of Entrepreneurship and Longevity with Blair LaCorte Entrepreneurship and Longevity aren’t often discussed in the same sentence, but that’s exactly where the future of high-performance leadership is headed. In a time when business moves faster than ever and disruption is the norm, those who sustain success aren’t just building companies—they’re building resilience from the inside out. Blair LaCorte, Managing Director of LaCorte Ventures, brings a rare perspective on what it takes to lead over the long term. His career spans executive roles across aerospace, artificial intelligence, tech, entertainment, defense, and private equity. From startup growth to IPOs and complex mergers, LaCorte has not only built companies—he’s rebuilt them, restructured them, and prepared them for sustainable scalability. It’s this unique lens that positions him as a standout voice in the intersection of entrepreneurship and longevity. LaCorte’s approach to leadership is rooted in operational excellence, but it’s also deeply informed by neuroscience, systems thinking, and human performance. He doesn’t just advise organizations—he helps rewire how leaders think about health, decision-making, and the environments they operate in. The topic of longevity often focuses on lifespan. LaCorte challenges that by shifting the conversation to healthspan—how long a leader can operate at their peak, not just how long they live. For entrepreneurs, executives, and founders constantly managing pressure, stress, and uncertainty, this distinction is critical. Peak performance isn’t about grinding harder. It’s about creating a foundation that allows for clarity, recovery, and sustainability. Throughout his career, LaCorte has worked with over 100 companies as an investor, board member, and adviser. His experience includes leading major transformations and pioneering innovation in fields that rarely cross paths—an advantage he attributes to his curiosity and pattern recognition across industries. From co-founding mastermind networks to helping companies navigate explosive growth, his perspective on entrepreneurship and longevity is not theoretical—it’s hard-earned. What sets LaCorte apart is his commitment to systems-level thinking. He views business as a sport—one that demands preparation, precision, and performance, but also recovery, connection, and alignment. His emphasis on building value-based teams, fostering deep connections, and operating with authenticity isn’t just cultural advice—it’s a competitive edge. This mindset extends into how LaCorte advises leaders to manage themselves. It’s not just about productivity hacks or strategic frameworks. It’s about building internal infrastructure—mental, emotional, and physical—that allows leaders to make better decisions, manage complexity, and stay adaptable over time. Entrepreneurship and longevity, in his view, are inextricably linked. Without personal optimization, professional growth eventually hits a ceiling. LaCorte’s leadership philosophy also underscores the power of community. He’s a firm believer in the role of masterminds, not just as a tool for knowledge exchange, but as a critical piece of human connection. In an age of information overload, it’s not about accessing more data—it’s about curating the right voices, having trusted peers who challenge your assumptions, and staying accountable to continuous growth. His work in launching the Pinnacle Performers Elite Mastermind reflects this belief. By bringing together leaders from diverse industries, LaCorte facilitates a space where pattern recognition, vulnerability, and innovation intersect. These environments are engineered for growth—not just in revenue, but in mindset and mission. The conversation around entrepreneurship and longevity is only becoming more urgent. As business leaders face rising demands and ever-faster innovation cycles, the ones who thrive will be those who build with endurance in mind. It’s no longer enough to scale fast. It’s about scaling with intention, clarity, and care—for your business, your people, and yourself. Blair LaCorte is part of a new wave of business thinkers who recognize that long-term impact doesn’t come from burnout. It comes from balance, recovery, and relentless alignment to purpose. He’s lived it, led it, and continues to guide others to do the same. Don’t miss future episodes that feature powerful conversations and actionable insights from today’s top business minds. Join Fordify LIVE! Every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Blair LaCorte Blair LaCorte is a transformational leader, entrepreneur, and strategic advisor with a career that spans executive roles across aerospace, AI, tech, defense, entertainment, and private equity. As the Managing Director of LaCorte Ventures, he brings decades of experience guiding companies through rapid growth, operational restructuring, mergers, IPOs, and strategic exits. With a passion for leadership, longevity, and elite performance, Blair is known for applying cross-industry insights to solve complex business challenges. He has served as an investor or advisor to more than 100 companies, helping executive teams unlock growth and build scalable, sustainable strategies. His leadership style combines high-level strategy with a deep understanding of human behavior, systems thinking, and culture. Blair has been recognized as a NASA Innovator of the Year and is a scheduled Virgin Galactic astronaut. He also serves as Vice Chair of the Buck Institute for Research on Aging, where he helps advance science-based approaches to optimizing healthspan and vitality. As the founder of Pinnacle Performers Elite (PPE) Mastermind and MastermindInnovate.com, Blair curates high-impact environments for top-tier entrepreneurs and business owners to connect, grow, and lead with clarity. To explore Blair’s latest work in leadership, longevity, and high-performance strategy, visit for thought leadership and resources, and to learn more about his exclusive mastermind community for elite entrepreneurs. About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for organizations ranging from startups to Fortune 500s. With more than 20 years of experience, he’s redefined what it means to drive success—combining strategic marketing, innovation, and real-world business acumen. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand visibility, and improve performance at every level. He’s founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry accolades for his work in marketing, leadership, and entrepreneurship. A trailblazer in digital innovation, Ford is also an expert in AI prompt engineering, training businesses to use tools like ChatGPT to create high-impact content and elevate customer engagement. He recently shared his expertise on stage at the “Unleash AI for Business Summit,” where he spoke on the role of AI in transforming operations, marketing, and the customer experience. To learn more, visit and watch his business TV show at . /episode/index/show/fordify/id/36219245

