958. Always “On,” Never Free: When Drive Turns Into a Trap
Release Date: 04/27/2026
963. BIG Together in the Trades Announcement + Mother’s Day Surprise
Fullerton Unfiltered
In this special Instagram Live replay, we’re sharing some exciting updates about and celebrating the amazing moms, wives, and women behind the green industry. From supporting lawn care families to building stronger relationships through business and life, this conversation is all about community, encouragement, and purpose. We’re also announcing a special Mother’s Day promotion you won’t want to miss! Whether you’re a lawn care wife, business owner, or part of a trades family, this livestream is packed with inspiration, laughs, behind-the-scenes updates, and heartfelt appreciation...
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962. We Roast Each Other for 30 Minutes… Then Talk About Why It Actually Works
Fullerton Unfiltered
Liz and I go head-to-head in a fun, no-holds-barred roast… but underneath the jokes, we unpack something real. What it actually looks like to work together as a couple, how we navigate different roles in business and at home, and why our differences are the secret to making it all work. It’s honest, a little savage, and packed with lessons you can apply to your own life and business. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn...
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961. Fix Your Cash Flow Fast: 5 Simple Systems Every Lawn Business Needs
Fullerton Unfiltered
If you’re doing the work but still feel broke, this episode is going to hit home. We’re breaking down the 5 simple systems that will completely change your cash flow, from getting cards on file and billing weekly to using a CRM and creating a real follow-up rhythm. No fluff, just practical steps you can implement this week to stop chasing payments, tighten up your numbers, and finally keep more cash in your business. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing...
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960. How to Speak Corporate America (and Actually Win Commercial Deals)
Fullerton Unfiltered
Ever feel like you’re losing commercial jobs… not because of your work, but because of how you communicate? In this episode, we break down how to speak the language of property managers, HOAs, and corporate decision-makers so you can stand out, build trust, and close bigger deals. Learn how to position yourself as a professional vendor, not just another contractor, and start winning the work your business deserves. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing...
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959. Launching 3 Crews for the First Time Ever: Big Growth, Bigger Lessons
Fullerton Unfiltered
This is a big one. We officially launched three crews for the first time ever, and I’m breaking down what that really looks like behind the scenes. From lining up enough work and managing new expenses, to handling delays, sick days, and the investment into trucks and equipment, this episode is all about real growth in real time. If you’re pushing to level up your business, this will give you a clear picture of what it takes and how to make the jump with confidence. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: ...
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958. Always “On,” Never Free: When Drive Turns Into a Trap
Fullerton Unfiltered
You built the business. You became the leader. You’re the one people count on. But what does it actually cost to always be “on”? In this episode, we unpack the hidden weight of constant pressure, the mental load that never shuts off, and how success can quietly start to own you if you’re not careful. This is a real, honest look at ambition, identity, and learning how to be present in the life you worked so hard to build. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource...
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957. Two Landscapers, Two Futures: Stuck in the Past or Building What’s Next
Fullerton Unfiltered
A shift is happening in the green industry right now, and you’re either leaning into it or getting passed by it. In this episode, we break down the two paths every landscaper faces today. One road focuses on technology, systems, and scaling smarter with tools that multiply your output and profits. The other? Staying stuck in the “old hat” way of doing business—manual, reactive, and harder every year. We’re discussing real-world decisions: software vs. spreadsheets, machines vs. manpower, branding vs. blending in, and how the modern operator thinks differently about growth. This...
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956. Our Big Decision That Changed Our Mulch Install Strategy Overnight
Fullerton Unfiltered
In this episode, I’m breaking down why we made the switch to Superior Ground Cover for our mulch installs and how it completely changed the way we approach large jobs. From knocking out 150 yards in a single day to reducing labor strain on the crew, this wasn’t just about speed… it was about building a smarter, more scalable system. We’ll talk through the real reasons behind the decision and what actually moved the needle for our business. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1...
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955. What Breaks First? Your Business Tells the Truth When You’re Gone
Fullerton Unfiltered
When you’re in the business every day, it’s easy to think everything is running smoothly. But what actually happens when you step away? In this episode, I break down what fails first when the owner is gone and what that reveals about your systems, leadership, and team. Because what breaks first isn’t random… it’s the truth about what you’ve really built. 🚨 Purchase "The SOP Training" Bundle! 🚨 Unlock your lawn care business’s true potential: Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping...
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954. How to Keep Going When Your Vision Gets Tested
Fullerton Unfiltered
Every entrepreneur reaches a point where the hardest battle is no longer external. It is the private fight against discouragement, comparison, and the fear that everyone else sees something you do not. Brian and Liz Fullerton offer an honest look at the emotional cost of chasing a vision and the mindset required to keep moving through it. Their presentation is both personal and practical, especially for business owners facing criticism, second-guessing, or the quiet pressure to give up. Rather than letting negative thoughts run unchecked, they encourage entrepreneurs to interrupt those...
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