Deeper Clarity - Better Results, with Nilufer Erdebil
Funnel Reboot podcast
Episode 209 When it comes to initiatives humans undertake, we only need to look at a few to see how they can fail spectacularly. One example: The iconic came from a competition won by a young Danish Architect. The board who’d commissioned him to build it was told it would be completed by 1963, but things were so chaotic and so behind schedule, he had to be fired. It is truly a marvel of design, but it’s a posterchild for poor projects because it didn’t open until 1973. Another example: Out of a desire to research high-energy particles and potentially solve the...
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The Data Storyteller's Handbook, with Kat Greenbrook
Funnel Reboot podcast
Episode 208 People resist change. They only stop resisting when they’re convinced the change is needed. They’re only convinced change is needed when they grasp the truth. The best way to present them the truth is with data. You might think that what works on people is a dry statistical presentation of the data in all its Indisputable, inscrutable glory. Nope. Those avoiding change give themselves offramps by arguing about your data. History shows that to persuade people to take an action, it takes taking them through data in a way that grabs them emotionally. Some...
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The Smart Advertising Book, with Dan White
Funnel Reboot podcast
Episode 207 Those of you who know me outside of this podcast, know that if I’m doing anything that involves advertising, whether it be in a classroom or a consulting setting, I think of ads as a complicated puzzle that is never fully solved. While it may not have a predictable outcome, there are a few key principles about it that are always true. I’ve picked up these lessons one at a time, either by studying competitors or through the brands that entrusted me to run their ads—sometimes through painful trial and error. The models and principles that emerge from this process become a...
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Causal Artificial Intelligence, with John Thompson
Funnel Reboot podcast
Episode 206 There’s no denying that ChatGPT and other GenerativeAI’s do amazing things. Extrapolating how far they’ve come in 3 years, many can get carried away with thinking GenerativeAI will lead to machines reaching General and even Super Intelligence. We’re impressed by how clever they sound, and we’re tempted to believe that they’ll chew through problems just like the most expert humans do. But according to many AI experts, this isn’t what’s going to happen. The difference between what GenerativeAI can do and what humans can do is actually quite...
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Marketing more efficiently with AI, with Rich Brooks
Funnel Reboot podcast
Episode 205 Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine. He founded The Agents of Change a weekly podcast that has over 550 episodes. He is a nationally recognized speaker on using digital channels like search, social media and mobile for marketing to your audience. Rich also hosts the Agents of Change conference which takes place October 9th and 10th both virtually and in his hometown of Portland, Maine. Timestamps/Chapters 0:00:00 Intro 00:02:49 welcome Rich 00:08:56 using GPT to make text seo-friendly 00:17:32...
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Present Beyond Measure, with Lea Pica
Funnel Reboot podcast
Episode 204 Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time people meet, some visual tool guides the discussion - this practically essential object is a presentation, specifically a data presentation. But knowing what we know about our visual senses, creating something that’s tuned for people’s minds…as well as their hearts, takes combining neuroscience, storytelling, emotion, persuasion, design and effective communication. That’s a lot to...
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Greenlighting your marketing strategy with a winning deck, with Shea Cole
Funnel Reboot podcast
Episode 203: How many words does a message need to be for it to be useful? Would you believe under 35 words, or under 160 characters? Here are some examples: Abraham Lincoln's Gettysburg address: “We cannot dedicate. We cannot consecrate we cannot hallow this ground. The world will little note nor long. Remember what we say here, but it can never forget what they did here.” Suffragette leader Emmeline Pankhurst declared, “We are here not because we are law-breakers; we are here in our efforts to become law-makers.” Henry David Thoreau, in his book Walden, on experiencing...
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Prompt Engineering, with Mike Taylor
Funnel Reboot podcast
Episode 202 One of the most famous western philosophers of all time is GWF Hegel. He influenced other thinkers like Karl Marx, Soren Kierkegaard and Jean-Paul Sartre. He lectured at the universities of Jena, heidelberg and from 1818 until 1831, at Berlin. As a matter of fact, his lectures there drew students from all over campus, to the point that the belltower at the University would sound its bell to announce the start of Hegel’s lectures People may have flocked to hear him, but that doesn’t mean they understood Hegel. One student who went on to write a biography of him was Karl...
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The Content Entrepreneur, with Joe Pulizzi
Funnel Reboot podcast
Episode 201: While our guest wasn't the one who invented content marketing, by founding the Content Marketing Institute, Joe Pulizzi became its standard-bearer. For decades now he has shown marketers how to make their marketing better by building a media presence that directly connects them to their audience. These days, Joe is saying this model applies to a much wider populace. He's showing how individuals can make a go of having businesses that are 100% content-based. He's urging these people, formerly known as the audience, to go make their own audience. He calls this type...
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Guest Insights
Funnel Reboot podcast
Episode 200 Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consistently emerge, echoed by guests from the very beginning of the podcast to just yesterday. The cost of ignoring these insights is so high that they bear repeating. Tune in to our latest episode where I share six aspects of marketing that I didn't know when I first started this podcast. Please listen in on these valuable pieces of wisdom. Links to all episodes that featured the people mentioned...
info_outlineEpisode 196
There’s something we take for granted these days, something that wasn’t even possible a short while ago. Let’s go back to 2008, to the first iPhone, the 3G. What you could send & receive with one, if you could afford the data plan, was restricted to voice, text & small images. That’s because at the time, the cellular networks could transmit at around a third of a Megabyte per second, which went up to 2Mb/second when 3G was fully available. Then LTE/4G started becoming available in North America, reaching 97 percent by 2013. With those data speeds, you could watch brief standard definition videos, and social networks like Instagram & Snapchat began letting you record and send short clips. By the late twenty teens, advanced 4G infrastructure was fast enough, from 12 to 80 MPS, for people to watch 4K videos on their devices, bringing platforms like TikTok along with it. Now with 5G out, lag-free high-def video is available almost everywhere. And if you are a marketer trying to reach consumers, it means that video must be part of the mix.
There are still quirks to these platforms that we need to figure out. Some of their ad units include ecommerce options for selling products while the ad’s in front of them. More broad that this, it’s hard to know how these platforms will react to videos you post. They know so much about a user’s privacy, it’s raised issues of which country that data’s shared with. Clearly, this calls for an expert’s help.
Our guest graduated from San Francisco State University and FIDM with a business degree and started working in-house at consumer eCommerce brands, running their digital marketing programs. After helping brands in every category from skincare & cosmetics to Books to jewelry, she built her own agency team to do this, Pennock, which is named after the rural Minnesota town where her family are from.
Let’s go to Northern California where she lives with her husband Tyler and three kids, to talk to Nikki Lindgren.
Chapter Timestamps:
00:00:00 - Intro
00:03:12 - Welcome Nikki
00:09:05 - Video on platforms like TikTok
00:23:37 - PSA
00:24:26 - Reporting to stakeholders
00:29:59 - Ad campaign optimization
00:35:05 - Contacting Nikki
Links to all the people, products and concepts mentioned in show is available on the Funnel Reboot site’s show page.