S1Ep227 Transforming Culture Through Caregiving in the Workplace with Sue Ryan 04/17/2025

S1Ep227 Transforming Culture Through Caregiving in the Workplace with Sue Ryan Caregiving in the workplace is a conversation too few leaders are having—and it’s costing businesses more than they realize. Hidden behind turnover rates, disengaged employees, rising healthcare costs, and inconsistent performance is a workforce silently struggling to manage dual roles. Employees at every level, from entry-level staff to the C-suite, are balancing the demands of their careers while caring for aging parents, children with special needs, or loved ones facing health challenges. Yet most organizations aren’t equipped to support them, and many employees never speak up. Sue Ryan, Chief Inspirationalist and a strategist for workplace caregiving solutions, brings this challenge into sharp focus. Drawing from over 30 years of personal caregiving experience and professional leadership, Sue shines a light on what she calls the workforce blind spot—an exponentially growing crisis that's costing U.S. businesses an estimated $33 billion annually in lost productivity and turnover. The issue isn’t just personal—it’s systemic. And it’s avoidable. As the U.S. population ages rapidly, with those over 65 set to outnumber those under 18 by 2030, the pressure on working caregivers is increasing fast. The fastest-growing demographic in the country is now adults over 85. This demographic shift is creating ripple effects in every industry, affecting employee well-being, engagement, and long-term retention. Leaders who ignore this trend risk falling behind—not just in compassion, but in performance. Supporting caregiving in the workplace doesn’t mean overhauling business models or adding burdensome policies. In fact, many solutions already exist within organizations; they just haven’t been adapted to meet this need. Sue breaks down how simple shifts in culture—starting with top-level leadership—can make a meaningful difference. It begins with normalizing the conversation. When employees feel safe acknowledging their caregiving responsibilities, it opens the door to flexibility, planning, and improved collaboration. Business leaders often assume caregiving is an HR issue. That’s a costly mistake. When the executive team leads with clarity and openness, human resources can activate systems, provide training for managers, and integrate caregiving into team planning and scheduling. But without visible, top-down acknowledgment, the conversation stalls before it ever starts. Employees who can’t speak up often leave, taking their skills and institutional knowledge with them. Sue also draws attention to what she calls the “sandwich generation”—employees, often in their 40s or 50s, who are supporting both aging parents and dependent children while maintaining full-time roles. These team members bring valuable experience and insight to their companies, but their capacity is being stretched thin. Ignoring their reality leads to burnout, disengagement, and missed opportunity. Normalizing caregiving in the workplace can be as straightforward as updating onboarding conversations, creating safe spaces for disclosure, and encouraging leadership to model openness. Organizations like Deloitte, Starbucks, and Amazon are already seeing measurable results from acknowledging and addressing this reality—improvements in productivity, employee satisfaction, and retention. The shift doesn’t require large financial investments—it requires intention. Companies already have many of the operational, legal, and financial structures in place to support this evolution. The missing piece is leadership. When executives set the tone, the culture follows. It becomes easier for teams to adapt, cross-train, and collaborate in ways that support both business goals and employee well-being. This is more than a human resources initiative—it’s a business growth strategy. Addressing caregiving in the workplace is about keeping your best people, increasing engagement, and reducing the hidden costs of turnover. With the right awareness and tools, organizations can create environments where employees bring their full selves to work—without hiding a critical part of their lives. Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Sue Ryan Sue Ryan is a speaker, strategist, and Chief Inspirationalist dedicated to transforming how organizations support family caregivers in the workplace. With over 30 years of experience navigating her own caregiving journeys while maintaining a professional career, she equips business leaders with the tools and insights to turn caregiving from a hidden liability into a competitive advantage. Sue helps organizations reduce turnover, improve engagement, and build cultures of empathy and performance. Learn more at . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI-driven content strategy, showcased at the Unleash AI for Business Summit. Learn more at and watch his TV show at . /episode/index/show/fordify/id/35869560

