S1Ep241 Customer Experience Franchise Growth with Scott Ball
Release Date: 07/31/2025
The Business Growth Show
Franchise growth strategies have never been more critical. In an era where consumer attention is fragmented and competition is fierce, the brands that thrive are those that go beyond selling products and services—they tell stories that resonate. Few people understand this better than Nick Powills, founder of No Limit Agency and publisher of 1851 Franchise, a platform dedicated to bridging the gap between franchisors, franchisees, and the media. For more than a decade, Powills has championed an approach that blends creativity, data, and authenticity to position franchises for sustainable...
info_outlineThe Business Growth Show
Wealth management is often seen as a numbers game—assets under management, returns, tax exposure—but for Paul Carroll, it’s always been about people first. As the CEO and founder of Avion Wealth, Carroll has spent nearly two decades building a firm that redefines what it means to serve high-net-worth individuals and families. With a philosophy rooted in trust, leadership, and strategic clarity, he has grown Avion Wealth into a firm that manages over $850 million in assets, while maintaining a deep personal connection to clients and team members alike. Carroll’s approach to wealth...
info_outlineThe Business Growth Show
Leading with a growth mindset isn’t just a buzzword—it’s a transformative approach that defines how businesses adapt, innovate, and thrive in competitive markets. For Larisa Walega, Chief Growth Officer at Ziebart, this mindset has been the foundation of a remarkable career and a driving force behind the evolution of a 65-year-old global brand. Ziebart is a name many associate with automotive protection, but under Larisa’s leadership, the brand has become much more. Today, it operates in 37 countries with over 400 locations, serving millions of customers worldwide. That level of scale...
info_outlineThe Business Growth Show
Authentic personal branding has never been more important—or more misunderstood. In an era where AI-generated content floods the internet and social media algorithms reward superficial engagement, how can entrepreneurs, founders, and creators cut through the noise and actually connect? That’s the question at the heart of this powerful episode of Fordify LIVE! The Business Growth Show, featuring internationally acclaimed filmmaker, spoken word artist, and entrepreneur Prince EA. If you've ever wondered how to build a brand that resonates on a human level, this episode is for you. Prince EA...
info_outlineThe Business Growth Show
Supporting healthy employees isn’t just about offering perks—it’s about creating a workplace culture where well-being translates into productivity and long-term success. Few understand this better than Cody Beard, owner of Prime IV Hydration & Wellness in Wichita. With years of leadership experience in manufacturing and a deep commitment to health, Beard brings a unique perspective on why wellness strategies should be at the core of every business. Employee well-being has evolved far beyond casual mentions in mission statements. Today, businesses face growing challenges with burnout,...
info_outlineThe Business Growth Show
AI hearing technology is redefining what it means to stay connected, healthy, and high-performing in today’s fast-moving world. Leading that transformation is Brandon Sawalich, President & CEO of Starkey—the only American-owned major hearing aid manufacturer and a global pioneer in intelligent hearing solutions. With over 30 years at Starkey, Sawalich has led the company from legacy roots to a billion-dollar enterprise operating in over 100 markets. His focus? Making hearing health a frontline conversation in wearable tech and wellness. “We wanted to go from incremental improvements...
info_outlineThe Business Growth Show
Spa franchise growth is evolving beyond the basics of service menus and storefront expansion. Today, the most successful wellness brands scale by blending luxury with purpose—offering not just treatments, but experiences that restore, connect, and inspire. One brand leading this shift is Spavia Day Spa, founded by Allison Langenderfer. What began as a single-location concept has grown into a nationwide franchise known for elevated guest experiences, thoughtfully curated retail, and a culture deeply rooted in care. In the world of franchising, many chase unit growth without laying the...
info_outlineThe Business Growth Show
Customer experience franchise growth has become the difference-maker for brands that aim to scale in today’s competitive market. It’s no longer enough to have a recognizable logo or a trendy product. Brands that grow—and stay relevant—are the ones that build a following through memorable, customizable customer experiences. At the center of this movement is FiiZ Drinks, a soda-centric franchise that’s making waves by bringing back nostalgia and wrapping it in a modern, crave-worthy experience. With more than 25 years in franchising and hospitality, Scott Ball brings deep industry...
info_outlineThe Business Growth Show
Franchise business growth isn’t just about systems and strategy—it’s about building a model that scales while staying rooted in purpose. The challenge? Most entrepreneurs either chase fast expansion without infrastructure or lose momentum by over-engineering before gaining traction. So how do you strike the balance between rapid scale and sustainable leadership? Franchise leaders often face the friction of growing a brand while supporting franchisees who expect results and structure. The balancing act between operational excellence, scalable systems, and human-centered leadership is what...
info_outlineThe Business Growth Show
Scaling franchise growth in today’s competitive and tech-driven economy is no small feat. If you're a brand looking to expand nationally or internationally, how do you structure your business to support sustainable growth without sacrificing brand consistency or operational quality? That’s exactly the kind of question this week’s episode of Fordify LIVE! The Business Growth Show sets out to tackle. This episode dives deep into the world of franchise development with Troy Hooper, CEO of Hot Palette America and one of the driving forces behind Pepper Lunch’s rapid expansion throughout...
info_outlineCustomer experience franchise growth has become the difference-maker for brands that aim to scale in today’s competitive market. It’s no longer enough to have a recognizable logo or a trendy product. Brands that grow—and stay relevant—are the ones that build a following through memorable, customizable customer experiences. At the center of this movement is FiiZ Drinks, a soda-centric franchise that’s making waves by bringing back nostalgia and wrapping it in a modern, crave-worthy experience.
