S1Ep222 Creating a Winning Company Culture with FASTSIGNS Franchisee Todd Helfer

Company culture is often the silent force behind a business’s success or failure. It attracts top talent, retains employees, and ultimately shapes the customer experience. For many business owners, the challenge lies in creating a culture that fosters growth while maintaining high performance and accountability. Todd Helfer, President of FASTSIGNS Jacksonville, has achieved this at an elite level, leading his location to become the #3 FASTSIGNS franchise out of 750 locations worldwide.

Helfer’s journey in the signage industry started early. After leaving college as a freshman, he immersed himself in business, learning the industry from the ground up. In 2017, he took ownership of his own FASTSIGNS location and has since scaled it into one of the most successful franchises in the system. His approach to growth isn’t just about sales and operations—it’s about building a workplace where employees thrive and customers receive exceptional experience.

At the core of Helfer’s success is a carefully built company culture that drives performance and growth. He believes that culture outweighs talent when it comes to hiring and retaining employees. No matter how skilled someone may be, if they don’t align with the company’s values, they won’t be a good fit. This mindset has led to a deliberate hiring process that prioritizes cultural alignment and work ethic over experience alone.

A strong company culture thrives on accountability. Helfer has created an environment where expectations are clear, and performance is measured not just by results but by engagement and contribution to the team. He emphasizes the importance of setting employees up for success by providing them with the right tools, training, and leadership. When challenges arise, he looks inward first, asking what could be improved within leadership before placing blame elsewhere.

Exceptional customer service is a direct reflection of a company’s culture. Helfer understands that in a competitive industry like signage, businesses must differentiate themselves through the experience they provide. His philosophy revolves around over-communication—ensuring clients are informed at every stage of the process to eliminate uncertainty and build trust. From the moment a project begins to the final installation, his team is trained to create “moments of wow” for customers, reinforcing the reputation FASTSIGNS Jacksonville has built over the years.

Scaling a business while maintaining strong cultural values is no easy feat. As FASTSIGNS Jacksonville has grown, Helfer has adapted his leadership style, moving from being involved in every decision to empowering a team that can execute at a high level. The transition hasn’t always been smooth, and he acknowledges that mistakes along the way have been some of his greatest learning experiences. One of the biggest lessons came from hiring a sales manager too early in the company’s growth. While it seemed like the right move at the time, Helfer realized that sales was a function he needed to oversee personally to maintain the high standards that had driven their success.

For franchisees, entrepreneurs, and business leaders alike, the foundation of a thriving business isn’t just in the systems or products—it’s in the people who bring it to life. Company culture determines whether employees show up just to collect a paycheck or whether they take ownership of their roles, push for excellence, and contribute to long-term growth. Helfer’s approach demonstrates that when culture is built intentionally, it can become a company’s greatest competitive advantage.

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About Todd Helfer

Todd Helfer is President of FASTSIGNS Jacksonville, the third-largest franchise out of more than 750 FASTSIGNS locations worldwide. With a lifelong career in the signage industry, Todd began his entrepreneurial journey after leaving college as a freshman. Guided by a commitment to leadership, team-building, and exceptional customer service, he transformed his franchise into one of the most successful in the FASTSIGNS network.

Todd’s philosophy is rooted in fostering a strong company culture where accountability, clear communication, and employee engagement drive sustained growth. His hands-on approach and dedication to excellence have earned him recognition as an industry leader, making him a sought-after voice on topics of franchising, business scaling, and company culture.

Outside of work, Todd enjoys spending quality time with his family, coaching and attending his son’s sports practices, and engaging in his favorite pastimes—basketball, golf, boating, and supporting the Jacksonville Jaguars.

Learn more about FASTSIGNS.

About Ford Saeks

Ford Saeks is a Business Growth Accelerator with a proven track record of driving over a billion dollars in sales worldwide for businesses of all sizes—from startups to Fortune 500 companies. As President and CEO of Prime Concepts Group, Inc., Ford specializes in helping organizations attract loyal customers, expand brand awareness, and spark innovation to fuel long-term success.

An entrepreneur at heart, Ford has founded over ten companies, authored five books, earned three U.S. patents, and received numerous industry awards. His expertise extends beyond traditional business growth strategies into AI-driven marketing and sales, where he is recognized for training AI to generate high-impact content that engages audiences and delivers results. He recently shared these insights at the Unleash AI for Business Summit, where he explored how ChatGPT is transforming operations, marketing, and customer experience.

With over 20 years of experience, Ford’s no-nonsense approach, real-world insights, and innovative mindset have made him a sought-after speaker, consultant, and thought leader in business acceleration. Learn more at ProfitRichResults.com and watch his TV Show at Fordify.tv.