S1Ep226 Mastering Scalable Franchise Operations with Ryan Farris 04/10/2025

S1Ep226 Mastering Scalable Franchise Operations with Ryan Farris Scaling a franchise network is often seen as the ultimate benchmark of success—but what happens when growth outpaces execution? For franchisors and franchisees alike, the challenge isn’t just growth, it’s sustaining scalable franchise operations that drive consistent results across locations, regions, and countries. When systems falter and support lags behind expansion, the cracks begin to show—profitability dips, brand reputation takes a hit, and momentum slows. Ford Saeks sits down with Ryan Farris, President, COO, and Region EVP at Fortidia, who brings firsthand insight into the infrastructure, culture, and leadership required to build franchise systems that scale without sacrificing quality or performance. With experience overseeing more than 3,000 franchise locations across 50+ countries, Ryan’s perspective is rooted in operational depth and a results-driven mindset. Execution—not ambition—is often the defining factor in whether a franchise system thrives or stalls. While organizations frequently rally around lofty mission statements, Ryan Farris points to the everyday actions that shape a brand’s culture and determine its trajectory. Systems, coaching, and accountability—not slogans—are what sustain performance. Ford Saeks and Farris highlight how many franchise brands falter when growth outpaces their ability to implement and support consistent operational standards. Without a strong foundation, scale becomes a liability rather than a strength. Central to this discussion is what Ryan refers to as the Wheel of Excellence—a framework used to assess and support franchisees across four key pillars: marketing, sales, operations, and finance. This approach allows franchisors to diagnose strengths and weaknesses quickly, offering tailored guidance based on the needs of each owner. Ford expands on the importance of knowing where franchisees excel, where they need support, and how accountability paired with coaching can unlock system-wide success. Scalable franchise operations are not achieved through one-size-fits-all strategies. The episode highlights the differences between owner-operators, owner-managers, and owner-CEOs, and how each stage requires a different level of systemization, delegation, and leadership. Ryan shares why the most successful franchisees are those who can clearly identify their strengths and hire to support their weaknesses—whether in marketing, finance, or day-to-day operations. The idea that franchisees should navigate growth entirely on their own often leads to breakdowns in performance and consistency. Scalable franchise operations require more than a solid business model—they demand clear guidance, structured support, and continuous feedback. Growth without attention to unit-level economics can lead to fragile systems, where expansion masks underlying issues. Sustainable success comes from franchise systems that perform at the unit level, backed by infrastructure designed to reinforce execution at every stage. Technology, particularly AI, emerges as a powerful enabler throughout the episode. Ryan shares how AI is being implemented across Fortidia’s portfolio of brands—from analyzing customer calls to improving lead response times and simplifying franchisee support. Rather than replacing the human element, these tools are used to create clarity, enhance training, and ensure that service quality remains high even as the network grows. There’s a clear call for leaders to pause and examine whether their current systems truly support long-term growth. Are franchisees following the playbook? Are they receiving actionable insights that drive improvement? And most importantly—are the fundamentals being executed consistently at scale? Mastering scalable franchise operations isn’t just about systems or strategy—it’s about alignment. Between franchisors and franchisees. Between vision and execution. Between growth and performance. With Ryan Farris bringing grounded insights and Ford Saeks guiding the conversation with experience and clarity, this episode offers a high-value perspective for anyone responsible for leading or scaling a franchise brand. Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Ryan Farris Ryan Farris is the President, COO, and Region EVP at Fortidia, where he leads operational strategy and brand growth across a portfolio of global franchise systems. With experience overseeing more than 3,000 franchise locations in over 50 countries, he brings deep expertise in scalable franchise operations, leadership development, and system-wide performance. Known for implementing frameworks like the Wheel of Excellence, he focuses on driving accountability, strengthening unit-level economics, and leveraging technology to support franchisee success. Learn more about . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped generate over a billion dollars in sales for companies ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he focuses on customer acquisition, brand visibility, and innovation. With over 20 years of experience, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. His expertise also extends into AI prompt engineering, where he’s recognized for training AI to drive engagement and results. Learn more at and watch his TV show at . /episode/index/show/fordify/id/35869575

S1Ep225 Conflict Resolution for Leaders with Natalia Trodhal 04/03/2025

S1Ep225 Conflict Resolution for Leaders with Natalia Trodhal Conflict is an unavoidable part of leadership. Whether managing a team, navigating workplace dynamics, or handling high-stakes negotiations, leaders constantly face moments of tension. How they respond in these situations determines not only their effectiveness but also the success of their teams and organizations. Without the right approach, unresolved conflicts can damage morale, decrease productivity, and create a toxic work environment. Conflict resolution for leaders isn’t about eliminating disagreements—it’s about transforming tension into productive conversations and stronger relationships. Too often, leaders view conflict as a problem to avoid rather than an opportunity to foster collaboration and innovation. Natalia Trodhal, a Conflict Converter™ and Leadership Impact Strategist, has built her career on helping leaders reframe conflict and use it as a tool for growth. With a background in law enforcement and social services, Trodhal understands high-pressure environments where conflicts escalate quickly. Early in her career, she relied on traditional de-escalation tactics, only to realize that real transformation starts with self-regulation. Leaders who struggle with conflict often focus on controlling others rather than managing their own reactions. Trodhal’s approach flips that mindset, emphasizing the importance of self-awareness, emotional intelligence, and a structured framework for handling workplace tension. At the core of her conflict resolution strategy is a three-step framework: Evaluate, De-escalate, and Navigate. Leaders who master these steps gain the ability to assess their own emotional responses, take control of their reactions, and guide conversations toward positive outcomes. Instead of reacting impulsively, they develop the skills to pause, assess the situation, and approach conflicts with clarity and composure. One of the biggest challenges in conflict resolution for leaders is navigating difficult conversations without triggering defensiveness. A poorly handled confrontation can escalate tensions, leading to disengagement or even turnover. Trodhal emphasizes that leaders must shift their approach from blame and control to curiosity and collaboration. Asking better questions, acknowledging different perspectives, and setting clear expectations can turn what feels like a standoff into a breakthrough moment for teams. Unresolved conflict is one of the most damaging forces in any organization. It creates resentment, stifles innovation, and erodes trust. Leaders who avoid addressing problems directly often find themselves dealing with bigger issues down the road. By approaching conflict with confidence and a proven strategy, they foster a culture where team members feel heard, respected, and motivated to contribute. The future of leadership will be defined by those who can navigate workplace challenges with confidence, emotional intelligence, and a willingness to engage in tough conversations. As workplaces evolve, remote teams grow, and AI shifts how businesses operate, human connection and strong leadership skills will remain irreplaceable. The ability to turn workplace tension into collaboration will set great leaders apart from the rest. Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Natalia Trodhal Nat is a speaker, consultant, and IT professional who draws from her personal journey and years of professional expertise to help individuals and organizations master their emotional responses, leading to stronger teams and better outcomes. Born to immigrant parents and having faced the uncertainty of life as an undocumented resident, Nat brings a unique perspective to her work. She offers consulting services that help clients overcome obstacles, set meaningful goals, and create fulfilling lives both personally and professionally. As a speaker, Nat delves into the heart of resilience, providing insights, strategies, and inspiration to conquer obstacles and emerge stronger. Find out more about Natalia at . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also includes AI-driven content strategy, which he showcased at the Unleash AI for Business Summit. Learn more at and watch his TV show at . /episode/index/show/fordify/id/35633070