With more than 25 years in franchising and hospitality, Scott Ball brings deep industry insight to his role as President of FiiZ Drinks. His background includes leadership positions with Dunkin’, Arby’s, and TJ Cinnamons, giving him a seasoned perspective on what it takes to scale a brand and support franchisees effectively. But his work with FiiZ isn’t about following an old playbook—it’s about writing a new one centered around customer experience franchise growth.
FiiZ Drinks is not just another beverage brand. The experience is what makes it different. From fully customizable soda combinations to nostalgic aesthetics and a fast-casual service model that caters to drive-thru convenience, the brand has tapped into a unique emotional space. The concept blends the energy of a retro soda shop with the variety and speed demanded by modern consumers. It's not just about buying a drink—it's about owning the experience.
That experience starts with personalization. With thousands of drink combinations available—including soda, frozen beverages, flavored waters, and sugar-free options—customers create something that feels uniquely theirs. This level of customization fuels engagement, drives frequency, and creates endless shareable moments on social media. For younger demographics in particular, FiiZ has become a place to connect, express, and indulge. And with vibrant store designs and upbeat service, it’s no surprise the brand is building community hubs, not just retail locations.
At the business level, customer experience franchise growth is what’s powering FiiZ’s national expansion. Since early 2024, the brand has signed over 130 new franchise units, extending its footprint from Utah and the Mountain West into the Midwest, Southeast, and even Canada. But FiiZ isn't just handing out franchise agreements—they’re selecting partners with passion, operational experience, and the resources to scale in new markets. Each franchisee is trained not just on operations, but on the culture and community-building that drive customer loyalty.
Scott Ball is clear: growth without operational support doesn’t last. That’s why FiiZ invests in product innovation, LTOs (limited-time offers), regional marketing support, and national brand-building partnerships with beverage giants like Pepsi, Coca-Cola, and Dr Pepper. This collaboration enables FiiZ to move fast, stay relevant, and deliver experiences customers can’t find anywhere else. And in markets unfamiliar with “dirty soda” culture, they lead with education, sampling, and local connection—fundamentals of franchise growth rooted in experience.
A big part of the brand’s strategy is flexibility in its real estate model. While 85% of FiiZ sales currently come through drive-thru locations, the company is expanding into malls, campuses, and non-traditional spaces. The goal is to meet customers where they are, not force them into a singular format. That adaptability strengthens the brand’s scalability—an essential part of any franchise growth strategy.
Customer experience franchise growth isn’t just a buzz phrase—it’s a measurable, operational commitment. FiiZ Drinks is showing how a tight focus on delighting guests, building local community ties, and supporting franchisees with real systems leads to momentum that sustains. As competition increases and consumer expectations continue to evolve, brands that lead with experience will be the ones that thrive.
For franchise leaders, entrepreneurs, or investors looking at the next big opportunity in food and beverage, FiiZ represents a growing category with staying power. It’s not just about the drinks. It’s about culture, customization, and community—served daily.
Watch the full interview on YouTube.
Don’t miss future conversations that help you drive results, expand your influence, and sharpen your business edge. Join Fordify LIVE! every Wednesday at 11AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom.
About Scott Ball
Scott Ball is the President of FiiZ Drinks, a rapidly expanding beverage franchise known for its customizable drink experience and nostalgic-meets-modern brand approach. With over 25 years of leadership experience in the hospitality and franchising industry, Scott has held key roles at major brands including Dunkin’, Arby’s, and TJ Cinnamons. He brings a deep understanding of operational excellence, brand growth, and franchise development to his role at FiiZ. Under his leadership, the company is expanding nationally and internationally, with a sharp focus on customer experience and strategic franchise partnerships.
For more information, visit fiizdrinks.com.
About Ford Saeks
Ford Saeks is a Business Growth Accelerator with a proven track record of generating over a billion dollars in sales for businesses ranging from startups to Fortune 500s. As President and CEO of Prime Concepts Group, Inc., he helps organizations increase customer loyalty, boost brand visibility, and spark innovation that drives measurable growth. With more than two decades of entrepreneurial success, Ford has founded over ten companies, authored five business books, earned three U.S. patents, and received numerous industry accolades.
Widely recognized for his expertise in AI prompt engineering, Ford trains teams to use AI tools to create high-impact content that delivers results. He recently shared these insights at the “Unleash AI for Business Summit,” where he spoke on how ChatGPT is transforming marketing, operations, and customer experience.
To explore more about Ford and his work, visit ProfitRichResults.com and catch his business show at Fordify.tv.