S1Ep224 Dual-Branded Franchise Strategy with Dine Brands' Scott Gladstone 03/27/2025

S1Ep224 Dual-Branded Franchise Strategy with Dine Brands' Scott Gladstone Restaurant franchising has always been a game of margins, efficiency, and maximizing customer demand. But with rising real estate costs, shifting consumer expectations, and an increasingly competitive market, franchise operators face a critical challenge—how to drive profitability while delivering an exceptional dining experience. For decades, the industry has relied on single-brand locations, but a bold strategy is reshaping the landscape. The dual-branded franchise model is emerging as a game-changer, providing operators with a smarter way to scale, optimize resources, and attract a broader customer base. Dine Brands, the powerhouse behind Applebee’s, IHOP, and Fuzzy’s Taco Shop, is leading the charge with this innovative approach. By bringing two well-known restaurant brands under one roof, they are redefining operational efficiency and customer convenience while creating new opportunities for franchisees. Scott Gladstone, Chief Development Officer & President of International at Dine Brands, is at the helm of this expansion, guiding franchisees through the advantages and unique considerations of adopting this model. The concept of a dual-branded franchise is simple yet highly strategic. Instead of building two separate locations, franchisees can operate both Applebee’s and IHOP within a shared space. Customers experience the best of both brands while back-of-house operations remain streamlined, maximizing labor efficiency, inventory management, and overall cost savings. The approach also allows for more flexibility in site selection, making it possible to enter markets where a standalone restaurant may not have been viable. For franchise owners, this model presents a compelling opportunity to diversify revenue streams without doubling overhead expenses. By aligning two brands with distinct peak dining times—IHOP’s strong morning traffic and Applebee’s thriving lunch and dinner business—franchisees can generate a steady flow of customers throughout the day. This strategic alignment addresses a common issue in the industry, where restaurants often struggle with downtime during off-peak hours. Instead of letting valuable square footage sit idle, operators can optimize their footprint and drive profitability across multiple dayparts. While the dual-branded franchise strategy offers significant financial advantages, it also comes with unique challenges that require thoughtful execution. Maintaining brand integrity within a shared space means ensuring a seamless customer experience, from signage and restaurant layout to menu offerings and service expectations. Each brand has its own identity, and successfully merging them under one roof requires careful design and operational planning. Gladstone and his team at Dine Brands have worked through these complexities, creating a system that balances efficiency with a clear distinction between the two dining experiences. The early success of dual-branded locations has sparked interest from both new and existing franchisees. Some operators are exploring conversions of their current restaurants to adopt the model, while others see it as an opportunity to enter new markets with a stronger competitive edge. Whether through new development or retrofitting existing locations, the flexibility of the dual-branded approach allows franchisees to make strategic investments tailored to their market conditions. As the restaurant industry evolves, the ability to adapt and capitalize on new growth strategies will separate thriving brands from those struggling to keep pace. The dual-branded franchise model is proving to be a forward-thinking approach that benefits both franchisees and consumers alike. By leveraging shared infrastructure, reducing operational costs, and offering guests greater variety, this strategy is paving the way for the future of franchising. For those exploring franchise opportunities or looking for ways to strengthen their current operations, understanding the dual-branded franchise strategy is essential. The shift toward multi-brand concepts is more than just a trend—it’s a smart business move that aligns with the realities of today’s market. As industry leaders continue to refine and expand this approach, it will undoubtedly play a significant role in shaping the next phase of restaurant growth. Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Scott Gladstone Scott Gladstone is the Chief Development Officer at Dine Brands Global, leading franchise development and strategic expansion across Applebee’s, IHOP, and Fuzzy’s Taco Shop. He also serves as International President, overseeing the company’s global portfolio. Since joining Dine Brands in 2016, he has played a key role in brand growth, off-premise innovation, and franchisee support. With a background in strategy and operations, including years at The Boston Consulting Group, Scott is focused on driving new opportunities for franchisees and shaping the future of restaurant development with forward-thinking concepts like the dual-branded franchise model. Find out more on Dine Brands at About Ford Saeks Ford Saeks is a Business Growth Accelerator with a track record of generating over a billion dollars in sales for companies ranging from startups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., he helps businesses attract loyal customers, expand brand awareness, and drive innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also extends to AI prompt engineering, where he trains businesses to leverage AI for marketing, sales, and customer engagement. Learn more at and watch his TV show at . /episode/index/show/fordify/id/35487415

S1Ep223 Crack the Code to Franchise Success with Entrepreneur Guy Coffey 03/20/2025

S1Ep223 Crack the Code to Franchise Success with Entrepreneur Guy Coffey Building a successful business is no small feat, and in the world of franchising, the stakes are even higher. Entrepreneurs who enter the franchise space—whether as franchisees or franchisors—often find themselves navigating complex systems, balancing operational challenges, and working to stand out in a competitive market. For those looking to grow, the right leadership mindset and strategic approach can make all the difference between success and struggle. Few people understand franchise leadership better than Guy Coffey. With over 17 years of experience, he has built, scaled, and sold multiple businesses in the franchising space. As one of the first 100 Anytime Fitness franchisees, he expanded across six territories, mastering the fundamentals of business growth, operational efficiency, and brand development. Later, he co-founded and scaled Frenchie’s Modern Nail Care, which he and his wife, Stephanie, successfully exited after selling the franchise system to private equity. Now, Guy is using his experience to advise emerging franchisors and franchisees, helping them break through common obstacles and accelerate their success. The path from franchisee to franchisor brings unique challenges. Many aspiring business owners underestimate what it takes to scale, often focusing on growth without establishing the right foundation. From structuring franchise agreements to developing support systems for operators, leading a franchise brand requires more than just a great concept—it demands vision, adaptability, and a commitment to operational excellence. Guy’s journey highlights the importance of strategic planning and building sustainable systems that empower franchisees while ensuring brand consistency. One of the most overlooked aspects of franchise leadership is the ability to develop strong relationships. A franchise system is only as strong as the people within it, and long-term success depends on fostering collaboration between franchisees and the corporate team. Guy’s background in both roles gives him a unique perspective on the communication, support, and accountability necessary for a thriving franchise network. Too often, struggling franchisees isolate themselves instead of leveraging the experience of others who have found success within the same system. Guy emphasizes the importance of staying engaged, being coachable, and focusing on execution rather than excuses. Franchising is not just about following a system—it’s about actively participating in its evolution. The most successful franchisees don’t simply rely on brand recognition; they take ownership of their local marketing efforts, build strong community connections, and find ways to differentiate themselves in their markets. Guy has seen firsthand how those who embrace this mindset achieve far greater success than those who expect the franchisor to do all the heavy lifting. Business owners who take initiative, engage with their teams, and continually refine their processes position themselves for long-term growth. Beyond franchising, Guy’s entrepreneurial mindset has led him to new ventures, including his latest business in the construction services industry. His experience demonstrates that the principles of franchise leadership—systems thinking, strategic execution, and a focus on relationships—apply across industries. Whether scaling a franchise or launching an independent business, the fundamentals remain the same: establish a strong foundation, build the right team, and stay adaptable in an ever-changing market. Franchise leadership is about more than just running a business—it’s about fostering a growth mindset, building a network of support, and continuously improving. Entrepreneurs who embrace these principles set themselves apart in the competitive world of franchising and position their businesses for sustainable success. Don’t miss future episodes of Fordify LIVE! every Wednesday at 11 AM Central, streaming on your favorite social platforms. Catch new episodes of The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Guy Coffey Guy Coffey is a seasoned entrepreneur with over 17 years of experience in franchise leadership. As one of the first 100 Anytime Fitness franchisees, he expanded across six territories before co-founding and scaling Frenchie's Modern Nail Care, which was successfully sold to private equity. Currently, Guy advises emerging franchisors and franchisees, helping them overcome growth challenges and build successful businesses. For more information, visit his website at . About Ford Saeks Ford Saeks is a Business Growth Accelerator who has helped companies—from startups to Fortune 500s—generate over a billion dollars in sales. As President and CEO of Prime Concepts Group, Inc., he specializes in customer acquisition, brand expansion, and innovation. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His expertise also includes AI-driven content strategy, which he showcased at the Unleash AI for Business Summit. Learn more at and watch his TV show at . /episode/index/show/fordify/id/35610295

S1Ep222 Creating a Winning Company Culture with FASTSIGNS Franchisee Todd Helfer 03/13/2025

S1Ep222 Creating a Winning Company Culture with FASTSIGNS Franchisee Todd Helfer Company culture is often the silent force behind a business’s success or failure. It attracts top talent, retains employees, and ultimately shapes the customer experience. For many business owners, the challenge lies in creating a culture that fosters growth while maintaining high performance and accountability. Todd Helfer, President of FASTSIGNS Jacksonville, has achieved this at an elite level, leading his location to become the #3 FASTSIGNS franchise out of 750 locations worldwide. Helfer’s journey in the signage industry started early. After leaving college as a freshman, he immersed himself in business, learning the industry from the ground up. In 2017, he took ownership of his own FASTSIGNS location and has since scaled it into one of the most successful franchises in the system. His approach to growth isn’t just about sales and operations—it’s about building a workplace where employees thrive and customers receive exceptional experience. At the core of Helfer’s success is a carefully built company culture that drives performance and growth. He believes that culture outweighs talent when it comes to hiring and retaining employees. No matter how skilled someone may be, if they don’t align with the company’s values, they won’t be a good fit. This mindset has led to a deliberate hiring process that prioritizes cultural alignment and work ethic over experience alone. A strong company culture thrives on accountability. Helfer has created an environment where expectations are clear, and performance is measured not just by results but by engagement and contribution to the team. He emphasizes the importance of setting employees up for success by providing them with the right tools, training, and leadership. When challenges arise, he looks inward first, asking what could be improved within leadership before placing blame elsewhere. Exceptional customer service is a direct reflection of a company’s culture. Helfer understands that in a competitive industry like signage, businesses must differentiate themselves through the experience they provide. His philosophy revolves around over-communication—ensuring clients are informed at every stage of the process to eliminate uncertainty and build trust. From the moment a project begins to the final installation, his team is trained to create “moments of wow” for customers, reinforcing the reputation FASTSIGNS Jacksonville has built over the years. Scaling a business while maintaining strong cultural values is no easy feat. As FASTSIGNS Jacksonville has grown, Helfer has adapted his leadership style, moving from being involved in every decision to empowering a team that can execute at a high level. The transition hasn’t always been smooth, and he acknowledges that mistakes along the way have been some of his greatest learning experiences. One of the biggest lessons came from hiring a sales manager too early in the company’s growth. While it seemed like the right move at the time, Helfer realized that sales was a function he needed to oversee personally to maintain the high standards that had driven their success. For franchisees, entrepreneurs, and business leaders alike, the foundation of a thriving business isn’t just in the systems or products—it’s in the people who bring it to life. Company culture determines whether employees show up just to collect a paycheck or whether they take ownership of their roles, push for excellence, and contribute to long-term growth. Helfer’s approach demonstrates that when culture is built intentionally, it can become a company’s greatest competitive advantage. Fordify LIVE! airs every Wednesday at 11 AM Central on your favorite social platforms. Catch The Business Growth Show Podcast every Thursday for insights from top industry leaders and business growth experts. About Todd Helfer Todd Helfer is President of FASTSIGNS Jacksonville, the third-largest franchise out of more than 750 FASTSIGNS locations worldwide. With a lifelong career in the signage industry, Todd began his entrepreneurial journey after leaving college as a freshman. Guided by a commitment to leadership, team-building, and exceptional customer service, he transformed his franchise into one of the most successful in the FASTSIGNS network. Todd’s philosophy is rooted in fostering a strong company culture where accountability, clear communication, and employee engagement drive sustained growth. His hands-on approach and dedication to excellence have earned him recognition as an industry leader, making him a sought-after voice on topics of franchising, business scaling, and company culture. Outside of work, Todd enjoys spending quality time with his family, coaching and attending his son’s sports practices, and engaging in his favorite pastimes—basketball, golf, boating, and supporting the Jacksonville Jaguars. Learn more about . About Ford Saeks Ford Saeks is a Business Growth Accelerator with a proven track record of driving over a billion dollars in sales worldwide for businesses of all sizes—from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford specializes in helping organizations attract loyal customers, expand brand awareness, and spark innovation to fuel long-term success. An entrepreneur at heart, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry awards. His expertise extends beyond traditional business growth strategies into AI-driven marketing and sales, where he is recognized for training AI to generate high-impact content that engages audiences and delivers results. He recently shared these insights at the Unleash AI for Business Summit, where he explored how ChatGPT is transforming operations, marketing, and customer experience. With over 20 years of experience, Ford’s no-nonsense approach, real-world insights, and innovative mindset have made him a sought-after speaker, consultant, and thought leader in business acceleration. Learn more at and watch his TV Show at . /episode/index/show/fordify/id/35424580

S1Ep221 Franchise Success Strategies with Authority Brands' Jason Henshaw 03/06/2025

S1Ep221 Franchise Success Strategies with Authority Brands' Jason Henshaw What does it take to build a thriving and scalable franchise business? Many entrepreneurs enter franchising expecting immediate success, only to find that long-term growth requires more than just a great brand name. Without the right franchise success strategies, franchisees can struggle with operations, customer acquisition, and maintaining profitability in an increasingly competitive market. Understanding how to leverage a franchise system effectively, follow proven processes, and execute key growth strategies can mean the difference between success and stagnation. Franchise success strategies start with choosing the right opportunity. With so many franchise options available, identifying a business model that aligns with personal goals, skill sets, and financial expectations is critical. The most successful franchisees take the time to evaluate whether the brand’s support system, market positioning, and business model offer the potential for sustainable growth. Franchisees who work within a structured system while maintaining an entrepreneurial mindset tend to see the best results. A strong franchise system provides training, marketing, and operational support, but individual success ultimately depends on how well a franchisee executes the model in their local market. Having a solid foundation is only the beginning. Franchise growth depends on the ability to scale efficiently while maintaining high service standards and operational consistency. Many franchisees face challenges when transitioning from a hands-on owner-operator to managing a team and expanding their customer base. Understanding when and how to delegate responsibilities, invest in marketing, and optimize internal processes can make scaling a business more manageable. Successful franchisees recognize the importance of data-driven decision-making, tracking key performance indicators, and continuously refining their approach to growth. Franchise success strategies also include leveraging technology and automation to enhance efficiency. The best franchise brands invest in tools and systems that allow franchisees to streamline operations, improve customer communication, and track performance in real time. However, technology is only as effective as the people using it. The ability to combine digital tools with strong leadership, team development, and customer relationship management is what sets top-performing franchisees apart. Another critical component of franchise growth is resilience. Economic downturns, shifting consumer trends, and unexpected challenges can impact any business. Franchisees who adapt, stay engaged with their franchise network, and implement innovative solutions position themselves for long-term success. Franchise brands that provide ongoing education, peer support, and leadership development help franchisees navigate challenges and seize new opportunities. Franchising offers a pathway to business ownership with built-in support, but success is never guaranteed. The most profitable and sustainable franchises are built by owners who commit to franchise success strategies, stay engaged with their brand’s leadership, and take proactive steps to grow their business. Whether it’s refining operations, investing in marketing, or strengthening customer relationships, taking a strategic approach to franchising leads to greater results. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Jason Henshaw Jason Henshaw is the Franchise Development Manager at Authority Brands, bringing over 15 years of experience in franchise ownership and development. Having started as a franchise owner himself, Jason understands the challenges and opportunities that come with building a successful franchise. Now, he helps aspiring business owners navigate the franchising process, providing insights on franchise growth, operational excellence, and strategic expansion. At Authority Brands, Jason works with a diverse portfolio of home service franchise brands, helping entrepreneurs invest in recession-resistant, scalable business models. His hands-on approach and deep industry knowledge make him a valuable resource for those looking to enter or expand within the franchise world. Learn more at and About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping businesses drive innovation, attract loyal customers, and increase revenue. As President and CEO of Prime Concepts Group, Inc., he has played a key role in generating over a billion dollars in sales worldwide, working with startups, franchises, and Fortune 500 companies. His expertise in marketing, sales, and business strategy has made him a sought-after speaker, consultant, and thought leader. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His track record of success has earned him numerous industry awards, and his insights have helped businesses create sustainable growth through customer acquisition, branding, and operational excellence. Ford is also a leader in AI prompt engineering, training businesses on how to leverage AI for content creation, marketing, and sales strategies. He recently showcased this expertise at the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming modern business operations and customer engagement. For more insights and resources, visit and watch his TV show at . /episode/index/show/fordify/id/35190095

S1Ep220 Scaling Success in Senior Care Franchising with JJ Sorenti 02/27/2025

S1Ep220 Scaling Success in Senior Care Franchising with JJ Sorenti Is senior care franchising the right investment in today’s rapidly expanding market? With the ageing population increasing at an unprecedented rate, entrepreneurs and franchise investors are looking for ways to capitalize on the demand for high-quality senior care services. The challenge is understanding how to scale a franchise successfully while navigating the complexities of an industry that requires both business acumen and a strong commitment to service. Senior care franchising offers a unique opportunity to build a purpose-driven business that meets a critical need while providing financial growth potential. However, scaling a franchise requires more than just a strong brand name. It involves selecting the right locations, recruiting the right operators, and ensuring consistency in service quality across multiple units. The most successful franchisees embrace a system designed for growth while maintaining flexibility to adapt to local market needs. Leadership within a franchise organization plays a key role in how well franchisees execute the proven systems in place. When franchisees take ownership of their success and fully engage with the tools and strategies provided, they are positioned to outperform their competition and create sustainable businesses. Franchise development in the senior care industry is driven by increasing demand from families looking for reliable, high-quality services to support aging loved ones. This demand creates opportunities for franchise owners to build a business with both financial and personal rewards. The key is understanding the best practices that separate thriving senior care franchises from those that struggle. Market positioning, client acquisition strategies, and operational excellence all play a role in long-term success. The most effective franchise operators focus on building strong community relationships, leveraging technology to improve client experiences, and creating a workplace culture that attracts and retains top talent. The franchise landscape is competitive, and as more investors enter the space, standing out requires a clear strategy. The best franchise brands provide franchisees with comprehensive support, including marketing resources, sales training, and operational guidance. A strong franchise system ensures that every location upholds the brand’s reputation while allowing owners to focus on growth. By working within a structured model that has been refined through years of experience, franchisees can accelerate their success while avoiding common pitfalls. The future of senior care franchising will be shaped by innovation, consumer expectations, and the ability of franchise brands to evolve with the needs of the aging population. Technology is playing a larger role in how services are delivered, and franchise brands that integrate tech-driven solutions will gain a competitive advantage. Operational efficiencies, data-driven decision-making, and client-centric services will define the next generation of successful senior care franchises. For those considering investing in this space, understanding how to implement these elements effectively will be a key factor in long-term sustainability. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About JJ SorrentiJJ Sorrenti is the CEO of Best Life Brands, a franchise platform company specializing in senior care services. With over 25 years of leadership experience in franchising and retail, JJ has built and scaled multiple national brands, overseeing more than 750 franchise locations across the U.S. and Canada. Under his leadership, Best Life Brands has expanded its portfolio to include ComForCare, CarePatrol, Blue Moon Estate Sales, Boost Home Healthcare, and Next Day Access, providing a comprehensive suite of services that support aging populations and their families. Before joining Best Life Brands, JJ held executive roles at Safeguard Business Systems, Huntington Learning Centers, Hollywood Tans, and General Nutrition Centers (GNC), where he played a key role in expanding franchise operations globally. His experience in franchise development, strategic growth, and operational excellence has made him a respected leader in the industry. He is also actively involved with the International Franchise Association (IFA) and serves on the board of trustees for the IFA Education Foundation. Passionate about business growth and franchise success, JJ is dedicated to empowering franchisees with the tools, strategies, and leadership support they need to thrive in a competitive market. His approach focuses on innovation, franchisee engagement, and building strong brand cultures that drive long-term success. For more information about JJ Sorrenti and Best Life Brands, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience helping businesses drive innovation, expand brand awareness, and increase revenue. As President and CEO of Prime Concepts Group, Inc., he has generated over a billion dollars in sales worldwide, working with startups, franchises, and Fortune 500 companies. His expertise in marketing, sales, and business strategy has made him a sought-after consultant, keynote speaker, and thought leader. A serial entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His track record of success has earned him numerous industry awards, and his insights have helped businesses create sustainable growth through customer acquisition, branding, and operational excellence. Ford is also a leader in AI prompt engineering, training businesses on how to leverage AI to enhance content creation, marketing, and sales strategies. He recently showcased this expertise at the Unleash AI for Business Summit, where he discussed how ChatGPT is transforming modern business operations and customer engagement. For more insights and resources, visit and watch his TV show at . /episode/index/show/fordify/id/35176710

S1Ep219 Franchise Development with Dan Glaser 02/20/2025

S1Ep219 Franchise Development with Dan Glaser Is franchising the right path to business growth? Entrepreneurs seeking to expand their brands often face a critical decision—how to scale effectively while maintaining consistency and profitability. Franchise development provides a structured pathway, but success in franchising requires more than just a great business model. It demands a strategic approach, a deep understanding of market positioning, and the ability to attract and support the right franchise partners. Franchise development is not just about selling franchises; it's about creating a scalable system that benefits both franchisors and franchisees. Many emerging brands struggle with growth because they fail to establish clear operational standards, build strong leadership, and implement efficient marketing strategies. The most successful franchisors recognize that their franchisees are not employees but independent business owners who need inspiration, guidance, and a proven system to thrive. The balance between control and flexibility is key. Entrepreneurs who franchise their businesses must learn how to lead through influence rather than mandates, ensuring franchisees follow the system while also leveraging their own business acumen. One of the biggest mistakes in franchise development is underestimating the financial requirements. Many brands attempt to scale without a clear growth strategy, resulting in cash flow issues and ineffective expansion. The cost of acquiring new franchisees has increased, making it crucial for franchisors to develop efficient lead-generation strategies, leverage consultant networks, and invest in digital marketing. Having a three-year growth pro forma and setting clear expectations for investment and returns can mean the difference between sustainable growth and costly missteps. A successful franchise model isn't just about the product or service—it’s about what the business can do for the franchisee. The most attractive franchise opportunities offer a strong support system, a solid track record, and a leadership team committed to franchisee success. Entrepreneurs evaluating franchise opportunities should assess not only the financial potential but also whether the brand’s culture, values, and business model align with their strengths. Those considering franchise ownership must also be honest about their role in the business. Some franchises require strong sales skills and direct customer interaction, while others allow for a more operational, behind-the-scenes approach. Finding the right fit can make or break long-term success. Technology plays a critical role in franchise growth, but over-reliance on automation can create a disconnect with franchisees and customers. The most effective franchisors strike a balance between using technology for efficiency while maintaining a personal touch in communication and support. Customer experience remains the cornerstone of a thriving franchise, and all the marketing in the world cannot compensate for a lack of customer satisfaction. For entrepreneurs looking to take control of their financial future, franchising presents a compelling opportunity, but only when approached with the right mindset and strategy. Success requires commitment, resilience, and a willingness to follow a proven system while continuously adapting to market changes. Those who understand the long-term value of franchising, rather than seeking quick returns, are the ones who build lasting, profitable businesses. Join Fordify LIVE every Wednesday at 11 AM Central on your favorite social platforms, and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. About Dan Glaser Dan Glaser is the Founder & President of FranGrowth, a franchise development firm focused on helping emerging brands scale strategically. With nearly 20 years of experience in the franchise industry, Dan has played a key role in expanding some of the most recognized home service brands, including Rainbow International Restoration, Window Genie, HouseMaster Home Inspection, and Real Property Management. His expertise spans franchise recruitment, growth strategy, and leadership development, making him a trusted advisor for franchisors looking to drive sustainable, long-term success. Dan began his career in franchising in 2007 at DreamMaker Bath & Kitchen, where he was instrumental in recruiting some of the company’s largest conversion franchise owners. He then spent 15 years with Neighborly Brands, the world’s largest home services franchise group, where he was responsible for driving franchise growth across multiple high-performing brands. In 2022, he founded FranGrowth to provide franchisors with a transparent, results-driven approach to franchise development, focusing on scalable systems, strong leadership, and franchisee success. Passionate about entrepreneurship and business ownership, Dan believes in the power of franchising to create opportunities and drive economic growth. His approach emphasizes building franchise systems that not only generate profitability but also provide long-term value to franchisees. For more information, visit . About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, helping businesses scale, innovate, and drive measurable results. As President and CEO of Prime Concepts Group, Inc., Ford has played a key role in generating over a billion dollars in sales worldwide, working with companies ranging from startups to Fortune 500s. His expertise lies in customer acquisition, brand expansion, and business innovation, making him a sought-after speaker, consultant, and thought leader. A proven entrepreneur, Ford has founded over ten companies, authored five books, and been awarded three U.S. patents. His strategic approach to business growth has earned him numerous industry awards and recognition as a leading expert in marketing, sales, and leadership development. In addition to his extensive work in business acceleration, Ford is at the forefront of AI prompt engineering, training businesses to leverage AI for content creation, marketing, and operational efficiency. He recently showcased this expertise at the prestigious Unleash AI for Business Summit, sharing insights on how ChatGPT is transforming marketing, sales, and customer experience strategies. For more insights and resources, visit and watch his TV show at . /episode/index/show/fordify/id/35166675

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